EVOLVE Commerce Club

The EVOLVE Commerce Club is an elite, international network of senior commerce professionals, spanning 39+ market and designed for those seeking strategic partnerships and international growth.  

We are more than a community—we’re an **ecosystem**. Our mission is to champion cross-border opportunities and empower commerce leaders through education, events, and unparalleled networking.  

We connect enterprises, scale-ups, and startups with world-class talent, offering insights and solutions from **real operators in the commerce industry.  

What sets us apart?
Our business model is community-led, providing members with:  
- Expert Sessions: Exclusive access to global thought leaders.  
- Masterclasses: Deep dives into commerce innovations.  
- Curated Matchmaking: Strategic introductions that drive results.  
- In-Person Meetups & Roundtables: Building genuine connections.  
- Exclusive Opportunities: From trusted international partners.  

Whether you’re looking to build strategic partnerships, expand your international network, or gain insights from commerce trailblazers, EVOLVE delivers.  

Our ecosystem includes:
- Top fractional consultants (former leaders of world-renowned enterprises)  
- International vendors and SI’s  
- Visionary brands and retailers

We also offer private-label services, including:  
- Community Building  & Go-to-Market consulting
- Strategic Partnerships & Collaborations 

Keywords that position EVOLVE at the forefront of commerce:
Relationship Marketing | Thought Leadership | Brand Strategy | Demand Generation | International Expansion | Community Building | E-commerce Tech | Retail Tech | Partnerships | Alliances | Fintech | Networking | Content Marketing | Social Media Strategy | Eventing| Ecommerce| E-commerce| B2B Commerce| Retail

Founder

EGI GROUP

Here I act as a business mentor for EGI´s retail startups founders to support them on building a strong online presence, developing a point of view social selling, personal branding, and international expansion via a community-led approach.

EGI consists of a robust ecosystem of companies in the Digital commerce and retail space.

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EGI BOOSTER: Vertical acceleration program created for seed and early stage ecommerce-tech and retail-tech startups. INSCRIPTIONS ARE OPEN FOR BOOSTER VI at www.egi-booster.com

EGI EXPAND: International sales acceleration services for growth and expansion stage e-commerce solution providers.

EGI VENTURES: Fundraising and private equity services for both startup and mature e-commerce solution providers.

EGI TALENT: eCommerce recruiting experts. We are your talent partner for entry-level through senior leadership.

EGI COMUNICA: Lead-oriented communication. Your services are one of a kind and so should be your communication.

Business Mentor

Clube BoraFazer

Um clube de fazedores espalhados ao redor do mundo

Ambassador

EICOM

Brand Ambassador | E-commerce Brands | Retailers

Segmentify

The E-commerce Growth Show Brand Ambassador

The Copenhagen Post

Guest Columnist

Ucommerce

Brand Builder | Ambassador | Strategic Partnerships Benelux

VTEX

I was responsible for building, developing and growing VTEX in Central and Eastern and Italy for VTEX  in Europe.
My Results include
- Spearheaded VTEX's growth in Central and Eastern Europe and Italy from 2017-2019.
- Elevated Romania to one of the most relevant regions for VTEX globally in less than 2 years
- Built a thriving ecosystem for VTEX in the CEE  Nordics region with renowned ISVs, martech, and marketplaces (PayU, Novicell, Divante  Emakina, Zitec, EMAG, PayU, and Fashion Days Group to name a few)
- Launched the EDC Summit in CEE, 
- Added 10 million USD in ARR.
Secured clients for VTEX with 8 signed contracts, including Meli Melo, Carturesti, Miniprix, F64, Chilli Ideas, Pentru Animale, Dacris.

Head of International Expansion & Ecosystem Development - CEE & Italy

Biassa

Biassa is a boutique consulting firm that focuses on creating unique experiences for companies striving  to expand internationally and to build relationships with the right decision makers in their industry

We connect leaders, build ecosystems and create strategic partnerships that lead to revenue and we do so by combining strategy, a unique approach towards local networks, content and distribution and collaborations.

We focus on building relationships with high-level decision-makers through a unique approach, always combining content and experience altogether.


In 2 years, we've accelerated the presence of a few tech companies globally.

The most iconic case here was VTEX, a tech commerce giant from Brazil. here are some results of the work performed.

- The company launched in Central & Eastern Europe in 9 months
- Millions of Impressions across the main newspapers in Central & Eastern Europe
- Created Strategic Partnerships with leading business influencers across CEE| Scandinavia| U.K
- 3 enterprise clients in 9 months after landing in Romania
- 40 sales-qualified meetings with Central & Eastern Europe's largest brands and retailers
- Presence across major E-commerce Events 
-  Built our own proprietary event and enabled high-level strategic partnerships with leading tech commerce companies 
- Built solid relationships with Personalization| Martech| Payment| AI| Marketplace integrators


Marketing Specialist| Brand Activation| Networking| Tech| Ecommerce | Retail Tech| Branding| Thought leadership| Content marketing| Content specialist| Podcasting| Relationships| Lead Generation| Business Development| Communications| Content for Brands| Branded Content| Influencer Programs
CMO| CEO| Community Building| Personal Branding

Founder & CEO | Company Builder| Brand Accelerator | International Expansion

Denmark Brazil

Founder| Content Creator

I connect Brands, Software Houses & Ecommerce Vendors | Community Builder & International Expansion Specialist within E-commerce| Content Specialist| Podcast Host | LinkedIn Creator| Go To Market| Check My Bio 4+

Thank you for visiting my profile :)

My journey led me to Denmark a decade ago.

Since 2014, I've facilitated companies' expansion into new territories, blending commercial strategies with innovation, networking prowess, and agile go-to-market approaches.

I am an experienced Community builder, Go-to-Market and alliances professional who drives International Expansion and Growth through partnerships and collaborations. 

My passion lies in collaborating within multicultural and hypergrowth environments, particularly within the global  commerce space. 

Some of my career Highlights:

2024: EVOLVE Commerce Club

A senior and international club dedicated to strategic partnerships for global commerce professionals with nearly 400 professionals from + 40 markets.

We enable true international partnerships and connect senior professionals across the World through content, collaborations and international exchanges

2020-2024: EVOLVE
I created the first thought leadership and partnership agency dedicated to e-commerce vendors. I have worked with Tacton, Implement Consulting Group, Powerfront, Segmentify, VTEX, and DSV. 

Built the first B2B Commerce & Supply Chain Summit Nordic edition with renowned players such as Implement Consulting Group, DSV Air & Sea, PostNord, and Garmin.

2017-2019: 
Drove VTEX's expansion into Central and Eastern European markets and Italy, generating $10 million in pipeline revenue, leading events and securing over $10 million in pipeline opportunities, eight signed deals with enterprise companies, and built a robust ecosystem of partners across the CEE and Italian markets.

2015-2016: 
Led Pixelz's entry into the Brazilian market within a record timeframe, securing partnerships with industry giants like shop2gether, Inbrands, Farfetch, John Lewis, and Ted Baker in the UK.

2015: 
Spearheaded Danish craft brewery expansions, facilitating million-dollar transactions and recurring sales, bolstering Midtfyns and Indslev's presence in the Brazilian market.

2014-2015: 
Orchestrated a successful market entry for Brazil's UMAGE (formerly VITA Living) Market Expansion, forging partnerships worth over $700k and securing deals with relevant lighting distributors.

Let's connect: 

Go-to-market strategies
Thought leadership initiatives
International market expansion
Community and ecosystem development
Storytelling
Demand generation
Field Marketing

Carlos Monteiro

People often ask how we manage to run expert session after expert session without losing momentum.
 
The answer is simple.

We are not building content.
We are building an engine.

An engine that exists for one thing only: 
to power relationships that then power transformation.

Most chase CEOs and big titles because it looks good on a poster.

There is nothing wrong with that, but it is not the EVOLVE model.

Folks with "Big Titles" cannot always speak freely. 
Their words represent shareholders, customers and boards. 
Every sentence has implications.

Former CEOs, former VPs and senior operators in transition can do what active executives cannot.

They can tell the truth.
They can share the real stories behind the scenes.
They can speak without fear of misstepping a customer or stepping outside the company line.

This is where transformation lives. In honesty. In depth.
 
In people who have lived the challenge you are going through today.

This week we reached 87 expert sessions, plus more than 40 Voices episodes.

Not every conversation was perfect, but the vast majority carried life lessons, frameworks and clarity from people who have actually been in the arena. And the most overlooked part of this entire engine is persistence.
 
There is a statistic that most podcasts do not survive twenty episodes.

We have stacked eighty seven.
Week after week.
No shortcuts.
No chasing virality.
No playing the algorithm game.

We are building something for our micro cosmos.

A global community approaching five hundred senior leaders.

We do not need millions of listeners.
We serve the people who are already here, and even then, the goal is not to be relevant for everyone.

The goal is to be useful. The goal is to show that when you persist, things compound. Momentum builds. People stop doubting.They start believing.
EVOLVE has come a long way.

And we still have a long way to go. But what we are building is unique.
An engine that drives proximity. Proximity that drives trust. Trust that drives opportunity. And opportunity that drives transformation.

We are not in the content business.
We are in the transformation business.
And persistence is our operating system.

The future looks bright. And I am more energized than ever by what we are creating together.

Curated. Personable. Global. That is EVOLVE.

I think personal branding is a trap.

I respect parts of what Gary Vee teaches, but the idea that turning on a camera and rambling is enough to make you a “superstar” doesn’t sit with me.

That’s personal branding in its most superficial form.

What matters far more and what I prefer to talk about is reputation.

Reputation isn’t built on viral clips.

Reputation isn’t built on AI-generated wisdom.

Reputation comes from years of work.

From understanding an industry.

From earning respect from peers.

From actually doing the things people associate your name with.

Yet society today is trapped in the confusion of social media and the pursuit of empty attention.

It’s no surprise that research shows many young people want to become influencers.

But wanting influence and building a reputation are two different paths.
One is performance.
The other is proof.

At EVOLVE, we focus on people with reputation, senior professionals with at least 12 years of international experience.
People with mileage.
People who don’t need to pretend because they’ve done the work.

They can speak with clarity about their domains.

They can share their failures and lessons.
They can talk about the parts of leadership you rarely hear from CEOs on major stages.

EVOLVE is slowly building a house of senior experts.

Never chasing how to look good.
Always focused on passing knowledge down.

That’s reputation.

And that's exactly how EVOLVE helps senior leaders exploring what's next to stay relevant.

And that’s what matters.


Ps: This is part of my podcast interview with Joeri Billast at Websummit where we spoke about the reputation economy and the role of communities from 2025 and beyond.

Gustavo Valle

This week inside EVOLVE we hosted Vesna Fuiorea, a senior operator with twenty five years across FMCG, retail and shopper psychology. 

She brought a level of clarity that most companies still lack when it comes to understanding how people actually behave inside stores.

Her line that stayed with me was simple.
“Shoppers do not arrive thinking about your brand. 

They arrive with a mission.”

Brands continue to design strategies based on assumptions, not behavior.

Her research with one thousand shoppers proves it. 

OECD data reinforces it. 

And our members across forty eight markets see it daily.

Vesna showed how markets with strong fresh food culture resist online grocery, not because of technology but because of identity. 

She explained why promotions destroy long term value when they become a reflex. 

She revealed how Gen Z is not one group but a cohort splitting internally by gender.

And she reminded us that online and offline shoppers are not two personas. 

They are one human carrying the same psychological triggers across environments.

This is exactly why EVOLVE exists.
Senior operators want clarity, pattern recognition and grounded context. They want to learn from real experience, not theory. 

They want a global environment where expertise is shared, respected and applied.

Commerce is shifting, and the leaders who understand behavioral truth will make better decisions across markets.


sign up here:
 https://lnkd.in/dVtX5Htb



Curated. Personable. Global.
That is EVOLVE.

Vesna Fuiorea brings twenty five years of experience in trade and insights, and what she created here is not another academic deck. It is a practical system grounded in real shopper behavior, real store constraints and real commercial pressures. She bridges something most leaders struggle to connect: behavioral science, market practice and fresh shopper data.

The Generational Gap Is Not the Real Story. 
The Gender Gap Inside Generations Is.

We all talk about Gen Z.
We all talk about Millennials.
 
But what if the biggest behavioral shift in commerce is happening inside the cohorts themselves?

This week inside EVOLVE, Vesna Fuiorea shared one of the most non obvious insights I have heard in a long time. 

Vesna has spent twenty five years across FMCG, retail and shopper psychology. 

For her latest study, she analyzed one thousand Romanian consumers to understand how they actually behave inside stores.

Here is what she found.

Yes, Gen Z behaves differently from Millennials. 
That part is predictable.

But the real surprise came when she split the data by gender inside each generation. In her words:

“Once we separated male and female behavior within the same cohort, the gap became bigger than expected. 
In some categories the gender split mattered more than the age group.”

Think about that.

Many companies are designing strategies around age, but the real divergence is happening underneath the generational labels. 

If you ignore this, you misread shopper triggers, messaging, missions and category performance.

This is why access to senior operators like Vesna Fuiorea matters.
 
People who do the work, run the research, see the patterns and challenge assumptions.

And it is exactly why EVOLVE exists.

Our community of senior leaders across forty eight markets understands that the future belongs to those who interpret complexity, not those who follow headlines.

Curated. Personable. Global.
That is EVOLVE.

We have oficially partnered with E-commerce Berlin Expo

This means a pretty big deal both for
Our private club members and our sponsors ( current and future ones)

Check the announcement on EVOLVE Commerce Club and stay tuned
We continue to #evolve

This is #evolve

We’re officially partners of E-commerce Berlin Expo for their 2026 edition.

As EVOLVE expands its presence through local chapters next year, we’re being intentional about who we stand next to. 

We only associate with organizations that share our long-term view of community, knowledge exchange, and responsible growth.

E-commerce Berlin Expo fits this perfectly.

For those who don’t know:

The E-commerce Berlin Expo is the largest pure-play B2B e-commerce event in Germany. 

It’s where the industry meets 14,000+ professionals, a mix of retailers, brands, solution providers, and leaders shaping the next decade of commerce. 

A real blend of exhibition, learning, and meaningful conversations.

The 10th edition takes place February 17–18, 2026, at Messe Berlin.

For EVOLVE, this partnership is a milestone in our broader vision and go-to-market strategy as a community.
 
It means members and partners will have access to deeper local connections, opportunities across Germany, and a stronger platform to collaborate internationally.

If you work in commerce, this is an event worth being at.

You can register here: https://lnkd.in/dXUGDQJB
#evolve #community #commerce #EcomBerlinExpo

Monika B.
Oskar Leff
Efe von Thenen
Sophie Frères (née Spethmann)
Martyna Schröder
Faisal Ahmad J.
Alexander Frank
Peter Szczepaniak
Matthias Vollmer
Florian Eder
Reema Singhal
Vanessa Babicz
Martin Scholz
Laura Kremer
Marilyn Repp

Community, proximity and value are the first words that come to Paulo’s mind when he thinks of EVOLVE.
These are not small words. They describe exactly what we stand for.
Paulo leads the expansion of FCamara in Europe.
Listen to what he says about our community and private club.
This is #evolve

Earlier this summer I sat down with Paulo Felix Jr. for a quick conversation, and he said something that captures exactly what we are building with EVOLVE.

He spoke about how the Club creates real proximity between senior leaders.
 
Not surface-level networking.
Not empty introductions.
But meaningful connections with people who have lived the work and who want to open doors for each other.

He talked about the quality of the conversations, the cross-regional access, and how the community naturally creates opportunities when the right people meet.

But what stayed with me were the three words he chose to describe EVOLVE.

Simple. Clear. True.
Community. Proximity. Value.
That is the essence of EVOLVE.

A collective of senior operators who learn from each other, support each other and build what is next together.

Curated. Personable. Global.
That is EVOLVE.

Agthia Group PJSC

Digital & Technology Business Partner for all BU Presidents and Head of D&T Commercial for Agthia (ADQ).

In my first year, I have established a strong partnership with the Water, Snacks and Agri business units, enabling brands such as Al Ain Water and Zadina to set up and execute their digital transformation strategy.

Main achievements include:
- Recruitment of new teams, including 7+ new roles from scratch, to enable Digital Marketing and Ecommerce (Direct to Consumer (D2C/DTC), Bricks & Clicks, Quick-Commerce etc.) technical and business delivery to work cross business units
- Launch of a new operating model for the Al Ain Water delivery business in the UAE, positively impacting more than 80,000 users yearly, enabling new KPIs (e.g. via Google Analytics, Microsoft Clarity) to measured and discussed, cross-functionally for the first time ever. As a result, we have enabled pre-emptive customer compensation policies across call center agents, better process for handling whatsapp messages reducing waiting time from average 45+ min to <10 min, tracking water delivery "on time" and action plans to improve these and other leading and lagging KPIs
- Improvements and launch of a new omni-channel app and website, with multiple enhancements including live wallet balance updates (vs. up to 3 days before), new live subscription confirmation (vs. up to 3 days before), product detail pages loading time reduced from 9 seconds to 1 second, launch of Apple Pay (now accounts for 60% of payments via apple devices), completely re-designed user interface focused on customer experience and conversion optimization (resulting in +4% checkout success rate, and more
- Launch of ecommerce operating model for Agrivita App, giving the BU the data needed to start optimizing the app, used by thousands of Emirati farmers
- Zadina.ae D2C ecommerce operating model, driving +32% organic traffic, +11% search ranking and +22% sales
- Launch of Zadina brand on Amazon, Instashop, Deliveroo and Careem

Sr. Director Digital & Technology - Commercial Head

Clube Bora Fazer

Embaixador do Clube Bora Fazer em Dubai. Uma plataforma dedicada ao compartilhamento de conhecimento, de brasileiros para brasileiros, sem fins lucrativos, encabeçada pelo fantástico Fernando Seabra. Saiba mais em www.clubeborafazer.com.br

Embaixador / Ambassador Clube Bora Fazer

AIR (Advanced Inhalation Rituals) / Al Fakher

• Created an ecommerce channel from zero, worth 2MM USD+ within 9 months
• Launched social media account for OOKA and acquired 35,000 followers in 6 weeks, 60,000 in 4 months organically on Instagram, making it the main source of traffic and conversion for OOKA.com
• Defined Digital Marketing and Ecommerce strategy including organic and paid Social Media, Influencer and Affiliate Marketing programs and CRM Email Marketing automated journeys for Al Fakher and other 2 brands to enable B2C and B2B businesses worth 150MMUSD+ / year
• Created team from scratch: Social Media, Ecommerce, Customer Service and more.
• Outlined SEO and Consumer Journey optimization strategy and operating model
to launch OOKA D2C website in Mar’23

Head of Digital Marketing & Ecommerce AMEA

Worked directly for the General Manager Ecommerce, on a 50MMUSD business.
• Established a new operating model across warehousing, picking and packing, customer service, sales, digital marketing and more areas.
• Implemented and operationalized a completely new technology stack (Magento, Plytix, Hubspot, Klaviyo, Yotpo and more).
• Delivered a smooth transition, with ZERO losses in sales due to the program, SEO rankings back to top 10 within 2 weeks and 40% of conversion going through automated CRM email program.

Head of Ecommerce Digital Transformation USA

Reckitt

• Led Global Digital Transformation program for Media, Marketing and Ecommerce, controlling a budget of 7+ MMGBP / year
• Led the creation, operationalization and governance of the program’s 4 pillars: Category Levers, Hygiene Levers, Organization Enablers, Digital & Data Enablers with Global CMO Hygiene, Chief Digital Officer Hygiene and CIO Hygiene, as well as 24+ Country General Managers, Marketing and IT Directors
• Insourced / Created 56 FTE positions across 8 digital media hubs we created in USA, UK, Brazil, Mexico, India, Poland, Malaysia and UAE
• Partnered with the Boston Consulting Group (BCG), Google, Mighty Hive, Publicis, Omnicom and Artefact and other top firms to deliver the program
• Executed 100+ digital media tests, which positive results were scaled up geographically, driving media ROI up by 30%
• Leveraged machine learning to create scalable audience segmentation (Auto-ML such as H2O / DataRobot). Custom audiences are pushed to Facebook, DV360 and Amazon, delivering up to 200% incremental sales.
• Used machine learning to deliver a fit-for-purpose solution to measure media performance, with less dependancy on external measurement (e.g. Nielsen MMX / MMM, BCG Marketing Catalyst).

Global Head Digital Transformation

• Accountable for E2E IT services in the Hygiene business unit, including offices, plants and distribution center sites
• Started a partnership that launched a pioneer data & analytics program in the region, sponsored by myself, Marketing and Sales directors.
Achievements Summary:
- Positioned Mexico as a global innovator with data & analytics: Used Machine Learning to increase Vanish’s and Lysol’s gross margin by 2%+ and analyzed supply chain, trade spend and net sales data to propose an indirect channel transformation that reduced logistic costs by 5%+;
- Re-designed the IT and business organizations and strategy to stabilize operations with a newly implemented SAP ERP (ECC);
- Strengthened IT participation and equity across business areas (Business relevance of IT grew from 3.2 to 4.5, out of 5.0 as per other areas' directors);
- Created a talent pipeline and exported 2 key IT talents to Brazil – biggest LATAM market at Reckitt, and eventually Europe.

IT Head / CIO Mexico and Central America (CAMEX) - Hygiene and Home

Created Data & Analytics team’s capability and operating model from scratch, managing 5 people in the team
• Drove team’s priorities to be in line with Sales Directors and LATAM CEO
• Delivered 50MMGBP in actionable insights to Hygiene and Health business units using Knime, Power BI, POS data and down the trade sell-through data
• Received “Gamechangers” Award in the category “Partnership”

Head of Data & Analytics LATAM

Procter & Gamble

• Defined and executed service strategy with Data Availability of 99%+ and Data Quality of 98%+
• Strengthened sales reporting services by creating service automations on Knime and training different functions to do the same, saving 3+ FTE worth of time across IT, supply chain and sales

LATAM POS Data Service Delivery Manager

• Promoted from Intern to Coordinator and then manager within 2.5 years
• Chosen to lead a 1MMUSD outsourcing project in Cincinnati for 6 months at P&G Headquarters and then manage its service delivery delivering 450K+ USD savings.
• Awarded “Power of You” Gold Award for top performance 
• Acquired P&G certifications: Project Manager, Vendor Manager and others

North & Latin America EDI Service Delivery Manager

Windsor Idiomas

English teacher for advanced level students.

English Teacher

Foursys

First experience working with IT, programming COBOL for bank institutions.

Programmer

WIZARD IDIOMAS

English teacher for students of all levels.

I enable CEOs and General Managers to deliver their objectives while modernizing their teams and operations via Digital Transformation, with a positive and relationship-oriented approach.

I am a Digital Transformation, Digital Marketing and Ecommerce professional with technology and engineering background, a born leader and communicator, lover of people development and enthusiast of customer-centered attitude.

I have worked as project, program and service manager for IT, digital media, supply, sales, marketing and other area-related deliverables. I loved my time working as a CIO and how we transformed the IT team's perception in Mexico and Central America with delightful service experience to employees leveraging basic IT services so we could drive an innovation agenda focused on data analytics and how insights can transform decision making.

I bring experience leading grand scale global digital transformation programs and I can make technology teams speak "business" for I have been in sales and digital marketing jobs myself.

taplio

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Carlos Monteiro

Guilherme Altieri do Amaral

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Guilherme Altieri do Amaral

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