Chatfuel

In my tenure as Head of Product, I was at the helm of three product teams and partly marketing.

Key accomplishments in the first year included:

Product Development:
Successfully launch a new product to the company's product portfolio, achieving an impressive $XXXk in ARR within its inaugural year.

Performance Marketing:
Initiated a performance marketing acquisition track, remarkably reducing CAC in this channel by 400% in six months. This led to achieving a balanced 1:1 LTV:CAC ratio, laying the groundwork for significant growth prospects and CAC reducing in 2024 in this channel. 

Product and marketing strategy:
Developed and began the implementation of a comprehensive strategy encompassing ICP, UVP and overall market positioning. This strategy was systematically integrated across all acquisition and product channels, both external and internal, with anticipated results by the end of 2024.

Head of Product

In my role as a product manager, I had key responsibilities across two primary areas. 

Monetization:
- Implemented a transition to a value-based pricing model, resulting in a significant 30% increase in ARPPU

Activation and retention:
- Overhauled the onboarding process, effectively doubling our activation rate.
- Focused efforts on enhancing retention across various product segments, contributing to a near 40% reduction in churn rate.

Product Manager

Skyeng

Launched a product from scratch with a margin of XX%. Implemented product scaling.

Product Mananger

SUPL.BIZ

Home Credit Bank

Analyst

Marketing in messengers @ Chatfuel

I'm passionate about helping businesses grow and succeed in the world of commerce.

As a Product marketer at Chatfuel, I specialize in integrating WhatsApp with Shopify to help businesses streamline their customer communication and increase sales. With WhatsApp + Shopify integration, you can easily manage and track customer conversations, automate responses, and offer personalized recommendations and promotions to drive more conversions.

If you're a marketer or business owner looking to take your online store to the next level, I'd love to connect with you and explore how WhatsApp + Shopify integration can benefit your business. Let's chat!

Oleg Krasikov

Single Throw Marketing

SVP Data & Innovation

Vice President of Data Operations

Search Engine Optimization Project Manager

Search Engine Optimization Analyst

Muhacus Media

Search Engine Marketing Consultant

Navigating marketing complexity, making sense of data, redefining team culture. Learn, Apply, Grow.

I've often pondered: What if our data knew things about our marketing that we've overlooked? Could it hold keys to a treasure chest of insights? It's the kind of challenge I relish, the sort that fuels my professional journey.

You see, I find great joy in assisting an eclectic group of people: chief marketing officers, marketers, ambitious business owners, project managers, and creative innovators. They are all excited about this beautiful intersection where technology and marketing meet, much like a lively city crossroad, bustling with potential.

Wearing the VP of Data Operations Hat

Much like a master builder, in my role as Vice President of Data Operations, I craft the tools and blueprints that make digital marketing a smoother, more efficient process. But what do these tools look like?

Data pipelines: These are like the highways that connect the raw data to the places where they can be transformed into meaningful insights.

Digital marketing automation: Imagine if you had a personal assistant who could manage your search engine optimization and pay-per-click campaigns. That's what automation does!

Customer data tracking: This helps you understand your customer's journey, like a map guiding you through the whims and desires of your customers.

Predictive analytics: Picture a weather report, but instead of predicting rain or shine, it forecasts your business performance.

Digital marketing process automation: Think of this as the conductor of an orchestra, making sure each section comes in at the right time to create a beautiful symphony of efficiency.

I am much like a persistent detective, tirelessly looking for clues and connections others might miss, eager to uncover answers hiding within constraints.

Current Focus: The Big Picture of Data Analytics

Today, my attention is directed toward scaling marketing analytics, cross-channel attribution, and digital process automation. That's a lot of fancy words, isn't it? Let's break it down.

Scaling marketing analytics is about making sense of larger and more complex data sets. Cross-channel attribution is understanding how your customers interact with your brand across various platforms. And digital process automation? That's all about using technology to streamline and automate tasks.

In this whirlwind of data and technology, I feel like an explorer in an uncharted land, eager to uncover the best routes to innovation. My ultimate goal? To help brands level up and reach new heights with data-inspired insights. It's a thrilling journey, and I can't wait to see where the data will take us next!

taplio

The Battle

Oleg Krasikov

Charles Blain

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