Kanvas

We make new ideas compelling, viable, and investible. We help innovative leaders and founders explore new products, services, functions (e.g. Innovation Labs), or ventures. 

"Kanvas for Start-Ups" -> 

We help founders secure funding, manage burn, and confidently make business decisions. We translate their vision into a compelling, viable, and investible business model.

We offer business model courses to our partner Venture Capital firms, accelerators, and universities to support their portfolio companies. Our capstone content is our six-week "Dreams to Dollars" program.

When we co-invest with our VC partners, we have a proven track record of directly contributing to multi-million dollar raises. 

Example engagements, services, and client references available upon request.

Founder + Partner

HF Scale Partners

Investing @ HF Scale Partners. HF Scale Partners invests in leading growth and late-stage technology companies through direct equity investments and secondary liquidity transactions. Investments include Canva, Anthropic, Epic Games, Eight Sleep, Anduril, ShieldAI, Pipe, Public.com, AngelList, Ellevest, Boom Supersonic, Possible Finance, Webflow, and more.

Principal

The Venture Mentoring Team

The Venture Mentoring Team (VMT) is a nonprofit educational 501(c)(3) dedicated to fostering the startup community by training and certifying mentors, and connecting them with the best and brightest entrepreneurs to help startups reach their full potential.  The organization is composed of 200+ experienced entrepreneurs and executives with corporate, legal, academic, profit and not-for-profit backgrounds who donate their time and talent. The VMT mentors startups to gain traction and sustainability up to their Series A funding.

NYC Chapter President

Certified Mentor for: eMerge Americas (Miami's premier tech conference), Target Forward Founders, Babson College, and more.

Certified Mentor

National Science Foundation (NSF)

One of my best career moments is serving as an Industry Mentor during the U.S. NSF's National iCorps Winter Cohort #3, 2024. Read for more:

About NSF I-Corps:

In NSF’s I-Corps competitive national program, top researchers in science and engineering fields are immersed in a hands-on experience of customer discovery — a key step in the entrepreneurial process that involves talking to potential customers, partners, and other industry stakeholders.

Selected teams are awarded up to $50,000 to conduct 100+ customer discovery interviews during a seven-week course. Through this process, the teams learn how to evaluate the potential for translating their laboratory invention into a successful product and/or service.

About the accepted research:

The Graham Test is a training and concussion assessment system that uses stability and reaction time in sport-specific positioning, with a primary focus on equestrians. As a lifelong equestrian, I'm deeply passionate about the impact this kind of system could have on our sport.

About the role:

NSF I-Corps Teams include a mentor – an experienced entrepreneur who can guide the team as they refine their business models, gain insights from their customer market, and pivot down alternate paths.

Industry Mentor (ICORPS PROGRAM)

Techstars

Mentoring startups on business models and go-to-market strategies. Since 2006, Techstars has worked with startups across a range of verticals, from aerospace to finance, logistics, and retail, connecting them to a network of successful mentors and partners. Each year, Techstars chooses over 500 early-stage companies to join one of their 3-month, mentorship-driven accelerators, investing $120K and providing hands-on mentorship and access to the Techstars network for life.

Affiliated Programs: Techstars New York Comcast

Mentor

Hustle Fund

Angel investing alongside Hustle Fund, seed to Series A. 
Focusing on systemic issues that keep me up at night (e.g. FemTech, financial literacy, digital health)

Angel Squad Member

Global Women in VC

The world’s largest global community for women in venture capital to connect, collaborate, and create new opportunities. Learn more here: https://www.women-vc.com/

Member

Forbes

Founding member of Forbes’ invite-only, private networking forum for leading women to exchange ideas, innovation, dialogue, and support one another.

ForbesWomen Forum

Day One

I participate in Office Hours and Group Mentoring sessions to help founders fine-tune their business models and pitches. It's a blast.

Day One is building an ecosystem to power the next generation of entrepreneurship. Our Fellowship program is purpose built for early-stage entrepreneurs to tap into a vibrant community, powerful network, and guidance from experienced operators, investors and founders.

Better.com

Learned a lot driving strategy and execution during hyper-growth. Highlights below:

+ Drove strategic planning initiatives across C-Suite to facilitate decision-making (e.g. 2020 strategy roadmap, investor relations, quarterly Board Meeting materials)
+ Orchestrated optimizations across the biz during hyper growth, including scaling onboarding capacity of the underwriting function by 200% (in one month!)
+ Managed weekly executive metric gathering and presentations. Became intimately familiar with things like CAC and LTV, and how their fluctuations provoke insights/action. Took a SQL course, too
+ Organized a new cross-functional Data Governance team to standardize company-wide metrics reporting. Motivated to make my weekly executive metric presentations a little easier (!) and to eliminate KPI confusion I saw popping up in different teams
+ Participated in investor meetings and crafted materials as the business prepared for its Series D raise ($200MN)

... caught the 'startup bug' while I was here. Passion projects evolved accordingly. Left to pursue them, and been an entrepreneur ever since.

Strategy & Business Operations

Founder & Partner @ Kanvas | Foster Innovation, Develop Business Strategy, Drive Growth

Katie Nowak

Honored to host a breakout at the All Raise VC Summit tomorrow on a topic we’re all navigating: what do you do when IPOs stall?

At "Choose Your Exit: Liquidity When IPOs Stall," we will be in dialogue on all things re: liquidity in venture!

Topics may include:

✨ how expectations around liquidity is shifting generally,
✨ secondaries-as-a-strategy (for investors and their founders),
✨ stories of founders and investors navigating off-cycle exits, and
✨ how to keep stakeholders (LPs, GPs, founders) aligned through it all.

We can't wait to share best practices and learn from each other.

If you’re at All Raise, we hope to see you there! 

Looking forward to co-hosting this important topic with Seyonne from Stepstone. 

I will be channeling our fearless leader at Altra, Jamie! 💫  

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I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly.

Follow me + hit 🔔 to stay tuned!

Innovation Leader, New Venture Designer, Speaker @ Kanvas || Investor @ Altra Venture Partners

If you're in the Bay Area,
here's a holiday event you don't want to miss! 🤯 

I'm delighted to be a Founding Member at Aureum Leaders Circle, a community of founders, investors, and executives here in the Bay Area.

At our first annual holiday party, we will be reconnecting with old friends and building new relationships that will last a lifetime. :)

Here are a lot of communities out there, but I have been blown away by the quality of what Mohammad has created - he has an incredible gift of identifying smart, genuine humans...

...and keeping them engaged! The Aureum Leader Circle is officially my most active group chat.

Just one month into ALC, and I've:

✨ met rockstar founders (like Anatoly)
✨ made intro's to investors in my network
✨ received comp'd tickets to national conferences 
✨ attended events I never would have found otherwise
✨ brainstormed new investor events with ecosystem partners
✨ forged new ideas of how we can support the venture landscape

…and so much more.

So join us!!

December 4th, Fairmont San Francisco.
Seats are limited, don’t miss yours → https://luma.com/z2fuqofy
Comment "Founder Fuel" for an exclusive discount.

___

I'm Katie Nowak, an innovation leader, new venture designer and investor sharing stories & lessons weekly.

Follow me + hit 🔔 to stay tuned.

Join me @ Founder Fuel - Dec 4th, SF Fairmont Hotel

Here's a secret to selling faster,
no matter what industry you're in - 🤯 

Build trust, systemically.

Recently, I connected with a founder who said buyers pick his B2B solution because they trust him.

...but he noted that building trust takes time (sometimes months) and that slows sales cycles. Especially in new markets.

Plus, there are only so many 1:1 lunches you can do!!

So, we brainstormed how he could accelerate trust at scale.

Here are some examples we came up with:
✨ co-deliver with respected implementation partners
✨ build his leadership teams' personal brands (hi LinkedIn)
✨ publish thought leadership with real market insights/wins
✨ speak at industry panels or on podcasts customers follow
✨ host relevant discussions/roundtables within the industry
✨ bundle with complementary products already in customers’ tech stack
+ many more.

In all sectors, trust is the root driver of most deals and referrals.

When you find ways to build it at scale, your sales cycles shrink, and your credibility compounds.

Social proof is a ~ mystical, magical ~ thing!!
(Humming Benson Boone's song while I type that 😂)

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How does trust factor into your growth strategy?

Which of these strategies are you going to try...

...and what else should we add to the list?!

Tell us below in the comments 👇 

—

I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

2025 is the year of AI dominance in venture capital. 🤯 
These market insights make it official - 

According to CBI Insights Q3 2025 Venture Market Report:

✨ For the first time, AI startups command 50%+ of VC funding
✨ The U.S. market represents 85% of AI dollars invested, globally
✨ Mega-rounds are taking the lion's share (yes we see you Anthropic, OpenAI), so while dollars are up, deal count is down.

Venture aims to back the next wave of innovation - and this year, the data tell us it's a full-throttle bet with AI at the core.

...anyone surprised?!

Jokes aside, here’s what I’m thinking about:
+ How might these investments reshape how we live, work, and play?
+ What lessons will we look back on, five years from now?
+ How do we plant seeds for what comes next? :)

Would love to hear your reflections and ideas. Drop them in the comments!

(P.S. I’ll tag CBI’s full Q3 report below if you want to nerd out, too 🤓)

—

I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

Thrilled to join the investor panel for Desafía SF’s 1:1 Office Hours on Nov 17!
Here's why -

Ten high-growth startups are flying in from around the world with big ambitions to scale in the US. The teams are building across hot industries like Fintech, CleanTech, HealthTech, and AI.

Their impressive innovations include:
✨  Zero-emission delivery fleets
✨ VR medical training & digital neuro-rehab for patients
✨ Grid optimization already used by 30+ utilities
✨ AI copilots for wealth management, dev automation & video intelligence
✨ A platform to launch institutional-grade funds in days

They’ve collectively raised $20M+, backed by global VCs, corporate partners, and real customers. 🤯 

Can't wait to meet the teams, understand their solutions, and help shape plans re: what it will take to grow in the US market.

Big thanks to Founder Institute and the wonderful Serephina Ha for bringing together this amazing lineup! I'm thrilled to be a part of it. 

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I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly.

Follow me + hit 🔔 to stay tuned!

Desafía SF 1:1 Office Hour with Investors

Here’s the growth strategy hiding in plain sight, 
no matter what your company does - 🤯 

Your personal brand!! 

Here are three key takeaways from talking brand (and seeing it work):

✨ Your brand works harder than any pitch deck.

People do business with people, not logos. 

(Say it louder for the people in the back!)

A well-tended brand bridges cold intros, opens unexpected doors, and quietly shapes the narrative even when you’re not in the room.

Quick ideas to build brand:
+ Speaking on podcasts/panels
+ Sharing good vibes at industry events
+ "Giving" first when building relationships
+ Writing thought leadership content (LinkedIn!!!)

✨ Authenticity isn’t a buzzword... it’s your moat.

Trying to sound like everyone else? 
Using ChatGPT to write your LinkedIn?

We notice! And its unfortunately forgettable. 

Show up as you are. The quirkier the better IMO, as my followers know by now 🤣

Over time, consistency and honesty make you memorable (and magnetic) in a sea of sameness.​

✨ Treat your brand like a product your company offers.

...because it is!

Experiment, measure, and iterate your brand, just like you would any new offering.

For example - writing content online? 
+ Test messages and platforms.
+ Ask peers/colleagues for feedback.
+ Measure engagement metrics.
+ Double down on what connects.
+ Sunset/reword what doesn't land.
+ Offer real value to your audience along the way!

-

Over the last several years, I've invested in my brand and ended up creating my own business model design course, an ever-expanding business, and my dream role in venture. 

It's been the single best career move that I've made.

If I can build my brand, so can you!

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So tell us - what’s one move you’re making (or resisting) on brand right now?

And if you posted on LinkedIn today, link it so we can support you!

See you in the comments 👇 

—

I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

Today, Dyson is a multi-billion dollar household name.
...but it took 5,127 prototypes to get there. 🤯 

Here's what I love about the Dyson story:

✨ Patience brought the hardware moat to life.

A lot of people would have quit after 100 prototypes. 
Dyson made it to 5,126.
(The 5,127th worked!)

Ask yourself: 
+ What is your relationship with patience, today?
+ What areas of your business could use a learning mindset (focused on experiments, not fearful of failure)? 
+ How could you nurture that mindset over time?

✨ Boring problems can have exciting solutions. 

A vacuum sounds boring. 
...but solving it better changed an industry.

Ask yourself: 
+ What boring problems is your industry overlooking, today? 
+ What is the resulting opportunity, near-term?
+ Where could it grow, long-term? (Thank you, Dyson Airwrap!)
+ How are you uniquely positioned to solve it?

✨ Constraints force creativity.

Dyson had no funding. No manufacturer backing (because they wanted to keep selling vacuum bags ugh). No shortcuts.

...and look what he created!

Cheers to his wife for supporting him in the early days. 🥂 

Ask yourself: 
+ How could our perceived financial limitations actually be an advantage?
+ How might we generate revenue along the way to my North Star vision?

---

It's been awhile since I've highlighted another entrepreneur's story!

What inspired you from Dyson? And who would you want to hear about next?

Tell me in the comments :)

—
I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

Butter Studio

Butter is a brand and digital studio creating compelling design rooted in business objectives. Through strategy, creative, and interfaces we shape how your story is perceived, whether you’re a start-up, global brand or a game changer in between.

Clients include PUMA, Will Ventures, GTIS Partners, IDA Sports, and Women in Soccer within sports, finance, private equity, B2B, hospitality, media, tech and beyond.

Founder & Creative Director

Interviews with sports-business leaders who are channeling creativity to make their mark in athletics. Guests include Founders like Jasmine Maietta (Round21), Bill Armstrong (Never Second), and Chris Chavez (CITIUS Mag) and marketing leaders of brands like Expedia, Honey Stinger, and Parity.

Host of The Spread Podcast

leAD Sports & Health Tech Partners

Mentor to start-ups in the leAD Sports and Health Tech portfolio companies. leAD Sports & Health Tech Partners sources, funds, and drives growth of early-stage sports & health tech startups globally.

LMNOP Creative

Art Director

Full circle branding for clients largely in the restaurant, food and beverage, and hospitality industries.

Freelance Senior Designer

The Adventures Of

Projects for Nike, Viacom, Samsung, Zalando, Burgers & Hip Hop and more across digital and traditional media.

Freelance Designer

Fab.com

Managed a team that handled interactions with 90+ brands per month in the fashion, food, art and vintage categories- including negotiation of inventory, shipping, packaging, marketing, use of the front and back end of the Fab site and fielding questions. 

Led cross-functional operational strategy projects working with stakeholders in Logistics, Merchandising, Customer Service, Production and Accounting, liaising frequently with Fab US.

Devised and implemented processes to scale the Fab EU Account Management department from handling 8 flash-sales per day to over 26, in addition to growing on-stock product to 40% of the business. 

Guided team members and made final decisions to resolve issues surrounding relationship management with design partners, legal contracts, fulfillment, and supply-chain.

Senior Manager, Designer Relations, Europe

Launched between 20-40 new sales events each week across the Textiles and Menswear categories.

Established best practices for executing designer sales during Fab’s infancy; worked cross-functionally with the Merchandising, Logistics, Marketing, Customer Support and Production teams.

Managed relationships with Fab design partners and supported operational needs throughout campaigns.

Coordinator, Designer Relations

Groupon

Managed large-scale SEM campaigns across search and mobile platforms- Google, Bing, and MSN.
Managed display advertising on Facebook and Twitter: developed creative strategy and optimization.
Ran analyses for improved ROI on search and display advertising campaigns.
Improved user experience of the Groupon Now website, Android, iPhone, and iPad apps through user testing.

Online Marketing Coordinator

I have led branding, web design, and campaign creative direction for a breadth of companies from global brands like Nike and PUMA to financial firms GTIS Partners, Rosc, and Will Ventures to hospitality players including Other Half Brewing and Morgans Hotel Group. My work has won awards from the Webby Awards, Fast Company, AWWWARDS, and Communications Arts amongst others. It has been exhibited by FIFA and in galleries from Paris to Los Angeles. It has been featured AIGA’s Eye on Design, Page Magazine, and It's Nice That, among others.

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Nowak's LinkedIn Performance

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