unmtchd.

unmtchd. is the IP engine of culture. 
we help creators and founders turn their ideas into structured IP, brand ecosystems, and scalable assets that grow with them, not just because of them.

through strategy, community, and education, we empower the next generation of entrepreneurs to stop chasing visibility, and start building ownership.

unmtchd. is more than a platform... 
it’s a blueprint for brand equity, creative control, and long-term impact.

→ our collective is a membership for those building brand universes, not just businesses.
→ our frameworks turn story into strategy and content into IP.
→ our belief? IP ownership is the new influence.

if you're building something bold, join the waitlist: www.theunmtchd.com

Founder & CEO

Cupsly

Brand Architect & Advisor

The Unmtchd. Podcast

Founder and Host

PUMA Group

Marketing Director Accessories & Licensing

Teamhead BU Marketing Accessories & Licensing

Teamhead Licensing (Motorsport & PUMA Brand Licensing)

Senior Licensing Manager

Manager Sports Licensing

GRUPO CORTEFIEL

International Marketing Manager Springfield 

Viacom

Category Manager Softlines 

Warner Bros. Entertainment

Retail & Licensing Manager 

NEOMEDIA

Senior Account Executive 

The Walt Disney Company

RETAIL SALES & MARKETING

IP is the new influence. 

After two decades inside entertainment, fashion, and sports - Disney, Puma, Warner - I saw the future of brand-building shifting.

It’s not about chasing followers. 
It’s about owning your story.

Owning your method.
Owning your IP.

So I founded unmtchd. as a future-facing IP engine helping creators and founders turn their ideas into brand equity, structured ecosystems, and legacy businesses.

Through education, frameworks, AI tools, and growth strategy, we give individuals the power to create brands that scale like universes- across products, content, licensing, and culture.

I work with visionary entrepreneurs, creators, and brand leaders who want more than just a logo - they want impact, clarity, and legacy.

This isn’t branding as usual.
This is creative infrastructure.
This is ownership as a growth model.

The future?
Ecosystems of IP, products and platforms that outlive algorithms. A system that grows without you having to be the driving force behind every post, that allows you to build not just a drop, but a legacy.

This is the IP ownership movement.
You in?



💬


Work with us.
Book a workshop.
Join the Unmtchd. community.

Learn more here: www.theunmtchd.com
Speaking & Media Inquiries: hello@theunmtchd.com

______

I use my other channels to inspire and motivate. Follow me 😉

Instagram: www.instagram.com/oanaoleonte
YouTube: www.youtube.com/@oanaoleonte

Oana Leonte 💬

MTV is shutting down this month.
Warner Bros is being acquired by Netflix.

And suddenly, half of my entire career timeline feels like a case study in how fast culture rewrites itself.

I worked for Warner Bros and MTV in the years when these brands were still defining global youth culture.

MTV launched in 1981 with a provocation:
“Video Killed the Radio Star.”

It wasn’t just a song,  it was a warning.
A signal that technology would always reshape attention faster than anyone expected.

Four decades later, the pattern repeats.

Only now the headline looks different:

“Streaming Killed the Cinema Star.”

Because when Netflix acquires Warner Bros, it’s not just a business move.

It’s the collapse of one era and the birth of a new one, the shift from studio power to platform power.

Attention has always chosen the next winner.

The difference today is this: 
Consumers rewrite the rules in real time.

They don’t wait for premieres.
They don’t wait for channels.
They don’t wait for gatekeepers.

They choose what feels relevant, immediate, and personal.

That’s the evolution of time, and of preference.

Technology compresses both.
Culture accelerates both.

Brands either adapt to that compression, or they get archived with the logos we grew up with.

Working inside Warner Bros and MTV taught me this early:

no brand is too big to be disrupted,
and no brand is too small to become the next cultural force.

The question for every founder and creator today isn’t “How do I get attention?”

It’s:
How do I build something that survives the next shift in attention?”

What do you think the next “video killed the radio star” moment will be?

Oana  Leonte 

Scaling brands through IP strategy and ecosystem design | Founder at unmtchd. → In this era, IP is the new influence.

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I am so f--king tired of the podcasts, panels, and posts saying:
“People don’t burn out because of hard work.”

This is the most entitled take in the industry, and I’m soooo done with it.

Because the only people who say this are the ones with:
assistants, teams, nannies, trainers, chefs, co-founders, editors,
and the privilege to “work hard” inside a fully supported life.

Try building a business alone.
Try raising kids and running a company.
Try starting from zero in a new country.
Try carrying financial pressure, family pressure, cultural pressure —
and then tell me it’s “not the hard work” that burns you out.

It is the WORK.

But it’s also the weight.
The invisible labor.
The missing resources.
The emotional load.

The pressure to keep showing up because your livelihood depends on it.

Burnout happens when the output required to survive
outpaces the support available to sustain you.

And pretending otherwise only gaslights the people actually carrying the load.

If we really want to help people, let’s stop glorifying “more”.
And please, please, please... stop copy pasting these posts on the internet.

Scaling brands through IP strategy and ecosystem design | Founder at unmtchd. | ex Disney, PUMA, Warner Bros. | On a mission to build unmatched brands: distinct by design, scalable by IP, and made to lead culture.

Content vs IP 🤔  What’s the difference??

Every brand or founder I work with faces the same challenge:
they have a business, but they want to scale.

And almost every time, they think the answer is:
“we just need more content.”

But the content isn’t the issue.
The consistency isn’t the issue.
Even the creativity isn’t the issue.

The lack of IP is.

There’s no core message.
No signature system.
No world the audience can grow inside.

That’s where most people get stuck,
they mix up two completely different things:

→ Content
→ IP

And when you confuse them… you end up optimizing for visibility instead of value.

⚡️ Content is the moment.
🏛️ IP is the meaning.

⚡️ Content gets seen.
🏛️ IP gets remembered.

⚡️ Content is fast.
🏛️ IP is foundational.

⚡️ Content shows up on feeds.
🏛️ IP shows up in decisions.

⚡️ Content attracts.
🏛️ IP compounds.

Content helps you be seen.
IP helps you scale and build legacy.

And to be clear — you do need content.
But know that content is distribution for whatever the IP is.

Sven Oliver Heck

Leveraging a decade of expertise in personal and organisational evolution, my strategy ensures to discover actionable insights for clarity and enhanced performance and fulfilment.

This is what I do today:

→ I guide influential entrepreneurs and pioneering executives to upgrade their inner operating system for  presence, power and integrity. 

→ IDENTITY DESIGN. Powerful Personal Vision - expanding your unique potential designing your future
  
→ TEAM DESIGN. Synergy Team Design, Energetic Leadership & cultivating a high-functioning, collaborative culture
  
→ SYSTEMS DESIGN. Future Company Design -  creating the future of your conscious company

Future Designer, Integral Consultant, Coach

UltraVision Consult

We enable people, companies and organisations to shape their own future with confidence and clarity.

To achieve this, we combine the effectiveness of consulting, organisational development and coaching. We activate inner growth with the inspiring possibilities of entrepreneurial innovation, technological developments and future competence.

Co-Founder &  Integral Consultant

CasaSol Holistic Retreats

Experience Essence 13+ years experience

We empower and guide high-impact entrepreneurs and leaders to upgrade their personal and professional lives to the new flow - their next level of clarity, health and creativity.

→ Vibrancy: recharge, dynamic movement, holistic nutrition
→ Deep Work: mental brilliance, emotional serenity, shadow work
→ Evolution: vision work, high performance, creativity

Purify, explore and align. Recharge, feel safe and expand

Working with some of the most powerful frameworks and methodologies, we provide and facilitate a safe space for real transformation, healing and enlightening moments of realisation.

Therapist & Guide

The People Network, TPN GmbH

The People Network is an international network of various development experts acting as a one-stop partner for individual, team, and organizational development.

→ started to build the integral evolution within The People Network - rebuilding the inner operating system of the Network redefining consulting, coaching and facilitation strategy and quality

→ guided a 100m+ company's HR Lead and Leadership Team towards a holistic HR strategy, encompassing culture design and future readiness, and advised on strategic implementation.

→ worked with a Forbes America's best Management Consultant Firm C-Suite to unlock future possibilities of work impact and clarified team coherence

Consultant, Facilitator, Coach

Haufe Akademie GmbH & Co. KG

The leading German company for professional development - Over 2,300 topics on site, live online or in-house.

→conducted specialized workshops for major German banks, insurance, and energy companies, focusing on the Digital Revolution, including AI and Blockchain, and exploring Future Trends in these sectors.

→delivered keynotes on 'Next Level Thinking,' exploring innovative strategies for personal and professional growth in the digital era, and discussed the evolving role of humanity in an increasingly digital world.

→ participated in a philanthropic initiative aimed at empowering refugees through skill development and personal growth programs, aiding in their successful integration and new life establishment.

Facilitator and Speaker

basis7.net

Digitality is Evolution - Digital Consultancy expands your media projects to new dimensions…

→Consultant and Lecturer for Digital Identity and Postproduction @ ARRI, Frauenhofer Institute, University of Zürich, HFF Munich, HFG Karlsruhe, CANT Institute Prague

Digital Consultant for the Future of Digital Humanity

Management Events

Bringing visionary leaders together. We are Business Matchmakers.

→ inspired with Keynotes about "The Future of Humanity in the Digital Age" - how technological advancements are reshaping society, business, and personal lives, offering insights and strategies for adaptive leadership.

Speaker

PICTORION das werk

→ operative administration of German and international feature films and cinema movie projects for directors like Til Schweiger, Wim Wenders, Matthias Scheighöfer and many more.

Digital Intermediate Conform and Finishing Artist - S3D

→ digital video editing and compositing for documentaries and news in German TV Channel

Video Editor / Cutter

Hektor + Rydzewski Bild + Ton Produktion GmbH

Comprehensive Full-Service Hub for Electronic Media, Blending Creativity and Technology Seamlessly for Enhanced, Efficient Production Outcomes

Media Operator

I Make Future Pioneers 🔥 Unlock! Your Future Now ✌🏻 Empowering Pioneering Entrepreneurs Be Visionary Leaders 🔥 13+ Years Experience 🚀 1000+ people guided

↓ Get Future Ready - Let's make it happen 🚀 

For over a decade, I have been guiding exceptional entrepreneurs, leaders, and their teams to unlock and shape their personal and professional vision for creating new realities.

Moving beyond plateauing and unfulfillment to true leadership and empowering cultures - upgrading their inner operating systems. 

People who work with me:

→ excel in more powerful and successful leadership with an energized inner vision and tactical blueprint
→ boost control over their time and energy
→ enjoy more peace of mind and work with greater motivation
→ tap into their unique abilities and let go of BS
→ create real change and transformation in their life and businesses

My clients say:

If one really wants to get to the heart and soul of the issues that are holding one and the organization back, then work with Sven Oliver Heck. You will access the potential and change will happen.
Mark Seidler / CEO / Strategic Decision Group

My intention for the process was to take my level of self and business leading to a whole new level. Working with Sven is like wisdom on steroids – having the perfect guide.
Raya Papp / Founding Partner / SAGANA

Sven possesses a rare and powerful clarity that cuts through the noise. He doesn't just see - he gets to the heart of your vision, your potential and your obstacles like no one else can.
Irina Naithani / Founder & CEO / Werise – The Collective Growth Agency

My results:

→ In 6 months of working with me, entrepreneurs and their leadership teams realize profound change and progress by upgrading their inner operating systems both in their personal and professional lives.

→ 85% feel more confident, inspired and powerful in envisioning and executing their future goals.

→ 80% of my clients spend much more time on high-quality, high-impact work, reducing boredom, energy drain and frustration.


Companies I worked with:
 
Volkswagen Financial, Vodafone, SAGANA, Strategic Decision Group, thjnk, uniper, ManagementEvents, Deutsches Rotes Kreuz

Want to learn more:

Click on the link to schedule a free 30 minute conversation with me where we talk about your business, your life and your future - and let's explore whether I can help you get Future Ready. 🚀✌️

https://svenheck.com/book-a-consultation/

(Not ready to talk just yet? Check out my website to learn more about unlocking your future for transformative success.)

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The Battle

Oana Leonte 💬

Sven Oliver Heck

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The Battle

Oana Leonte 💬

Sven Oliver Heck

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Posts

Engagements

Likes

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