Angel Investor

I have been supporting multiple ventures within the e-commerce, fintech and tech industries in Southeast Asia (Thailand, Singapore and Indonesia) and Europe (Italy)

Investor

Nana Bianca

I have been a mentor for several startups that joined the Hubble Accelleration Program of Nana Bianca (Italia Rimborso, Sfridoo)

Mentor

Lifepal

(Exited, merged with Roojai)

Due to my passion for digital distribution and fintech I started Lifepal, the #1 Marketplace for Insurance in Indonesia. In less than 4 years, Lifepal became:
#1 in terms of D2C MV retail monthly GWP
#1 in terms of monthly online traffic (4+ million visits/month)
#1 in terms of social media followers (1+ million)

I have been responsible to design and build Lifepal own Content Management and Order Management Systems to host the Indonesia’s biggest inventory of insurance products online. Together with 100+ talented team players, we launched in less than 3 year 20+ insurance partners online and processed 50K+ policies, offering the best customer experience in the country (highest Google rating).

Co-Founder and Chief Operating Officer

Lazada Group

Reporting to the Group CCO and working directly with the regional CPO and the product and tech teams. I lead the design and implementation of the product roadmaps with the CEOs and CCOs of the 6 countries of Lazada group (SG, TH, ID, MY, PH, VN).

As I played an important role during the process of sale and integration with Alibaba Group, I was selected to be part of the team that launched the first integrated project between Alibaba and Lazada, under the direct supervision of Daniel Zhang, Alibaba Group CEO.

Main Achievements:
- Designed product roadmap with c-level teams across 5 countries
- Launched Alibaba Seller Center for 60K sellers and 10+ million SKUs
- Launched Online flagship shops for 10+ Global brands generating 100+ million in GMV
- Restructured the group sales department (200+ people regionally & 1000+ people locally)

Vice President of Product Strategy

Reporting to the Country (TH) COO. I oversaw developing the logistics department for the company to fulfill 60K orders/day across Thailand and serve as a pickup provider to 1K+ online sellers. I was also heavily involved in the development of a warehouse facility and system that could store 200k+ SKUs and fulfill 20k+ orders/day.

Main Achievements:
- Managed a team of 200+ people in logistics and operations
- Scaled up Lazada logistics, from 10K to 60K orders/day across Thailand
- Developed partnerships with logistic partners, including the digitalization of Thai Post
- Supported the development of LEX, Lazada own logistics, to 100+ delivery trucks and 1K+ motorbikes

Head of Logistics

Reporting to the Country (TH) CCO, I lead the development of the category of home appliances in Thailand with a team of 6, increasing GMV by 3X in 12 months.

Main Achievements:
- Increased the revenues of the category by more than 3 times
- Launched 20+ global brands online (Philips, Haier, Nestle, etc.)
- Developed and launch 10 white label products, with production in China
- Developed SOP for marketing and onsite best practices across 5 countries
- Coordinated multimillion dollar budget campaigns on Google, Facebook and Mobile

Category Manager

Westwing

As a supply chain manager in Westwing, I contributed to reduce costs and delivery lead time while improving cross-docking processes for fast moving and bulky products.

Supply Chain Manager

Experienced VP of Product Strategy & COO | Fintech & E-commerce Expert | Founder & Investor | Driving Growth in SEA & Italy

🚀 VP of Product Strategy (5 Years) | 🛍️ Chief Operating Officer (5 Years) | 🔍 Fintech & E-commerce Expert (12+ Years)

I am a fintech and e-commerce investor and mentor, with over 10 years of experience in leading and scaling innovative companies in Southeast Asia and Europe. I have a deep understanding of market needs, product strategy, and operational excellence, as well as a passion for digital distribution and financial inclusion.

I co-founded and led as COO Lifepal, the #1 marketplace for insurance in Indonesia, until we successfully exited and merged with Roojai in December 2023. We achieved remarkable growth and customer satisfaction, becoming the leader in online traffic, social media followers, and D2C monthly GWP. 

Latest accomplishments:
# Launched 2 companies in SEA
# Raised USD 15 million with 2 seed and 2 Series A investments
# Part of the team that built Lazada, the 1st unicorn in SEA (exited)
# Launched 20+ global brands online in SEA (Philips, Nescafe, Ray-Ban, etc.)
# Launched the Alibaba Seller Center in SEA, to serve more than 60K sellers
# Managed a team of 200+ people to run warehousing and logistics for Lazada Thailand

Nicolo R.

AXA Insurance Indonesia

Leading the company's operation, technology, marketing, digital, customer experience and strategy definition towards the vision of being the most innovative and easy-to-do business with, GI company in Indonesia. 

Successuly led company rebranding (2023) and Merger & Acquisition (2019).

Championing digital transformation of the company across end-to-end business process, including creating digital partnership & ecosystem, the most recent one is with Livin by Bank Mandiri.

Securing double digit growth of the Company's Health Insurance business despite of the pandemic.

Won 21 awards in one year, Top 1st of Mind insurance brand in Indonesia, NPS score +30 above the market.

Interim Chief of HR, Chief Sales & Distribution, Chief Partnership, and CFO.

Chief Operating - IT - Health - Marketing - Digital - Strategy Officer

AXA General Insurance Indonesia

Led the transformation journey and accelerating business growth of the leading global insurance provider in Indonesia, through reliable technology, operational excellence and customer-centric digital innovations.

Member of the leadership team in the Company merger and acquisition process

Chief Operating Officer & Digital Transformation Champion

Cigna Indonesia | PT Asuransi Cigna

- Leading the business and technology innovation of the organization.
- Introduced first in market - Free tele-consultation service for health insurance members in partnership with HaloDoc
- Delivered multi platform customer portal and omni-channel communication services
- Established digitally-led partnerships with major players in e-commerce, travel, telecommunication and technology

Head of Digital Innovation & IT Transformation

Commonwealth Bank Indonesia

- Led bank-wide project deliveries, technology planning and business portfolio management.
- Project director of multiple complex projects with high exposure to regulatory, board of directors, and Group senior management in Sydney.
- Pioneered digital banking in Indonesia in alignment with Commonwealth Bank Australia (CBA) Group strategy.
- Led the Bank to win Telkom University & SWA Magazine’s Best eMark award; and Warta Ekonomi’s 2016 Digital Innovation award for Banking.

Senior Vice President, Head of Enterprise Project Services

HSBC

-	In-country business project manager for delivery of key projects related to corporate banking and technology.
-	Responsible for the Bank’s corporate online banking and electronic channels, including ensuring successful end-to-end product roll out.
-	Led HSBC Indonesia to win Global Finance Award for Best Corporate / Institutional Internet Banking category for two consecutive years.
-	Responsible for the Bank’s liquidity position management to ensure sustainable liquidity growth and to improve asset to deposit ratio.

Assistant Vice President, Global Payments and Cash Management

Europcar Indorent

-	Responsible for Information System, Finance, Accounting, Legal, Purchasing, Human Resources and General Affairs including the entire system and procedure of the company.
-	Successfully turned negative cash flow into monthly surplus of IDR 3 billions.
-	Keep the company in a healthy financial condition as represented in the monthly and quarterly-published Financial Statements. 
-	Ensure that all HSE aspects are met under the guidance of ISO 14001 & OHSAS 18001

Chief Financial Officer

-	Successfully developed and implemented corporate strategies and policies in IT and information security, as well as being involved in the development of business and financial strategies of the company.
-	Successfully implemented an integrated ERP Solution covering end-to-end business process of the company, resulting in 20% cost efficiency.
-	Management Representative for ISO 9001, ISO 14001 and OHSAS 18001 certification, liaised with all members of senior management to ensure successful implementation.

Chief Information Officer

A well experienced professional in accelerating business growth through reliable technology, operational excellence and customer-centric innovations with more than 23 years of successful results across different 
industries, mainly in financial services.

AWARDS SUMMARY:
- 1st rank winner of Indonesia Future IT Leader by SWA Magazine - 2015
- Commonwealth Bank of Australia (Group) - Leading Lights award winner 2016
- Commonwealth Bank - IT Star Award winner for consistently demonstrating excellent leadership - 2015
- Commonwealth Bank - CEO Award winner - 2013

CERTIFIED FOR: 
- Certified General Insurance (CGI)
- Certified Financial Planner (CFP)
- Qualified Chief Risk Officer
- Design Thinking and User Experience
- Project Management Professional (PMP)
- Certified Information Systems Auditor (CISA)
- Six Sigma Green Belt
- Professional Scrum Master (Agile)
- ITIL v.3
- BSMR Level 2
- ISO 9001 Quality Auditor

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Nicolo R.

Edwin Sugianto

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