Boardy

Connector

Ohad Michaeli Consulting

Founder

LimeSpot

Strategic Advisor

Depict

Blyp

Special consultant for product market fit and growth strategy.

Head of Partnerships & Sales

ReConvert

Marteam

Deputy project manager & environmental scientist for Hamifratz port in Haifa, Israel.
In charge of multiparameter monitoring, Production of executive & scientific reports for the regulator and day to day operations.

Project Manager

Ministry of Environmental Protection

Regional Project Manager

Reshet Yeruka NGO

Project manager & instructor

Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Grab my FREE IMPACT Strategy Framework Email course: https://impact.ohadmichaeli.com

Ohad Michaeli

Your App Store listing drives 90% of your installs.

But when was the last time you actually reviewed it?

If the answer is "a while ago," you are likely part of the 99% of listings leaving money on the table.

In my years of analyzing the marketplace, I see the same patterns killing conversion rates:

• Buried Value: The "why" is hidden in paragraph 4.
• Confusing Visuals: Screenshots that don't clearly explain the app.
• Missed SEO: Keywords missing from crucial spots.

**I'll audit your Shopify app listing for free (usually $250).**

Why free? Because I love helping fellow app founders and I want to see our ecosystem grow stronger.

Comment "Audit" below to claim one. 👇
(make sure we're connected)

Ohad Michaeli 🫧

Helping Shopify apps get more clients with the power of AI

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I've audited 50+ Shopify app onboardings over the past 6 years.

The ones with 80%+ activation rates do something different in the first 60 seconds.

Users install while they're hot.

Intent decays fast. Every extra step is friction.

And every screen that isn't a win is wasted.

Here's what I see when I audit Shopify app onboarding:

• Feature tours that take 5 minutes
• Customization screens that ask 12 questions
• Settings menus before the user has seen ANY value

The user came in with a problem. You're giving them homework.

One-click activation beats feature tours every time.

Find your single highest-converting feature. The one thing that makes users go "oh, this actually works."

Make it activate in one click.

Hide everything else until that's done.

I know what you're thinking. "But what if they need to customize it first?"

They don't.

Cookie cutter defaults that work for 90% of users beat customization that confuses 100% of them.

Let them press the button. Clicking "Enable" feels empowering. Auto-activation doesn't. (Though honestly? Make the decision FOR them about what gets enabled.)

Focus beats options.

Your onboarding isn't a product tour. It's a countdown to the first win.

What's the ONE thing your app does that makes users stick around?

When's the last time you looked at your Shopify ads?

Not just logged in and checked spend. Actually looked at what's working and what's burning money.

If it's been more than 4-6 weeks, you're probably wasting cash right now.

I see this pattern all the time.

Founders set up a campaign. 
Get decent results early. 
Then forget about it.

Three months later they're confused why CAC jumped and conversions dropped.

Here's what's happening:
Shopify's algo doesn't care what worked last month. It recalculates constantly.

Your low performers are still eating budget. 
Your high performers could scale harder if you doubled down.
But nobody's looking.

The fix is simple.

Review every 2-4 weeks. 
Kill the dead weight. 
Double down on what converts.

Problem is, it's boring work.
Pulling reports. Comparing numbers. Making decisions. Implementing changes. Takes hours.

Most founders would rather do it manually than pay an agency $5K a month to send them homework.

I don't blame you. 
Agencies love sending 60-page decks nobody opens.

So I built something for myself.

AI agent that pulls campaign data and shows me what matters in under 15 minutes.

Been using it with a few founders ahead of BFCM. 
Works well. Saves time. CAC's down. That's about it.

I have bandwidth to help 2-3 more founders before EOY.
If you want to make sure you're not bleeding money until the biggest shopping weekend of the year, DM me.

But be honest with yourself first:

Do you have active Shopify ads running now?
Are you willing to kill campaigns that aren't working?
Can you implement changes fast?

If yes to all three, let's talk.

If not, fix your positioning first. Then run ads.

Nobody gives a crap about your ad if they don't understand what you're selling.

Most founders automate the wrong things.

They build fancy dashboards while forcing themselves through tasks that eat their soul.

I used to open Reddit for 15 minutes of content marketing. 

Three tabs later I'm reading a 47-comment thread about whether sourdough needs a second rise. 

Then another about the McFlurry machine conspiracy. 
Then I remember why I opened Reddit in the first place.

Two hours gone. Zero replies written. And I feel like absolute garbage.

——

I tried the discipline route. 

Scheduled Reddit time for 4pm when my brain supposedly had more willpower. Turns out 4pm brain has LESS willpower. So I just skipped it entirely and wondered why my engagement kept dropping.

Then I stopped trying to fix myself and built a system instead.

- An AI agent using Claude and n8n that scans Reddit daily for relevant marketing discussions. 
- Delivers 3 to 5 posts to my Slack each morning. 
- Each one scored for relevance. 
- Each one with a suggested reply I can edit in 30 seconds.

15 minutes of actual work instead of hours of digital quicksand.

The agent does the soul-draining part. 
The endless scrolling. 
The rabbit holes. 
The algorithm trying to keep me there.

I do the human part. The 30-second reply that actually helps someone.

——

Design systems around your actual behavior, not the person you wish you were.

Stop trying to discipline your way through tasks that a script can do better.

What repetitive tasks are you still doing manually because you think automation is too complicated?

Eybna

Leading R&D, Product Development, and QA teams to create science-backed natural formulations that help growing brands stand out and confidently scale-up.

VP R&D

Eybna is a technology company and a leading terpene manufacturer.
Eybna's forward-thinking R&D center aims to contribute to the health of mankind by utilizing the therapeutic benefits of cannabis phytochemicals, with a focus on terpenes.

Eybna's strong and profound partnership with academia and leading industry partners, allows the company to constantly integrate advanced research in the process of product development, transforming valuable scientific knowledge into easily applicable products, for the immediate benefit of people worldwide.

Director of Research & Development

Kanabo

Leading all R&D and product development projects of the company in conjunction with required compliance of both medical device and commercial production validation. Responsible for R&D, safety, clinical and regulatory roadmaps.  
Manage relationships with suppliers, strategic collaborators, and service labs. Support marketing and educational activities in the company.

Director of R&D

The Cannigma 

Reviewing, contributing, and editing scientifc- based papers at The Cannigma.

Scientific Advisor

Capsoil

Leading product development projects (R&D, operations) from the initial planning and execution toward the implementation of successful products in the market.

Head Of Product Development - Cannabis Products

Canna Powder 

Designing the creation and studies of novel Cannabis-based products.

Head Of Research And Development

Syqe Medical

Responsible for the overall operation and administration of the R&D PythoChem laboratory, including the employment of personnel who are competent to perform test procedures, record and report test results promptly, accurately and proficiently, and for assuring compliance with the applicable regulations. Delivering reports and results for executive level management.

Lab Research Leader

Lecturing and educating physicians and clinical teams both in Israel and internationally regarding Medicinal Cannabis. I educate mainly in the following subjects:

- History and Ethnobotany.
- Chemistry and Biochemistry of Cannabinoids. 
- The Endocannabinoids system. 
- Clinical indications and current research regarding the treatment with Cannabis derived medications.
- The safety and efficacy of different administrations methods of Medicinal Cannabis.

Medical Cannabis Educator

Biology and chemistry scientist- working as a part of multidisciplinary team of engineers, designers etc. developing a metered dose inhaler for medical Cannabis and other pharmaceutical compounds. 
Analytical method development, validations and up scaling processes. 
Working with QA, RA, Clinical and product experts to set and reach company goals.

R&D Scientist

Weizmann Institute of Science

M.Sc

Kohl Group Ltd.

Social counselor

Reef diving group

Dive Instructor

The Jewish Agency for Israel

Israeli emissary

Innovation leader and product developer in the Bio-Tech and Food-Tech sectors. 
I specialized in product development and lead different projects involving multi-disciplinary approaches. From POC to up-scaling manufacturing processes & operations. A creative scientist, leader, and team player with great presentation, communication, and interpersonal skills.
Published several patents and peer-reviewed papers. 
Passionate about designing and creating novel products from the botanical world.



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