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Author and instructor of the Linkedin Course "Strategic Financial Intelligence for Business Leaders"

 Course Author - Strategic Financial Intelligence for Business Leaders

The CEO Financial Intelligence Program

Built for CEOs, CFOs and executives who want to lead with strategic financial insight and engineered performance. 

Through expert sessions, real-world cases, and a private executive community, you'll learn to connect the dots between vision and results, challenge financial assumptions, ask the right questions, and make confident decisions that drive enterprise value.

Founder

Financiario

Financiario delivers the financial foresight of a strategic CFO — automated into real-time dashboards — to unlock capital, drive growth, and lead with confidence.

Always know how today’s decisions impact cash flow, profitability, and long-term value — without the guesswork, spreadsheets, or delays.

Designed for mid-market companies, Financiario connects financial planning, forecasting, and reporting into one powerful, fully managed platform.

From multi-entity consolidations and scenario modeling to capital allocation and debt management, every dashboard and report is engineered to align financial performance with strategic objectives.

Experience real-time financial intelligence. Book a demo at Financiario.com.

Founder & CEO

OanaLabes.com

Hi, I'm Oana Labes.

As one of the top worldwide Linkedin content creators, my strategic finance content has been seen by over 140 million people over the past year.

My Linkedin following has grown to over 350,000 followers, and the business and finance Checklists and Cheat Sheets I created have been viewed and downloaded by millions of people worldwide.

My 'Cash Flow Masterclass' has transformed hundreds of careers and businesses and my Corporate Trainings have helped thousands of professionals around the world.

Join over 55,000+ people and subscribe to my free newsletter 'The Finance Gem 💎' to get strategic finance insights every Saturday and compound your impact & influence on in boardrooms and beyond.

Get in touch at www.OanaLabes.com

The Finance Gem

Join 55,000+ subscribers to get The Finance Gem 💎delivered to your Inbox every other Saturday. Don't miss the strategic finance insights enjoyed daily by my 350,000+ Linkedin Followers.

Founder & Content Creator

Corporate Finance Institute® (CFI)

Founded in 2016, CFI is the world-leading provider of practical learning and productivity tools for finance and banking professionals. Powered by expert instructors, hands-on lessons, and proprietary technology, CFI delivers the skills, certifications, CPE credits, and resources to help anyone—from beginner to seasoned pro—drive their finance career.

Guest Writer

Profitability Analytics Center of Excellence

PACE is an independent, non-profit, community of professionals dedicated to developing ways for companies to strategically manage and improve revenue, cost, and investments using causal analytic models to help make better, more informed decisions and drive greater value creation.

Advisory Board Member

I enable the financing that supports the growth and success of growing businesses operating in the Manufacturing, Wholesale and Logistics space.  I also lead RBC’s relationship with my clients at the enterprise level; I oversee the overall risk monitoring process for my portfolio and actively manage the portfolio credit risk within the bank’s risk appetite.

Senior Commercial Manager - Supply Chain Industries

Commercial Manager / Technology Banking KBI

Holidays Inc.

After working in the industry for 6 years I founded a travel concierge business at the age of 23, and bootstrapped it to 1.3MM EUR in revenues, 13 employees and 2 offices over the course of 4 years. We partnered with Thomas Cook in Germany to gain exclusive access to the full travel offering of more than 70 of the world’s largest 70 wholesale operators including Thomas Cook, Neckerman, TUI, ITS, DERtour, Schauinsland or ITS. 

Our strategy focused on product leadership, customer service, and innovation, which helped to differentiate us in the local market and afforded us record high retention rates and customer referrals.

I used to think finance wasn’t rocket science — until I saw how many CEOs and companies get crushed by it.

Great products with solid margins - consistently struggling to engineer growth with proactive cash flow planning and smart capital allocation.

That’s when I realized: it’s not just about numbers — it’s about knowing what they mean, how to plan around them, and how to make decisions that actually build value.

That’s what I teach. And that’s what my company Financiario delivers.

📌 I’m a CPA, MBA, and Founder of Financiario — the only financial intelligence platform built to think, report, and advise like a CFO in real time — whether you have a CFO or not.

📌 My background:

→ 15+ years of mid-market capital expertise
→ $300M+ secured and deployed across growth, M&A, and enterprise value acceleration
→ Scaled hundreds of companies 10–20x by aligning capital, cash flow, and strategic planning

📌 I’m also:

→ A Top 10 U.S. LinkedIn Finance Creator
→ A LinkedIn Learning Instructor
→ Read weekly by 45,000+ CEOs and CFOs via The Finance Gem
→ Followed by 500,000+ worldwide across platforms

📌 I’ve taught over 5,000 leaders through:

→ The CEO Financial Intelligence Program – master the 20% of finance that drives 80% of results
→ The Cash Flow Masterclass – used by thousands to turn liquidity into leverage
→ The Financial Analysis Masterclass – helping leaders turn numbers into strategy

📌 Brand partners & highlights:

→ Oracle, SAP, HubSpot, Mercury, 
→ AFP speaker (largest finance conference in the world): 3 years running

If you’re a scaling company, ambitious executive, finance pro, or growing brand — I can help.

→ Follow me here, on IG and YouTube (coming soon)
→ Scale with me: Financiario.com
→ Learn with me: oanalabes.com
→ Reach me: hello@oanalabes.com

Oana Labes, MBA, CPA

Most CEOs are building strategy on Adjusted EBITDA.

But Operating Cash Flow is the number that tells the truth.

➡️ Learn to analyze an income statement in 10 steps and never miss another red flag again: https://bit.ly/3QsGLyV

Let’s talk about the most abused metric in finance:
Adjusted EBITDA.

On paper and in quarterly calls it looks impressive.

↳ Big number
↳ Solid growth story
↳ Great for pitch decks

But dig deeper, and it’s often nothing more than a sanitized version of the truth.

📌 Save your spot for the upcoming executive masterclasses covering EBITDA, Valuation and our exclusive CEO Panel: 

➡️ https://bit.ly/4nHxemo
➡️ https://bit.ly/4nZwau8
➡️ https://bit.ly/4oCA2RK

Here’s what happens when the heat of real business pressure kicks in:

↳ Adjusted EBITDA: a full pan of spinach — puffed up with “one-time” add-backs

↳ EBITDA: a few wilted leaves left — still disconnected from actual cash

↳ Net income: the bare truth — what’s left after everyone else takes their share

↳ Operating cash flow: the real litmus test — what the business actually generates to reinvest, repay, and survive

Most CEOs are obsessed with EBITDA.
But it’s operating cash flow that fuels today and builds tomorrow.

Smart CEOs understand this:

✓ Adjusted EBITDA is easy to manipulate — operating cash flow isn’t
✓ EBITDA ignores working capital swings — OCF exposes them
✓ Operating cash flow shows what’s sustainable — not presentable

Because at the end of the day, only one number fuels:

Payroll
Debt repayment
Growth reinvestment
Dividend distribution
Breathing room in downturns

That number is Operating Cash Flow.

If you’re not tracking it religiously, and planning it carefully - you're in for some seriosu financial trouble.

This isn’t about becoming a CFO.

It’s about being a CEO who actually understands how value is created — and destroyed.

So here’s the question:

Are you managing by numbers that survive heat?
Or by metrics that evaporate when reality sets in?

📌 Want to transform your leadership, company and career?

▷ Scale yourself with my CEO Intelligence Program: https://bit.ly/3ZCI0kr
▷ Scale your knowledge with courses & graphics: https://bit.ly/3RlTCDD
▷ Scale your company with Live CFO intelligence: https://bit.ly/3Aa36fG

♻️ Like, Comment, Repost if this was helpful. And follow Oana Labes, MBA, CPA for strategic insights on financial leadership.
------------

10 more days left to enrol into The CEO Financial Intelligence Program
Last cohort for 2025 kicks off November 12, 2025
6 weeks with me, 2x live weekly, recorded
Transformational & immediately practical
Enrol now: https://lnkd.in/e_4V8pWR

CEO @ Financiario | Real Time CFO Intelligence for Mid-Market Companies | Rolling Forecasts • Dynamic Dashboards • Board Decks | Founder & Coach @ The CEO Financial Intelligence Program | Top 10 LinkedIn USA Finance

AVENTYR LIMITED

General Manager

Schneider Electric

Segment Leader (Industry Business)

Bosch Energy and Building Solutions

Kärcher

Country Manager

Tetra Pak

Sales and Service Engineer

Wrigley

Production Engineer

Unilever

Industrial Engineer

Management consulting
Engineering 
Projevt delivery

Frank Moi

Fare thee well Rt. Hon. Raila Odinga, EGH. You have left an indelible mark. I will keep this in your honour.

Manufacturing & Industrialization. The energy transition & Infrastructure. Business Model Innovation

Livestock is a chronically under financed sector across Africa compared to the value it generates for GDP, nutrition, and livelihoods. In Kenya alone, the sector contributes to 25 million livelihoods and 42% of agricultural GDP at a value of more than $10 billion, with demand expected to rise by 40-50% by 2030.
Kenya’s meat sub-sector is fragmented and informal (about 96%). As a country, Kenya has a supply deficit of approximately 300,000 metric tons (I Dev report – Meat Sector in Kenya 2014). Besides, the industry is very inefficient with high post-harvest losses occasioned by hot meat retail chain, low value addition, poor processing skills and and worst of all wanting food safety standards.
Kenya Export for meats is mainly dominated by GCC market with a demand of 195,000 metric tonnes annually and growing at 3% annually. According to the state department of Livestock, atleast 80% of our exports of meat is small ruminant meats (Chevon,Mutton & Lamb)

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The Battle

Oana Labes, MBA, CPA

Frank Moi

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