Founder & Partner @ Kanvas | Foster Innovation, Develop Business Strategy, Drive Growth

Katie Nowak

Here are 3 common growth mistakes I see...
...even in great businesses!

✨ Growth isn’t measured.

If you pay more for a customer than the revenue they generate over the course of working with you... it's not worth it!

(9.9 times out of 10)

As a result, you need to know which channels are actually working for you.

At a minimum, track how much it costs you to acquire one new customer in each channel... and how much they’re worth over time!
​
When you see those side‑by‑side, it gets a lot easier to stop “nice to have” activities and double down on what is actually driving toward your goals.
​
✨  Growth isn’t unique.

Don't copy the same growth playbooks as everyone else! Please!

If you want to acquire customers efficiently (less cost), you usually need to do something a little different (unique growth channel) that you're well-positioned to outperform in (competitive advantage).

Ask yourself:
+ Where do my customers live, work, and play?
+ In what moments are they most likely to make a buying decision?
+ Which of those moments are least crowded by my competitors?
+ In which of these unsaturated moments could we best deliver, based on our strengths?

...that’s where your best growth experiments often live.
​
✨ Growth ideas are too far outside your core competency.

When growth feels slow, it’s tempting to chase whatever’s trendy, like AI, influencers, complex partnerships... the list goes on.

Instead, your best growth bets usually build on the things you already do well!

Example:

Let’s say you run a local landscaping business. You’re excellent with people, building teams, securing new clients, and making yards beautiful. (Maybe you should come by my yard 🤣 )

A “shiny” growth idea might be launching a consumer gardening app. You would need engineers, designers, growth marketers... and probably a new team to help you navigate it all.

More grounded growth ideas might be:
+ Introducing a simple referral program for existing customers
+ Partnering with local realtors or HOAs who already trust you
+ Adding a seasonal package (spring clean‑up + fall prep) 
+ Offering an annual subscription for your best clients

Same ambition (more revenue) but now you’re stacking growth on top of your strengths instead of inventing a whole new business model!

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What resonated most with you across these growth prompts?

What would you add to the list?
 
Drop your thoughts in the comments and let’s chat. 😎 

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I'm Katie Nowak, an innovation leader, new venture designer and investor sharing examples & lessons weekly.

Follow me + hit 🔔 to stay tuned.

Innovation Leader, New Venture Designer, Speaker @ Kanvas || Investor @ Altra Venture Partners

If nothing on your calendar scares you a little…
… you might be underestimating yourself 🤯 

I’ve always joked that life lives on the perimeter of your comfort zone.

If you’re always outside of your comfort zone, you’ll burn out.

…but if you’re always inside it, you’ll miss out on exciting life experiences!

I often reflect on my comfort zone balance across any given week, month, quarter, or year.

In doing so, I’ve defined 3 levels of ‘good scary’:

✨ Level 1: You can do it today, but you’re nervous.
✨ Level 2: You need help or prep to pull it off.
✨ Level 3: You have no idea how, but you’re committed.

My challenge to you is to pick a Level 1 or a Level 2 ‘good scary’, and give it a try this week.

You can use that momentum to build toward Level 3!

So tell us -

What’s one thing on your list this week that scares you a bit… but you know you’re capable of?

Share in the comments so we can cheer you on.

PS - I’ll be sharing a Level 3 scary of my own, soon! The picture is a hint. :)

—
I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

Extreme Commerce

I am involved in various aspects of selling products through Amazon's Fulfilled by Amazon (FBA) program, which includes account creation,researching and identifying profitable products to sell, finding reliable sources to obtain those products, launching products on the Amazon platform, and managing pay-per-click (PPC) advertising campaigns to promote products. These are all essential elements in building a successful FBA business.

Amazon Private Label

University 

Have worked here with one of the top University in Pakistan as a Assistant,manage different management works.managing office work,liason with different stack holders.

University Administrative Assistant

University of Agriculture, Peshawar

In Department of Nutrition as a Assistant I have worked on different projects at Nutrition lab.

Human Nutrition 

Pharmaceutical Company

As a territory manager in a pharmaceutical company, my role was to promote and sell the company's products to healthcare professionals within a designated geographic area. I was responsible for building and maintaining relationships with key customers, providing product education, and achieving sales targets.

Marketing Manager

Top Product Marketing Voice.LinkedIn profile optimisation expert for CEO's, Creators, Coaches and Consultants || Linkedin Content creation & SEO Specialist || Linkedin Personal Branding

Ready to Take Your LinkedIn Presence to the Next Level?

Hey there! I'm Kaleem Ullah, your LinkedIn Profile Optimization partner. If you're a busy founder, creative mind, or coach, and you want to make the most out of LinkedIn, you've come to the right place.

I'm passionate about helping busy founders, creative minds, and coaches achieve their goals on LinkedIn.

I have a proven track record of success.

      My clients are visionaries just like you, individuals who understand the power of LinkedIn but find it challenging to keep up with the ever-evolving landscape. You might be swamped with your daily responsibilities, struggling to stand out in the digital crowd, or wondering how to generate meaningful leads.

Here's why you should bring me on board:

1️⃣ Profile Optimization: I'm your profile makeover guru. I'll turn your LinkedIn profile into a compelling personal brand statement. Let's make sure your profile is polished and leaves a lasting impression.

2️⃣ Content Crafting: Writing engaging content is my jam. I'll save you time by creating posts, articles, and updates that not only reflect your expertise but also keep your connections engaged.

3️⃣ Lead Generation: LinkedIn is more than just a networking platform; it's a treasure trove of opportunities. I'll implement strategies to connect you with the right people and generate those valuable leads you need.

4️⃣ Industry Influence: Your influence in your industry is key to success. I'll help you establish yourself as an authority and a trusted resource in your field.

Think of me as your LinkedIn wingman. By collaborating with me, you can:

 Save Time: You can focus on your daily tasks, knowing that your LinkedIn presence is in expert hands.

 Boost Your Linkedin Brand: Watch your profile shine, setting you apart from the crowd.
 Generate Leads: I'll help you find opportunities that matter and drive real business growth.

 Connect with me, and let's start the conversation. Your dreams are my top priority, and I'm here to make them a reality.

#linkedinpersonalbranding #linkedinoptimization #linkedincontentcreation #linkedinstrategist

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Katie Nowak

Kaleeem Ullah

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The Battle

Katie Nowak

Kaleeem Ullah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Nowak's LinkedIn Performance

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Performance ScoreKatie Nowak's LinkedIn Performance