Cold Emails | Automation | Clay | Instantly.ai Outbound Partner

Outbound GTM Architecture for B2B companies

I help B2B SaaS and software development companies design and own their outbound engine.

Most teams don’t lack outreach. They lack structure and they use playbooks from 2020.

Outbound, CRM, data, and tools exist, but they’re fragmented.
Decisions are made without clear market signals.

I design and implement consolidated outbound GTM systems that connect ICPs, workflows, CRM, and data - so outbound becomes a controlled channel, not noise.

Outbound GTM Architecture
Designing and validating outbound go-to-market for products, markets, and segments.

CRM & Pipeline Activation
Turning CRM and sales data into a single, reliable system for execution and forecasting.

Outbound Enablement
Enabling teams to run outbound independently with the right tools, data, and workflows.

📅 https://calendly.com/oleg_tomenko/intro

Oleg Tomenko

Instantly.ai just analyzed 4+ billion emails.

I made a short video skimming through the report and added some TMNKO data, so we can see the trends for 2026.

Key takeaways:

• ~2% reply rate is now the minimum viable benchmark
• 93% of replies come from the first 3 steps
• More follow-ups = higher spam risk
• Inboxes are flooded with AI-generated emails
• Cold email still has the lowest cost per lead, but relevance matters more than ever

Hope you'll enjoy the video 👇

I design and implement outbound GTM systems for B2B companies | From chaos to scalable outbound

Growth in B2B SaaS

I’m a T-shaped technical marketer, if that’s even a thing. Spent most of my career in marketing but with a 2 years “adventure” into product management, leading development efforts from the technical side of things. 

Two times I’ve led startups from 0 to 6 and 7-figure revenue, scaling all sides of the business - product, marketing, team. I built some great PLG experiences but also seen some fails, which made me learn that not every project is the same, if it worked for me it doesn’t mean that it will also work for you.

I’ve owned 7-figure paid media budgets and ran hundreds of experiments across tens of products, sometimes as a full time hire, sometimes as a growth consultant. I’m a data guy so I like going down the rabbit hole, digging through data and getting some actionable insights out of it. Sometimes that could mean digging through Google Analytics or Semrush, other times it could be Mixpanel or ActiveCampaign. 

I get sh*t done. The place where I shine can come with a variety of titles, but what’s important for me is ownership and impact, preferably in a position from where I can build a full-funnel experience.

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Oleg Tomenko

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taplio

The Battle

Oleg Tomenko

Andrei Baloleanu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oleg Tomenko's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOleg Tomenko's LinkedIn Performance