Angel Investor

I have been supporting multiple ventures within the e-commerce, fintech and tech industries in Southeast Asia (Thailand, Singapore and Indonesia) and Europe (Italy)

Investor

Nana Bianca

I have been a mentor for several startups that joined the Hubble Accelleration Program of Nana Bianca (Italia Rimborso, Sfridoo)

Mentor

Lifepal

(Exited, merged with Roojai)

Due to my passion for digital distribution and fintech I started Lifepal, the #1 Marketplace for Insurance in Indonesia. In less than 4 years, Lifepal became:
#1 in terms of D2C MV retail monthly GWP
#1 in terms of monthly online traffic (4+ million visits/month)
#1 in terms of social media followers (1+ million)

I have been responsible to design and build Lifepal own Content Management and Order Management Systems to host the Indonesia’s biggest inventory of insurance products online. Together with 100+ talented team players, we launched in less than 3 year 20+ insurance partners online and processed 50K+ policies, offering the best customer experience in the country (highest Google rating).

Co-Founder and Chief Operating Officer

Lazada Group

Reporting to the Group CCO and working directly with the regional CPO and the product and tech teams. I lead the design and implementation of the product roadmaps with the CEOs and CCOs of the 6 countries of Lazada group (SG, TH, ID, MY, PH, VN).

As I played an important role during the process of sale and integration with Alibaba Group, I was selected to be part of the team that launched the first integrated project between Alibaba and Lazada, under the direct supervision of Daniel Zhang, Alibaba Group CEO.

Main Achievements:
- Designed product roadmap with c-level teams across 5 countries
- Launched Alibaba Seller Center for 60K sellers and 10+ million SKUs
- Launched Online flagship shops for 10+ Global brands generating 100+ million in GMV
- Restructured the group sales department (200+ people regionally & 1000+ people locally)

Vice President of Product Strategy

Reporting to the Country (TH) COO. I oversaw developing the logistics department for the company to fulfill 60K orders/day across Thailand and serve as a pickup provider to 1K+ online sellers. I was also heavily involved in the development of a warehouse facility and system that could store 200k+ SKUs and fulfill 20k+ orders/day.

Main Achievements:
- Managed a team of 200+ people in logistics and operations
- Scaled up Lazada logistics, from 10K to 60K orders/day across Thailand
- Developed partnerships with logistic partners, including the digitalization of Thai Post
- Supported the development of LEX, Lazada own logistics, to 100+ delivery trucks and 1K+ motorbikes

Head of Logistics

Reporting to the Country (TH) CCO, I lead the development of the category of home appliances in Thailand with a team of 6, increasing GMV by 3X in 12 months.

Main Achievements:
- Increased the revenues of the category by more than 3 times
- Launched 20+ global brands online (Philips, Haier, Nestle, etc.)
- Developed and launch 10 white label products, with production in China
- Developed SOP for marketing and onsite best practices across 5 countries
- Coordinated multimillion dollar budget campaigns on Google, Facebook and Mobile

Category Manager

Westwing

As a supply chain manager in Westwing, I contributed to reduce costs and delivery lead time while improving cross-docking processes for fast moving and bulky products.

Supply Chain Manager

Experienced VP of Product Strategy & COO | Fintech & E-commerce Expert | Founder & Investor | Driving Growth in SEA & Italy

🚀 VP of Product Strategy (5 Years) | 🛍️ Chief Operating Officer (5 Years) | 🔍 Fintech & E-commerce Expert (12+ Years)

I am a fintech and e-commerce investor and mentor, with over 10 years of experience in leading and scaling innovative companies in Southeast Asia and Europe. I have a deep understanding of market needs, product strategy, and operational excellence, as well as a passion for digital distribution and financial inclusion.

I co-founded and led as COO Lifepal, the #1 marketplace for insurance in Indonesia, until we successfully exited and merged with Roojai in December 2023. We achieved remarkable growth and customer satisfaction, becoming the leader in online traffic, social media followers, and D2C monthly GWP. 

Latest accomplishments:
# Launched 2 companies in SEA
# Raised USD 15 million with 2 seed and 2 Series A investments
# Part of the team that built Lazada, the 1st unicorn in SEA (exited)
# Launched 20+ global brands online in SEA (Philips, Nescafe, Ray-Ban, etc.)
# Launched the Alibaba Seller Center in SEA, to serve more than 60K sellers
# Managed a team of 200+ people to run warehousing and logistics for Lazada Thailand

Nicolo R.

Casavo

Leading the growth of Casavo Marketplace across all markets

Head of Marketplace Success

Joined Casavo to start up a new business line (now the core business of the company) and run the Casavo brokerage subsidiary. I took care of: 
-building the Sales and Operations teams
-validating the product market fit, P&L and value proposition
-building and implementing the commercial playbook and processes
-joining hands with product development team to define the product vision and roadmap

After the startup phase, we re-organized the BU merging it with the iBuyer existing one

General Manager On-Demand Agency

Alibaba Group

Expanded the scope at EU level, to scale best practices:
-Building the strategy, the team (40+FTEs in 3 countries) and processes of Seller Account Management, Acquisition,Sales Operations and lead generation
-Developing local ecosystem and ISVs partnerships to support local merchants operations
-Led Product Development streams to roll-out growth and catalog management tools for sellers

Head of Acquisition and Growth, EU

Joined Alibaba to launch AliExpress (global B2C marketplace) in the Italian market:
-Built and led lead generation, sales, digital acquisition and onboarding channels and team
-Developing local ecosystem and ISVs partnerships to support local merchants operations
-Drove product operations streams to improve AliExpress platform and launch new Seller tools

Sr. Manager, Business Development - ES & IT

Amazon

Responsible for Amazon Fashion marketplace business development (XX€ millions new GMV/year)
- Hiring and development of the Italy team of Amazon Fashion new Sellers recruitment and account management
- Business development strategy definition and execution
- Head of sales operations for EU Fashion marketplace
- Supported the US team in maximising their productivity in US to EU sales

Manager, Merchant Services

Marketplace Business Development:
- Hiring and development of the Italy team (6 FTEs) of Amazon Fashion new Sellers recruitment and account management
- Business development strategy definition and execution
- Co-owner of a workstream to improve logistic service (FBA) and its P&L, by improving demand forecast
- Developed a model to improve product categorization, then rolled out in IT UK and ES

Team Lead, Sales & Business Development

Marketplace Business Development:
- Recruting and consulting the top Italian merchants 
- Weekly analysis and reporting to support categories growth
- Category price competitiveness monitoring
- Business case for launching new product categories in Italy

Account Manager - Amazon Marketplace

Vodafone

- National account manager for an electronic chain
- Responsible for the performance of 30 point of sales and Vodafone penetration in 3 provinces
- Coordinating and coaching a team of ~10 agents/promoters

District Manager

- Customer value,churn and P&L analysis 
- Sales analysis and performance monitoring
- Reporting for the Marketing B2B leadership

Business Analyst - Graduate Program

- Cross selling, upselling, retention marketing campaigns for Vodafone Customer base (SMS and outbound calls)
- Target profiling and campaign execution (10M contacts/month)

Product Manager - Graduate Program 

Momentum Project (BBVA, ESADE & PwC)

- 5 years business plan for a logistic company
- Fund raising presentation, obtaining 100% of the funding

Consultant Intern

11+ years of building data driven organizations, commercial teams, digital products, processes and partnerships to boost growth in both tech corporates (Amazon, Alibaba, Vodafone) and scaleups (Casavo).

I hold a Master of Science in International Management from ESADE Business School and a Bachelor of Business Administration from Bocconi Business School.

taplio

The Battle

Nicolo R.

Massimo Rocchelli

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?