Drexlerize

Marketing Content Manager & Copywriter

Mayple

Content Marketing Manager 

ClickGUARD

- Coordinating a team of 6 freelance and 2 internal writers to create content 
- Editing articles, long-form content, and scripts
- Researching content gaps and opportunities
- Coordinating with 2 designers to create graphics for every piece of content 
- On-page SEO for all the created content 
- Creating email marketing copy and campaigns 
- Creating and delegating copywriting for web pages and ads 
- Coordinating the creation of outbound marketing assets 
- Researching and bringing forward lead generation opportunities

Content Marketing Lead & Editor 

123FormBuilder

* Creating articles for the blog, as well as other types of content (customer stories, whitepapers, eBooks, etc.) 
* Creating and owning the content marketing plan 
* Coordinating with teammates and agencies 
* Collaborating with Product and Human Resources on specific projects 
* Generating new content ideas 
* Reporting on key content performance metrics 
* Writing the copy for the website 
* Writing email copy (onboarding emails, win-back emails, regular newsletters, etc.)

Content Marketing Manager

Simplr.io | Life as a Service

Content Marketing Specialist

Lingo24

Jr. Project Manager 

Omniconvert

Senior wordsmith and marketing thinker for one of the most awesome SaaS & eCommerce products on the market. 

- Drawing the content strategy; 
- Crafting content for the company blog and guest posts; 
- Creating Case Studies; 
- Outsourcing guest post opportunities; 
- Writing copy; 
- Promoting the content on Social Media (Facebook, LinkedIn, Quora);

Senior Content Strategist

ClickMinded

Crafting content for the best collection of digital marketing courses. 

- Writing blog articles; 
- Writing SOPs

Senior Content Writer

MEWI Import - Export Agrar Industrietechnik S.R.L.

Digital marketing specialist for the largest agricultural equipment dealer in Romania. 

- Managing the company Social Media, SEO, and Email Marketing; 
- Developing a web re-design strategy coordinated with the best SEO and UX practices, as well as the company brand; 
- Participating in international conferences; 
- Helping with traditional marketing tasks; 
- Writing articles for specialty publications; 
- Writing articles for the company blog;  
- Writing copy for specialty publications; 
- Translating specialty brochures and marketing materials.

Digital Marketing Specialist

inTech Dynamics

Content writer for inTech Dynamics.

- Creating content for guest posts; 
- Outsourcing guest post opportunities and negotiating them; 
- Creating content strategies for guest posting campaigns; 
- Writing Social Media copy; 
- Developing employer branding/ employment campaigns for Social Media; 
- Crafting email copy for clients that include Oracle, IBM, and Microsoft.

Content Writer

{I see... you need ideas} The end-to-end SaaS content marketer & copywriter | Sign up to Procrastinatr, the creative thinking newsletter | Follow for more about content, copy, and creativity

I'll skip the blah and get straight to the point: you're probably here because you saw me somewhere on LinkedIn. Maybe I made you smile. Or think. Or (very likely) annoyed you.

I'm Octavia. Nice to meet you. 

I do content marketing and copywriting for SaaS. Yes, both. Yes, I do both very well. No, I'm not a Jack of All Trades -- but feel free to DM me and we can debate the semantics. 

On LinkedIn and in Procrastinatr (my main newsletter), I talk about creative thinking. Because I believe more people need to use it. Now, more than ever. For a billion reasons -- financial, social, psychological, you name it. You can DM me and debate that too. 

On Substack, I run two creative exercises: The Blue Vase (on growing up in the 90s in the post Soviet non-bloc bloc) and We're All Family Here (a TV script-like series that gets emailed episode by episode, fortnightly.)

So, to recap: 

👉 Follow here for creative thinking nuggets
👉 Subscribe to Procrastinatr for creative thinking deep dives: https://procrastinatr.ck.page/2d377ecc9a 
👉 Subscribe to The Blue Vase for sappy memories: https://thebluevase.substack.com/
👉 Subscribe to We're All Family Here for pseudo-funny fiction in your inbox:https://wereallfamilyhere.substack.com/ 
👉 DM me to debate stuff or to talk about your content and copy.

Cheers -- looking forward to your messages and feedback!

Octavia Drexler 🔮

La  Sparra

Lead Storyteller

Pawlicy Advisor

Senior Conversion Copywriter

Conversion Copywriter and Email Strategist

When was the last time you heard: "I love reading your emails!"? 

Unsolicited "I can't wait to read the next one" responses are the holy grail of email marketing.  They're solid evidence that your emails are hitting the exact note your target audience needs to hear so they'll open, click, and engage...

And when they keep engaging, they get to know the brand better...

They grow to like the brand more...
They learn to trust the brand...
They convert.

Know --> Like --> Trust --> Convert

And, if you're devoted to delivering on your promise, more conversions will lead to more revenue. Which will lead to high-fives all around…🙌

…AND happier customers who keep your bottom line healthy, even during a recession.

Not only is it possible to earn the “I love this!” response with a solid customer-first approach…

We've also seen open rates soar from under 10% to as high as 80% 
CTRs as high as 25%...
And happy-dance-inducing revenue lifts, month over month.

Not because we're rockstar-ninja-badass-business bosses.

But because conversion copy is a powerhouse for reframing beliefs and overcoming doubts for your prospects. And nowhere does conversion copy shine better than in email. 

Because the inbox is still a personal space — a place where you can connect with your ideal customers at scale in a way that feels one-to-one. A private room away from the chaotic, doom-scrolling, eye-popping noise of the internet. A place where you can share your heart with your audience without all the distractions. 

No algorithms. No vanity metrics. No face-perfecting filters. ZERO influencers gaming the system.

Just a tailor-made conversation that opens the door for you to create happy customers by lovingly influencing the decisions your right-fit prospects make. 

Here, the only things standing between you and your marketing KPIs are:
1. The relevance of your message (a.k.a. the Audience / Offer fit)
And 
2. The relationship equity you've built with your prospects (Know --> Like --> Trust)

I'd love to chat with you about how to shed your commodity-creating marketing strategy, release yourself from fear of the competition, and position your brand as the one that helps customers become a better version of themselves.

taplio

The Battle

Octavia Drexler 🔮

Meg Harris

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