The Glue Between

Founder & Content Chief

GDS Group

Responsible for the Group's creative strategy, alongside creative leadership of the company's new SaaS product. Ownership of all copywriting, brand origin & multimedia storytelling, content strategy and live presenting requirements (including mentoring new creative teams).

From strategic design thinking to tactical sales & marketing content, the role encompasses all creative facets of brand and product storytelling. As a Presenter, I work to identify and pilot new use cases for storytelling and engagement opportunities within the platform. As a Copywriter, I own all internal & external brand messaging (both written and rich media). As a Creative Director, I lead the vision of the product's potential across forms of communication, including sales and operations consultancy.

Creative Director

I led the Group's Virtual Showcase product from concept to it's first 12-month cycle – securing £4.1m delivered revenue from 86 live shows in its first year – with studio-production digital broadcasts for a range of Fortune 2000 B2B client profiles and CXO engagements.

Responsible for all operational & production functions – including Design, Video, Presenters, Producers & Technical operators – to execute the activation of content, storytelling levers and digital functionality,  delivering TV-studio broadcast productions that land messages, drive pipeline and engage audiences in a truly unique broadcast format.

Operations Director

Bigg

Bigg is a full-service digital marketing agency, specialising in white-label, scalable SEO packages for the UK's two leading directories and its SME customer base – delivering c. 1200 SEO campaigns per month.

As Bigg's MD, my role was to build on the foundations set as its Operations Director and steady net profit as we moved through the pandemic. Having improved its gross profit by c.30% over a preceding 9 month period by removing third party costs and bringing core services in-house, I was able to successfully secure the required strategic relationships, react to client and market demands for 'pandemic-ready' product pricing and stabilise campaign churn as we headed through 2020/2021. Ultimately, this delivered the board's primary aim and protected both P&L and staff alike.

Managing Director

I led the build of the Group's debut, centralised Client Services function – directing an international team of 14 CSMs – into a new service delivery model for the GDS Group.

Accountable for a mid-to-high touch B2B IT & Marketing tech client portfolio in excess of 150 logo campaigns globally – delivering across the organisation's three core revenue streams (Summits, Roundtables & Live events) – my primary responsibilities nested in:

• Nurturing and growing Tier 1 client relationships 
• Directing the service delivery of net new and growth logos
• Implementing a new CS Journey – moving from reactive client servicing to proactive customer success
• Customer engagement strategy
• Reporting directly into CEO & Chairman

Group Client Services Director

Meet the Boss

As a product owner and the company's CSD, I consulted on pre-sale fulfilment and led the post-sale delivery for a global portfolio of IT & Marketing Technology clients, accountable for a team of 7 CSMs managing a client servicing and communication strategy across concurrent contracts.

From resource forecasting and capacity planning at both internal stakeholder and product levels – to senior stakeholder reporting (internal & external) – the role required exceptional process evolution and divisional leadership & training to ensure superior standards for a CXO audience.

Client Services Director

I led the transformation of the post-sale client servicing strategy for a portfolio of c.50 high-touch accounts, with reach across the brand's digital and physical products. This included building MOPs, training and mentoring a team of CSMs and implementing a new standard of client services across the business – from first-to-last touch of contractual delivery. 

This included commercial risk and issue mitigation; client-facing and branded content creation; product and product delivery evolution; and pre-sales relationship engineering.

Head of Client Services & Operations

Responsible for presenting both live and pre-recorded interviews, group discussions and closed-door events for senior executives across the IT and Marketing tech space – including live studio production and live in-person events. 

During my tenure, I hosted in excess of 250 virtual roundtables, 30 in-person events and 10 live studio shows, with full storytelling ownership – from concept to conversation.

Presenter & Senior Editor

Moving from print to digital content, I led the online editorial strategy and web management for MeettheBoss.TV across organic SEO and marketing-supported campaigns. From short and long form editorial to rich media (infographics and video), I worked closely with the brand's presenters on content strategy and scriptwriting for interviews to link back into the editorial strategy.

Digital Content Manager

Responsible for content strategy, creative and execution for a print portfolio of B2B industry thought leadership magazines for IT and marketing technology providers including Dell, IBM, HP, Cisco, Novartis – with a specific focus on Pharmaceuticals, Energy & Business Transformation.

Working in lock step with the Editor-in-Chief and Sales Director, I had full editorial ownership of cover and copywriting, pagination, feature articles and interview schedules.

Example partnership editorial with Frost & Sullivan's Growth, Innovation & Leadership (GIL) eBulletin: http://bit.ly/2EZhoSO

Editor

Western Morning News

Intern

SilverWood Publishing

B2B Copywriter & Storytelling Strategist | Thought leadership and insights content for creative enterprise marketers

Hi, I'm Nick.

I write long form content for B2B content marketers & agencies who:

1. Need marketing-ready campaign content delivered on time and on budget
2. Want to build authority and trust with their audience
3. Don't have the resource or expertise in-house to do so

With 14+ years' experience delivering for high growth and large enterprise B2B clients, I've built a system that allows me to...

- Snap into your content operations and marketing teams with ease
- Find the right information from you, fast
- Spend more time speaking with your audiences 
- Turn complex topics into crystal clear content that connects
- Deliver high-performing long form content for enterprise marketing campaigns

In doing so, I've...

- Delivered Annual Reports for one of the 'Big Four' to a global audience of 4m+
- Produced long-form content for 162 of the world's Fortune 500
- Written over 220 eBooks, reports & guides to help deepen brand and product insights

If you're a B2B content marketer or agency AD who needs their quality content in expert hands, drop me a DM or book an appointment in the link at the top of my profile and let's talk.

Nick Pryke

Marketing + Communications

lixieco

// Operations + Product + Marketing + Client Services + Consulting //

Helping emerging ventures and brands grow (and sometimes get acquired), following the mission to cultivate authentic and innovative brand experiences. Services provided: branding, web services, integrated marketing & public relations, product management, operations strategy, event production, resource development, and organizational design.

SOME FEATURED ROLES + PROJECTS
Partner, Chief Marketing Officer & General Manager | Fleur (acquired by CGS Group) | Columbus Executed all CMO and General Manager responsibilities for all aspect of the launch and operations of Fleur. Responsibilities included constructing a business plan, researching consumer markets, obtaining required legal business permits and licenses, overseeing construction of site, developing website, on- boarding & training of 30 employees, and formulating policies and procedures for efficient management.

Interim Head of Marketing | Doolli (acquired by Airtable) | NYC
Responsible for developing and executing the go-to-market plan (defining positioning, messaging, and competitive differentiation), as well as ensuring alignment of strategies between Marketing, Sales, and Technology Teams to effectively generate and close enterprise opportunities.

Product Manager | TMP Worldwide | NYC
Served as Project Manager for software web development of new or enhanced products using agile methodologies. Collaborated with distributed teams of product managers, developers, and QA testers to resource, define, and schedule activities required to develop and launch new software.

Other Clients: L Brands, Forever 21, Phia Salon, The Ohio State University, Infinite CXO, Mobilen, OutReachFrog

CEO, Growth and Special Projects

Aneughan Properties

Aneughan (ah-neh-kahn)= cozy, warm, and heartfelt in Korean

Owns and operates residential real estate investments in the historic neighborhood of Franklinton. Passionate in providing affordable and thoughtful living experiences to folks who want to enjoy an urban lifestyle in downtown Columbus.

Managing Director, Property & Hospitality Investments

The Coney Club

Co-Owner + Managing Partner, Investments

Good People Digital

// Operations + Product + Marketing + Client Services + Business Development //

Good People Digital is an agency focused on optimizing web, software, and marketing experiences so that genuine relationships can form and flourish between brands and their people.

Responsible in setting the strategic direction, developing long and short-term objectives, making major corporate decisions, overseeing day-to-day operations, building and modeling company culture, negotiating high-level contracts, providing inspirational leadership to the team, and holding others accountable for their performance. I drove the company’s development and guided it towards immediate and long-term success while navigating the natural lifecycles of a company’s maturation.  I also managed several large client relationships and developed their marketing, digital web products, and growth strategies. 

Clients: VanLife Trader, Backstage, Aerobuild, Focus 3, Typology Institute, Homesteading Family, Jason Feifer, Michael Redd, Pioneering Today, Happen to Your Career, Jenny Wood, Pat Flynn

Partner + Chief Executive Officer, Digital Products and Marketing

RevLocal

// Operations + Product + Marketing + Client Services + Business Development //

RevLocal is a digital marketing agency specialized in personalized digital marketing for local businesses, with a focus on local search, review marketing, paid advertising and social media. 

Served as the leader of the Brand Team division, I was charged to build and manage a new business unit as an additional revenue channel to contribute to the overall company's gross sales. This department focused on developing digital marketing solutions and executing strategies for multi-location Brand clients. In this position, I developed service packages and strategies to drive relationship acquisition, company revenue, and quality long-term relationships with key customers. I also managed the department's P&L, was held accountable for the unit's bottom line, and developed the team's annual strategic plan and vision. 

Received the 2019 Trailblazer award for the individual who pioneers innovative foundational initiatives.

Clients: Orange Theory, Spenga, Planet Fitness, Whit’s Frozen Custard, Huntington Learning Center, Scenthound

Executive Director, Multi-Location Digital Marketing and Product

Director of Strategic Marketing

Rocket Code

(acquired by BVAccel)

// Operations + Product + Client Services + Business Development //

Rock Code built ecommerce software and web experiences that foster closer, longer lasting, and higher value relationships between customers and brands.

Served as a company officer directly under the CEO and COO. Provided leadership and management to a 30 person team — focused on improving business development, product strategy, and client services to increase the operational profability of the agency. I was directly responsible for developing and managing business that contributed to 48% of Rocket Code’s revenue in 2017.

Clients: Peletonia, roll: Bicycle Company, Homage, Bear Mattress, Wristbands.com, Chubbies, Bombas, Scotts Miracle-Gro, Diff Eyewear, Axe Wellness, Procter & Gamble, Lauren James, Allbirds, Journelle, eCig Distributors, System of Strength

Agency General Manager, Ecommerce Product and Marketing

DOOR3

// Marketing + Product + Client Services + Business Development //

DOOR3 is a digital agency, offering a full suite of digital services in Strategy, User Experience & Design, cross-platform Application Development and Maintenance & Support. In collaboration with clients, we plan, design and build interactive applications for web, social and mobile media.

Acted as the internal Digital Marketing Manager for the DOOR3 brand. As well as led the strategy creation for DOOR3 clients seeking digital product development and digital marketing services for their brands.

Clients: FreshDirect, Grubhub, American Museum of Natural History, HelloFresh, WWE, Elizabeth Arden, Bobbie Brown

Director of Product Marketing

Senior Manager, Digital Marketing & Product

The Wall Street Journal

(FINS.com acquired by Dice Holdings, eFinancial Careers)

// Marketing + Product + Client Services // 

Recruited by Dow Jones to join their venture team in a start-up environment to develop The Wall Street Journal Digital Network’s career content site. Our team developed FINS.com to a multi-million dollar global business. Key support member of the Transition Team in acquisition by Dice Holdings.

Clients: NCS CIA, Deloitte, PWC, Altria, PNC, Randstad, AT&T, Ernst & Young, Robert Half

Product and Marketing Manager

Marketing Manager

ALLY B. ENTERTAINMENT, INC.

(now Bee Street)

// Public Relations + Experiential Marketing + Client Services // 

Ally, the founder of this boutique PR agency, was one of the Power Girls in 1988 - New York Magazine profiled five on fire PR women.

Responsible for all key Public Relations administrative duties, media relations, and event planning support. Developed a multi-million dollar sponsorship from Vitaminwater, Smartwater, & YouTube to create an exclusive event spaces for the Toronto International Film Festival. Analyzed, forecasted, and managed budgets to produce 15 affairs and coordinated all aspects of events.

Clients: Vitaminwater, Smartwater, Rachel Zoe, Alexandre Birman, Old Navy Kids, Pink Tartan, YouTube, Johnnie Walker, Tiny Prints, Creative Artists Agency, Havaianas

Public Relations Event Coordinator

• Hi // Thanks a bunch for stopping by! Feel free to take a look around. Shoot me a message if you want to get to know me more. 

• About Me // I am a serial entrepreneur by nature, constantly driven by an unrelenting excitement for business ideas that I must see come to life and fully flourish. Adopted from South Korea, raised in a small town with 17 brothers + sisters, and watching my father own a small business - tenacity, adaptability, and resiliency are deeply engraved in my core being.

With over 17 years of experience, my career has taken me to unique opportunities in LA, Toronto, Columbus, and NYC. My specialized focus is with emerging ventures within the Digital Product and Marketing Industry that are in need of a transformation in an organization. Having a solid understanding of the intersections of technology, design, customer experience and brand strategy has allowed me to be a part of crafting the future of how technology enhances our lives. I know how to work closely with clients to design strategies to create memorable and noteworthy experiences and products that are true to the story of who they are. Not only do I generate ideas and discussions on the issues associated with creating growth and value for businesses in a digital world, but I see them through from conception to execution.

To this day, I have supported over 100 brands and played an active role in 7 acquisitions of companies I helped grow. When I look back at all I have done in my career, I have an incredible amount of gratitude for the leaders that took a chance on me and really invested in developing me as a professional. Being that kind of leader to someone else is what drives my ambition. 

I believe in pushing creativity through curiosity, collaboration, and authenticity. This produces meaningful work that creates a lasting impression. Let's leave typical behind and be incredible. 

Good vibes, 
• Alix Cochran

taplio

The Battle

Nick Pryke

Alix Cochran

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?