The Glue Between

Founder & Content Chief

GDS Group

Responsible for the Group's creative strategy, alongside creative leadership of the company's new SaaS product. Ownership of all copywriting, brand origin & multimedia storytelling, content strategy and live presenting requirements (including mentoring new creative teams).

From strategic design thinking to tactical sales & marketing content, the role encompasses all creative facets of brand and product storytelling. As a Presenter, I work to identify and pilot new use cases for storytelling and engagement opportunities within the platform. As a Copywriter, I own all internal & external brand messaging (both written and rich media). As a Creative Director, I lead the vision of the product's potential across forms of communication, including sales and operations consultancy.

Creative Director

I led the Group's Virtual Showcase product from concept to it's first 12-month cycle – securing £4.1m delivered revenue from 86 live shows in its first year – with studio-production digital broadcasts for a range of Fortune 2000 B2B client profiles and CXO engagements.

Responsible for all operational & production functions – including Design, Video, Presenters, Producers & Technical operators – to execute the activation of content, storytelling levers and digital functionality,  delivering TV-studio broadcast productions that land messages, drive pipeline and engage audiences in a truly unique broadcast format.

Operations Director

Bigg

Bigg is a full-service digital marketing agency, specialising in white-label, scalable SEO packages for the UK's two leading directories and its SME customer base – delivering c. 1200 SEO campaigns per month.

As Bigg's MD, my role was to build on the foundations set as its Operations Director and steady net profit as we moved through the pandemic. Having improved its gross profit by c.30% over a preceding 9 month period by removing third party costs and bringing core services in-house, I was able to successfully secure the required strategic relationships, react to client and market demands for 'pandemic-ready' product pricing and stabilise campaign churn as we headed through 2020/2021. Ultimately, this delivered the board's primary aim and protected both P&L and staff alike.

Managing Director

I led the build of the Group's debut, centralised Client Services function – directing an international team of 14 CSMs – into a new service delivery model for the GDS Group.

Accountable for a mid-to-high touch B2B IT & Marketing tech client portfolio in excess of 150 logo campaigns globally – delivering across the organisation's three core revenue streams (Summits, Roundtables & Live events) – my primary responsibilities nested in:

• Nurturing and growing Tier 1 client relationships 
• Directing the service delivery of net new and growth logos
• Implementing a new CS Journey – moving from reactive client servicing to proactive customer success
• Customer engagement strategy
• Reporting directly into CEO & Chairman

Group Client Services Director

Meet the Boss

As a product owner and the company's CSD, I consulted on pre-sale fulfilment and led the post-sale delivery for a global portfolio of IT & Marketing Technology clients, accountable for a team of 7 CSMs managing a client servicing and communication strategy across concurrent contracts.

From resource forecasting and capacity planning at both internal stakeholder and product levels – to senior stakeholder reporting (internal & external) – the role required exceptional process evolution and divisional leadership & training to ensure superior standards for a CXO audience.

Client Services Director

I led the transformation of the post-sale client servicing strategy for a portfolio of c.50 high-touch accounts, with reach across the brand's digital and physical products. This included building MOPs, training and mentoring a team of CSMs and implementing a new standard of client services across the business – from first-to-last touch of contractual delivery. 

This included commercial risk and issue mitigation; client-facing and branded content creation; product and product delivery evolution; and pre-sales relationship engineering.

Head of Client Services & Operations

Responsible for presenting both live and pre-recorded interviews, group discussions and closed-door events for senior executives across the IT and Marketing tech space – including live studio production and live in-person events. 

During my tenure, I hosted in excess of 250 virtual roundtables, 30 in-person events and 10 live studio shows, with full storytelling ownership – from concept to conversation.

Presenter & Senior Editor

Moving from print to digital content, I led the online editorial strategy and web management for MeettheBoss.TV across organic SEO and marketing-supported campaigns. From short and long form editorial to rich media (infographics and video), I worked closely with the brand's presenters on content strategy and scriptwriting for interviews to link back into the editorial strategy.

Digital Content Manager

Responsible for content strategy, creative and execution for a print portfolio of B2B industry thought leadership magazines for IT and marketing technology providers including Dell, IBM, HP, Cisco, Novartis – with a specific focus on Pharmaceuticals, Energy & Business Transformation.

Working in lock step with the Editor-in-Chief and Sales Director, I had full editorial ownership of cover and copywriting, pagination, feature articles and interview schedules.

Example partnership editorial with Frost & Sullivan's Growth, Innovation & Leadership (GIL) eBulletin: http://bit.ly/2EZhoSO

Editor

Western Morning News

Intern

SilverWood Publishing

B2B Copywriter & Storytelling Strategist | Thought leadership and insights content for creative enterprise marketers

Hi, I'm Nick.

I write long form content for B2B content marketers & agencies who:

1. Need marketing-ready campaign content delivered on time and on budget
2. Want to build authority and trust with their audience
3. Don't have the resource or expertise in-house to do so

With 14+ years' experience delivering for high growth and large enterprise B2B clients, I've built a system that allows me to...

- Snap into your content operations and marketing teams with ease
- Find the right information from you, fast
- Spend more time speaking with your audiences 
- Turn complex topics into crystal clear content that connects
- Deliver high-performing long form content for enterprise marketing campaigns

In doing so, I've...

- Delivered Annual Reports for one of the 'Big Four' to a global audience of 4m+
- Produced long-form content for 162 of the world's Fortune 500
- Written over 220 eBooks, reports & guides to help deepen brand and product insights

If you're a B2B content marketer or agency AD who needs their quality content in expert hands, drop me a DM or book an appointment in the link at the top of my profile and let's talk.

Nick Pryke

I help B2B content teams with blog & email copywriting that educates, nurtures & converts

Is LinkedIn swallowing far too much of your time?Quitting isn't an option.Nor is taking your foot off the gas.After all, when done right it can be a key revenue-driver for your business.But you also know that:- Creating content every week- Analysing what is &amp; isn't resonating- And staying up to date with current LinkedIn best practices...is not the best use of your time.Not to mention the amount of mental bandwidth it takes up.  The truth is, whenever you see other founders on LinkedIn who are killing it – 9x outta 10 they’re not doing it alone.They have others to help:  - Extract their insights- Write &amp; design content- Foster meaningful DM convos w/ prospects - And plan aheadThis is what I can help you with.Over the last 18 months, I’ve helped founders drive over 4,000,000 views, over 35,000 new followers, and over 40,000 product users &amp; clients.And none of that has come from:  - Generic AI guff - Cringeworthy stories - Or banal ‘leadership’ quotesIt comes from tackling real customer pain points &amp; objections. It comes from sharing unique, practical frameworks that are proven to help people. And from behind-the-scenes content that educates, inspires &amp; drives trust for you &amp; your business.So if you’re interested in driving more revenue from LinkedIn (while also claiming back your time &amp; head space) – either:  (a) Shoot me a DM, or... (b) Email me at: jonny@triverb.comSpeak soon.JP

Jonny Price

Why try and prove people wrong in the comments?

(note to self...)

Most people on here are looking for others to validate what they say.

Plain and simple.

If you disagree with them, even respectfully, they’ll double-down. 

They now have a point to defend. 

Congratulations! 

You’re now in a pissing contest of their making.  
They now live rent-free in your head. 
Your time... belongs to them. 

And for what? 

Because they wrote something that caught your attention and got you to react. 

All in hopes that ‘Your team’ will come rushing out the woodwork to back you up?

Ah yes... the sweet, sweet feeling of ‘being seen.’

(look at me now, dad)

How sad.

Stop that! Realise you’re being played by some rando online.

Your finite battery of attention is yours and yours alone.

Protect it. 

Next time you see a post that sparks that self-righteous urge to respond, take a moment.  

Ask yourself:  

Is taking the time to craft some witty response really going to benefit me or my business?  

If so, create a post and share your perspective.

But if not, ignore it.

Cheers,  
JP  

PS - There are 2 exceptions:  

1) If your response is hilarious. In that case, fire away!  

2) If you disagree with this post. I could really use the extra reach. Many thanks, haha!

Jonny Price 🦉

I ghostwrite LinkedIn posts for creator-led businesses | Helped drive 4M+ views & 40K+ product users for my SaaS clients

A girl sat in front of a wall of screens.

This *surprisingly* common post tactic is killing your reach:

In-post links.  

Why?

Because LinkedIn wants to keep eyeballs on-platform.

That way, they can sell ads ($$$).

They don’t want people fuckin’ off to your company blog.

They prefer posts that increase dwell time on THEIR platform.

Every day, I see people post blog links (like it’s 2021).

Then when their reach gets throttled, they’re left scratching their head – blaming it on “the algorithm.”

What a massive waste of time!

Instead, share one or more key blog takeaways as a standalone post.

Then direct people to a ‘link in comments’ instead.

You can even share another takeaway (from the same blog) the following week.

And so on.

That way you get more juice out the squeeze.

Sure beats plugging it once, having the post flop, then letting that blog—you spent 10+ hours writing—die in the content graveyard that is your website.

Stop announcing your new articles on LinkedIn.

Unless your name is Justin Welsh, no one cares.

If you want them to care, share the good stuff here.

Show up and be useful HERE.

Foster trust at scale on a platform with FREE distribution.

Hope this helps,

JP

A dark apartment building façade at night, with one warmly lit window revealing a lone silhouetted person inside.

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The Battle

Nick Pryke

Jonny Price

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Performance ScoreJonny Price's LinkedIn Performance

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taplio

The Battle

Nick Pryke

Jonny Price

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonny Price's LinkedIn Performance