Brands don’t win because they post more content.
They win because they own something no one else can copy.

That “something” is IP — stories, characters, worlds, systems, and cultural assets that compound into long-term value.

Intellectual Property (IP) is becoming the core strategic asset behind modern brand entertainment and cultural ecosystems.

For over 20 years, I worked inside some of the world’s most influential entertainment and consumer brands — Disney, Warner Bros., Nickelodeon, PUMA — shaping global franchises, managing multimillion-euro IP portfolios, and learning how brands evolve when they move beyond campaigns and into entertainment, culture, and ownership.

Today, as the founder of unmtchd., I work at the intersection of brand, entertainment, and IP — designing IP-led, entertainment-driven ecosystems as long-term strategic assets.

My work sits at the intersection of three pillars:

→ IP & Brand Strategy
Identifying and structuring what makes a brand truly unmatched — its unique assets, meaning, narrative, and signature.

→ Brand Entertainment & Ecosystem Design
Turning IP into characters, formats, products, content, partnerships, communities, and scalable revenue streams that live far beyond social platforms.

→ Cultural Positioning & Future Readiness
Helping brands evolve intentionally so they remain relevant, differentiated, and culturally meaningful in a fast-shifting world.

The outcome?
Brands that don’t just participate in culture — they build it.
Distinct by design. Scalable through IP. Built to last beyond the algorithm.

If you’re a brand leader or founder exploring how to move from content to IP, from campaigns to owned worlds, let’s connect.

Oana Leonte 💬

I need to be honest… 
I have mixed feelings about this.

I’ve worked for PUMA for 10 years.

I know the brand well — 
its internal tensions, its unreal creative firepower, and the gap between what PUMA is and what it could be.

That’s why I was hoping for a different buyer.

Because this move isn’t just about money.
And it’s not just about distribution.

It’s about what kind of future you create for a brand when you truly understand IP.

PUMA doesn’t lack awareness.

It doesn’t lack product.
It doesn’t lack athletes, moments, or cultural relevance.

And it certainly doesn’t lack legacy. 

What it has always struggled with is clarity around its core IP:

what must stay sacred
vs. what can hype, license, evolve, and compound.

Because PUMA is not just a sportswear company.

It’s a brand ecosystem that spans:
– sport
– fashion
– performance
– music
– heritage
– street culture

Handled well, that’s an incredible IP engine.
Handled poorly, it becomes one of many.

I say this with lots of care and love for the brand.

PUMA’s potential was never about being a “winner”.

It was about going back to its essence.

More intentional about the space it owns.
More disciplined about what it builds.
More confident about what it stands for. 

This is why these moments matter so much for a legacy brand like that. 

Who owns the brand determines:
– how IP is protected
– how meaning compounds
– how legacy survives leadership changes

I want PUMA to win.
Deeply.

But I also know this:
brands like PUMA don’t need “operators”.

They need IP architects.

Curious to hear other perspectives,
especially from people who’ve lived inside legacy brands and felt this tension firsthand.

Oana  Leonte

IP is the new influence → Brand Entertainment & IP Monetization Strategy → Founder of unmtchd. • Ex-Disney, Warner Bros., Nickelodeon, PUMA • Speaker

Simon Jacquemus just named his grandma the official face of the brand.

And it says more about brand meaning than a thousand celebrity campaigns.

To be clear, 

this isn’t a PR stunt.
It’s not “authenticity” as a tactic.
It's not "let's make an emotional campaign".

It’s simply brand coherence, 
and consolidating his brand IP.

Simon isn't borrowing meaning.
He formalised what was already there.

In the announcement image which you can see here, Liline Jacquemus is carrying The Valerie Bag, a bag inspired by her daughter. Simon’s mother.

The product isn’t just a product.
It’s a vessel of memory.
Of family.
Of continuity.

You can’t fake this kind of meaning.
You can’t replicate it with influencers.
You can’t outspend it.

For years, his grandmother has been part of the Jacquemus universe:

the south of France,
family tables,
sun-bleached memories,
Simon's childhood folded into fashion.

By naming her officially, Jacquemus did something very few brands dare to do:
→ turned emotional truth into owned brand equity.

No influencer could replicate this.
No campaign budget could manufacture it.
Because this only works when the story is real and repeatable.

Because this is what real brand IP looks like:
– emotional truth
– encoded into product
– scaled without dilution

Jacquemus isn’t selling just good fashion.
He understands that what fashion needs is meaning.

And that’s why it works.

No alternative text description for this image

Jyoti Motwani

Founder of JM Marketing Services | Driving 7+ Daily Sales & Brand Recognition with High-ROI Marketing Strategies | B2C Marketing Consultant and Strategist

Your LinkedIn Profile Is Your 24/7 Sales Machine, If You Use It Right
Most CEOs & Coaches waste time on LinkedIn with boring profiles, weak content, and zero strategy.

That’s why they struggle to attract high-ticket clients and stay invisible instead of influential.

Here’s How I Fix That:
🔥 Turn your LinkedIn into a 24/7 client magnet, so leads come to you.
🔥Position you as the go-to authority in your industry.
🔥 Create content that drives engagement & inbound leads.
🔥Optimize your profile so LinkedIn works for you, on autopilot.

Who I Work With
✅ CEOs scaling to 6 & 7 figures who need LinkedIn to drive revenue.
✅ Coaches who want premium clients effortlessly.
✅ Founders who want to dominate their niche & become thought leaders.

Why Work With Me?
I don’t do cookie-cutter strategies that waste time.
I build custom LinkedIn systems that turn your profile into a revenue-generating asset.

And guess what? It works. Here’s proof:

💬 Client Wins:
✨ “Jyoti flipped my entire LinkedIn game 180°. From content to sales strategies, she helped me unlock my full potential!”
✨ “In 15 years of running my business, I’ve never worked with someone who makes things so seamless. The results were outstanding.”

The Real Question:
How many opportunities are you leaving on the table while you wait?

Not sure which package is right for you? DM me ‘GROWTH’ & I’ll guide you

OR

Book a 15-minute call from my Featured Section
Let’s turn LinkedIn into your most powerful business tool.

Marketing Expert

As a Marketing Specialist and Content Creator, I craft compelling campaigns that captivate audiences and drive tangible results. I believe in the power of creative storytelling to engage, inspire, and convert prospects into loyal customers.

With a wealth of experience in the industry, I have successfully supported numerous clients in achieving their growth objectives. I am dedicated to staying ahead of the curve by continuously adapting to the evolving marketing landscape and leveraging the latest tools and techniques.

If you're looking for a strategic partner to take your marketing efforts to the next level, I'm here to help. Let's connect and explore how we can collaborate to achieve remarkable success for your business.

I've quit "safe" 4 times in last 7years.
Still not dead.


Data science degree → Marketing job → Quit.

Stable marketing job in Dubai → Solo entrepreneur → Quit.

"Build a stable business" → Travel while working → Quit the idea of stability entirely.


Every time, people said the same thing:


"That's risky."
"What's your backup plan?"
"Are you sure about this?"


And every time, I thought: What's riskier?


Jumping into something new?
Or 
Staying somewhere I'm dying of boredom but calling it "responsible"?


What nobody tells you about reinventing yourself:
It's not a one-time thing.
You don't figure it out once and coast forever.


You reinvent. Again. And again. And again.


Because what excites you at 22 bores you at 25.
What worked in 2020 feels outdated in 2024.


So I took a full rollercoaster ride.

→ Left data science, got into marketing. Learned how to sell without feeling sleazy.

→ Left my job, started consulting. Had to figure out how to get clients from ZERO network.

→ That's when I turned to LinkedIn.


Because I had no network in Dubai. No referrals. No "let me introduce you" connections.

Just a profile and a decision to figure it out.

But we've been taught to see it as failure.


Most of us wait for CLARITY before they make a move.

"I'll quit when I'm 100% sure."
"I'll start when I have the full plan."
"I'll reinvent myself when I know exactly what's next."


But as Mel Robbins says
Clarity doesn't come from thinking.
It comes from DOING.

You don't need to know everything.
You just need to know that where you are right now isn't where you want to stay.
That's enough.


P.S. - The scariest jump I ever made?
Leaving my stable job in Dubai with no clients lined up.
I had just 8kAED in savings. That's it.

Few months later, I'd made $10K/month from LinkedIn.
The net appears after you jump. Not before 🤍

The LinkedIn Expert Behind 6 & 7-Figure CEOs & Coaches | Turn LinkedIn into a 24/7 Lead Magnet | $10K+ Client Growth Strategies

Everyone's giving you the same LinkedIn advice.
Post consistently. Be authentic. Engage more.
Ask them to STFU!!


Cool. You're still at 15 likes.

Here are 10 things I've NEVER seen a "LinkedIn expert" tell you, but every person pulling 50+ leads a month is doing:

1. Stop writing for everyone. Write for the one person who can write you a check. Everyone else is just an add-on.


2. Your profile headline is NOT a job title. It's a results promise. 
"I help X get Y without Z" beats "Founder | Speaker | Consultant" every time.


3. The first 3 words of your post matter more than the entire post. 
If it doesn't stop the scroll, nothing else matters.


4. Comments on other posts get you more visibility than your own posts. Spend 60% of your time there.


5. People don't engage with perfection. They engage with specificity. "I lost $12K on a bad hire" beats "hiring is hard" every single time.


6. Your "About" section should read like a sales page, not a resume. 
Lead with their problem, not your credentials.


7. Tag people strategically, not desperately. 
One relevant tag in a post where you genuinely reference their work = gold. Five random tags = spam.


8. If your post doesn't make someone feel something in 10 seconds (anger, curiosity, recognition, hope), you've already LOST.


9. The LinkedIn algorithm rewards conversation; it doesn't matter how many times the algorithm changes, this remains constant. 

One comment thread with 8 replies beats 20 standalone comments.


10. Stop asking "does this resonate?" at the end of posts. It screams insecurity. 
End with a statement, a question that makes them think, or nothing at all.


Most LinkedIn advice is designed to keep you busy to be very real!!

This? This is designed to get you SEEN!
Big difference.


P.S. Spent my weekend replying to DMs. The most common question? "How do I break out of LinkedIn jail when nothing's working?" 
This list is that jailbreak.

We need to retire this ONE bad LinkedIn habit.



Posting your content and vanishing like a ghost. 💀


I see it every single day.
Someone drops a post.
Gets 5 comments.
And… nothing.

No replies.
No engagement back.
Just radio silence.


Then they DM me 3 weeks later asking, "Why isn't LinkedIn working for me?"


Bro???


You're treating LinkedIn like a billboard when it's actually a networking event.


You wouldn't walk into a room, shout your opinion, and leave without talking to anyone, WOULD YOU?


Yet that's EXACTLY what 90% of people do here.

What I learned after managing my own profile + 45+ clients' profiles over 2 years

The post isn't the product.
The CONVERSATION is.


I tested this with a client last month.
She was posting 4x a week.
Good content.
10/10 hooks.
But ZERO replies to her comments.


Her engagement- Flatlined at 20-30 likes max.


I told her: "For the next 2 weeks, let's reply to EVERY single comment within the first hour. Not with 'thanks', with real responses that ask questions or add value."


Week 1: Her engagement jumped to 80+ likes per post.
Week 2: She booked 3 warm calls.
Week 3: Closed her first $4Kclient from LinkedIn.


LinkedIn rewards conversations, not broadcasts.


When you reply thoughtfully, you're doing 3 things
→ Signaling to the algorithm that your post is worth pushing (more reach)

→ Building real relationships with people who might become clients, referrals, or collaborators

→ Showing up as someone who actually CARES, not just someone chasing vanity metrics


And the crazy part?

Most of your competitors won't do this.
They're too busy "staying consistent" with posting.


Which means if YOU show up in the comments like you mean it?
You win by default.



So tell me💁‍♀️
What's the longest you've gone without replying to your own comments? 
(And no, "I was busy" doesn't count 😏)


♻ Repost this if someone on your feed needs to hear it.

The most powerful LinkedIn hack nobody's talking about


Stop trying to go viral.
Start trying to be remembered.

I know. Boring advice, right?
But hear me out.

I've tested every "hack" the gurus sell.

Post at 8:47 AM for maximum reach.
Use exactly 3 hashtags.
Comment within the first hour.
Hook with a question.

All of it.
And you know what I learned?

None of that shit matters if people forget you 10 seconds after scrolling past your post.

Here are the ACTUAL hacks I discovered after 2 years of making $10k/month from LinkedIn

HACK #1: Have ONE opinion people associate with you
HACK #2: Your best content is in your DMs
HACK #3: Engage BEFORE you post
HACK #4: Your headline is doing 80% of the work
HACK #5: Write for ONE person, not everyone
HACK #6: Don't post when you "feel inspired"
HACK #7: Stop editing yourself into boring
HACK #8: Save your best stuff for LinkedIn
HACK #9: Track what brings you MONEY, not engagement
HACK #10: Comment like you're writing micro-posts


Every "hack" in the world won't save you if your positioning is weak.

If your profile is boring, hacks won't fix it.

If your content has no point of view, hacks won't fix it.

If you're trying to appeal to everyone, hacks won't fix it.

Hacks amplify what's already working.
They don't create something from nothing.

So fix the foundation first
Then use these hacks to 10x the results.
That's the move.


P.S.- The biggest "hack" I ever discovered?
Being honest when everyone else is polishing their feed.
Turns out, people trust you more when you sound like a human.
Who knew. 😏

Somewhere on LinkedIn right now:
A post is being copied.
An emoji is being changed.
And someone is calling it “repurposing.” 😭
Consistency is different when it’s accidental.

LinkedIn in 2026(already) is basically:

10% actual value
20% humble brags disguised as "lessons"
30% "agree?" posts from people who don't actually want your opinion
40% screenshots of obvious tweets
And 100% people pretending they work 4 hours a week from a beach
The math doesn't add up.

Neither does half the advice here. 😂

P.S.- If you're reading this, you're part of the 10%. Or you're just procrastinating. Either way, welcome. ☕

Stop celebrating 20 likes like you went viral.


Stop ignoring DMs from potential clients because "you'll reply later."

Stop writing captions that sound like a corporate press release.

Stop posting once a month and wondering why LinkedIn isn't working.

Stop optimizing your profile "when you have time."

Stop saying your industry is "too niche" for LinkedIn.

Stop treating LinkedIn like Facebook, it's not your photo dump.

Stop ghosting on engagement and expecting people to engage with you.

Stop using your job title as your headline when you could be selling results.

Stop waiting for the "perfect post" and missing 100 good ones.

Stop blaming the algorithm when you haven't posted consistently for 90 days.

Stop thinking visibility will just "happen" while you stay silent.

START treating LinkedIn like the business tool it actually is.‼️
And a lead generation + personal brand machine you're leaving on airplane mode.

Things I'd rather do than read another "lessons from 2025" post


→ Sit in Dubai traffic for 3 hours with no AC
→ Watch paint dry while someone explains NFTs to me
→ Read all 47 pages of LinkedIn's terms and conditions
→ Listen to my client's 2-hour Zoom call with their mic on mute
→ Eat a salad. A full salad. With no dressing.
→ Manually update my resume. In Comic Sans.
→ Attend a 6 AM "motivational webinar" about synergy
→ Count to 10,000. Out loud. In public.
→ Get stuck in an elevator with someone pitching me their MLM
→ Reply to every "let's connect!" DM I've ever ignored

Look.
I get it.

New year energy. Fresh starts. Reflection time.

And 99% of them end with some vague lesson like "believe in yourself" or "trust the process."

Bro.

That's not a lesson. That's a fortune cookie.
If you're going to reflect, at least make it USEFUL.


Tell me
What you tried that failed
What you changed that worked
What you'd do differently if you started over


Give me specifics. Give me numbers. Give me something I can actually USE.

"I posted 4 times a week and got zero clients" → Cool, what did you change?
"I hired 3 coaches and wasted $2K" → Okay, what would you do instead now?
"I almost quit but didn't" → Great, but WHY didn't you quit? What kept you going?

Reflection posts aren't bad. Generic reflection posts are.

If your "lessons learned" post could apply to literally anyone in any industry doing anything...

It's not a lesson. It's filler content.

So if you're planning to post your 2025 lessons (and honestly, please don't unless you have something real to say)...

Make it specific. Make it honest. Make it something people can learn from.
Otherwise, I'll stick to watching paint dry.

At least that has a clear outcome.

What's the most generic "lesson learned" post you've seen on LinkedIn? 👇
(Drop a screenshot if you're feeling brave.😂)

You want clients from LinkedIn?
Fix these 5 things first.


Because I'm tired of watching people post for months with zero DMs, zero calls, and a whole lot of confusion about "why LinkedIn doesn't work."

LinkedIn works.
Your strategy doesn't.
Let's fix it.


1. 
Nobody's reading your job history on your profile.
Nobody cares about your MBA.

They're asking ONE question: "Can this person solve my problem?"
Your headline should answer that in 5 seconds.

Example: One client had "Marketing Manager | Passionate about growth" in his headline.

Changed it to: "I help SaaS founders generate 30+ qualified leads/month."

Booked 6 calls within a month.


2. 
You're posting LITERALLY anything and calling it content
"5 tips to grow your business" 🥱
"Lessons from my entrepreneurial journey" 🥱
"Here's what I learned this week" 🥱

Bro. Where's the action step?

People want: 
"I did THIS. Got THAT result. Here's how you can too."
Give them a roadmap, as simple as that.


3. 
You're commenting on the wrong people's posts
You're dropping thoughtful comments on other coaches' posts.

Cool. But can they afford you?

Here's who you SHOULD be engaging with:
CEOs. Founders. Decision-makers in your niche.

People who have the BUDGET and the PAIN POINT you solve.

My $4K client, I found him in a comment section.
He was complaining about LinkedIn not working.

I replied with one insight. He DM'd me: "Can we talk?"
Signed 2 days later.
That's strategic engagement.


4.  
Someone views your profile.
You DM them: "Hey! I help businesses scale on LinkedIn. Let's connect!"
Congratulations. You just got ignored.

"Hey [name], I saw you checked out my profile. What's going on with your Business right now?"
That's it.

I get responses 8 out of 10 times with this.

5. 
You have no idea what's actually working
You post. Get some likes. Feel good. Move on.

But do you know which post brought you profile views?
Which one led to DMs?

Which topics make your target clients actually engage?
I track EVERYTHING.

Post type. Hook used. Engagement. Profile views. DMs received.
After 30 days, I know EXACTLY what brings money.
And I do more of that.


Because the difference between someone making $0 and someone making $10K from LinkedIn?
They stopped doing random shit and started doing strategic shit.
That's it.

So which one of these are you guilty of? 
(I've done all 5. So no judgment. Just fix it.)

I figured out LinkedIn completely alone.
Nobody noticed for 7 months.


No mentor telling me what to do.
Just me, posting into the void, watching my content get 30 likes from my college friends.


I tried 10 different content styles before anything worked.
I rewrote my profile 6 times.

I spent nights reading posts from people who were "crushing it" and thinking, "What am I missing?"


The first 7 months were absolutely brutal.
Nobody cared about my posts.
Nobody slid into my DMs with opportunities.
Nobody even noticed I was there.


But I kept going.
Because I had no other option.

I moved to Dubai. Had zero network. Zero clients. Zero backup plan.
LinkedIn was it.


So I tested. Every single day.


THINGS I TRIED THAT FLOPPED: 🚩

→ Motivational quotes with sunset photos 
(got 2 likes, both from my mom)
→ "5 tips for growth" carousels 
(boring, everyone scrolled past)
→ Long-form storytelling posts 
(nobody had the patience)
→ "Here's what I learned this week" threads 
(cool story, zero engagement)


THINGS THAT ACTUALLY WORKED: ♻️

→ Calling out bad advice in my industry
→ Sharing real client results with specific numbers
→ Writing posts that made people uncomfortable (the truth usually does)
→ Answering questions people were too scared to ask publicly
→ Being brutally honest about what doesn't work


7 months dot & then someone DM'd me asking if I could help them with engagement.

First client: $400
I almost cried.🥹

Because for 7 months, I thought I was doing everything WRONG!

Turns out, I was just building in silence.
And that's the part nobody talks about.

I've made $10K/month+ from LinkedIn.

Worked with 45+ clients who've built real businesses here.

Helped people go from 0 calls to booked-out weeks.


But I still remember Month 3.
Sitting in a Dubai café at midnight, staring at a post with 200 views, wondering if I was delusional.


I wasn't.
I was just early.


How long have you been trying to figure out LinkedIn? 👇
(And are you still going, or did you give up?)

You've been posting for 6 months. Getting 15-20 likes. A few comments.
But when someone asks, "Who's the go-to expert in your field?"
Your name doesn't come up.

That's the part that stings, isn't it?

The lack of recognition.

You see people with half your experience getting quoted, getting tagged, getting opportunities handed to them.

And you're here wondering what you're missing.

What I've learned working with 70+ experts:

Authority isn't built in posts. It's built in patterns.

The way you show up. The topics you own. 
The conversations people associate with your name.

Most people are posting content.
The top 1% are creating ASSOCIATIONS.

When someone sees a problem, they think of you. 

When someone needs a solution, your face pops up. 

When someone's in a conversation, they tag you in.

That's engineered visibility.
And if you don't have it yet? You're simply missing the system.

P.S. Had 4 calls in the last 2 months that started with "someone mentioned you in a meeting." 
My clients hear the same thing now. 
That's what real visibility does: Your reputation moves faster than your posts.✨

You didn't just choose entrepreneurship.
You chose being your own WORST employee.

The one who works weekends. Never clocks out. 
And stresses about everything.

You chose
1. Thinking about your business at 3 AM when everyone else is sleeping peacefully.

2. Making big decisions with half the data you wish you had. Then dealing with it.

3. Being the bottleneck. 
Your bad day becomes everyone's bad day. Your energy runs the show.

4. Zero guarantees. No steady paycheck. No safety net. 
Just bets you hope pay off.

5. Rejection as a daily vitamin. Ghosted DMs. Lost deals. Ideas that crash. 
All part of it.

6. Carrying stress nobody else carries. Your team goes home and forgets. 
You don't.

7. Being misunderstood constantly. Friends think you're free all day. Family thinks you're crazy.

8. Becoming someone different. The person you were 2 years ago wouldn't recognize your life now.

9. No off days. Vacations still have your laptop. Sundays still have strategy calls in your head.

10. Choosing yourself repeatedly. Even when it's isolating. Even when it feels impossible.


That's the part nobody mentions between their Canva success posts.
The messy, exhausting, relentless part.

But YOU KNOW WHAT else you chose?

//Last year I crossed six figures for the first time.

//Traveled to places I used to screenshot and save for "someday."

//Built a skill where clients tell me: "You just get it. This sounds exactly like me."

That creative high when you nail someone's voice so perfectly they can't believe it came from outside their head.🤭

That doesn't happen in a 9-to-5.

Yeah, I GAVE UP the safe paycheck.
The predictable routine. The stability everyone swore I needed.

But in return I got to design my mornings.
Work from cafés in cities I'm still exploring.
Build something that's completely mine.

The bottleneck thing is still real.

But I'm also the entire engine now.🙌

Pre-business me was thinking small. 
Not from lack of belief, I always knew something BIG was coming.
I was just waiting for permission that was never going to arrive.

Some days it's heavy as hell.
But most days I look around and realize I'm living a life I designed.
And that hits different.

P.S. What would you do if failure wasn't even an option?

6–7 years ago, life looked VERY different for me.


I wasn’t in Dubai running LinkedIn strategies for CEOs and coaches.

I was actually fighting with my family just to move out.


I was sitting in exams I didn’t even care about, being told by a professor that with maths I could “only ever be a teacher.”

And I knew deep inside… I was not made for boring routines.


Fast-forward to moving to Dubai → I had no money, no network, no confidence (Literally nothing)

Everyone around me felt 10 steps ahead
Successful, Polished, Thriving.


And here I was, second-guessing myself, working on projects where I didn’t feel valuable, constantly wondering if I’d ever figure it out.


It was messy. Overwhelming. 
And honestly more then that it was Lonely.


The turning point was when I realized Marketing is my cup of tea.


I stumbled into marketing. 
I learned. I failed. I tested.
I rebuilt MYSELF.


And slowly, 
I turned LinkedIn into the one place where I could show up, grow, and build something real.


Today, LinkedIn is juts not "an app” for me.
It’s the place I built my career & business.


It’s the tool I use to help CEOs & coaches sign $10K+ clients.


And it’s proof that you don’t need to come from money, a degree, or a perfect plan to create something powerful.


Few lessons that stuck with me

⚡ 1. The lows shape you just as much as the highs.
 ⚡ 2. Back yourself, even when no one else understands what you’re doing.
 ⚡ 3. Don’t let people who “don’t get it” define your path.
 ⚡ 4. LinkedIn is the long game, consistency beats perfection.
 ⚡ 5. Most growth comes from trial, error, and lessons you’ll only learn by doing.


If you told the confused, broke version of me 7 years ago that one day she’d be running LinkedIn campaigns for global brands… she wouldn’t have believed it.

But here we are.🤍


And if there’s anything I’ve learnt → 
You don’t need to fit into anyone’s box to build a career that actually works for you.


And if you’re at that stage right now, trying to figure out LinkedIn, build your brand, get leads, and stop feeling stuck…


📌I am offering a free 15-minute intro call where I’ll show you exactly how to turn LinkedIn into your client magnet.


That’s how my clients went from 15 likes to 100+ likes, 10x impressions, and signing clients every single week.


The link’s in my Featured section, book your slot and let’s make LinkedIn work for your business (AGAIN)

You're getting 40 likes per post and ZERO leads.
Congratulations. You're LinkedIn's favorite entertainer.


You post 3-4 times a week. You share "valuable insights." You engage in the comments. People LOVEEEEE your content.

And your bank account? Still waiting.

You've built an audience that enjoys you.
Not one that needs you.

There's a massive DIFFERENCE between people who:
Double-tap your post at 9 AM with their coffee
Actually have a problem you can solve right now
And have a budget to fix it

You're collecting fans.
The people making $10k+ a month from LinkedIn?
They're collecting buyers.

They're not posting "tips." They're demonstrating outcomes.
They're not "adding value." They're creating urgency.
They're not building a "personal brand." They're engineering demand.

And the craziest part is
It takes the same amount of effort.
You're just aiming at the wrong target.


STOP writing posts that make people nod.
START writing posts that make your ideal client think: "Wait... do I have this problem?"

That's it. That's the entire game.

Make them see the gap between where they are and where they need to be. Then position yourself as the bridge.

P.S.- If someone told you "just provide value, and the leads will come," they lied to you. Value without positioning is just free consulting. And free doesn't pay bills.

Your hook lines are shit.
Here are 5 that actually work.


I've analyzed 500+ posts that blew up.
And 90% of you are writing hooks that put people to sleep.

"Here are 5 tips..." Scroll.
"I want to share something..." Scroll.
"Let me tell you about..." Scroll.


Nobody cares.


But these 5 formulas?
They STOP people.


FORMULA #1: THE SHOCKING STAT

📍YOUR TEMPLATE: 
"I [achieved X result] in [timeframe]. Here's how."
"My client went from [bad metric] to [good metric] in [timeframe]."

Numbers create curiosity. Use them.


FORMULA #2: THE UNCOMFORTABLE TRUTH

📍YOUR TEMPLATE: 
"Your [thing] looks [positive]. Your [reality] says otherwise." "Most [people in your industry] have never [done the thing they teach]."

Make them feel seen. Even if it stings.


FORMULA #3: THE CONFESSION

📍YOUR TEMPLATE: 
"I [did something controversial]. [Your emotional response]."
 "I [struggled with X] for [timeframe]. Nobody noticed."

Vulnerability builds trust faster than your wins.


FORMULA #4: THE CONTRAST

📍YOUR TEMPLATE: 
"Everyone's [doing X]. I'm [doing Y instead]." 
"[Thing] isn't broken. Your [approach] is."

Show them what's wrong vs what's right.


FORMULA #5: THE BOLD PREDICTION

📍YOUR TEMPLATE: 
"In [timeframe], [X%] of [your audience] will [negative outcome]. Here's why." "Your [metric] will [drop/rise] if you keep [doing X]."

Make them curious about the future.


Break their expectation. Make them pay attention.

I guarantee your engagement will jump.
Because the hook is 80% of the battle.🙌


P.S.- My most viral hook ever was this¬
"I made $5K+ from LinkedIn. Here's what nobody tells you about making money from LinkedIn."

Shocking stat + promise. That's the combo.
Got me 5+ DMs, 2 calls booked
All from one hook. 🙌

If you're struggling to find motivation to fix your LinkedIn...
Read this.


To be honest.
Stay struggling.

Because motivation is for people who haven't felt the sting yet.


You know what actually moves the needle?
ANGER


ANGER at watching someone half as good as you get the opportunities.

ANGER at being the best-kept secret in your industry.

ANGER at knowing you're one strong profile away from changing everything and still doing nothing about it.

You scroll LinkedIn every morning watching others blow up.

You see their posts. Their engagement. Their "fully booked" stories.

And you think: "I could do that."
Then you close the app and do nothing.


What nobody's telling you
The people winning on LinkedIn right now?
Half of them aren't even that good.
They're just visible.


They showed up when you were "waiting for the right time."

They posted when you were "perfecting your strategy."

They built authority while you were building excuses.

And now they're booked. And you're still hoping.

I build personal brands for CEOs and founders.
And you know what I see every single time?

The expertise is already there.
The experience. The results. The credibility.

What's missing is the willingness to be seen.
They wait for the "perfect moment" to start posting.


They overthink their headline for weeks.
They draft posts and delete them because "it doesn't sound right."


Meanwhile, someone with half their track record is out there owning the conversation.


You think the gap between you and them is skill.
It's consistency.


You think it's about having the perfect content plan.
It's about posting the damn thing even when it feels uncomfortable.


So yeah, if you're waiting for motivation to strike like lightning...

Keep waiting.
Or
Get angry enough to finally move.

Your call!!!

LinkedIn storytelling is wild.
The post starts with childhood trauma.
Ends with:
“Consistency is key.”
Okay? 💀

P.S. - Storytelling on LinkedIn is powerful when it's relevant. But if I have to scroll through your childhood, your struggles, and your awakening just to find out what you're actually offering... I'm already gone.

November: 2 likes, 2k impressions
December: 370 likes, 30K+ impressions on a single post
+So many inbound calls, we PAUSED doing outreach completely.


What changed?
Not the founder(ofc haha). Not the company. Not the quality of work.


Just one thing: We stopped letting his LinkedIn lie about who he actually is.


Your LinkedIn is probably underselling you by 10x.
This founder was closing enterprise deals. Big budgets. Real impact.

But his LinkedIn spoke "I help startups grow."

So guess who was sliding into his DMs?
Startups with $2K budgets asking for discounts.

Meanwhile, enterprise clients who NEEDED him were scrolling past, thinking, "Not for us."


First call with him, I asked: "Who's your dream client?"
He said, "Enterprise companies with XYZ problem."


I looked at his profile: "Your LinkedIn content shouts that you work with startups."


We fixed it in Week 1.
Headline: Changed to position him for enterprise.

About section: Rewrote to speak directly to CTOs and VPs, not startup founders.

Case studies: Same client work. But written to position them as an expert for enterprises.

Problem. Solution. Proof. Done.

Just: This was broken. We fixed it. Here's the result.

Week 2, first new post: 15K impressions.
He texted me: "I like how we are moving."

Week 3, second post: 22K impressions.
13 enterprise founders DM'd him.

Week 4: We slowed down on outreach because he needed to hire one more BD person.

Now it's consistent.
220+ likes per post. 30K+ impressions. Inbound calls every week.

People spend MONTHS posting content.
Writing. Editing. Scheduling. Engaging.

But they never fix the ONE thing that matters most:
Who your LinkedIn says you are.

You can have the best content strategy in the world.
But if your profile says "I help everyone," nobody thinks you're for them.

If your case studies read like reports, nobody cares.

If your positioning doesn't match your reality, you're invisible to the people who actually have money.


So before you post again, ask yourself:

Does my LinkedIn position me for the clients I actually want?
Or am I attracting the wrong people because I'm too vague, too generic, or too scared to niche down?

P.S. If you're reading this and thinking, "I need help with my content strategy and positioning," well... we should probably talk.☺️
Book your introductory call from my Featured section before you lose your next client :)

LinkedIn is a MESS right now.
And somehow, it's still the best platform to build a business on.


Let me explain.
2025 was CHAOTIC on LinkedIn.
Profiles are being restricted without notice.


And that too without warning, just: "Your account has been restricted."
People logging in from different cities are being flagged as hackers.

Sending 30 connection requests and getting slapped with "suspicious activity."


Using automation tools? Account gone. Permanently. Bye-bye.
Even changing your profile too many times in a week? Restricted.

LinkedIn basically became a platform that punishes you for TRYING.
And you know what? Part of me gets it.


LinkedIn cracked down on fake profiles. AI-generated pictures. 
Spam bots are sending "let's connect" 500 times a day.


They're cleaning house.
And cleaning house is messy.


But here's the thing.
Everyone on Instagram was CRYING about algorithm changes in 2025.
Everyone on Twitter was CRYING about reach dying.
Everyone on TikTok was WORRIED about bans.

But LinkedIn
Despite all the chaos, despite the restrictions, despite the "LinkedIn jail" everyone was screaming about?

It quietly became the MOST powerful platform to make money online.


📍Instagram is oversaturated with influencers nobody trusts.
📍Twitter is a war zone of opinions nobody cares about.
📍TikTok is entertaining, but nobody's buying anything there.

LinkedIn?
People come here with their WALLETS open.
CEOs. Founders. Decision-makers.


People who actually have budgets and problems they need solved.
No other platform gives you access to that kind of audience for FREE.


My clients closed deals worth $$$. Booked calls every week. 
Built authority in their industries.


And in 2026
LinkedIn is finally cleaning up the playground🤍


Which means if you build your personal brand here NOW?
You're getting in at the best possible time.


And the people who figure that out first?
They're the ones who'll be making money while everyone else is still crying about Instagram algorithms.


So if you're still treating LinkedIn like a secondary platform...
WAKE UP!


2026 is LinkedIn's year.
And if you're not building here, you're leaving serious money on the table.


P.S. - My 2 clients' accounts got restricted twice in 2025.
Both times felt like someone unplugged my business.

Both times I fixed it, came back, and made more money than before.
Because LinkedIn is messy. But it's MY mess.
And I'm not going anywhere. 🤍

taplio

The Battle

Oana Leonte 💬

Jyoti Motwani

Followers

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Performance ScoreOana Leonte 💬's LinkedIn Performance

Performance ScoreJyoti Motwani's LinkedIn Performance

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taplio

The Battle

Oana Leonte 💬

Jyoti Motwani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oana Leonte 💬's LinkedIn Performance

Performance ScoreJyoti Motwani's LinkedIn Performance

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Performance ScoreOana Leonte 💬's LinkedIn Performance