Chatfuel

In my tenure as Head of Product, I was at the helm of three product teams and partly marketing.

Key accomplishments in the first year included:

Product Development:
Successfully launch a new product to the company's product portfolio, achieving an impressive $XXXk in ARR within its inaugural year.

Performance Marketing:
Initiated a performance marketing acquisition track, remarkably reducing CAC in this channel by 400% in six months. This led to achieving a balanced 1:1 LTV:CAC ratio, laying the groundwork for significant growth prospects and CAC reducing in 2024 in this channel. 

Product and marketing strategy:
Developed and began the implementation of a comprehensive strategy encompassing ICP, UVP and overall market positioning. This strategy was systematically integrated across all acquisition and product channels, both external and internal, with anticipated results by the end of 2024.

Head of Product

In my role as a product manager, I had key responsibilities across two primary areas. 

Monetization:
- Implemented a transition to a value-based pricing model, resulting in a significant 30% increase in ARPPU

Activation and retention:
- Overhauled the onboarding process, effectively doubling our activation rate.
- Focused efforts on enhancing retention across various product segments, contributing to a near 40% reduction in churn rate.

Product Manager

Skyeng

Launched a product from scratch with a margin of XX%. Implemented product scaling.

Product Mananger

SUPL.BIZ

Home Credit Bank

Analyst

Marketing in messengers @ Chatfuel

I'm passionate about helping businesses grow and succeed in the world of commerce.

As a Product marketer at Chatfuel, I specialize in integrating WhatsApp with Shopify to help businesses streamline their customer communication and increase sales. With WhatsApp + Shopify integration, you can easily manage and track customer conversations, automate responses, and offer personalized recommendations and promotions to drive more conversions.

If you're a marketer or business owner looking to take your online store to the next level, I'd love to connect with you and explore how WhatsApp + Shopify integration can benefit your business. Let's chat!

Oleg Krasikov

Playbook

Evil Martians

- Conducting product and project management (design, development) with the Martians engineering team, working with a diverse range of clients from pre-seed startups to international corporations, helping them to achieve business goals.
- Developing and maintaining client relationships at all levels, from C-level executives to QA engineers.
- Creating and implementing internal processes to optimize resource management within the company.

Product Consultant

Coffee Boy

- Developed and executed comprehensive offline and online marketing strategies for a startup specializing in coffee and dessert delivery within 25 minutes.
- Managed a cross-functional team, including graphic designers, analysts, and iOS application developers.
- Oversaw backlog maintenance, implementation, and performance evaluation.

Product Owner

Senior Group

Pomoguru.com: A digital platform connecting caregivers with elderly and mobility-limited individuals. It offers comprehensive services, including assessments, personalized care plans, caregiver reports, and online communication, payments, and health insurance integration.

- Played a pivotal role in the growth of a startup offering a digital service for finding caregivers, from the initial stages to an operationally profitable business.
- Developed and executed product, marketing, and PR strategies.
- Managed external development and marketing teams to drive the Pomoguru’s success.

taplio

The Battle

Oleg Krasikov

Niki Voronov

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