Founder & Partner @ Kanvas | Foster Innovation, Develop Business Strategy, Drive Growth

Katie Nowak

Here are 3 common growth mistakes I see...
...even in great businesses!

✨ Growth isn’t measured.

If you pay more for a customer than the revenue they generate over the course of working with you... it's not worth it!

(9.9 times out of 10)

As a result, you need to know which channels are actually working for you.

At a minimum, track how much it costs you to acquire one new customer in each channel... and how much they’re worth over time!
​
When you see those side‑by‑side, it gets a lot easier to stop “nice to have” activities and double down on what is actually driving toward your goals.
​
✨  Growth isn’t unique.

Don't copy the same growth playbooks as everyone else! Please!

If you want to acquire customers efficiently (less cost), you usually need to do something a little different (unique growth channel) that you're well-positioned to outperform in (competitive advantage).

Ask yourself:
+ Where do my customers live, work, and play?
+ In what moments are they most likely to make a buying decision?
+ Which of those moments are least crowded by my competitors?
+ In which of these unsaturated moments could we best deliver, based on our strengths?

...that’s where your best growth experiments often live.
​
✨ Growth ideas are too far outside your core competency.

When growth feels slow, it’s tempting to chase whatever’s trendy, like AI, influencers, complex partnerships... the list goes on.

Instead, your best growth bets usually build on the things you already do well!

Example:

Let’s say you run a local landscaping business. You’re excellent with people, building teams, securing new clients, and making yards beautiful. (Maybe you should come by my yard 🤣 )

A “shiny” growth idea might be launching a consumer gardening app. You would need engineers, designers, growth marketers... and probably a new team to help you navigate it all.

More grounded growth ideas might be:
+ Introducing a simple referral program for existing customers
+ Partnering with local realtors or HOAs who already trust you
+ Adding a seasonal package (spring clean‑up + fall prep) 
+ Offering an annual subscription for your best clients

Same ambition (more revenue) but now you’re stacking growth on top of your strengths instead of inventing a whole new business model!

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What resonated most with you across these growth prompts?

What would you add to the list?
 
Drop your thoughts in the comments and let’s chat. 😎 

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I'm Katie Nowak, an innovation leader, new venture designer and investor sharing examples & lessons weekly.

Follow me + hit 🔔 to stay tuned.

Innovation Leader, New Venture Designer, Speaker @ Kanvas || Investor @ Altra Venture Partners

If nothing on your calendar scares you a little…
… you might be underestimating yourself 🤯 

I’ve always joked that life lives on the perimeter of your comfort zone.

If you’re always outside of your comfort zone, you’ll burn out.

…but if you’re always inside it, you’ll miss out on exciting life experiences!

I often reflect on my comfort zone balance across any given week, month, quarter, or year.

In doing so, I’ve defined 3 levels of ‘good scary’:

✨ Level 1: You can do it today, but you’re nervous.
✨ Level 2: You need help or prep to pull it off.
✨ Level 3: You have no idea how, but you’re committed.

My challenge to you is to pick a Level 1 or a Level 2 ‘good scary’, and give it a try this week.

You can use that momentum to build toward Level 3!

So tell us -

What’s one thing on your list this week that scares you a bit… but you know you’re capable of?

Share in the comments so we can cheer you on.

PS - I’ll be sharing a Level 3 scary of my own, soon! The picture is a hint. :)

—
I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

👇You've probably caught yourself thinking:

“I know I’m capable of more… I just can’t seem to get out of my own way.”

You’re a founder, entrepreneur, or executive who’s already achieved some success…

But you know deep down: you’re not operating anywhere close to your full potential.

You’re smart, successful, and capable… 

But you’re tired of grinding without clarity, accountability, or support.

What you really want is to:

→ Make a meaningful impact by helping others
→ Travel more with your family and loved ones
→ Build habits that maximize your time and finances
→ Leave a legacy behind for your kids and community 
→ Finally feel like the highest version of yourself — daily

But if we’re being real...

Most days feel like survival, not strategy.

You look successful on paper. But your day-to-day feels scattered, reactive, and exhausting.

So you may be struggling with:

• Being disorganized and distracted rather than disciplined and focused
• Lacking clear next steps leading to procrastinating instead of executing
• Finding time in your day to get everything done without feeling overwhelmed
• Finding the right mentors and support to fill in the missing pieces of what you don’t know
• Not having the sustained motivation and systems to achieve your goals — and sticking to those systems

You’ve tried courses — but they’re not personalized.
You’ve been to seminars — but the motivation doesn’t last.
You’ve watched the YouTube videos — but it’s a firehose of contradicting advice.

Most solutions try to fix the surface level problem but don’t get to the root cause.

Because here’s the truth:

Your business doesn’t need a new strategy.
It needs a new version of you.

Dominate Your Day transforms the person behind the business — through identity-aligned systems, neural rewiring, and daily execution that actually sticks.

We help you become the kind of person who consistently wins — without burning out or sacrificing what matters most.

That’s why my 200+ clients accomplish more in 90 days than most do in a year.

And why 96% of them call it life-changing.

They stop sacrificing and start leading — at work, at home, and in their own life.

So here's the real question:

What would your life look like 90 days from now if you finally stopped spinning your wheels…

…and became the version of yourself that gets the results you’ve always known you’re capable of?

–

Ready to take back control of your day and own your future? Let's do it together:

📌 https://calendly.com/robertcollier/connect

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