Chatfuel

In my tenure as Head of Product, I was at the helm of three product teams and partly marketing.

Key accomplishments in the first year included:

Product Development:
Successfully launch a new product to the company's product portfolio, achieving an impressive $XXXk in ARR within its inaugural year.

Performance Marketing:
Initiated a performance marketing acquisition track, remarkably reducing CAC in this channel by 400% in six months. This led to achieving a balanced 1:1 LTV:CAC ratio, laying the groundwork for significant growth prospects and CAC reducing in 2024 in this channel. 

Product and marketing strategy:
Developed and began the implementation of a comprehensive strategy encompassing ICP, UVP and overall market positioning. This strategy was systematically integrated across all acquisition and product channels, both external and internal, with anticipated results by the end of 2024.

Head of Product

In my role as a product manager, I had key responsibilities across two primary areas. 

Monetization:
- Implemented a transition to a value-based pricing model, resulting in a significant 30% increase in ARPPU

Activation and retention:
- Overhauled the onboarding process, effectively doubling our activation rate.
- Focused efforts on enhancing retention across various product segments, contributing to a near 40% reduction in churn rate.

Product Manager

Skyeng

Launched a product from scratch with a margin of XX%. Implemented product scaling.

Product Mananger

SUPL.BIZ

Home Credit Bank

Analyst

Marketing in messengers @ Chatfuel

I'm passionate about helping businesses grow and succeed in the world of commerce.

As a Product marketer at Chatfuel, I specialize in integrating WhatsApp with Shopify to help businesses streamline their customer communication and increase sales. With WhatsApp + Shopify integration, you can easily manage and track customer conversations, automate responses, and offer personalized recommendations and promotions to drive more conversions.

If you're a marketer or business owner looking to take your online store to the next level, I'd love to connect with you and explore how WhatsApp + Shopify integration can benefit your business. Let's chat!

Oleg Krasikov

LiveXP

LiveXP is an online language learning platform. It connects language learners with tutors for one-on-one lessons in various languages. The platform offers scheduling, payment processing, interactive classroom and a number of learning tools for students&tutors both in web and mobile.

— Managed 3 product development teams: Web, iOS, Android platforms (4 direct reports, 18 people on XFN teams) to build the omnichannel product experience
— Led continuous growth experimentation combining User Research and split-testing, gaining +15% CR 
— Created Generative AI dept. to enable company provide students with interactive learning content tailored to theirs needs and language proficiency
— Led product transformation to the new monetization (subscriptions) scheme
— Significantly improved core product part (Lesson booking & scheduling), gaining x2 gain in the self-serviced cases share
— Implemented significant improvements for the classroom, providing both students & tutors with interactive learning tools

Senior Product Manager

Skyeng is a European EdTech company. As a Lead Product Manager I empowered Skyeng product teams to launch new education products and subjects in a fast, convenient and cost-effective manner, working on the complex cross-section of the company's Business, Development, and User Experience needs.

As a Lead Product Manager I am responsible for managing 4 core parts of Skyeng's LMS: Virtual Classroom (Vimbox), Student's Personal Account, CMS, In-lesson Video&Audio Communication.

Highlights: 

— Supported 4 product development teams (4 direct reports, 35 people on XFN teams) for Skyeng's key product — Learning Management System;
— Turned Learning Management System the into scalable platform allowing company launch a new courses 10X faster: 5–6 days vs 1–2 months;
— Partnered with key stakeholders make the platform customizable, enabling individual products to launch with minimal infra costs; Reduced infra engineering time per launch by 2X; Reduced time-to-market for an average launch by 2X;
— Designed and implemented a company-wide internationalization & localization solutions; enabled company to launch it's education products in 24 countries;
— Implemented HADI product development process; Enabled measurable goals and progress tracking across the team's initiatives.

Lead Product Manager @ Eduсation Platform

Exbico Group

Finspin is startup building a B2C credit broker platform connecting lenders and borrowers.

— Launched Finspin product from scratch. 1.3M total registered users, ~100K monthly active users; ~5000 loan applications per day;
— Lead go-to-market and product launch activities in Spain: Performed competitor research, negotiated with prospective  clients and vendors established local relationships. Designed client service flow.
— Led “API First” approach for the international version of our software; Enabled company to integrate it's product into credit companies systems X3 times faster;
— Implemented company-wide end-to-end analytics with MS PowerBI; Enabled company to track product performance from acquiring a user with ads to loan issued;

Senior Product Manager @ Finspin

Mycreditinfo pioneered the market of online credit reporting service, providing clients with credit reports from 3 major Russian credit bureaus
 
Responsibilities:
— Continuous improvement product's metrics (such as LTV, Conversion rate, Retention) 
— Product Analysis & Design
— Product ​Development Team Management​
— Partnership Management
— Marketing Management
— User Research & User Experience Design

Hightlights:
— Launched 5 additional services for customers and introduced a partnership integration service;
— Implemented a full online client identification process (KYC), first of non-government companies;
— Reached ~1M total users, ~50K monthly active users; ~1000 credit reports per month.

Product Manager @ Mycreditinfo

Lab Wonderfull

During this project I was a part of Research & Design team to develop new digital strategy & UX principles for Tele2 Russia company.

Responsibilities: ​User Research, Desk Research, User Experience Design, Prototyping

Highlights:

— Conducted and analysed 50+ user interviews;
— Designed and prototyped 100+ user scenarios and screen flows for both web- and mobile- products;
— Designed information and navigation structure for both promo- and client- website area now implemented on Tele2.ru website;
— As the result of implementing the digital strategy we developed, Tele2 was able to get 200% growth of their client self-service website usage and 30% retention growth of  the promo-website

Lead Service Designer Consultant

Banki.ru

Banki.ru is the leading Russian finance marketplace with ~7M monthly users.

Managing development of Banki.ru products:

— Credit bureau commercial services
— Banks catalogues & Knowledge services

Responsibilities:

— New feature ideas generation and validation
— Requirements Development
— Improving current product (UX & Use Cases)
— Managing Product Development Team
— Product Metrics & Analytics

Digital October Center

TV&Digital Video application UX Developing

Rambler

Managing automotive media&services web product with reach est. 3 mln. monthly users.

Responsibilities:

- User behaviour & Market analysis
- New feature ideas generation and validation
- Coordinating work with Commerce and Marketing departments
- Improving current product (UX & Use Cases)
- Managing editorial team
- Managing features implementation (managing projects)

Managing development team for movie ticketing web product "kassa.rambler.ru", from very idea till public launch.

Responsibilities:
- Managing development team
- Requirements management
- Technology analysis and expertise
- Coordinated work with Product and Business development managers
- Taking part in UI\UX and product design work

Project Manager / Technical Product Manager

Afisha Industries

Managing web projects for "Afisha Industries" company: movie ticket booking, website social features, external sources data import and exchange e.t.c.

Responsibilities:
- Requirements management
- Managing development team
- Coordinated work with product managers and product designers

Software Project Manager

RosBusinessConsulting (RBC SOFT)

Project management: team management, planning, managing budget, managing risks, managing development. Over 70 successfully finished projects.

Product Management Professional. Passionate Critical and System Thinker. Got best of two worlds: Software Engineering & User Experience Design. Co-organiser @ Eastern Europe ProductCamp Events. Author of "Design Thinking" course for ProductStar.

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The Battle

Oleg Krasikov

Vladimir Chervonenko

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