Experienced VP of Product Strategy & COO | Fintech & E-commerce Expert | Founder & Investor | Driving Growth in SEA & Italy

🚀 VP of Product Strategy (5 Years) | 🛍️ Chief Operating Officer (5 Years) | 🔍 Fintech & E-commerce Expert (12+ Years)

With a seasoned career of 15+ years steering the helm in fintech and e-commerce, I've been privileged to lead as VP of Product Strategy and Chief Operating Officer in some of the industry's most innovative companies. 

My journey isn't just about leadership roles— as a founder, executive, and mentor, I've been hands-on in creating and scaling multiple fintech and e-commerce ventures from the ground up.

Additionally, I bring a strong focus on data-driven pricing optimization, revenue growth, and international market expansion, making me a strategic fit for dynamic, multi-country businesses.

Latest accomplishments:
# Raised USD 15 mio. for 2 startups in SEA in the fintech & e-commerce space
# Key member of the team that scaled Lazada from $100 mio. to $1.5 bio. in yearly GMV
# Generated >100 mio. in online sales for lifestyle brands like Philips, Nescafe, Ray-Ban, etc.
# Developed & launched the Alibaba selling platform for 60,000 active sellers in Southeast Asia
# Managed regional & local teams in the product, sales & pricing and operations departments

Nicolo R.

I’ll be attending Insurtech Insights Europe 2026 this March in London with Prima!

I’m particularly looking forward to discussing the evolving role of AI and LLMs in insurance — from operational efficiency to customer experience and decision intelligence — together with an outstanding panel of industry experts.

The pace of innovation in this space is extraordinary, and events like #ITIEU26 are where meaningful conversations about real-world adoption happen.

If you’re attending, let’s connect and exchange perspectives.

Nicolo Robba

15+ Years in Insurance, E-commerce & Fintech | Chief Product Officer at Prima | Amazon Brand Advisor | Ex-Alibaba & Lazada

Open article: Insurtech Insights Europe | Europe's Largest Insurtech Conference by insurtechinsights.com

Insurtech Insights Europe | Europe's Largest Insurtech Conference

AirAsia MOVE 

Reporting into the MOVE Digital Ecosystems & Partnerships office under the direct purview of Capital A, we're mandated to assess and create partnerships that strengthens the proposition to consumer within the Capital A group of companies namely AirAsia MOVE and BigPay.

Our day to day include assessing and researching better ways of running consumer offerings to increase profitability. My contribution directly impacts (not limited to) new product and ancillary partnerships to AirAsia MOVE and BigPay and assessing it's business viability ahead of managing respective projects in bringing them to life.

This role is an extension and restructured form of my previous role in AirAsia MOVE (previously known as AirAsia SuperApp) also within the Strategic Partnerships team.

Head, Operations (Strategic Partnerships)

Managing end to end operations including customer experience for Food and Xpress lines of business under SuperApp

Leading control tower, community operations and engagement, cartographic and product improvement teams.

Actively operating in Malaysia, Thailand and Indonesia. Formerly includes Singapore as well.

Head, Operations (Regional e-Commerce/Delivers - Food & Xpress business')

FashionValet

Responsible for managing teams within the FVGroup:
- Sales planning
- Production & Supply Chain Management
- Logistics (Warehousing, fulfillment & last mile - B2B2C)
- Customer Service

Commercial Director

L'Oréal

Assessing retail distribution network capabilities and cohesively integrating eCom supply chain fulfillment capabilities to create the seamless O2O consumer shopping experience one step at a time.

Physical Distribution Manager

Pgeon

Mandate for the year is to achieve:
1. Expand nationwide and into Singapore within H1
2. Profitability
3. Top line customer experience and service
4. Cohesive last mile and points pick-up/delivery network

Head of Operations

Momentum Commerce

Serving as Head of Operations, responsible for successfully planning and executing within the direction of the company:
1. Global marketplace integration from SEA - APAC (TheIconic), SEA (Lazada, Shopee, Prestomall & Zalora), South Asia (Daraz) & Africa (Jumia)
2. Launching and managing actively global fulfillment and last mile portfolios for brands to serve efficiently global marketplaces integrated and brand commerce in Hong Kong with BoxMe (SEA warehousing), 4PX (and their partner door to door last mile providers), LWE (customs clearance and last mile), SF Express (B2B & B2B2C), AllJoy (SEA to South Asia forwarding and customs clearance) & SnT Global (Domestic last mile - MY)
3. Guiding brand managers and brand executives on managing operations (excluding digital content) for brands fulfillment processes including picking, packing and customer service.
4. Logistics partnership portfolio extensively to ensure global end to end deliveries are done seamlessly (including research, bench-marking and outsourcing/partnership).

honestbee

Responsible for end to end Operations, Logistics, Procurement & Cost.
Within a short month, managed to successfully revamp fleet operating model (in-house), overall cost levers and control mechanisms (PC2), lean operations organisation structure (introduction of dual reporting lines into vertical GM's), outsourcing fleet operating model (robust expansion) and team spirit & culture amongst all things focused on.
Amazing team exists within (born & bred) that would see top leadership positions in the near future. Merely offered a helping hand in liberating mind-sets to achieve and dream big!

Lazada Group

Leading Solutions & Planning team in Lazada Malaysia's logistics arm and co-leading Transportation & Services projects in the interim till EOY 2018.
(Role rebranded as 'Strategy & Innovations' effective April 2019, being responsible in driving services vertical, performance management, and forecasting & planning as main pillars)

VP, Head of Solutions & Planning

Managing customer pick up and delivery across retail, drop-ship and cross-dock fulfillment models. Managing in-house and 3rd party transportation/last mile companies to ensure sufficient capacity and performance throughout the year/seasonality.

VP, Head of Transportation

FashionValet 

Service capacity as global operations director for entire e-retail business. Managing end-to-end core pillars of Customer Service, Content & Production (Photo Studio), Warehousing, Fulfillment and Transportation. Established extended value-added-services such as B2B transportation (to manage omni-channel expansion), P2P Instant Deliveries and Express Returns Pick ups (within MY & ID hyper-local metro cities)

Head of Delivery

Managing drop-ship operations and teams covering
- Merchant onboarding and due diligence
- Merchant performance and fulfillment
- Partner Support Centre (Merchant-facing)
- Returns and Customer Service
- Marketplace (Drop-Ship) Logistics

Head of Marketplace Operations

Managing supplier relationship and both supply and cross-dock purchase orders in order to ensure inventory holding matches consumer demand. Managing electronics, camera's and health and beauty category sourcing. Double-hatted as Interim health and beauty category junior buyer.

Supply Chain Analyst

Joined to manage customer service chat, email and phone inquiries, part of the 2nd badge inception team of Lazada. Quickly grew into managing customer product reviews, customer service agent trainer, escalation/resolution lead. Supporting order fulfillment and returns/refund operations processes and ad-hoc resolutions

Customer Service Associate

Scicom MSC Bhd

Leading a team of 6 full time and 3 seasonal employees within a total team of 21 members in servicing application registry and service solutions leading up to on-site service installation of Singtel FTTH (Fibre-To-The-Home) product.

Customer Support Team Lead

Leading the Operations for Strategic Partnerships at Capital A, my focus is on forging alliances that enhance our consumer offerings, directly influencing new product partnerships with MOVE and BigPay. With an extensive background in e-commerce operations, my efforts are crucial in increasing profitability and driving business viability for new ventures.

At the helm of MOVE Digital's operations, our team's success is a testament to our collaborative approach in managing customer experiences and streamlining product solutions. My expertise in business negotiation and customer relationship management ensures that we stay at the forefront of the travel and lifestyle sector, consistently delivering value to our customers across Malaysia, Thailand, and Indonesia.

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Nicolo R.

Tauriq Azhar Abdullah

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The Battle

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Tauriq Azhar Abdullah

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicolo R.'s LinkedIn Performance

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