Founder & Partner @ Kanvas | Foster Innovation, Develop Business Strategy, Drive Growth

Katie Nowak

Here are 3 common growth mistakes I see...
...even in great businesses!

✨ Growth isn’t measured.

If you pay more for a customer than the revenue they generate over the course of working with you... it's not worth it!

(9.9 times out of 10)

As a result, you need to know which channels are actually working for you.

At a minimum, track how much it costs you to acquire one new customer in each channel... and how much they’re worth over time!
​
When you see those side‑by‑side, it gets a lot easier to stop “nice to have” activities and double down on what is actually driving toward your goals.
​
✨  Growth isn’t unique.

Don't copy the same growth playbooks as everyone else! Please!

If you want to acquire customers efficiently (less cost), you usually need to do something a little different (unique growth channel) that you're well-positioned to outperform in (competitive advantage).

Ask yourself:
+ Where do my customers live, work, and play?
+ In what moments are they most likely to make a buying decision?
+ Which of those moments are least crowded by my competitors?
+ In which of these unsaturated moments could we best deliver, based on our strengths?

...that’s where your best growth experiments often live.
​
✨ Growth ideas are too far outside your core competency.

When growth feels slow, it’s tempting to chase whatever’s trendy, like AI, influencers, complex partnerships... the list goes on.

Instead, your best growth bets usually build on the things you already do well!

Example:

Let’s say you run a local landscaping business. You’re excellent with people, building teams, securing new clients, and making yards beautiful. (Maybe you should come by my yard 🤣 )

A “shiny” growth idea might be launching a consumer gardening app. You would need engineers, designers, growth marketers... and probably a new team to help you navigate it all.

More grounded growth ideas might be:
+ Introducing a simple referral program for existing customers
+ Partnering with local realtors or HOAs who already trust you
+ Adding a seasonal package (spring clean‑up + fall prep) 
+ Offering an annual subscription for your best clients

Same ambition (more revenue) but now you’re stacking growth on top of your strengths instead of inventing a whole new business model!

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What resonated most with you across these growth prompts?

What would you add to the list?
 
Drop your thoughts in the comments and let’s chat. 😎 

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I'm Katie Nowak, an innovation leader, new venture designer and investor sharing examples & lessons weekly.

Follow me + hit 🔔 to stay tuned.

Innovation Leader, New Venture Designer, Speaker @ Kanvas || Investor @ Altra Venture Partners

If nothing on your calendar scares you a little…
… you might be underestimating yourself 🤯 

I’ve always joked that life lives on the perimeter of your comfort zone.

If you’re always outside of your comfort zone, you’ll burn out.

…but if you’re always inside it, you’ll miss out on exciting life experiences!

I often reflect on my comfort zone balance across any given week, month, quarter, or year.

In doing so, I’ve defined 3 levels of ‘good scary’:

✨ Level 1: You can do it today, but you’re nervous.
✨ Level 2: You need help or prep to pull it off.
✨ Level 3: You have no idea how, but you’re committed.

My challenge to you is to pick a Level 1 or a Level 2 ‘good scary’, and give it a try this week.

You can use that momentum to build toward Level 3!

So tell us -

What’s one thing on your list this week that scares you a bit… but you know you’re capable of?

Share in the comments so we can cheer you on.

PS - I’ll be sharing a Level 3 scary of my own, soon! The picture is a hint. :)

—
I'm Katie Nowak, an investor, innovation leader, and new venture designer sharing examples & lessons weekly. Follow me + hit 🔔 to stay tuned.

Susan Whittemore

GTM Leader | Revenue Operations Executive

A transformative Revenue Operations Executive and GTM leader with over 15 years of experience. My passion lies in building elite sales teams and driving operational efficiency to scale businesses. 

Here's how I make an impact

➥Strategic Leadership: Spearheaded GTM revamps and sales optimizations in top-tier tech firms.

➥Operational Excellence: Streamlined processes from onboarding to customer journey, reducing friction and elevating performance.

➥Data-Driven Agility: Accelerated insight-driven decision making, ensuring speed, agility, and alignment across leadership teams for rapid strategic adjustments.

➥Team Building: Utilized PXT Select, DiSC, and Predictive Index for efficient hiring and tailored sales coaching, creating diverse, high-performing teams.

➥Innovative Solutions: My approach combines strategic technology application with a focus on buyer journey insights, ensuring growth and efficiency.

Revenue Operations - Consultant

Operations Consulting Services:
Onboarding, Buying-to-Customer Journey Mapping, Process Design and Workflows, LinkedIn Strategies, RevOps Strategies, Prioritization Workshops, and ICP definition / validation.

Personal Coaching Services:
Career Mapping and Pivots; Professional Branding, LinkedIn Workshops, Unstucking Yourself, Team Building, and Clarity / Prioritization Workshops.

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