Boardy

Connector

Ohad Michaeli Consulting

Founder

LimeSpot

Strategic Advisor

Depict

Blyp

Special consultant for product market fit and growth strategy.

Head of Partnerships & Sales

ReConvert

Marteam

Deputy project manager & environmental scientist for Hamifratz port in Haifa, Israel.
In charge of multiparameter monitoring, Production of executive & scientific reports for the regulator and day to day operations.

Project Manager

Ministry of Environmental Protection

Regional Project Manager

Reshet Yeruka NGO

Project manager & instructor

Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Grab my FREE IMPACT Strategy Framework Email course: https://impact.ohadmichaeli.com

Ohad Michaeli

Your App Store listing drives 90% of your installs.

But when was the last time you actually reviewed it?

If the answer is "a while ago," you are likely part of the 99% of listings leaving money on the table.

In my years of analyzing the marketplace, I see the same patterns killing conversion rates:

• Buried Value: The "why" is hidden in paragraph 4.
• Confusing Visuals: Screenshots that don't clearly explain the app.
• Missed SEO: Keywords missing from crucial spots.

**I'll audit your Shopify app listing for free (usually $250).**

Why free? Because I love helping fellow app founders and I want to see our ecosystem grow stronger.

Comment "Audit" below to claim one. 👇
(make sure we're connected)

Ohad Michaeli 🫧

Helping Shopify apps get more clients with the power of AI

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I've audited 50+ Shopify app onboardings over the past 6 years.

The ones with 80%+ activation rates do something different in the first 60 seconds.

Users install while they're hot.

Intent decays fast. Every extra step is friction.

And every screen that isn't a win is wasted.

Here's what I see when I audit Shopify app onboarding:

• Feature tours that take 5 minutes
• Customization screens that ask 12 questions
• Settings menus before the user has seen ANY value

The user came in with a problem. You're giving them homework.

One-click activation beats feature tours every time.

Find your single highest-converting feature. The one thing that makes users go "oh, this actually works."

Make it activate in one click.

Hide everything else until that's done.

I know what you're thinking. "But what if they need to customize it first?"

They don't.

Cookie cutter defaults that work for 90% of users beat customization that confuses 100% of them.

Let them press the button. Clicking "Enable" feels empowering. Auto-activation doesn't. (Though honestly? Make the decision FOR them about what gets enabled.)

Focus beats options.

Your onboarding isn't a product tour. It's a countdown to the first win.

What's the ONE thing your app does that makes users stick around?

When's the last time you looked at your Shopify ads?

Not just logged in and checked spend. Actually looked at what's working and what's burning money.

If it's been more than 4-6 weeks, you're probably wasting cash right now.

I see this pattern all the time.

Founders set up a campaign. 
Get decent results early. 
Then forget about it.

Three months later they're confused why CAC jumped and conversions dropped.

Here's what's happening:
Shopify's algo doesn't care what worked last month. It recalculates constantly.

Your low performers are still eating budget. 
Your high performers could scale harder if you doubled down.
But nobody's looking.

The fix is simple.

Review every 2-4 weeks. 
Kill the dead weight. 
Double down on what converts.

Problem is, it's boring work.
Pulling reports. Comparing numbers. Making decisions. Implementing changes. Takes hours.

Most founders would rather do it manually than pay an agency $5K a month to send them homework.

I don't blame you. 
Agencies love sending 60-page decks nobody opens.

So I built something for myself.

AI agent that pulls campaign data and shows me what matters in under 15 minutes.

Been using it with a few founders ahead of BFCM. 
Works well. Saves time. CAC's down. That's about it.

I have bandwidth to help 2-3 more founders before EOY.
If you want to make sure you're not bleeding money until the biggest shopping weekend of the year, DM me.

But be honest with yourself first:

Do you have active Shopify ads running now?
Are you willing to kill campaigns that aren't working?
Can you implement changes fast?

If yes to all three, let's talk.

If not, fix your positioning first. Then run ads.

Nobody gives a crap about your ad if they don't understand what you're selling.

Most founders automate the wrong things.

They build fancy dashboards while forcing themselves through tasks that eat their soul.

I used to open Reddit for 15 minutes of content marketing. 

Three tabs later I'm reading a 47-comment thread about whether sourdough needs a second rise. 

Then another about the McFlurry machine conspiracy. 
Then I remember why I opened Reddit in the first place.

Two hours gone. Zero replies written. And I feel like absolute garbage.

——

I tried the discipline route. 

Scheduled Reddit time for 4pm when my brain supposedly had more willpower. Turns out 4pm brain has LESS willpower. So I just skipped it entirely and wondered why my engagement kept dropping.

Then I stopped trying to fix myself and built a system instead.

- An AI agent using Claude and n8n that scans Reddit daily for relevant marketing discussions. 
- Delivers 3 to 5 posts to my Slack each morning. 
- Each one scored for relevance. 
- Each one with a suggested reply I can edit in 30 seconds.

15 minutes of actual work instead of hours of digital quicksand.

The agent does the soul-draining part. 
The endless scrolling. 
The rabbit holes. 
The algorithm trying to keep me there.

I do the human part. The 30-second reply that actually helps someone.

——

Design systems around your actual behavior, not the person you wish you were.

Stop trying to discipline your way through tasks that a script can do better.

What repetitive tasks are you still doing manually because you think automation is too complicated?

Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

I have an airport hack for ALL OF YOU! (that may just change your life) 

Lately... at the airport I've been doing something kind of weird. 

You probably wouldn't peg me for this kind of person but here it is. 

I've been...

1. Putting my phone in my pocket 
2. Not having airpods in. 
3. Talking to whoever is around me that looks interesting and doesn't have their head buried in their phone. 

And HERE'S the WILD THING! 

Today alone I made 2 insane connections... 

the first was a nice couple that was sitting beside me in the emergency exit row. 

They turned out to own (with another group) a bunch of motel properties that I had been eyeing for a MASSIVE RESORT that i think could be an insanely huge attraction for the city I live in. I had been thinking about it for a while and it's crazy that they just happened to be beside me on a random flight. Many more other connections too... but I digress. 

The second was a random guy who runs point for one of the largest inference chip companies in the world helping put in data centres... 

Well I just happen to have a local data centre deal that I've been dreaming up for my town. 

The first convo actualy helped steer me in a totally different LIFE direction than I was thinking about fo rthe next 5-10 years TBH (not exaggerating) 

So... the lesson. 

Get off your effing phone 
Talk to people. 
The universe/god/life wants to give you good things... but you won't get them staring at your phone or sitting in your office. 

they are out there! 
Anyone else ever have moments like these?

I know I announced this recently, but I wanted to really break it down for you all.
We’ve made a big move at Social Commerce Club that most people don't realize! 

👉 Parker Kump has stepped into the role of CEO.
👉 I’ve moved into President + Chief Visionary Officer.

My role as Founder & Owner hasn’t changed! 

If anything, I’m more involved... just in the lane where I create the most value: vision, bar-setting, and finding new angles on the social commerce + ecom market.

This shift isn’t a change in how we actually operate day to day tbh... 

It’s a recognition of the role Parker’s already been playing, AND it’s a huge part of how we’re going to scale from here. (and have been scaling since he stepped into this role informally 3 months ago! 

In EOS, they talk about the ideal pairing of the Visionary and the Integrator. (if you aren't familiar go read traction and/or rocketfuel) 

That’s us (and I have finally found my integrator lol!) 

Visionary (me): pattern-spotter, idea machine, obsessed with where the market is going next, constantly raising the bar and starting “just one more” fire. (ya my team loves that... lol)

Integrator (Parker): brings structure, focus, and follow-through. He turns chaos into clarity, runs the business, manages the team, and makes sure the trains don’t just run… they run on time and healthily. 

Parker is my Integrator.

When I decided to acquire Tuff Media, it was because I knew exactly who he was for me:

Parker is the Warren Buffett to my Charlie Munger.

Different roles. Same philosophy. Unfair advantage together.

What’s happened since we locked in this partnership?

93% of Social Commerce Club clients are hitting or exceeding their revenue targets.

We’ve built the structure and leadership to triple as an organization.

We’re on track to drive $1B in GMV through social commerce for brands over the next 3 years.

Internally, this move has been insane (in the best way):

Parker challenges every assumption and every dollar.

He protects the team and the roadmap from my “10 new ideas before breakfast”… and then forces us to execute the right ones.

He’s raised the operational bar across the board and turned SCC from “fast-moving agency” into “fast-moving company with real leadership and systems.”

And for me?

I’m still in the trenches at SCC, (don't worry) just focused where I’m most dangerous (in a good way):

Vision and strategy

Big bets and partnerships

New ways to look at social commerce and what’s possible for brands

Setting the standard for how we show up in the market
This CEO / CVO split gives us the foundation we need for a more ambitious Social Commerce Club - more impact for brands, more innovation in social commerce, and more opportunity for our team.

I’ve never been more excited about where we’re headed... 

and I’m having the most fun of my career operating in full-on Visionary mode!!

I want to be clear 🫠 
These daily random TikTok Shop GMV MAX screenshots that I share are from ADS driven results ONLY 🤩 

This doesn't include organic affiliate driven content 

I feel like the guy in 2015 trying to tell his friends that Facebook ads work (I was that guy lol) while the majoirty of people were waiting...

I realize that if you haven't gone HARD on TikTok shop you won't be able to to before BFCM 

But... 2026 will be the BIGGEST SHIFT into social commerce that we have seen. 

As AI content becomes more prevalent, HUMANS will crave human connection 

Which is why I believe that LIVE SHOPPING + Afilliate driven content will be the two biggest levers any brand can add to their arsensal. 

So what is my recomendation for bransnds in 2026? 

1. Talk to my team NOW to get in line at Social Commerce Club
2. If you can't afford us... I'll send you recommendations for cheaper agencies
3. If you're just trying to dip your toes in the water of TikTok shop join my skool group here https://lnkd.in/gMAu-gDZ

And the majority of brands still think this is a channel for cheap junk and discounts 🫤🤦‍♂️

Insane numbers for. Channel that’s barely 2 years old. 

Share this with brands who are sleeping on TikTok shop 

Also… if you’re looking at how to launch talk to my team at Social Commerce Club 🤷‍♂️🔥

graphical user interface, text, application, chat or text message

Brands - if you are on TikTok Shop and you aren’t using Reacher for creator seeding you are playing on hard mode! 

Bora Mutluoğlu and Jerry Qian are two of my favourite humans!

These guys flew in to Vegas because I was here for a conference just for one dinner together! 

Funny… They asked me what my working hours are and all I can tell you is that they are quite different from their 7am - 11pm daily grind 😆😆

Any new features that I’ve told them to build they’ve built out 100 X better than I could’ve imagined!

These are the kinds of guys that I bet on every single day and the reason why I can’t step away completely from advising founders!

This post isn’t sponsored or anything ha ha ha but I will tell you that Bora sneakily went and bought dinner for all of us last night even though I texted him before threatening him that if he did, he was dead to me

Update… Still a great guy not dead to me ha ha ha 😆 

OK if you’ve read until now why are you not using Reacher 😆🤷‍♂️🤷‍♂️😱

Brands in 2022 👇
“I wish I would have spent more on Facebook ads when they were so cheap!l”

Brands in 2027 🔥
“I wish I would have listened to Jordan and gone all in on TikTok Shop before my competition blew up there!” 

Brands in 2030 😱
“Remember when 50% of our revenue wasn’t driven by live streaming.” 

Ok what did I miss? 🤷‍♂️

2026 Prediction (that most of you don't want to hear)

The social media platforms that WILL thrive will BAN AI CONTENT. 

No one wants it. (deep down) 

Users are spending less time on platform. (and it's GARBAGE)

I talked to someone high at up at a social media platform we all know and love the other day and they told me something INSANE. 

They are completely deprioritizing the majority of AI content in the feed because users are spending less time on platform. 

Humans want to interact with humans. 

I am going HARD on all things human in 2026. More connection. More IRL. 

Thoughts?

I accept basically every connection request… because why not? 
I’ll tell why not 😆👇👇

5 messages in 5 days and the last one is usually always some guilt ridden message about me standing someone up 

Just because I accepted your invite, doesn’t mean I want your messages ha ha ha!

Connectors… Beware 

Anyone else?

Me: “If you had one controversial take on what brands get wrong on TikTok Shop… what is it?”
Zohaib Rattu 🤳: “Over-subsidizing their products.”

Me: “Not could be cannibalizing your other channels… you ARE.”

That moment hit hard!!!

Because here’s what a lot of brands are doing right now:

They take their main hero SKU
Sell it full price everywhere else

Then make it stupid cheap on TikTok Shop “just to get sales” + get momentum

And then they’re shocked when

Amazon flatlines

TOTAL MER blows up

Retail partners start asking questions
TikTok didn’t break your unit economics.

You did!!

The way I think about TikTok Shop:

It’s the only channel that will pay you (even breakeven) to give you insane impressions.
If you even make $1 profit there

And you’re getting a $30 CPM worth of awareness for free
You’re winning.

The problem...

Most brands aren’t tracking the halo.
So they see “low-margin TikTok orders”

Instead of “cheap reach that lifts Amazon / Shopify / retail”.

If I were rebuilding your TikTok Shop strategy from scratch, I’d do 3 things:

1️⃣ Protect the hero
 
No more “fire sale” pricing on the SKU that drives your brand.
 Use:

 – Smaller bundles
 – Trial sizes
 – TikTok-only variants
 
And keep price architecture consistent across channels.

2️⃣ Define your blended model
 
Decide up front:
 – What MER are you happy with including TikTok
 – How you’ll measure halo (Amazon, Shopify, retail lift)
 – What CPM you’re effectively getting from organic + creator content

If TikTok is breakeven but blended MER is up and CPMs are down… keep going.

3️⃣ Make TikTok the awareness engine, not the profit center (at first) 
 
Creators get you reach.
 
Reach fills retargeting pools on Meta, Google, Amazon, retail.
 
Your job is to:

 – Seed a ton of creators
 – Let TikTok Shop break even
 – Harvest the profit off-platform

TikTok Shop doesn’t have to be “super profitable”. (at first)

It has to be super scalable.

Curious where you’re at...
 Are you still discounting your main hero SKU heavily on TikTok Shop? 

Or have you already pulled that back?

You’re talented?
Great! Let me tell you what matters more… 
And why talent is the thing that I look for last 👇👇 

Are you complainer? 
Are you a victim?
Do you not have a growth mindset?
Can you not take criticism?
Do you have a fragile Ego? 
Is it everything everybody else’s fault?


 if you answered, yes to any of the above, I don’t want you in any of my organizations.

If you are thinking to yourself, oh man, I have these people in my organization… do everything in your power to first coach and correct, but most likely you need to remove them. 

It’s incredible What will happen when you do! 

Anyone else with me?

Read the post below and I hope this sinks in for anyone who is in e-commerce...
EVERYTHING IS CHANGING 🫠 👇 

This same brand had 22K affiliate videos that they were tagged in on TikTok Shop alone... 

So how do you it? 

reators need conditions that make posting profitable, easy, and fun.
Here’s the simple checklist that makes creators post over and over again 👇

1. A Creator-Friendly Offer

If the economics suck, creators won’t post.
Free shipping (non-negotiable)
Strong commission ($4.50–$5+ per order is the mental target)
No “ad commission penalty”
Price that converts (or TikTok-only bundles to justify value)

2. A Product That’s Easy to Sell on Video

Creators ask themselves:
“Can I think of 10 hooks for this in 10 seconds?”
They need:
A clear problem/benefit to talk about
Something DIFFERENT vs. 10 lookalike offers
A “why now” (flash sale, seasonality, trend)
Good packaging that looks great on camera
Content they can repurpose to Amazon/Instagram/YouTube

3. Extremely Simple Info (No Homework)

High-volume creators DO NOT want long briefs.
Give them:

A 1-page product card
4–7 key selling points
2–3 angle ideas
Compliance notes (if needed)

NOT:

10-page decks
Shot lists
Forced scripts

4. A Relationship That Feels Long-Term

Creators post more when they feel like partners, not gig workers.
This means:
Transparent commission (no surprises)
Insight into upcoming drops & promos
Human communication
Fast responses
Reliable customer experience (so they don’t get angry DMs)

5. Operational Ease

Creators go hard when it’s frictionless to work with you.
They need:
Fast sample shipping
Inventory that won’t sell out for weeks
Freedom to create in their style
New angles, ideas, and seasonal hooks
Optional contests (GMV, most posts, best angle)

6. Outreach That Actually Gets Opened

Bad outreach:
 We love your content 🤩 want to collab?”

Good outreach:
Start with the problem their audience has
Then the benefit
Then the commission + free shipping
Then why your product is unique
Then how easy you make it for them to test

7. The Simplest ‘Will Creators Hammer This Product?’ Checklist

If you can check most of these, creators will post like crazy:
Free shipping
Strong & stable commission
Clear problem solved
Unique angle
Great product card
Simple outreach
Good packaging
Solid inventory
No shady term changes
Steady stream of new angles/promos

Thoughts? Share this with a brand friend who needs to know!

WOW - the reception on episode 1 of the Social Commerce Club podcast has been WILD! 

Here's what we covered in our FIRST episode (and why you HAVE TO LISTEN if you're thinking about diving into social commerce!)

• Brands doing 3,000% live GMV on TikTok Shop
• The plan to be live 24/7 in 2025
• Why faceless brands (Nike, Lulu, etc.) are getting smoked by creator-led brands
• Jake Paul, Bieber, MrBeast... and the actual playbook they’re running!! (this will surprise you) 
• In an AI world, why “human-made” and live video become the premium

Also... how one of my strategists went viral on Instagram for the most INSANE THING! 

Listen here! 

https://lnkd.in/giVMbQkY

Why am I obsessed with TikTok Shop for brands in 2026? 

Look below. 

This is the halo. 

A brand that had zero searches on platform now is on track for 2 millionish a month. 

This is DEMAND GEN. 

This is the way. 

Send this post to a brand that needs to scale on TikTok Shop!

🔥🔥 Looking to hire 2 top 1% social commerce strategists to join us at Social Commerce Club that can be up and running on week one.

If that is you… or you know someone send me a dm and tell me why it’s you. 

Btw - next month we will be the first TikTok Shop platinum partner in North America 

Letssss goo. 

Ps small agencies and/or freelancers my dms are open 

Please share with your network 🙏. 

Ps this is North America client facing.

Big ask LinkedIn 🙏
We’re looking for a head of live shopping at Social Commerce Club 

Will be insane growth over the next 5 years 

Maybe one of the biggest ops that I can think of TBH 

Will be sooooooo much work

But you will help us build something HUGE! 

NA based only 

Message me if you think it’s you. 

This role will report directly to the CEO btw

Look at your feed right now!! (after you read my post obvs) haha 

LinkedIn carousels with the same AI font, same structure

X threads that all start with “10 game-changing lessons from…”

Instagram posts that feel like ChatGPT dressed in Canva (i lovev canva lol)

We’re about to hit peak AI slop.

When everything is optimized, nothing is interesting.

Here’s what I think happens next in my mind. 

1️⃣ Platforms crack down

Meta and TikTok already have detection models for synthetic content.
First step: “This is AI-generated” labels.
Next step: deprioritizing that content in the feed.

2️⃣ A “human-only” mode emerges (or a while PLATFORM) 

Whether it’s a new platform or a tab inside existing ones, there will be a place where:
AI content is banned or heavily filtered (or you can opt-out)
Human-created posts get preference
The cost of creating (time, effort) becomes a feature, not a bug

3️⃣ Audiences will pay more attention to humans

When every other post is generated, a founder talking into their iPhone, stumbling through their words, will win attention.
Founders: this is your edge.

Write your own posts (even if they’re NOT perfect - in fact imperfection wins IMO)

Speak your own thoughts (even if they’re rough)

Show your face, your kids, your messy whiteboard

AI can help you research and sharpen.
But don’t let it replace you!!! (becuase it wants to!!) 

The more synthetic + fake the internet gets, the more valuable authenticity becomes. 

BE YOURSELF - btw that's human me hiking my daily trail in the snow being as authentic as I can. 

Like our swaG??

No matter the level of business that I have got to…

This is ALWAYS true. 

Anyone else? 🤷‍♂️

graphical user interface, text, application

I feel for other TikTok shop agencies 

It’s hard. 

Most don’t get it. 

We do 😆

Keep up the good work Social Commerce Club 🙌🏻

Yes yes yes 

We have been thinking more about what this role looks like from the agency perspective.

How we train fast

Who’s base knowledge makes them a good fit etc. 

And I will tell you what I know. 

99% of people don’t get it. 

They haven’t had the paradigm shift yet. 

It’s a new muscle 

It’s a new way of thinking. 

Working with creators is HARD! 

They don’t perform like ads do 😆

But this role is really big in terms of impact and responsibility 

Seems like more brands are catching on. 

But tbh I still feel like guy in 2014 telling their friends to invest as much as they can into Facebook ads and they laugh at me 🤷‍♂️🫤 when it comes to how big social commerce really is going to be!

Yesterday I was driving with my son who’s 6… 

We saw a bunch of billboards and he was asking about the messages on each

It reminded me of the classic Tim Ferris question… so I decided to ask him

“If you could put one message on a Billboard, what would it be?” 

He took about 3 seconds and said 

“My message would be “I love you””

This kid gets it ❤️

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