Chatfuel

In my tenure as Head of Product, I was at the helm of three product teams and partly marketing.

Key accomplishments in the first year included:

Product Development:
Successfully launch a new product to the company's product portfolio, achieving an impressive $XXXk in ARR within its inaugural year.

Performance Marketing:
Initiated a performance marketing acquisition track, remarkably reducing CAC in this channel by 400% in six months. This led to achieving a balanced 1:1 LTV:CAC ratio, laying the groundwork for significant growth prospects and CAC reducing in 2024 in this channel. 

Product and marketing strategy:
Developed and began the implementation of a comprehensive strategy encompassing ICP, UVP and overall market positioning. This strategy was systematically integrated across all acquisition and product channels, both external and internal, with anticipated results by the end of 2024.

Head of Product

In my role as a product manager, I had key responsibilities across two primary areas. 

Monetization:
- Implemented a transition to a value-based pricing model, resulting in a significant 30% increase in ARPPU

Activation and retention:
- Overhauled the onboarding process, effectively doubling our activation rate.
- Focused efforts on enhancing retention across various product segments, contributing to a near 40% reduction in churn rate.

Product Manager

Skyeng

Launched a product from scratch with a margin of XX%. Implemented product scaling.

Product Mananger

SUPL.BIZ

Home Credit Bank

Analyst

Marketing in messengers @ Chatfuel

I'm passionate about helping businesses grow and succeed in the world of commerce.

As a Product marketer at Chatfuel, I specialize in integrating WhatsApp with Shopify to help businesses streamline their customer communication and increase sales. With WhatsApp + Shopify integration, you can easily manage and track customer conversations, automate responses, and offer personalized recommendations and promotions to drive more conversions.

If you're a marketer or business owner looking to take your online store to the next level, I'd love to connect with you and explore how WhatsApp + Shopify integration can benefit your business. Let's chat!

Oleg Krasikov

Head of Marketing

ManyChat

Created and implemented marketing strategy for bringing startup (ManyChat) to CIS market. Led all marketing activities in the region. One of the key tasks was to build marketing team for the region from scratch. Unfortunately, the company left Russian market and I have no opportunity to relocate, that was the only reason to quit this job.

Marketing Lead

Yandex

Managed complete cycle of product launches in Yandex.Metrica: from the idea of marketing strategy to final releasing and feedback collection (all the launches were for millions of users). Conducted  qualitative and quantitative researches, customer development, JTBD, value preposition forming. Developed new partnership program for agencies and experts in Yandex.Metrica. Helped 70+ top clients of Yandex to solve their business problem with Yandex.Metrica. Managed all marketing activities for product launches: onboarding, communication design, email-marketing, content-marketing, performance-marketing, partnership program, certification program, PR, sales marketing, event-marketing, etc.

Product Marketing Manager

Conducted trainings for HSE students on negotiations.

Lecturer in Negotiation

Completo Marketing Group - Completo

Lead full cycle of marketing projects in IT for large B2B clients, such as SAS (global SaaS company): from marketing/go-to-market strategy to completed, ready-to-use project. Created and released strategy of ABM-marketing for 3 different B2B-products of SAS. Developed and implemented strategy of end-to-end analytics in various B2B companies, such as VEKA. Successfully implemented strategy of end-to-end marketing analytics, that helped to increase the efficiency of marketing for the clients.

Marketing Manager

Saint-Gobain

Successfully developed and implemented automatic marketing fuel in terms of internship program. Then successfully presented that project to the global management from France and after that was offered full-time job, being one of the best interns in the program. Conducted qualitative and quantitative researches, UX-researches. Helped marketing department with web-analytics and SEO-optimization.

Digital Marketing Intern

24TTL

Managed content-marketing of the educational platform, was responsible for finding the great authors and for the quality of the content. Wrote various publications, conducted all social media of the brand (SMM).

Marketing manager in Educational Project

Marketing professional with over 6 years of experience formulating marketing initiatives that aid
business growth. Proven ability to create and implement highly successful marketing strategies,
including go-to-market plans; manage marketing and cross-functional teams; develop value
propositions for products; make data-driven marketing decisions; and create insight-driven,
integrated digital marketing campaigns. Has worked with large global and local companies, as
well as global startups.

taplio

The Battle

Oleg Krasikov

Nelli Grigoreva

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