Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

SEO Content Writer & Copywriter (Travel + Lifestyle)

THE SPUD SHED LIMITED

Marketing Strategist

𝐒𝐄𝐎 𝐓𝐫𝐚𝐯𝐞𝐥 & 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐆𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐞𝐫 + 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫

𝘐 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦 𝘪𝘯 𝘴𝘱𝘪𝘤𝘪𝘯𝘨 𝘶𝘱 𝐘𝐎𝐔𝐑 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘸𝘰𝘳𝘥𝘴... 

Engaging content is what pays the bills so why not chill and give me the thrill of using my quill to help fulfill 𝐘𝐎𝐔𝐑 digital needs. 

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𝑨𝒃𝒐𝒖𝒕 𝑴𝒆:

Marrying creativity, imagination, and entertainment to craft exceptional copy that – 'Informs with intent'.

I have extensive experience working with large scale clients + agencies on a variety of Travel & Lifestyle material – blog posts, feature articles, website copy + ghostwriting. 

Looking for a writer that informs with intent?

Message me on LinkedIn - or - Email: Russell.grose@hotmail.com

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𝑷𝒍𝒆𝒂𝒔𝒆 𝒏𝒐𝒕𝒆: The bulk of my work is ghostwritten and can't be publicized.

(Inquire within for work samples)

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The Battle

Samantha North

𝐑𝐮𝐬𝐬𝐞𝐥𝐥 𝐆𝐫𝐨𝐬𝐞

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