Chatfuel

In my tenure as Head of Product, I was at the helm of three product teams and partly marketing.

Key accomplishments in the first year included:

Product Development:
Successfully launch a new product to the company's product portfolio, achieving an impressive $XXXk in ARR within its inaugural year.

Performance Marketing:
Initiated a performance marketing acquisition track, remarkably reducing CAC in this channel by 400% in six months. This led to achieving a balanced 1:1 LTV:CAC ratio, laying the groundwork for significant growth prospects and CAC reducing in 2024 in this channel. 

Product and marketing strategy:
Developed and began the implementation of a comprehensive strategy encompassing ICP, UVP and overall market positioning. This strategy was systematically integrated across all acquisition and product channels, both external and internal, with anticipated results by the end of 2024.

Head of Product

In my role as a product manager, I had key responsibilities across two primary areas. 

Monetization:
- Implemented a transition to a value-based pricing model, resulting in a significant 30% increase in ARPPU

Activation and retention:
- Overhauled the onboarding process, effectively doubling our activation rate.
- Focused efforts on enhancing retention across various product segments, contributing to a near 40% reduction in churn rate.

Product Manager

Skyeng

Launched a product from scratch with a margin of XX%. Implemented product scaling.

Product Mananger

SUPL.BIZ

Home Credit Bank

Analyst

Marketing in messengers @ Chatfuel

I'm passionate about helping businesses grow and succeed in the world of commerce.

As a Product marketer at Chatfuel, I specialize in integrating WhatsApp with Shopify to help businesses streamline their customer communication and increase sales. With WhatsApp + Shopify integration, you can easily manage and track customer conversations, automate responses, and offer personalized recommendations and promotions to drive more conversions.

If you're a marketer or business owner looking to take your online store to the next level, I'd love to connect with you and explore how WhatsApp + Shopify integration can benefit your business. Let's chat!

Oleg Krasikov

I’m leading a product team of 11 and, first, was responsible for the activation part of the product funnel. Together with the team, we changed the way users begin interaction with the product. This increased the main activation metric by 100%.

Now I’m in charge of the whole product. Together with 1 BE dev (and a bit of FE dev effort), we have launched WhatsApp integration in only 2 months.

I also:

- actively review and prioritize what bugs and technical debt get solved first to make the development process move smoother;
- collaborate with a content team and designers to bring consistency and simplicity to the product;
- manage feedback portal;
- interview users on a regular basis;
- take care of product documentation, release notes, guides;
- track all the metrics in dashboards to trace anomalies and take action quickly;
- actively poke my nose everywhere, like marketing activities or design of billing invoices.

Tools: Notion, Miro, Figma, Tableau, Intercom

Curated

Slack bot for modern professionals that solves a ‘paradox of choice’ problem by sending recurring educational content. We go through the world’s best newsletters, blog articles, Twitter threads and roll up a ‘crème de la crème’ for each user based on their needs.

We started this side-project from scratch. We had acquired more than 50 users through direct outreach, but had not found stable acquisition channels and fundraising.

So we made a pivot. Now it’s a platform (on a base of Notion) with personalized recommendations on fiction, art, and movies. We got 5 paid users in the first two weeks and 400$ MRR.

Targetprocess, Inc.

I managed functional sub-modules of a B2B agile management platform. 

I collaborated closely with a Product Manager to plan Program Increments. I was responsible for defining features and prioritizing the team backlog. I provided daily support for development team, including requirements clarification and feature acceptance.

- Various sources of feedback and competitors analysis for requirements defining;
- Communications with customers and stakeholders;
- Feature/user story defining;
- Defining, gathering, and monitoring metrics for a feature;
- Prioritization and maintaining team backlog;
- Identifying, tracking, and managing dependencies;
- Holding team and feature demo;
- Writing release blog posts and user guides.

Tools: Notion, Miro, Pendo, Figma, Amplitude.

Product Owner/Product Manager

I was performing different types of manual testing (functional, non-functional, regression, integration, exploratory) of a B2B agile management platform. BE / FE: 30% / 70%.

- Requirements analysis;
- Manual tests (functional, non-functional, regression, integration, exploratory) execution;
- Production release activities;
- Newcomers onboarding;
- Running job interviews.

Tools: Postman, DevTools, MSSQL Studio, Git GUI.
Databases: MSSQL, MongoDB.

Software Testing Engineer

EIS Group Ltd

- Feature/user story defining;
- Test documents (checklists, test cases, e2e test scenarios, test data) developing and reviewing;
- Provide testing by performing manual tests: functional, non-functional, regression, ad-hoc;
- Defect processing;
- Close cooperated with local DEVs to resolve issues and raise product quality;
- Holding team and feature demo;
- Writing release blog posts and user guides.

Tools: Postman, DevTools, Navicat, MSSQL Studio, TortoiseGit, DBeaver, WebSphere, Git GUI.
Databases: MSSQL, MySql, Oracle, MariaDB, PostgreSQL.

Senior Software Testing Engineer

Lead Acceptance Testing QA sub-team (responsible for 5 QA specialists).

- Test metrics collection;
- Defect Cause analysis;
- Test documents (checklists, test cases, e2e test scenarios, test data) developing and reviewing;
- Manual tests (functional, non-functional, regression, integration, ad-hoc) execution;
- Close cooperated with all teams (DEV, BA teams) to resolve issues and raise product quality;
- Close cooperated with Product Owners;
- Support of specialists from Automation Team (provided the necessary information regarding system functionality and business logic, analyzed Smoke test results, posted defects after autotest run).

Tools: Postman, DevTools, MSSQL Studio.
Databases: MSSQL.

- End-to-End business scenarios creation;
- Specifications analysis and review;
- Provided Test Case reviews;
- Manual testing: functional, non-functional, regression, explorative, cross-browser;
- Defect processing;
- Communication with customer, Product Owners, BAs, dev team;
- Collected test metrics;
- Mentoring (knowledge sharing, tasks assignment, tracking progress on tasks performance);
- Conducting project related presentations/trainings.

Technologies and tools: Web application, JIRA, Blueprint, Confluence, Navicat, set of REST Clients, MSSQL DB, Oracle DB.

PromStroyKonstrukcia

- Technical support of users;
- Network/computing infrastructure maintenance;
- Mac OS X 10.6/10.7, Windows XP/Vista/7, Server2003/2008;
- Kerio Control configuration;
- Configuration of the remote servers;
- Purchase and testing of the equipment and software;
- Configuration of the mini automatic telephone exchange and terminals (Aria Soho), IP telephony, CCTV.

System administrator

11 years in software development in two roles: Product Manager and Test Engineer. It gave me a broad range of challenges to tackle. Have been working in both, large enterprise companies and small startups. I most enjoy aesthetics and beauty in products.

taplio

The Battle

Oleg Krasikov

Alena Kuptsevich

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