The Glue Between

Founder & Content Chief

GDS Group

Responsible for the Group's creative strategy, alongside creative leadership of the company's new SaaS product. Ownership of all copywriting, brand origin & multimedia storytelling, content strategy and live presenting requirements (including mentoring new creative teams).

From strategic design thinking to tactical sales & marketing content, the role encompasses all creative facets of brand and product storytelling. As a Presenter, I work to identify and pilot new use cases for storytelling and engagement opportunities within the platform. As a Copywriter, I own all internal & external brand messaging (both written and rich media). As a Creative Director, I lead the vision of the product's potential across forms of communication, including sales and operations consultancy.

Creative Director

I led the Group's Virtual Showcase product from concept to it's first 12-month cycle – securing £4.1m delivered revenue from 86 live shows in its first year – with studio-production digital broadcasts for a range of Fortune 2000 B2B client profiles and CXO engagements.

Responsible for all operational & production functions – including Design, Video, Presenters, Producers & Technical operators – to execute the activation of content, storytelling levers and digital functionality,  delivering TV-studio broadcast productions that land messages, drive pipeline and engage audiences in a truly unique broadcast format.

Operations Director

Bigg

Bigg is a full-service digital marketing agency, specialising in white-label, scalable SEO packages for the UK's two leading directories and its SME customer base – delivering c. 1200 SEO campaigns per month.

As Bigg's MD, my role was to build on the foundations set as its Operations Director and steady net profit as we moved through the pandemic. Having improved its gross profit by c.30% over a preceding 9 month period by removing third party costs and bringing core services in-house, I was able to successfully secure the required strategic relationships, react to client and market demands for 'pandemic-ready' product pricing and stabilise campaign churn as we headed through 2020/2021. Ultimately, this delivered the board's primary aim and protected both P&L and staff alike.

Managing Director

I led the build of the Group's debut, centralised Client Services function – directing an international team of 14 CSMs – into a new service delivery model for the GDS Group.

Accountable for a mid-to-high touch B2B IT & Marketing tech client portfolio in excess of 150 logo campaigns globally – delivering across the organisation's three core revenue streams (Summits, Roundtables & Live events) – my primary responsibilities nested in:

• Nurturing and growing Tier 1 client relationships 
• Directing the service delivery of net new and growth logos
• Implementing a new CS Journey – moving from reactive client servicing to proactive customer success
• Customer engagement strategy
• Reporting directly into CEO & Chairman

Group Client Services Director

Meet the Boss

As a product owner and the company's CSD, I consulted on pre-sale fulfilment and led the post-sale delivery for a global portfolio of IT & Marketing Technology clients, accountable for a team of 7 CSMs managing a client servicing and communication strategy across concurrent contracts.

From resource forecasting and capacity planning at both internal stakeholder and product levels – to senior stakeholder reporting (internal & external) – the role required exceptional process evolution and divisional leadership & training to ensure superior standards for a CXO audience.

Client Services Director

I led the transformation of the post-sale client servicing strategy for a portfolio of c.50 high-touch accounts, with reach across the brand's digital and physical products. This included building MOPs, training and mentoring a team of CSMs and implementing a new standard of client services across the business – from first-to-last touch of contractual delivery. 

This included commercial risk and issue mitigation; client-facing and branded content creation; product and product delivery evolution; and pre-sales relationship engineering.

Head of Client Services & Operations

Responsible for presenting both live and pre-recorded interviews, group discussions and closed-door events for senior executives across the IT and Marketing tech space – including live studio production and live in-person events. 

During my tenure, I hosted in excess of 250 virtual roundtables, 30 in-person events and 10 live studio shows, with full storytelling ownership – from concept to conversation.

Presenter & Senior Editor

Moving from print to digital content, I led the online editorial strategy and web management for MeettheBoss.TV across organic SEO and marketing-supported campaigns. From short and long form editorial to rich media (infographics and video), I worked closely with the brand's presenters on content strategy and scriptwriting for interviews to link back into the editorial strategy.

Digital Content Manager

Responsible for content strategy, creative and execution for a print portfolio of B2B industry thought leadership magazines for IT and marketing technology providers including Dell, IBM, HP, Cisco, Novartis – with a specific focus on Pharmaceuticals, Energy & Business Transformation.

Working in lock step with the Editor-in-Chief and Sales Director, I had full editorial ownership of cover and copywriting, pagination, feature articles and interview schedules.

Example partnership editorial with Frost & Sullivan's Growth, Innovation & Leadership (GIL) eBulletin: http://bit.ly/2EZhoSO

Editor

Western Morning News

Intern

SilverWood Publishing

B2B Copywriter & Storytelling Strategist | Thought leadership and insights content for creative enterprise marketers

Hi, I'm Nick.

I write long form content for B2B content marketers & agencies who:

1. Need marketing-ready campaign content delivered on time and on budget
2. Want to build authority and trust with their audience
3. Don't have the resource or expertise in-house to do so

With 14+ years' experience delivering for high growth and large enterprise B2B clients, I've built a system that allows me to...

- Snap into your content operations and marketing teams with ease
- Find the right information from you, fast
- Spend more time speaking with your audiences 
- Turn complex topics into crystal clear content that connects
- Deliver high-performing long form content for enterprise marketing campaigns

In doing so, I've...

- Delivered Annual Reports for one of the 'Big Four' to a global audience of 4m+
- Produced long-form content for 162 of the world's Fortune 500
- Written over 220 eBooks, reports & guides to help deepen brand and product insights

If you're a B2B content marketer or agency AD who needs their quality content in expert hands, drop me a DM or book an appointment in the link at the top of my profile and let's talk.

Nick Pryke

Matthew Kilgour

I'd like to help your B2B marketing team deliver the best work of their career. We’ll do this through killer strategy and the most audacious creative we can get away with. If this appeals, you should send me a message.

......

I read #books, drink #coffee, ride #bikes and make up #marketing. 

I'm the global strategy director at fst. We do big, full fat creative ideas that get b2b brands noticed and remembered. You should call us if you'd like this.

I also run www.likeifyouagree.com. If you work in B2B and you want strategic and creative advice, i might be able to help. If you want stupid content aimed at people who are born to cavort, but forced to business - well you'll find that there too. 

I'm an award winning creative strategist.  I know it sounds like a made up job. 

It is a made up job. 

All jobs are made up.

I'm like a labradoodle. Only instead of being part gun dog and part snooty poodle, I'm 50% creative director and 50% strategy director.  I like my job. I also like running in fields and eating things I find on the floor, like an actual labradoodle. 

What it means is that I spend most of my day helping translate client needs/wants/issues into creative solutions via strategic thinking. 

I think the world is weird and getting weirder.  I think strategy needs to rise to meet the weirdness and I think creative needs to roll around in it. Weird is good. Weird is what sets us apart from boring. 

I do brand building. I do campaigns. I do strategy. I do creative. I do weird bits of content. 

London & NYC.

Head of Creative Strategy

Rat-thew Kilgour

Officially puts the rat in creative strategy for b2b brands (c)

No alternative text description for this image

Anyone who tells you that great advertising is dead is a dolt and this is brilliant

Life’s a game. Sometimes it feels like someone else has the controller. 🕹️✨

.
“Your Way Out” is our new brand campaign for Coinbase, airing during last nights 98th Academy Awards.  Directed by Oscar Hudson at MJZ with Selected Works. Edited by Leo Scott at Cartel, sound by Aaron Reynolds Wave Studios NY and colour by Dante Pasquinelli ETHOS STUDIO

Everything you see in this film is almost entirely live action, from body logic, printed suits and shadowless lighting to deliberately pixelated sets. 
.
Thanks to the magic team at Coinbase and to everyone involved in making this happen.

I am a scientist
I seek to understand me
I am an incurable
And nothing else behaves like me

I have been listening to ‘I am a scientist’ by Guided by Voices. I am a scientist / I seek to understand me / All of my impurities / And evils yet unk

Open article: Where i review each week that i have endured  by Matthew Kilgour • 3 min read

Where i review each week that i have endured

Did you know that if you take all the ds out of Edward Woodward, you get eee waaaar woo waaar

I recommend yelling this

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The Battle

Nick Pryke

Rat-thew Kilgour

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The Battle

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Rat-thew Kilgour

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rat-thew Kilgour's LinkedIn Performance

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Performance ScoreRat-thew Kilgour's LinkedIn Performance