Cold Emails | Automation | Clay | Instantly.ai Outbound Partner

Outbound GTM Architecture for B2B companies

I help B2B SaaS and software development companies design and own their outbound engine.

Most teams don’t lack outreach. They lack structure and they use playbooks from 2020.

Outbound, CRM, data, and tools exist, but they’re fragmented.
Decisions are made without clear market signals.

I design and implement consolidated outbound GTM systems that connect ICPs, workflows, CRM, and data - so outbound becomes a controlled channel, not noise.

Outbound GTM Architecture
Designing and validating outbound go-to-market for products, markets, and segments.

CRM & Pipeline Activation
Turning CRM and sales data into a single, reliable system for execution and forecasting.

Outbound Enablement
Enabling teams to run outbound independently with the right tools, data, and workflows.

📅 https://calendly.com/oleg_tomenko/intro

Oleg Tomenko

Instantly.ai just analyzed 4+ billion emails.

I made a short video skimming through the report and added some TMNKO data, so we can see the trends for 2026.

Key takeaways:

• ~2% reply rate is now the minimum viable benchmark
• 93% of replies come from the first 3 steps
• More follow-ups = higher spam risk
• Inboxes are flooded with AI-generated emails
• Cold email still has the lowest cost per lead, but relevance matters more than ever

Hope you'll enjoy the video 👇

I design and implement outbound GTM systems for B2B companies | From chaos to scalable outbound

Helping B2B companies land 3-5 clients monthly with cold emails. Co-Founder @ Grow Surely.

I’m Greg, Co-Founder of Grow Surely, a leading outbound agency.Our clients have booked 3,000+ sales calls, generated $7.5+ in revenue, and landed meetings with companies like Google, Apple, and Microsoft.100+ B2B companies trust us to fill their calendars with dream clients.Some of our client wins:Recruitful – Closed $100K+ in new revenue in 3 months.JARS Digital – Booked 86 meetings and generated $150K in a saturated market.Consultex PM – Generated $300K+ in revenue with 76 booked meetings.Courimo – Broke into the U.S. market, booked 33 meetings, and generated $100K+.Br8kthru – Landed 74 qualified leads and added $500K+ to pipeline revenue.Email Magic – Booked 55 meetings and generated 152 leads after being rejected by other agencies.If you’re a B2B company ready to scale and land new clients every month, check my featured section to book a 1:1 call.

Gregory Martignoni

You don't need to hire more people.

You just need better AI tools.

Most B2B founders think scaling means adding headcount.

More SDRs, more researchers, more coordinators.

But here's what happens:

- Higher payroll costs.
- Training nightmares.
- Inconsistent results.

And you're still not hitting your targets.

There's a better way.

AI can do the work of 5 people for the cost of 1.

1. It researches prospects faster than any human.
2. Finds verified emails in seconds.
3. Personalizes outreach at a massive scale.

Never takes a sick day or asks for a raise.

The difference?

Some of our clients used to have teams of 8 doing manual outreach.

Now they just have us, using the right AI tools.

Better results, 80% lower costs.

Because smart founders don't just work harder.

They replace repetitive tasks with intelligent automation.

Check the infographic below for 10 AI tools that can replace entire departments.

P.S. What's the first role you'd replace with AI?

Co-Founder @ Grow Surely ($1.5M ARR) | Helped 100+ B2B companies scale with outbound

This mistake is ruining your outbound strategy

(and draining your motivation)

Focusing on outcomes instead of the process.

- “We need 10 new clients ASAP.”
- “We need an extra 20K MRR next month.”
- “We want a 20% increase in calls booked.”

Those are solid objectives. You need them.

But you can’t leave the meeting without a plan.

Objectives → Action Plan → Execution

Without a clear roadmap, you’ll:

Try every new ‘hack’ you read about.

Jump between tactics without tracking anything.

End up not knowing which part is actually broken:

Offer, messaging, or something else.

So here’s my advice if your goal is to get new clients:

Break it down.

For example, if your goal is to get 10 clients:

- Send 10,000 emails
- Aim for a 2.5% reply rate
- Convert 20% of replies into calls
- Convert 20% of calls into clients
- Get 10 clients

Map the steps.

Execute the plan.

Track everything.

And if you need the right frameworks, I’m here to help.

Follow me for daily outbound tips.

All go-to-market teams talk about Clay.

But they're missing 90% of what it can do.

Here's what they're overlooking:

GROWTH & DEMAND GEN:

• Hyper-personalized email marketing
• AI-powered lead scoring
• Targeted ABM workflows
• Smart lead routing & segmentation

SALES:

• AI-driven personalized outreach
• Comprehensive lead data enrichment
• Real-time intent signal tracking
• Dynamic CRM contact updates

REVOPS:

• Intelligent CRM data enrichment
• Automated data hygiene
• Sales-marketing data alignment
• Customer journey mapping

SEO & CONTENT:

• Programmatic SEO landing pages
• AI-generated blog content
• Automated content distribution
• Competitive content insights

MARKETING:

• Brand monitoring automation
• Multi-channel campaign execution
• Performance analytics tracking
• Content amplification strategies

MARKET RESEARCH:

• Automated competitor tracking
• AI-powered industry trend analysis
• Product feature comparison
• Company intelligence gathering

PR & MEDIA OUTREACH:

• Media contact database enrichment
• AI-personalized PR pitching
• Targeted press distribution
• Influencer identification

HUMAN RESOURCES:

• Enhanced candidate sourcing
• Automated job application personalization
• Job market monitoring
• Talent pool intelligence

The result?

Your entire revenue engine runs on autopilot.

While competitors juggle 15 tools, you manage one.

While they manually research prospects, Clay does it instantly.

While they send generic outreach, Clay personalizes everything.

This is the future of B2B sales.

P.S. Which part of your GTM strategy takes the most manual work?

I asked 40+ CEOs which cold emails they respond to.

Here's what came up the most:

- Emails that understand their pain points
- Emails that show success with similar clients
- Emails that give relevant examples

So, for your next cold email, ask:

- Which pain point does this email address?
- Which similar clients have we worked with?
- Does this example match their pain point?

You’ll get more and better meetings.

Follow for more.

Everyone talks about "personalization" in cold email.

(But they're doing it all wrong)

They personalize the message.

But ignore who they're messaging.

Real personalization starts before you write a single word.

It starts with who you're targeting.

I used to obsess over perfect email copy.

While sending it to terrible prospects.

Then I flipped my approach.

I started personalizing my prospect list first.

Here's how:

Step 1: Cast a wide net

- Use basic filters in Clay.
- Industry, company size, location.
- Don't overthink this part.

Step 2: Let AI qualify every company

- AI visits each company website/description.
- Asks one question: "Do they fit my ICP?"
- Simple yes or no answer.

Step 3: Keep only the "yes" companies

- Filter out everything else.
- Now you have a laser-focused company list.

Step 4: Find the right contacts

- Job titles, seniority, experience.
- The people who actually make decisions.

Step 5: Score, enrich, and validate

- Clay lets you enrich with any data point.
- Build variables for meaningful personalization.
- Get creative here.
- This creates the foundation for emails that convert.

Remember: 

The best email copy can't save bad targeting.

But good targeting can save average copy.

Follow for more Clay tips.

How to create hyper-targeted lead lists with Clay

1 in 3 prospects never see your emails.

Here’s how to fix it in 60 seconds:

Your email tool flags catch-all domains as “risky” and tells you to skip them.

But here’s the truth:

You’re losing 30% of your TAM.

Because 1/3 of your dream clients use catch-all emails.

And you’re ignoring them.

Here’s what happens when you skip catch-all emails:

- You delete prospects who would’ve replied.
- ⁠You shrink your lead pool before hitting “send.”
- You leave money on the table for competitors.

Now don’t forget:

We still need to keep bounce rate as low as possible.

This is why I use Icypeas:

- Verifies catch-all emails
- Reaches real people others skip.
- Reduces bounces to <1%
- Protects sender reputation.

The math is simple:

More verified emails = More replies = More closed deals.

Especially critical for small teams.

You can’t afford to miss 30% of your TAM.

What's working for SaaS cold email in 2026:

(We sent 1M+ emails to figure this out)

No demos. No sales calls.

Just driving free trial signups directly.

Here's what we're seeing:

The best-performing emails are embarrassingly simple.

One sentence of value. One CTA. No links.

"We built a tool that does X. It's free. Reply YES and I'll send you the link."

That's it.

Your product needs to do the selling.

Not your sales team.

And if you don't have a free version to offer cold traffic?

You're making it 10x harder than it needs to be.

The buying decision happens inside the product.

Not on a call.

P.S. Still think cold email doesn't work for SaaS?

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The Battle

Oleg Tomenko

Gregory Martignoni

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oleg Tomenko's LinkedIn Performance

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