Angel Investor

I have been supporting multiple ventures within the e-commerce, fintech and tech industries in Southeast Asia (Thailand, Singapore and Indonesia) and Europe (Italy)

Investor

Nana Bianca

I have been a mentor for several startups that joined the Hubble Accelleration Program of Nana Bianca (Italia Rimborso, Sfridoo)

Mentor

Lifepal

(Exited, merged with Roojai)

Due to my passion for digital distribution and fintech I started Lifepal, the #1 Marketplace for Insurance in Indonesia. In less than 4 years, Lifepal became:
#1 in terms of D2C MV retail monthly GWP
#1 in terms of monthly online traffic (4+ million visits/month)
#1 in terms of social media followers (1+ million)

I have been responsible to design and build Lifepal own Content Management and Order Management Systems to host the Indonesia’s biggest inventory of insurance products online. Together with 100+ talented team players, we launched in less than 3 year 20+ insurance partners online and processed 50K+ policies, offering the best customer experience in the country (highest Google rating).

Co-Founder and Chief Operating Officer

Lazada Group

Reporting to the Group CCO and working directly with the regional CPO and the product and tech teams. I lead the design and implementation of the product roadmaps with the CEOs and CCOs of the 6 countries of Lazada group (SG, TH, ID, MY, PH, VN).

As I played an important role during the process of sale and integration with Alibaba Group, I was selected to be part of the team that launched the first integrated project between Alibaba and Lazada, under the direct supervision of Daniel Zhang, Alibaba Group CEO.

Main Achievements:
- Designed product roadmap with c-level teams across 5 countries
- Launched Alibaba Seller Center for 60K sellers and 10+ million SKUs
- Launched Online flagship shops for 10+ Global brands generating 100+ million in GMV
- Restructured the group sales department (200+ people regionally & 1000+ people locally)

Vice President of Product Strategy

Reporting to the Country (TH) COO. I oversaw developing the logistics department for the company to fulfill 60K orders/day across Thailand and serve as a pickup provider to 1K+ online sellers. I was also heavily involved in the development of a warehouse facility and system that could store 200k+ SKUs and fulfill 20k+ orders/day.

Main Achievements:
- Managed a team of 200+ people in logistics and operations
- Scaled up Lazada logistics, from 10K to 60K orders/day across Thailand
- Developed partnerships with logistic partners, including the digitalization of Thai Post
- Supported the development of LEX, Lazada own logistics, to 100+ delivery trucks and 1K+ motorbikes

Head of Logistics

Reporting to the Country (TH) CCO, I lead the development of the category of home appliances in Thailand with a team of 6, increasing GMV by 3X in 12 months.

Main Achievements:
- Increased the revenues of the category by more than 3 times
- Launched 20+ global brands online (Philips, Haier, Nestle, etc.)
- Developed and launch 10 white label products, with production in China
- Developed SOP for marketing and onsite best practices across 5 countries
- Coordinated multimillion dollar budget campaigns on Google, Facebook and Mobile

Category Manager

Westwing

As a supply chain manager in Westwing, I contributed to reduce costs and delivery lead time while improving cross-docking processes for fast moving and bulky products.

Supply Chain Manager

Experienced VP of Product Strategy & COO | Fintech & E-commerce Expert | Founder & Investor | Driving Growth in SEA & Italy

🚀 VP of Product Strategy (5 Years) | 🛍️ Chief Operating Officer (5 Years) | 🔍 Fintech & E-commerce Expert (12+ Years)

I am a fintech and e-commerce investor and mentor, with over 10 years of experience in leading and scaling innovative companies in Southeast Asia and Europe. I have a deep understanding of market needs, product strategy, and operational excellence, as well as a passion for digital distribution and financial inclusion.

I co-founded and led as COO Lifepal, the #1 marketplace for insurance in Indonesia, until we successfully exited and merged with Roojai in December 2023. We achieved remarkable growth and customer satisfaction, becoming the leader in online traffic, social media followers, and D2C monthly GWP. 

Latest accomplishments:
# Launched 2 companies in SEA
# Raised USD 15 million with 2 seed and 2 Series A investments
# Part of the team that built Lazada, the 1st unicorn in SEA (exited)
# Launched 20+ global brands online in SEA (Philips, Nescafe, Ray-Ban, etc.)
# Launched the Alibaba Seller Center in SEA, to serve more than 60K sellers
# Managed a team of 200+ people to run warehousing and logistics for Lazada Thailand

Nicolo R.

Leading a specialized digital transformation consultancy serving enterprise clients across Europe and Asia. Providing strategic advisory on digital initiatives for companies ranging from established enterprises to emerging market leaders.

Key client engagements:

TelCo Group (can't disclose) (2024-Present)
One of Europe's largest telecommunications providers operating in 14 countries with over 350 million customers

- Contributing to API strategy initiatives in European markets
- Supporting governance framework development for digital services
- Advising on privacy-compliant approaches for data utilization
- Working with cross-functional teams to align technology and business goals

Kredivo Group (2024)
Southeast Asia's leading Buy-Now-Pay-Later (BNPL) provider

- Led market entry strategy and execution for Thailand operations
- Established exclusive BNPL partnership with TikTok Shop Thailand
- Developed risk modeling framework integrating telecommunications and e-commerce data
- Created localization strategy aligned with Thai regulatory requirements

GLS Group (2022-2023)
One of Europe's largest parcel and logistics service providers

- Led implementation of Camunda BPM solution, enabling processing of millions of parcels daily
- Transformed core logistics system architecture from monolithic to microservices
- Reduced system change implementation time from months to days
- Managed overhaul of transactional communication platform

Digital Transformation | Project Management | Consulting

True Corporation

Part of the leadership team responsible for the development and implementation of end-to-end eCommerce solutions for CP Group's retail brands, including 7-Eleven, Siam Makro, CP FreshMart, and True Coffee.

Contributed to the digitalization of direct-to-consumer, B2B, and end-consumer delivery services within the group, with a focus on both the commercial and technical aspects of the project.

Assisted in the management of the group's supply chain, focusing on servicing hotels, restaurants, and cafes (HoReCa).

Participated in app development and logistics as part of a general management role.

Reported to the President of Ascend Group and CEO of CP Group.

Acted as sponsor and mentor for CP Group's leadership development programs.

Deputy Director

Siam Makro Public Company Limited

Reported to the Group CEO and CMO as a senior consultant on the end-to-end strategy and implementation of eCommerce as part of the company's OmniChannel strategy.

Led the organizational setup for the eCommerce project, including budgeting and recruiting.
Developed and executed a business intelligence plan for the eCommerce division.

Integrated O2O marketing, including overseeing the development of a content team and creating an SEO strategy.

Led category excellence initiatives and developed pricing strategies.

Set up a contact center, including call center and online channels.

Senior Consultant (Ecommerce & Omnichannel)

Hubert Burda Media

Served as a regional director covering Burda International's entities in Singapore, Hong Kong, Thailand, Malaysia, Taiwan, and India, reporting to the regional CEO.

Developed and implemented strategies to expand Burda's data business, eCommerce presence, and overall digital footprint, helping to transition the company into a digital player and drive continued growth.

Spent 20% of my time consulting for Burda Principal Investments (BPI), including supporting the company's investments in Priceza and Zilingo and the acquisition of Lifestyle Asia.

Screened potential ventures for investment by BPI.

Regional Director (Head of Innovation & Digital)

BlueFox International

Served as the managing director of a fast-paced catalogue-based distance selling business in Asia.

Led the company, which had over 18 years of successful experience in the mail-order industry, serving millions of customers and developing a highly profitable business model.

Oversaw the expansion of the company into new emerging markets, adapting to local habits and developing proprietary solutions to meet customer needs and requirements.

Brought passion and expertise to the company's efforts to replicate its success in multiple countries worldwide.

Managing Director

Category Lead

Supply Chain Lead

Finance Lead

Rocket Internet GmbH

VP International Business Development

Siemens

Assistant of the Head of SCM IM & Siemens Real Estate (Trainee)

IVG Immobilien AG

Asset Management & Development (Trainee)

Hainke & Partner GmbH

Jr. Consultant, Real Estate

I transform business challenges into digital opportunities. With 12+ years of experience across Europe and Asia, I've built a career turning complex technical requirements into strategic business outcomes.

My expertise spans the digital ecosystem:

- Building omnichannel retail solutions for CP Group, incl. 7-Eleven Delivery (Thailand's largest conglomerate)
- Implementing API commercialization strategies and privacy frameworks at Europes largest TelCo
- Launching BNPL fintech solutions in emerging markets with Kredivo Group
- Transforming logistics operations through microservices architecture at GLS Group

Having led digital initiatives across German, European, and Asian markets, I bring a unique cross-cultural perspective that bridges technology implementation with business strategy. Based between Munich and Bangkok, I offer clients the advantage of deep understanding in both established and emerging markets.

I'm currently leading Digital Tandem Limited, providing strategic consulting for enterprise clients navigating complex digital transformations. My focus is on delivering tangible outcomes: operational efficiency, new revenue streams, enhanced customer experiences, and sustainable digital growth.

Let's connect if you're facing complex digital challenges that require both technical understanding and business acumen. I'm always open to discussing how my experience bridging European precision with Asian growth markets can benefit your organization.

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Nicolo R.

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