unmtchd.

unmtchd. is the IP engine of culture. 
we help creators and founders turn their ideas into structured IP, brand ecosystems, and scalable assets that grow with them, not just because of them.

through strategy, community, and education, we empower the next generation of entrepreneurs to stop chasing visibility, and start building ownership.

unmtchd. is more than a platform... 
it’s a blueprint for brand equity, creative control, and long-term impact.

→ our collective is a membership for those building brand universes, not just businesses.
→ our frameworks turn story into strategy and content into IP.
→ our belief? IP ownership is the new influence.

if you're building something bold, join the waitlist: www.theunmtchd.com

Founder & CEO

Cupsly

Brand Architect & Advisor

The Unmtchd. Podcast

Founder and Host

PUMA Group

Marketing Director Accessories & Licensing

Teamhead BU Marketing Accessories & Licensing

Teamhead Licensing (Motorsport & PUMA Brand Licensing)

Senior Licensing Manager

Manager Sports Licensing

GRUPO CORTEFIEL

International Marketing Manager Springfield 

Viacom

Category Manager Softlines 

Warner Bros. Entertainment

Retail & Licensing Manager 

NEOMEDIA

Senior Account Executive 

The Walt Disney Company

RETAIL SALES & MARKETING

IP is the new influence. 

After two decades inside entertainment, fashion, and sports - Disney, Puma, Warner - I saw the future of brand-building shifting.

It’s not about chasing followers. 
It’s about owning your story.

Owning your method.
Owning your IP.

So I founded unmtchd. as a future-facing IP engine helping creators and founders turn their ideas into brand equity, structured ecosystems, and legacy businesses.

Through education, frameworks, AI tools, and growth strategy, we give individuals the power to create brands that scale like universes- across products, content, licensing, and culture.

I work with visionary entrepreneurs, creators, and brand leaders who want more than just a logo - they want impact, clarity, and legacy.

This isn’t branding as usual.
This is creative infrastructure.
This is ownership as a growth model.

The future?
Ecosystems of IP, products and platforms that outlive algorithms. A system that grows without you having to be the driving force behind every post, that allows you to build not just a drop, but a legacy.

This is the IP ownership movement.
You in?



💬


Work with us.
Book a workshop.
Join the Unmtchd. community.

Learn more here: www.theunmtchd.com
Speaking & Media Inquiries: hello@theunmtchd.com

______

I use my other channels to inspire and motivate. Follow me 😉

Instagram: www.instagram.com/oanaoleonte
YouTube: www.youtube.com/@oanaoleonte

Oana Leonte 💬

MTV is shutting down this month.
Warner Bros is being acquired by Netflix.

And suddenly, half of my entire career timeline feels like a case study in how fast culture rewrites itself.

I worked for Warner Bros and MTV in the years when these brands were still defining global youth culture.

MTV launched in 1981 with a provocation:
“Video Killed the Radio Star.”

It wasn’t just a song,  it was a warning.
A signal that technology would always reshape attention faster than anyone expected.

Four decades later, the pattern repeats.

Only now the headline looks different:

“Streaming Killed the Cinema Star.”

Because when Netflix acquires Warner Bros, it’s not just a business move.

It’s the collapse of one era and the birth of a new one, the shift from studio power to platform power.

Attention has always chosen the next winner.

The difference today is this: 
Consumers rewrite the rules in real time.

They don’t wait for premieres.
They don’t wait for channels.
They don’t wait for gatekeepers.

They choose what feels relevant, immediate, and personal.

That’s the evolution of time, and of preference.

Technology compresses both.
Culture accelerates both.

Brands either adapt to that compression, or they get archived with the logos we grew up with.

Working inside Warner Bros and MTV taught me this early:

no brand is too big to be disrupted,
and no brand is too small to become the next cultural force.

The question for every founder and creator today isn’t “How do I get attention?”

It’s:
How do I build something that survives the next shift in attention?”

What do you think the next “video killed the radio star” moment will be?

Oana  Leonte 

Scaling brands through IP strategy and ecosystem design | Founder at unmtchd. → In this era, IP is the new influence.

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I am so f--king tired of the podcasts, panels, and posts saying:
“People don’t burn out because of hard work.”

This is the most entitled take in the industry, and I’m soooo done with it.

Because the only people who say this are the ones with:
assistants, teams, nannies, trainers, chefs, co-founders, editors,
and the privilege to “work hard” inside a fully supported life.

Try building a business alone.
Try raising kids and running a company.
Try starting from zero in a new country.
Try carrying financial pressure, family pressure, cultural pressure —
and then tell me it’s “not the hard work” that burns you out.

It is the WORK.

But it’s also the weight.
The invisible labor.
The missing resources.
The emotional load.

The pressure to keep showing up because your livelihood depends on it.

Burnout happens when the output required to survive
outpaces the support available to sustain you.

And pretending otherwise only gaslights the people actually carrying the load.

If we really want to help people, let’s stop glorifying “more”.
And please, please, please... stop copy pasting these posts on the internet.

Scaling brands through IP strategy and ecosystem design | Founder at unmtchd. | ex Disney, PUMA, Warner Bros. | On a mission to build unmatched brands: distinct by design, scalable by IP, and made to lead culture.

Content vs IP 🤔  What’s the difference??

Every brand or founder I work with faces the same challenge:
they have a business, but they want to scale.

And almost every time, they think the answer is:
“we just need more content.”

But the content isn’t the issue.
The consistency isn’t the issue.
Even the creativity isn’t the issue.

The lack of IP is.

There’s no core message.
No signature system.
No world the audience can grow inside.

That’s where most people get stuck,
they mix up two completely different things:

→ Content
→ IP

And when you confuse them… you end up optimizing for visibility instead of value.

⚡️ Content is the moment.
🏛️ IP is the meaning.

⚡️ Content gets seen.
🏛️ IP gets remembered.

⚡️ Content is fast.
🏛️ IP is foundational.

⚡️ Content shows up on feeds.
🏛️ IP shows up in decisions.

⚡️ Content attracts.
🏛️ IP compounds.

Content helps you be seen.
IP helps you scale and build legacy.

And to be clear — you do need content.
But know that content is distribution for whatever the IP is.

Vita Creativa

BRAND STRATEGY CONSULTANT
Develop game-changing ownable brand positioning, activation strategies plus innovative marketing and product ideas based on insights and trends. 

Recent clients include Minecraft, Universal Studios, Spinmaster Toys, Random House, Peanuts Worldwide and MGM.

EXECUTIVE COACH
Collaborate with ambitious professionals who want to maximize their career potential and create a happy balanced life.  Vita Creativa, Creative Life, is the name of my company because I believe we all have the power to create the life we want to live. You deserve that! 

As an ICF certified Executive Leadership and Career Development Coach, I use a powerful combination of my corporate experience, formal academic training and positive psychology insights. I am passionate about people and supporting them in creating their dream-come-true career and happy balanced life. Engaged, motivated happy employees are good for business too. Career coaching is a win win.

I specializes in leadership development and career transitions. 

I collaborates with clients to:

-Engage Teams & Stakeholders with Vision & Strategy
-Create Professional Impact Maintaining Work / Life Balance
-Develop Teams With Trust & Strong Mission
-Get Promoted Via Leadership Development 
-Change Career Direction & Find Purpose + Fulfillment
-Design Fearless Game-Changing Action Plans

Clients love my simple practical approach, inspiring wisdom, unwavering positivity plus the significant results I help them achieve. Success can be simple with a focus on relationships, positivity and self motivation. A customized action plan with some bold moves is all it takes to create the career and life we really want to live. 

I am also a Keynote speaker providing simple tips and inspiration for enjoying a dream-come-true career and a happy balanced creative life. Customized workshops and team building facilitation also available. 

College guest lecturing and volunteer work with under-served communities are also passions.

Executive Coach + Brand Strategy Consultant + Chief Motivation Officer

The Equinox Group

Using a perfect balance of strategy and creative, support clients like Disney, DreamWorks, NBC Universal. Lionsgate, Hasbro and Mattel in aiming high to maximize their business potential.   

Developed compelling story-telling presentations, insightful marketing plans and results-oriented advertising, promotional and retail programs.

Drove new business which included high profile projects like brand logo development for Lightstorm Entertainment's Avatar franchise and the repositioning of Disney's Princess franchise.

Senior Vice President, Strategy & Marketing

Twentieth Century Fox

As a senior management leader, oversaw brand and business development in the consumer products division for TV and Film properties including entertainment phenomenons The Simpsons and Avatar, current on air hits like The Orville, new film releases like The Predator as well as the classics within the vault.

Managed and inspired global team of VPs, Directors and Managers focused on strategic brand planning and direct-to-fan marketing via events and social media.

Supported the integration of Fox properties into the Walt Disney Company portfolio.

Senior Vice President, Brand Development

Increased NA sales by successfully aligning retailers' marketing goals and strategies to those of Disney's studio and television properties.  Led cross company retail marketing integration ensuring resources are maximized, budgets hit and all digital and traditional marketing tools are optimized.  

Collaborating with retailers, licensees and promotional partners, oversaw CARS 2 retail marketing programs which were the largest and most unique and integrated in industry history.

Initiated new internal communication process called Planning for Success to align and mobilize internal stake holders.

Vice President, Retail Marketing, Seasonal and Digital Marketing

Led global franchise Three-Year Strategic Plan for Disney TV properties.  Oversaw consumer insights, brand positioning, marketing and activation plans. Strategically repositioned tween portfolio including Hannah Montana and successfully launched Phineas & Ferb.

Vice President, TV Franchise Management and Marketing

Disney Consumer Products

Developed global strategies and implemented marketing plans to maximize Disney's theatrical and DVD releases. Propelled the Pirates merchandise franchise to $1 B in retail sales. Led franchise plan and launch of CARS merchandise program which exceeded expectation.  Initiated first cross functional planning for success monthly meetings resulting in cross company alignment and resource maximization.

Vice President, Brand Management and Marketing

Drove $700 M in retail sales by focusing on increasing permanent displays and strong promotional programs. Also hired and managed Disney's first toy-specific sales team resulting in significant double-digit YOY sales growth. Led team of 8 Directors and Managers. Overall opening of local Walmart office, the first of its kind with all studios now following our best practice.

Vice President, Toys Sales and Marketing

Created innovative retail road show events to showcase new film releases. Developed business -driving retail marketing and merchandising programs for all key mass accounts.

Director, Retail Business Development

Developed video and software game release sales strategies and oversaw communication to retailers and distributors.  Created internal sales materials and acted as liaison between sales team and marketing.

Manager, Sales Communication

Managed third party promotions and generated incremental revenue via advertising, marketing and premium sales.

Director, Premium Sales and Special Projects

Young & Rubicam

Secured contracts with tie in partners for film placements and national promotions.  Developed business proposals and aligned partner goals with studio production needs.

Director of Marketing Services

CinemaScore

Secured product placement in major motion pictures for corporate clients. Established quantifiable measurement for consumer brand recall.

Director, Corporate Account Services 

I believe we all deserve a career we love and we have the power to create it. Following my dream-come-true career as a Disney marketing executive, I am now both a brand strategy consultant and an executive coach. I collaborate with brands and people to maximize their full potential while creating a fun, happy, balanced life. 

I am known as a visionary strategic, creative and inclusive global leader who loves big ideas and making them happen. I focus on the fundamentals: insights, unique own able positioning and strategically sound integrated marketing programs including digital and social media.

Unwavering positivity is my super power. I have a successful history of inspiring teams and creating opportunities out of challenges. I grow businesses using consumer insights, fact based strategies and bold action plans using digital and social media marketing engagement that fans love. 

I thrive leading global teams in complex, fast-paced environments. 

As an executive leadership coach, I believe everyone deserves a career they love. Ambitious professionals come to me to maximize their career potential PLUS fulfill their life's  purpose. My powerful executive coaching approach uses a combination of my corporate experience, Fielding University training and positive psychology insights. I can support you in creating the fulfilling career and happy balanced life you want to live. 

My diverse experience and skills include:

-Leadership Development
-Positive Culture Creation
-Brand Strategy
-Licensing Strategy  
-Integrated Marketing
-Consumer Insights Led Marketing Strategy       
-Global Franchise Development
-Brand Development and Management 
-Digital Marketing 
-Social Media Marketing
-Retail and Shopper Marketing
-Promotions and Partnership Marketing
-Consumer Products New Category Development
-Retail Sales                              
-New Business Development
-Events & Experiences
-Content Marketing Plans
-Team Management & Leadership
-Brainstorm and Meeting Facilitation 

Major strengths include stakeholder relationship management and building, leading, motivating and mobilizing a global cross functional team to unprecedented results. 

Published Author. Non-fiction book, From the Outhouse to the Mouse House, Crap You Need to Know for a Dream-Come-True Career, launched in October 2018 via Pelican Publishing.

Motivational public speaking, leadership workshop facilitation and university guest lecturing are also passions.

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