Drexlerize

Marketing Content Manager & Copywriter

Mayple

Content Marketing Manager 

ClickGUARD

- Coordinating a team of 6 freelance and 2 internal writers to create content 
- Editing articles, long-form content, and scripts
- Researching content gaps and opportunities
- Coordinating with 2 designers to create graphics for every piece of content 
- On-page SEO for all the created content 
- Creating email marketing copy and campaigns 
- Creating and delegating copywriting for web pages and ads 
- Coordinating the creation of outbound marketing assets 
- Researching and bringing forward lead generation opportunities

Content Marketing Lead & Editor 

123FormBuilder

* Creating articles for the blog, as well as other types of content (customer stories, whitepapers, eBooks, etc.) 
* Creating and owning the content marketing plan 
* Coordinating with teammates and agencies 
* Collaborating with Product and Human Resources on specific projects 
* Generating new content ideas 
* Reporting on key content performance metrics 
* Writing the copy for the website 
* Writing email copy (onboarding emails, win-back emails, regular newsletters, etc.)

Content Marketing Manager

Simplr.io | Life as a Service

Content Marketing Specialist

Lingo24

Jr. Project Manager 

Omniconvert

Senior wordsmith and marketing thinker for one of the most awesome SaaS & eCommerce products on the market. 

- Drawing the content strategy; 
- Crafting content for the company blog and guest posts; 
- Creating Case Studies; 
- Outsourcing guest post opportunities; 
- Writing copy; 
- Promoting the content on Social Media (Facebook, LinkedIn, Quora);

Senior Content Strategist

ClickMinded

Crafting content for the best collection of digital marketing courses. 

- Writing blog articles; 
- Writing SOPs

Senior Content Writer

MEWI Import - Export Agrar Industrietechnik S.R.L.

Digital marketing specialist for the largest agricultural equipment dealer in Romania. 

- Managing the company Social Media, SEO, and Email Marketing; 
- Developing a web re-design strategy coordinated with the best SEO and UX practices, as well as the company brand; 
- Participating in international conferences; 
- Helping with traditional marketing tasks; 
- Writing articles for specialty publications; 
- Writing articles for the company blog;  
- Writing copy for specialty publications; 
- Translating specialty brochures and marketing materials.

Digital Marketing Specialist

inTech Dynamics

Content writer for inTech Dynamics.

- Creating content for guest posts; 
- Outsourcing guest post opportunities and negotiating them; 
- Creating content strategies for guest posting campaigns; 
- Writing Social Media copy; 
- Developing employer branding/ employment campaigns for Social Media; 
- Crafting email copy for clients that include Oracle, IBM, and Microsoft.

Content Writer

{I see... you need ideas} The end-to-end SaaS content marketer & copywriter | Sign up to Procrastinatr, the creative thinking newsletter | Follow for more about content, copy, and creativity

I'll skip the blah and get straight to the point: you're probably here because you saw me somewhere on LinkedIn. Maybe I made you smile. Or think. Or (very likely) annoyed you.

I'm Octavia. Nice to meet you. 

I do content marketing and copywriting for SaaS. Yes, both. Yes, I do both very well. No, I'm not a Jack of All Trades -- but feel free to DM me and we can debate the semantics. 

On LinkedIn and in Procrastinatr (my main newsletter), I talk about creative thinking. Because I believe more people need to use it. Now, more than ever. For a billion reasons -- financial, social, psychological, you name it. You can DM me and debate that too. 

On Substack, I run two creative exercises: The Blue Vase (on growing up in the 90s in the post Soviet non-bloc bloc) and We're All Family Here (a TV script-like series that gets emailed episode by episode, fortnightly.)

So, to recap: 

👉 Follow here for creative thinking nuggets
👉 Subscribe to Procrastinatr for creative thinking deep dives: https://procrastinatr.ck.page/2d377ecc9a 
👉 Subscribe to The Blue Vase for sappy memories: https://thebluevase.substack.com/
👉 Subscribe to We're All Family Here for pseudo-funny fiction in your inbox:https://wereallfamilyhere.substack.com/ 
👉 DM me to debate stuff or to talk about your content and copy.

Cheers -- looking forward to your messages and feedback!

Octavia Drexler 🔮

Bitdefender

At Bitdefender, I lead the go-to-market strategy for the Consumer segment, steering Product Marketing, Pricing Strategy, and Market Analysis. My focus is on orchestrating marketing strategies that drive consumer engagement and brand growth in the cybersecurity market.

Key Responsibilities:
• Strategic Market Approach: Developing targeted go-to-market plans to enhance our market position and customer engagement.
• Product Marketing & Pricing: Directing product messaging to emphasize unique value propositions and formulating pricing strategies in line with market dynamics.
• Content Strategy: Crafting a cohesive content strategy that aligns with our marketing goals, ensuring consistent and engaging communication across all channels.
• Data-Driven Decision Making: Utilizing market analysis and data insights for optimized marketing strategies and spending.

My aim is to blend strategic vision with actionable insights, driving growth and strengthening Bitdefender's position as a leader in the cybersecurity space.

Senior Director of Product Marketing

Bogdan Carlescu

Writing to empower solopreneurs and companies to secure their digital growth. I provide cybersecurity and marketing strategy insights to help businesses capitalize on digital growth opportunities.

Founder

Creatopy

As VP of Marketing at Creatopy, I led strategic planning and implementation of all marketing initiatives, directing a skilled team toward our company's goals. 

My key roles include:
• Strategy & Planning: Crafting strategic marketing plans that drive customer acquisition, brand development, and revenue growth.
• Digital & Product Marketing: Overseeing our digital marketing operations and coordinating with the product team to effectively communicate our product's USPs.
• Data Analysis: Using data-driven insights for decision-making and optimization of marketing spend.
• Market Research: Staying informed about industry trends and customer behavior to shape our marketing strategy.

Under my leadership, we've seen significant growth in brand awareness, customer acquisition, and revenue.

VP of Marketing

I led the global go-to-market strategy for Bitdefender GravityZone Security Platform and the product marketing team responsible for the main B2B cybersecurity solutions: Endpoint Security, Endpoint Detection and Response (EDR) and Extended Detection and Response (XDR). I was also part of the core team that is driving the long-term strategy for the business products portfolio.

My responsibilities included:
• Developing product messaging and positioning, based on market, customer, and competitive insights
• Influencing the portfolio evolution, product vision, and roadmap
• Defining Go-to-market and leading the cross-functional teams during product launches and lead generation campaigns
• Running thought leadership campaigns on key industry topics (e.g. Cyber-resilience, Zero-trust, Compliance) and working with industry analysts to increase brand/product awareness
• Creating fresh customer-facing content and sales enablement tools (for internal teams and partners)
• Leading, mentoring and supporting other PMMs

Director of Product Marketing

I defined and successfully led the execution of the global go-to-market plans for several Endpoint, Datacenter, and Network Security products while playing a key role in the overall Enterprise Security portfolio strategy. 

My achievements include:
• Defined the product positioning, created the go-to-market plan, and led the product launches (e.g. Endpoint Detection and Response, Network Traffic Analytics, Cloud Security)
• Acted as deputy Director of Product Marketing
• Increased market share in existing market segments and paved the way in new markets
• Created highly appreciated marketing materials (e.g. public webinars with 500+ participants)
• Represented Bitdefender as a speaker at multiple conferences and global events
• Delivered Sales Enablement sessions across the EU and the US

Sr. Product Marketing Manager for Enterprise Security Solutions

Vodafone

I managed the Sales Engineers group during a time of great transformation for Vodafone: from pure Telecommunications to Integrated IT and Telco provider. I enabled the team to make the leap from selling data connectivity solutions to IT solutions consultancy for large Business customers. I'm proud of the strong and motivated team that I left at Vodafone!
Key contribution:
• Redefined the sales engineer role and implemented process improvements
• Coached team members and brought valuable new people onboard
• Defined and implemented training plans
• Developed strategic partnerships
• Helped to close a handful of high-value contracts

Manager of Sales Engineers (Presales) Group

As Product Manager, I played a key role in defining the strategy and leading the execution for the IT Solutions and Managed Services line of business. While setting the stage for the brand new portfolio of Managed Services, I:
• Developed the first three managed services offerings: Cloud-based IP Telephony, Managed Conferencing and Managed WiFi
• Championed the products internally and externally
• Managed the products throughout their life-cycle
• Trained Sales, Sales Engineers, and Support teams
• Was awarded for the best Cisco-based Managed Service of the Year in Romania

Product Manager for IT Solutions and Managed Services

Telekom Romania (Romtelecom)

I identified and developed major new sales opportunities at enterprise customers in Romania from initial discussions to “contract signed”:
• Developed relationships with key customers and business partners
• Created winning technical proposals and contributed to several high-value deals
• Created a business video collaboration network covering four major cities

Information Technology Business Development Manager

Siemens

I delivered major IT projects for Telecom services providers around the world, with responsibilities including:
• Presales project evaluation and tender support
• Project requirements discovery and clarification
• Project planning and project technical coordination
• Design, implementation, and audit of IP networks

IT Systems Integration and Security Professional

I stand at the crossroads of cybersecurity, innovation, and global marketing. 

As a product and marketing leader, I drive the global growth of tech ventures. Passionate about cybersecurity and marketing, I empower businesses and solopreneurs to securely expand their digital business.

Key Accomplishments:

• Pioneered Bitdefender's security products' go-to-market strategies, significantly boosting their global presence.
• Led the charge in expanding Creatopy's market presence with innovative, adaptable marketing solutions.
• Directed Vodafone Romania's Managed Services Portfolio, delivering robust and efficient IT solutions across various sectors.
• Tackled diverse IT and security challenges in over a dozen countries, always with a focus on customized, client-centric solutions.
• Actively contributed to the tech community through 100+ speaking engagements, training sessions, and webinars.

Beyond my professional pursuits, I am an IRONMAN finisher and a dedicated father, qualities that mirror the endurance and adaptability I bring to every professional challenge. Constantly learning from the joys and challenges of raising an inquisitive, energetic son, I apply these life lessons to my professional ethos.

Keen to connect and explore how AI, cybersecurity, and innovative marketing strategies can propel your business forward? Are you looking to enhance your digital presence securely? Let's explore these possibilities together.

taplio

The Battle

Octavia Drexler 🔮

Bogdan Carlescu

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