Contract to services companies to plan and execute commercial strategy - leveraging the latest tech and AI (All DM's confidential).

Commercial strategy focuses on inflating company earnings valuation via a combination of product, marketing, sales, and distribution initiatives - a mix of core business strategy and functional execution. 

Senior executives often lack access to independent (conflict-free) advice to help optimize the ~7%+ of gross rev they allocate to S&M (or 'growth') each year. This high-risk expenditure often comes with low independent oversight and governance. 

Instead of spending more, changing platforms or vendors, often quicker gains can be had by...

- adding proper strategy into BAU operations 
- better measurement systems
- enhancing internal capability
- direct incentive structures

Engagements typically start with advisory, audits, reviews, workshops, or simple execution oversight. Then custom project work where needed. Once the earnings engine is humming, I then move back into an advisory role.

I've helped hundreds of firms in over 50 sectors, across 4 continents over 17 years.  Professional services, to product, e-com, B2B, B2C and SaaS. From women's luxury apparel, to industrial manufacturing, fine art, plastic surgery, fintech, proptech, education, real estate and more. 

I suit private businesses ($10-200m ARR), PE and forward-thinking corporate brands. Usually reporting directly to the owner, board, C-suite or department heads.

Titles vary from, strategy consultant to fractional CMO, CRO to CGO, CCO, advisor, NED etc. 

In between engagements I work on AI tech of my own. 

You might see me occasionally speak at conferences like WMF or SXSW. Or stumble across articles I've written, heard me on podcasts, seen one of my viral memes on Twitter or completed one of my courses. If you have - cheers!

I also produce a podcast/show called Champagne Strategy which explores all the areas I encounter professionally, featuring world-class practitioners from all around the world. 

DM me to discuss consulting/advisory work, fractional roles and speaking opportunities.

If budgets are tight - follow the link in my bio for pro-bono resources which include:
- the Champagne Strategy podcast
- Hybrency YouTube channel
- A Dose of John *LinkedIn) & Hybrency (Substack) newsletters
- Twitter/X memes
- Brandingmag article series
- Vexpower brand tracking course

TL:DR I enjoy solving difficult business problems for those in need, because everyone wins

John James

Jason Greenwood

Your Go To B2B eCommerce Specialist📦| eCommerce Consultant | 🎙️Host of THE ECOMMERCE EDGE Podcast - 350+ Episodes!

🔔 If you're a mid to large manufacturer or distributor and you're excited to explore how eCommerce can drive significant revenue and sales efficiency in your business - we should talk.

With 25+ years working in eCommerce, I spend my days helping mid/large wholesale brands ($20M+) sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

I also have the privilege of consulting to B2B eCommerce software vendors, agencies/SI's and investors, helping them get the most out of their businesses.

Through THE ECOMMMERCE EDGE Podcast I also get to chat with some of the smartest minds in our industry and share those learnings with you along the way.

🌏 Having been born and raised in the US, then living in New Zealand for 28 years and marrying a Kiwi-Asian, to now living in Mexico - I see the world through a very diverse lens.

I’m a passionate mentor, commentator, keynote speaker and content producer that loves giving back to an industry that has given me so much over the years.

Oh - I also love traveling the world, like fast cars, motorbikes & jetskis, scuba diving and generally having fun as often as I can.

Lover of fine Bourbon. 🥃

Thanks for dropping by and I look forward to chatting if you believe I can help drive your business forward.

Email me anytime: jason@greenwoodconsulting.net

Founder & Lead Consultant

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help brands achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialise in complex B2B (Business to Business) and DTC (Direct to Consumer) environments.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B/DTC brands.

Many businesses have realised they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help make sure it’s implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led brand and customer experiences.

We also offer outsourced/fractional CTO/CDO and advisory board services for ISV’s and VC’s.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

🤖 AI is devouring industries whole right now.

Some estimates attribute 4% of GitHub public commits to Claude Code already.

At the current trajectory, Claude Code could be 20%+ of all daily commits by the end of 2026. 

Software is eating the world and AI is eating software.

Around 25% of my business is referral business.

I get referrals mostly from past clients, tech and SI partners - basically from people that like and trust me as a person and a domain expert.

The rest of my business comes from my content and ability to communicate well with my target market so I resonate with them.

In a world where AI becomes all consuming, relationships matter more than ever.

Human connections matter more than ever.

The ability to communicate well - with empathy and heart matters more than ever.

Soft skills combined with deep domain expertise and experience matter more than ever.

The ability to network, connect and speak well at in person events matters more than ever.

If you want to survive and thrive no matter what AI does or doesn't do, I'd be doubling down on what makes you great as a human being right now.

That's how we win. ❤️

So, what's your uniquely HUMAN super power?

📦 Helping the B2B eCommerce Industry EXCEL w/ Strategic Consulting & Expertise |🎙️THE ECOMMERCE EDGE Podcast Host: 635+ Episodes!

🚗 Was running some errands yesterday and ran into this cool lunar calendar art installation here in Auckland to celebrate Chinese New Year.

My sign is the Tiger and the description is pretty much me to a tee. 🐅

My wife said: you gotta get a picture of this, it's sooooo you! Haha. 😂

Good thing my character is naturally resilient...

My pipeline was looking pretty thin at the start of the year but as of today is looking much fuller for the remainder of the year. 🙏

It's crazy how mind/heart set, age and experience can affect our view of and stress levels around business.

In my younger years, the start of the year would have induced mild panic...

Now I see it all as just the natural ebb and flow of how business actually works.

It's built one relationship at a time... 🫶

🫠 It was a gut punch alright but here's how my pain can be your gain!

I thought having a strong profile page on my website was enough.

It wasn't.

You need Wikidata pages for you and your business along with LD code snippets for your website linking to these canonical pages to close your identity loop for LLM's like ChatGPT, Claude, Gemini and Grok to index.

Learn how and why by reading my full Substack post! 📃

👑 Catching up with the legendary 'Mr. 10x10x10' video expert John Maybury for lunch today in Auckland and it struck me...

If you're an entrepreneur (current or aspiring), you don't need to have it all figured out at the start!

You just need to back yourself that you'll be ABLE to figure it out as you go.

I was sharing with John how for the first couple of years of Greenwood Consulting's life - I worked EXCLUSIVELY with Manufacturers & Distributors (merchants).

But then about 2 years in, I started getting approached by Agencies/SI's, Platform Vendors and Investors to work with them too (still focused on B2B commerce of course).

So I added frameworks to be able to support these types of B2B clients.

Fast forward 3 years and they now they make up the majority of my client engagements!

If I had had a hard line in the sand about only ever working with my original ICP, I would have missed out on so many of the opportunities I have and enjoy today.

It wasn't so much of a pivot as starting to serve very natural ADJACENCIES.

The only constant is change - so you have to be ready to adjust on the fly to survive and thrive today - ESPECIALLY in the age of AI.

🦌 Otherwise you end up like a deer in the headlights with a Mack Truck headed your way - and none of us want that now do we? 

Here's to kicking off your NEW Digital Nomad life next year brother, you're going to love it.

¡Te veo en México hermano! 🥳

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The Battle

John James

Jason Greenwood

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The Battle

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