Angel Investor

I have been supporting multiple ventures within the e-commerce, fintech and tech industries in Southeast Asia (Thailand, Singapore and Indonesia) and Europe (Italy)

Investor

Nana Bianca

I have been a mentor for several startups that joined the Hubble Accelleration Program of Nana Bianca (Italia Rimborso, Sfridoo)

Mentor

Lifepal

(Exited, merged with Roojai)

Due to my passion for digital distribution and fintech I started Lifepal, the #1 Marketplace for Insurance in Indonesia. In less than 4 years, Lifepal became:
#1 in terms of D2C MV retail monthly GWP
#1 in terms of monthly online traffic (4+ million visits/month)
#1 in terms of social media followers (1+ million)

I have been responsible to design and build Lifepal own Content Management and Order Management Systems to host the Indonesia’s biggest inventory of insurance products online. Together with 100+ talented team players, we launched in less than 3 year 20+ insurance partners online and processed 50K+ policies, offering the best customer experience in the country (highest Google rating).

Co-Founder and Chief Operating Officer

Lazada Group

Reporting to the Group CCO and working directly with the regional CPO and the product and tech teams. I lead the design and implementation of the product roadmaps with the CEOs and CCOs of the 6 countries of Lazada group (SG, TH, ID, MY, PH, VN).

As I played an important role during the process of sale and integration with Alibaba Group, I was selected to be part of the team that launched the first integrated project between Alibaba and Lazada, under the direct supervision of Daniel Zhang, Alibaba Group CEO.

Main Achievements:
- Designed product roadmap with c-level teams across 5 countries
- Launched Alibaba Seller Center for 60K sellers and 10+ million SKUs
- Launched Online flagship shops for 10+ Global brands generating 100+ million in GMV
- Restructured the group sales department (200+ people regionally & 1000+ people locally)

Vice President of Product Strategy

Reporting to the Country (TH) COO. I oversaw developing the logistics department for the company to fulfill 60K orders/day across Thailand and serve as a pickup provider to 1K+ online sellers. I was also heavily involved in the development of a warehouse facility and system that could store 200k+ SKUs and fulfill 20k+ orders/day.

Main Achievements:
- Managed a team of 200+ people in logistics and operations
- Scaled up Lazada logistics, from 10K to 60K orders/day across Thailand
- Developed partnerships with logistic partners, including the digitalization of Thai Post
- Supported the development of LEX, Lazada own logistics, to 100+ delivery trucks and 1K+ motorbikes

Head of Logistics

Reporting to the Country (TH) CCO, I lead the development of the category of home appliances in Thailand with a team of 6, increasing GMV by 3X in 12 months.

Main Achievements:
- Increased the revenues of the category by more than 3 times
- Launched 20+ global brands online (Philips, Haier, Nestle, etc.)
- Developed and launch 10 white label products, with production in China
- Developed SOP for marketing and onsite best practices across 5 countries
- Coordinated multimillion dollar budget campaigns on Google, Facebook and Mobile

Category Manager

Westwing

As a supply chain manager in Westwing, I contributed to reduce costs and delivery lead time while improving cross-docking processes for fast moving and bulky products.

Supply Chain Manager

Experienced VP of Product Strategy & COO | Fintech & E-commerce Expert | Founder & Investor | Driving Growth in SEA & Italy

🚀 VP of Product Strategy (5 Years) | 🛍️ Chief Operating Officer (5 Years) | 🔍 Fintech & E-commerce Expert (12+ Years)

I am a fintech and e-commerce investor and mentor, with over 10 years of experience in leading and scaling innovative companies in Southeast Asia and Europe. I have a deep understanding of market needs, product strategy, and operational excellence, as well as a passion for digital distribution and financial inclusion.

I co-founded and led as COO Lifepal, the #1 marketplace for insurance in Indonesia, until we successfully exited and merged with Roojai in December 2023. We achieved remarkable growth and customer satisfaction, becoming the leader in online traffic, social media followers, and D2C monthly GWP. 

Latest accomplishments:
# Launched 2 companies in SEA
# Raised USD 15 million with 2 seed and 2 Series A investments
# Part of the team that built Lazada, the 1st unicorn in SEA (exited)
# Launched 20+ global brands online in SEA (Philips, Nescafe, Ray-Ban, etc.)
# Launched the Alibaba Seller Center in SEA, to serve more than 60K sellers
# Managed a team of 200+ people to run warehousing and logistics for Lazada Thailand

Nicolo R.

EduXGateway

I am helping students who are interested to pursue higher education abroad starting from the choice of University and Subject until the visa process.

Education Advisor

RevoU

- Optimize Students' Learning Experience by guiding them to know about RevoU Learning System.
- Conduct TL's Session/Simulation to guide students to get more understanding about the modules so they could do the Assignments properly.
- Provide 1-on-1/ 1-to-many/mentoring sessions to students regarding students learning progress.
- Supervise students in Group Project and ensure they can run the Group Project.
- Provide grading and feedback upon students' assignment and learning progress.
- Evaluate and perform reporting over the students' learning progress to Faculty Team.
- Act as Section Manager’s backup to lead the class whenever it is required.
- Assist Section Manager for some class administrations and preparations.
- Lead Menti Quizes before the class start.

Full Stack Digital Marketing First Team Lead (Mentor)

- Optimize Students' Learning Experience by guiding them to know about RevoU Learning System.
- Conduct TL's Session/Simulation to guide students to get more understanding about the modules so they could do the Assignments properly.
- Provide 1-on-1/ 1-to-many/mentoring sessions to students regarding students learning progress.
- Supervise students in Group Project and ensure they can run the Group Project.
- Provide grading and feedback upon students' assignment and learning progress.
- Evaluate and perform reporting over the students' learning progress to Faculty Team.

Full Stack Digital Marketing Team Lead (Mentor)

OVO (PT Visionet Internasional)

- Successfully designed 8 new Products' Complaint Handling Business Process (including Standard Forms and Email Scripts).
- Established clear Guidelines for preparing Standard Operating Procedures (including but not limited to Policy, Procedures and Working Instruction) for Customer Engagement Team.
- Successfully improved 3 Business Process in Customer Engagement Team.
- Monitored the use of Email Scripts and Standard Forms by Contact Center Agent and ensure it is 100% being used properly.

Customer Engagement - Business Process and Standardized Manager

PT MNC LAND Tbk

- Successfully designed 3 end-to-end Business Process related to ERP Implementation in the Company (i.e. Procure-to-Pay Business Process, Rental Billing Business Process and Project Budget Control Business Process).
- Ensured the designed Business Process implemented properly in ERP System by Vendor.
- Developed and proposed new Policies and Procedures related to internal control over Company's asset and business (i.e. Cash Advance Requisition and Settlement Policies and Procedures, Petty Cash Policies and Procedures).
- Designed Residential Sales Business Process for CRM System Implementation together with IT Business Analyst.
- Monitored whether issued Policies and Procedures were implemented properly, analyzed and proposed improvements, if necessary.

Business Process and Compliance Assistant Manager

Home Credit Indonesia

- Successfully designed and delivered 2 end-to-end Business Process for NEW Financing Product, i.e. Flexi Fast (Multi Purpose Financing) and AMAN (Payment Protection Insurance) by working with cross-functional Project Team (Product Team, IT Team, Operations Team, CRM, CRS - Collection Team and other business process owners).
- Designed 2 Business Process Improvement Initiatives within the Company and liaised with related functions to provide System Enhancement (i.e. Stock Management Process, Asset Management Process).
- Monitored business process implementation and improved the gap to increase efficiencies, effectiveness, internal control and customer satisfaction.
- Standardized 4 Company's Internal Regulations (i.e. Entertainment Policies, Petty Cash and Corporate Debit Card Usage Policies and Procedures, Payroll Procedures, Expatriates Formalities Procedures).
- Reviewed all submitted Internal Documentation from each Function to ensure the documentation 100% aligned with Company's Policies and Procedures.

Sr. Process Specialist

PT Lautan Luas Tbk

- Planned, trained and  supervised daily activities of 2 Junior Staff in Business Process Improvement Dept.
-Mapped and improved 3 Business Process in the Company (i.e. Chemical Manufacturing Quality Control Process, Business Trip Process, Consignment Process).
- Standardized Company's Internal Regulation (i.e. Petty Cash Policies and Procedures).
- Ensured the improved Business Process and new Company's internal regulations has been implemented in all Business Units within the Company.
- Guided each Business Unit within the Company about the creation of Standard Operating Procedures and Working Instructions for ISO 9001:2015 Certification purpose.

Business Process Improvement - SOP Supervisor

Sinar Mas Land

- Analyzed existing procedures and improved the Procedures to assure adequate controls over asset and business effectively and efficiently.
- Prepared Standard Operating Policies and Procedures in compliance with the latest Company's Policies and assured the adequate controls over asset and business.
- Standardized all forms in accordance with the latest Company's Policies and Procedures.
- Socialized the SOP's and the standardized forms to all Business Units over the Company and its subsidiaries.

Business Control - Policies and Procedures

PT Matahari Graha Fantasi - Timezone Indonesia

- Handled Software Integrations on daily stores sales under ERP System.
- Handled Software Integrations encountered problems in any stores by checking database on server.
- Conducted audit on Company's operations and obtained reasonable assurance that management controls over asset and business are adequate and in compliance to the established policy and procedures.
- Provided recommendation based upon audit finding to Company's Management.
- Assisted Internal Audit Manager in preparing Internal Audit Report.
- Assisted Financial Analyst in conducting monthly financial and business analysis based upon financial statements.
- Worked with Accounting Department in preparing Cash Flow Projection Report.

Internal Auditor, Assistant to Financial Analyst and Business Analyst

Hi, I am Willi. I once had a dream to study abroad and I know that navigating the process of studying abroad can be overwhelming, but I am here to guide you. I am providing clear and trusted advice on education options, visa processes and much more.

Feel free to message me - I'd be happy to help!

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The Battle

Nicolo R.

Willi Yuliani

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