Boardy

Connector

Ohad Michaeli Consulting

Founder

LimeSpot

Strategic Advisor

Depict

Blyp

Special consultant for product market fit and growth strategy.

Head of Partnerships & Sales

ReConvert

Marteam

Deputy project manager & environmental scientist for Hamifratz port in Haifa, Israel.
In charge of multiparameter monitoring, Production of executive & scientific reports for the regulator and day to day operations.

Project Manager

Ministry of Environmental Protection

Regional Project Manager

Reshet Yeruka NGO

Project manager & instructor

Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Grab my FREE IMPACT Strategy Framework Email course: https://impact.ohadmichaeli.com

Ohad Michaeli

Your App Store listing drives 90% of your installs.

But when was the last time you actually reviewed it?

If the answer is "a while ago," you are likely part of the 99% of listings leaving money on the table.

In my years of analyzing the marketplace, I see the same patterns killing conversion rates:

• Buried Value: The "why" is hidden in paragraph 4.
• Confusing Visuals: Screenshots that don't clearly explain the app.
• Missed SEO: Keywords missing from crucial spots.

**I'll audit your Shopify app listing for free (usually $250).**

Why free? Because I love helping fellow app founders and I want to see our ecosystem grow stronger.

Comment "Audit" below to claim one. 👇
(make sure we're connected)

Ohad Michaeli 🫧

Helping Shopify apps get more clients with the power of AI

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I've audited 50+ Shopify app onboardings over the past 6 years.

The ones with 80%+ activation rates do something different in the first 60 seconds.

Users install while they're hot.

Intent decays fast. Every extra step is friction.

And every screen that isn't a win is wasted.

Here's what I see when I audit Shopify app onboarding:

• Feature tours that take 5 minutes
• Customization screens that ask 12 questions
• Settings menus before the user has seen ANY value

The user came in with a problem. You're giving them homework.

One-click activation beats feature tours every time.

Find your single highest-converting feature. The one thing that makes users go "oh, this actually works."

Make it activate in one click.

Hide everything else until that's done.

I know what you're thinking. "But what if they need to customize it first?"

They don't.

Cookie cutter defaults that work for 90% of users beat customization that confuses 100% of them.

Let them press the button. Clicking "Enable" feels empowering. Auto-activation doesn't. (Though honestly? Make the decision FOR them about what gets enabled.)

Focus beats options.

Your onboarding isn't a product tour. It's a countdown to the first win.

What's the ONE thing your app does that makes users stick around?

When's the last time you looked at your Shopify ads?

Not just logged in and checked spend. Actually looked at what's working and what's burning money.

If it's been more than 4-6 weeks, you're probably wasting cash right now.

I see this pattern all the time.

Founders set up a campaign. 
Get decent results early. 
Then forget about it.

Three months later they're confused why CAC jumped and conversions dropped.

Here's what's happening:
Shopify's algo doesn't care what worked last month. It recalculates constantly.

Your low performers are still eating budget. 
Your high performers could scale harder if you doubled down.
But nobody's looking.

The fix is simple.

Review every 2-4 weeks. 
Kill the dead weight. 
Double down on what converts.

Problem is, it's boring work.
Pulling reports. Comparing numbers. Making decisions. Implementing changes. Takes hours.

Most founders would rather do it manually than pay an agency $5K a month to send them homework.

I don't blame you. 
Agencies love sending 60-page decks nobody opens.

So I built something for myself.

AI agent that pulls campaign data and shows me what matters in under 15 minutes.

Been using it with a few founders ahead of BFCM. 
Works well. Saves time. CAC's down. That's about it.

I have bandwidth to help 2-3 more founders before EOY.
If you want to make sure you're not bleeding money until the biggest shopping weekend of the year, DM me.

But be honest with yourself first:

Do you have active Shopify ads running now?
Are you willing to kill campaigns that aren't working?
Can you implement changes fast?

If yes to all three, let's talk.

If not, fix your positioning first. Then run ads.

Nobody gives a crap about your ad if they don't understand what you're selling.

Most founders automate the wrong things.

They build fancy dashboards while forcing themselves through tasks that eat their soul.

I used to open Reddit for 15 minutes of content marketing. 

Three tabs later I'm reading a 47-comment thread about whether sourdough needs a second rise. 

Then another about the McFlurry machine conspiracy. 
Then I remember why I opened Reddit in the first place.

Two hours gone. Zero replies written. And I feel like absolute garbage.

——

I tried the discipline route. 

Scheduled Reddit time for 4pm when my brain supposedly had more willpower. Turns out 4pm brain has LESS willpower. So I just skipped it entirely and wondered why my engagement kept dropping.

Then I stopped trying to fix myself and built a system instead.

- An AI agent using Claude and n8n that scans Reddit daily for relevant marketing discussions. 
- Delivers 3 to 5 posts to my Slack each morning. 
- Each one scored for relevance. 
- Each one with a suggested reply I can edit in 30 seconds.

15 minutes of actual work instead of hours of digital quicksand.

The agent does the soul-draining part. 
The endless scrolling. 
The rabbit holes. 
The algorithm trying to keep me there.

I do the human part. The 30-second reply that actually helps someone.

——

Design systems around your actual behavior, not the person you wish you were.

Stop trying to discipline your way through tasks that a script can do better.

What repetitive tasks are you still doing manually because you think automation is too complicated?

Global Data Office - Head of EY.ai Simulation Labs

Spearhead strategic development and market positioning of Tax AI - driving its adoption and success through innovation, education, and community.

Global Tax AI Labs - Strategy Lead, Simulations & Synthetic Data

CDP provides a platform where professionals can develop technical skills, ideate on ways to improve internal and client work processes, and build re-usable tools for anyone in the firm.

From cultivating an innovative mindset within the community to leading product development and market reach, the vision is to share the tools to automate repetitive work and have professionals focus on more purposeful, needle moving work.

Americas Innovation - Crowdsourcing Development Platform (CDP) Product Manager

Research and build innovative, robust, and flexible financial analysis and modeling solutions to provide insight into client decisions for strategic planning, investment valuation, financial forecasting, and M&A transactions.

Decision, Modeling & Analytics Senior Manager

The Real Estate Tax technical liaison with the Tax Technology and Transformation team on the development of the "next-generation" technology for the partnership/fund tax compliance process.

Led the way for the automation and redesign of numerous tax workpapers and processes for partnerships and corporations for multiple engagement teams.

Selected as the Senior Manager Sponsor for EY's counseling family -- providing emotional and work support, facilitating coaching and career development discussions, and organizing events for team bonding.

Real Estate Tax Senior Manager

Oversaw tax compliance and advisory engagements for both domestic and international real estate firms. 

Experience with federal, state and international tax issues, including year-end K-1 reporting, quarterly estimates/withholding, REIT compliance, REIT due diligence, and transactional planning in complex partnership structures.

Real Estate Tax Manager

Deloitte

Advised Fortune 500 companies worldwide regarding tax opportunities on inbound and outbound operations. 

Designed, collaborated, and reviewed various tailored tax models using large data sets to quantify and measure the impact of tax planning strategies on clients' tax profile. Modeling support ranged from complex tax attribute projects to M&A and global restructuring transactions.

International Tax - Quantitative Consulting Services Manager

Managed the development of the Integrated International Tax Reform Model to help companies quantify the potential impact of various tax reform provisions and its interplay, including transition tax, global intangible low-taxed income, foreign derived intangible income, base erosion and anti-abuse tax, and interest expense limitation. 

Developed a Global Funds Model focused on global real estate and infrastructure funds to help assess fund structuring alternatives, tax reform planning considerations (e.g., impact of 163(j), 100% expensing), and other tax structuring considerations (e.g., internal leverage, withholding leakage, exit considerations, etc.)

International Tax - Quantitative Consulting Services Senior

Manage and led staff on year end compliance process, which involves review of tax basis balance sheets and capital accounts, partner allocations in accordance with 704(b) regulations, review of partnership agreements for allocations, and Schedule K-1 reporting.

Selected by Directors and Partners to participate in various committees: (1) Quality and Risk Management Committee, (2) Campus Recruiting, (3) Google Guide and (4) Market Tax Technology Team.

Real Estate Senior Associate

Prepared and reviewed federal, international, state and local, partnership and corporate tax returns for clients in the Real Estate industry. She took the initiative to streamline repetitive, manual processes via automation using technologies such as Visual Basic and JavaScript.

Real Estate Tax Associate

Ernst & Young

National Tax Technology Group

Real Estate Tax Intern

Goldman Sachs

Federal Tax Intern

Empire State Development

Accounts Payable Intern

Macy's

Human Resource Staffing Intern

I Help Corporate Professionals Gain Career Clarity & Fulfillment | Founder @Amplify Your Home | Global AI Tax Copilot Strategist @EY

Don't be fooled by my appearance. Quiet, Asian, tiny girl.

In the last decade, I've...

Successfully navigated the corporate giants: Goldman Sachs, PwC, Deloitte and EY.

Built communities, tax and financial models, and automations. (Excel wizard here)

Empowered employees to own their damn careers,

Challenge their norms to do something special.

That's when Problems become Opportunities,

Strategies into Actions.

You are not Alone.

Ready to redefine your career? Let's make it happen.

Mary Fung

Everyone’s racing to adopt AI.
No one’s stopping to ask what it’s supposed to mean.

The irony?
AI won’t save broken systems. It’ll just expose them faster.

The question isn’t “How fast can we adopt AI?”
It’s “What problem is worth automating in the first place?”

Own Your Damn Career | Founder @Amplify Your Home | Head of Synthetic Data & Simulations @EY

Here’s what employees actually hear when you say “AI transformation”:

“Do more with less” → Your role is shrinking.
“Automate the boring work” → We never valued that work to begin with.
“Upskill” → Figure it out yourself or you’re gone.

You might mean innovation.
They hear elimination.

That’s the real disconnect slowing enterprise AI rollouts.

Not the tools.
Not the tech.
Not the budget.

It’s fear. It’s mistrust.

It’s silence in meetings where everyone nods but no one says what they’re really thinking:

“Will I still matter when this goes live?”

I keep banging the drum on this one.
Business folks are just as - if not more - important than data scientists in AI.

Because it doesn’t matter how good your model is
if no one in the room actually knows what “good” looks like.

Most orgs don’t have an AI problem.
They have a domain judgment problem.

The people who actually know their craft - the ones who can look at a model’s output and say “that’s wrong” without a dashboard -
are the ones who’ll make AI useful.

You don’t need more data scientists.
You need more people who know what they’re doing.

AI isn’t taking people’s jobs. It’s deleting the entry point.

A Harvard study found that when companies start using AI, they don’t usually fire people -
they just stop hiring beginners.

So the seniors stay.
But no one new comes in.

That might sound smart in the short term,
but it’s a slow disaster - because those “junior” roles were how people learned the craft.

If no one learns the basics,
who becomes the next expert?

AI didn’t remove opportunity.
It removed training disguised as busywork.

Now companies have to build real ways for people to learn...
or they’ll run out of people who actually know what they’re doing.

This is the shift no one wants to admit:

Automation isn’t killing careers.
It’s killing bureaucracy.

The people who’ll thrive aren’t the ones defending old roles.

They are the ones rebuilding new ones around intelligence, not repetition.

The question isn’t “Will AI replace us?”

It’s “Are we doing work that deserves to survive?”

Every company has both:

People who follow processes.
And people who question, rework, rebuild.

Before AI, that difference was subtle.
Now it's blindingly obvious.

Because AI gives leverage.
But only to those who know how to use it.

So the gap grows.

The followers wait for instructions.
The builders get 10x output, quietly and consistently.

This isn't about who's smarter.
It's about who's playing offense with new tools.

Ask better questions.
Builder sharper scaffolding.
And use AI to do your thinking, not replace it.


https://lnkd.in/eb-ycK-e

Woohoo, I made it in the hype video

Life goal accomplished!

It's almost time for #MSIgnite!  Will you be joining us on the show floor or in the #EYFrontierZone where you can dive into proven AI strategies, learn more about the #TaxDepartmentoftheFuture, and hear from #EY and #Microsoft leaders?  Learn more here https://lnkd.in/eRKECYDq 
#EYMicrosoft #AgenticEnterprise #AgenticFrontier #Tax
Colleen Sebra Christopher Aiken Daren Campbell Justin Shafer Ivan Roussev Suzi Russell-Gilford Coskun Cavusoglu Jon Cisler Phillip Mazzie Kristen Matthews, MBA Rory Moore Rebecca Paterson Jessica Maher Dhivya K

If your job is just tasks, you’re not an employee.
You’re a cog.

That’s what Jensen meant when he said:
“Your job has to be more than the task.”

Because the task is the part AI eats first.
The checklist.
The template.
The handoff.
The thing anyone could do with enough time and instructions.

If that’s your identity at work, you won’t survive this wave -
not because you're not smart,
but because the system never asked you to be anything more.

AI exposes that.

It shows you exactly where you’ve been replaceable all along.

The future belongs to the people who stop being the task and start being the reason the task exists.

Everyone’s sharing AI “tips.”
No one’s sharing AI use cases that actually make money.

Because the people who’ve found them don’t have an incentive to share.
If AI can replace 80% of your job, why would you publish the proof?

So what we get instead are demo reels and productivity hacks - not the deep workflows where AI is already transforming value creation.

The irony?
The AI revolution isn’t waiting for new models.
It’s hiding inside the quiet use cases no one will talk about.

AI isn’t being driven by people who need to justify budgets.
It’s being driven by people who think losing this race means irrelevance.

That’s why Big Tech keeps spending while others keep debating.
They’re not chasing profits. They’re chasing permanence.

If you’re still running an ROI analysis while the world rewires itself...
you are already late.

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