Cold Emails | Automation | Clay | Instantly.ai Outbound Partner

Outbound GTM Architecture for B2B companies

I help B2B SaaS and software development companies design and own their outbound engine.

Most teams don’t lack outreach. They lack structure and they use playbooks from 2020.

Outbound, CRM, data, and tools exist, but they’re fragmented.
Decisions are made without clear market signals.

I design and implement consolidated outbound GTM systems that connect ICPs, workflows, CRM, and data - so outbound becomes a controlled channel, not noise.

Outbound GTM Architecture
Designing and validating outbound go-to-market for products, markets, and segments.

CRM & Pipeline Activation
Turning CRM and sales data into a single, reliable system for execution and forecasting.

Outbound Enablement
Enabling teams to run outbound independently with the right tools, data, and workflows.

📅 https://calendly.com/oleg_tomenko/intro

Oleg Tomenko

Instantly.ai just analyzed 4+ billion emails.

I made a short video skimming through the report and added some TMNKO data, so we can see the trends for 2026.

Key takeaways:

• ~2% reply rate is now the minimum viable benchmark
• 93% of replies come from the first 3 steps
• More follow-ups = higher spam risk
• Inboxes are flooded with AI-generated emails
• Cold email still has the lowest cost per lead, but relevance matters more than ever

Hope you'll enjoy the video 👇

I design and implement outbound GTM systems for B2B companies | From chaos to scalable outbound

Founder | Revenue Engine Builder | Predictable Rev Growth & Ops for B2B Tech

⏩ Your B2B tech company's growth has stalled. Your GTM strategy is an expensive, unpredictable struggle holding you back. This is a common story, but it doesn't have to be yours...👇

The Problems I Solve:
❌ High CAC from inefficient sales processes.
❌ Inconsistent pipeline causing stress in board meetings.
❌ GTM efforts that aren't a scalable, long-term asset.

How I Partner with Founders & C-Suite at $10M+ Tech Companies:
My team engineers and installs a "Hands-Off Predictable Revenue Engine" as a permanent asset for your company.

✅ We transform your GTM from a cost center into a valuable company asset.
✅ We implement a full-funnel system, from AI-powered outreach to coaching your sales team to close the high-quality leads we generate.
✅ We provide radical transparency with a real-time dashboard tracking metrics that matter: pipeline, meetings, and ROI.

You want to build a category-defining company with a GTM system as precise as your product, not gamble on another failed SDR hire or generic agency. To win, you must own your growth infrastructure. This requires:

♟️ A GTM Asset Blueprint: A strategic plan to own your pipeline.
🤖 Intelligent Automation: Using AI & Clay to create an unfair advantage.
🧬 A Revenue-Focused Partnership: An expert team to build the engine and help you run it for maximum ROI.

Here’s how we've done it for others.

"Their scientific, data-driven approach gave us control over our metrics and freed our sales team... to focus on building real connections."
- Leonardo Petrini, Head of Marketing @ LimoLane

"Matteo and his team automated our process, saving 15-20 min per lead... With reply rates of 3-10%... they brought us more revenue immediately."
- Alex Shinkarovsky, Founder @ RRA

✅ See more results at https://kinetyca.com/case-studies

✅ You deserve the confidence of a predictable revenue machine.

This is for you if you're a Founder, CEO, or Head of Sales at a $10M+ Tech Co who:

❌ Is tired of presenting unpredictable forecasts to your board.
❌ Worries competitors are scaling faster & more efficiently.
❌ Feels stuck managing processes instead of driving strategy.

And if you want to:

✅ Build a valuable, permanent asset on your balance sheet.
✅ Have a clear, predictable path to your next revenue milestone.
✅ Partner with an expert to engineer your growth.

Let's talk.

Send me a DM with "ASSET" and we can discuss your GTM blueprint.

Contact me:
Message me here on LinkedIn
Or book an appointment above

Matteo Fois

What GTM Actually Means in 2026

A few years ago, this is what GTM looked like:
Marketing generated leads → Sales followed up → Ops tried to keep it all connected.

Today, it’s an interconnected system: powered by AI, real-time signals, and automation.

Every step, every tool, every trigger is part of one continuous flow, from first touch to revenue.

Here’s what it actually looks like in 2026 👇

1. Publish High-Performing Content
👉 LinkedIn, Google Analytics, ChatGPT, Claude
Drives top-of-funnel awareness through consistent content + performance feedback loops.

2. Capture Engaged Users (Web & Social)
👉 HubSpot, LeadShark 🦈, Extrovert
Turns anonymous engagement into identified leads from site + LinkedIn activity.

3. Ingest Leads into Central System
👉 Clay
Engagement + form leads flow into Clay so everything lives in one place.

4. Enrich & Score Leads
👉 n8n, Clay, Apollo, ZoomInfo, PeopleDataLabs
Automated enrichment + scoring using firmographics, buyer signals, and clean routing logic.

5. AI Qualify & Tier Leads
👉 Clay, ChatGPT, n8n
AI tiers each lead (Hot/Warm/Cold) and stamps the “why” directly into your system.

6. Push to CRM & Automate Actions
👉 n8n, HubSpot, Slack
Auto-create/update contacts, assign owners, and trigger alerts + next steps instantly.

7. Trigger Outreach Campaign
👉 n8n, Smartlead, HeyReach.io, LinkedIn
Outbound launches based on tier + intent (not random batch-and-blast schedules).

8. Monitor Engagement
👉 Smartlead, HubSpot
Tracks replies/clicks and re-triggers flows based on real behavior.

9. Reply Agent
👉 n8n
Routes replies, drafts responses, and escalates the ones that need a human.

10. Meetings Booked → ROI
👉 n8n, HubSpot, Google Sheets
Pipeline + revenue gets attributed back to the exact steps that created it.

Every part of GTM is becoming more connected, more automated, and more intelligent.

👉 Curious what you’d swap, add, or leave out.

Most teams don’t have a “signal problem”.

They have a routing problem.
Signals show up, then nothing happens.

So we built a simple structure for using intent signals in 2026.

What signals help us do:
👉 Rank accounts by likelihood to convert (not lead volume)
👉 Launch the right motion when a change is detected (email, LinkedIn, ads)
👉 Alert the right person at the right time (Slack + CRM)
👉 Watch customers for expansion opportunities + early risk

Signals usually fall into 3 buckets, based on where the data comes from:

1️⃣ First-Party Signals (owned data from your stack)

👉 CRM activity: stage movement, reopened deals, account history
HubSpot, Salesforce, Attio

👉 Product usage: activation events, key feature adoption, drop-offs
Mixpanel, Amplitude, PostHog

👉 Meetings + forms: booked demos, form intent
iClosed, Default, Calendly

👉 Gated content: opt-ins for templates, guides, calculators
Webflow, Tally, Gamma

👉 Marketing sequences: engagement across nurture and lifecycle email
Customer.io, Kit, beehiiv

👉 Webinar attendance: registrants vs attendees, time watched, follow-up intent
Luma, LinkedInEvents, Goldcast

👉 Website visitors: de-anonymized web traffic + page-level intent
Warmly, RB2B, Clearbit


2️⃣ Second-Party Signals (shared, relationship-based data)

👉 Partner overlap: shared target accounts, co-sell timing
Crossbeam, PartnerStack, WorkSpan

👉 Warm intros: mutuals and intro paths into target accounts
Commsor 🦕, Swarm, LinkedIn

👉 Review sites: category evaluation + competitor comparisons
G2, Capterra, TrustRadius

👉 Champion tracking: past users who changed jobs into new ICP accounts
LoneScale, Champify, Clay

👉 Ad insights: engagement patterns from paid traffic and retargeting
ZenABM, Fibbler, Factors.ai

👉 LinkedIn engagement: viewers, likers, commenters, profile visits
LeadShark 🦈, Teamfluence, Trigify.io


3️⃣ Third-Party Signals (public market signals)

👉 Technographics: changes in tech stack
BuiltWith, @HGInsights, TheirStack

👉 Job openings: hiring tied to budget, growth, or a new function
Clay, PredictLeads, People Data Labs

👉 Firmographics: headcount, geo expansion, category shifts
Apollo, DiscoLike, Ocean.io

👉 People data: key hires, leadership changes, org moves
SalesNavigator, Clay, Apollo

👉 News: launches, partnerships, strategic announcements
GoogleNews, Perplexity, GoogleTrends

👉 Advertisement activity: shifts in spend and channels
Adyntel, Adbeat, Apify

👉 Web data: pricing/product/positioning changes
Clay, Apify, ZenRows

👉 Social signals: engagement spikes and activity changes
Clay, PhantomBuster, Trigify

👉 Search analytics: SEO demand + visibility shifts
Semrush, Similarweb, Ahrefs

👉 Funding: recent raises tied to expansion
Crunchbase, Owler, Pitchbook

Signals won’t tell you “who will buy” with certainty.

But they do show who is changing, who is paying attention, and who is worth routing into the right motion now.

Most outbound teams don’t struggle because they lack leads.

They struggle because they keep pulling prospects from the same 1–2 databases.

Same filters.
Same contacts.
Same inboxes getting hit by everyone.

So we mapped 20 B2B data sources GTM teams use to find prospects across different niches, from enterprise SaaS to local SMBs.

Instead of relying on a single tool, strong prospecting systems combine multiple data layers 👇

A. Core Contact Databases
These are the starting point for most outbound lists — large datasets of companies and decision-makers.

👉 Apollo → High-volume SMB → mid-market prospecting with built-in contact data.
👉 ZoomInfo → Deep enterprise dataset with org charts and advanced firmographics.
👉 Cognism → Strong EMEA contact data with compliant mobile numbers.
👉 LinkedIn Sales Navigator → Most accurate source for roles, headcount changes, and org mapping.

B. Enrichment & Contact Finders
Once you know the company or the person, these tools help turn them into contactable prospects.

👉Prospeo → Email finder and verifier used to build clean outbound lists.
👉 Wiza → Extract and enrich LinkedIn prospects into verified contact data.
👉 RocketReach → Useful for long-tail contacts or hard-to-find roles globally.
👉 People Data Labs → API-first dataset used by teams building custom GTM data pipelines.

C. Technographics (Stack-Based Targeting)
Sometimes the best leads are companies already using a specific tool or technology.

👉 BuiltWith → Detects technologies installed on company websites.
👉 Wappalyzer → Lightweight tech detection for quick stack discovery.
👉 TheirStack → Tracks SaaS tools used in companies’ GTM stacks.
👉 HG Insights → Enterprise-grade technographics and installed software data.

D. Intent & Buying Signals
These tools help prioritize accounts already showing buying intent.

👉 Bombora → Intent signals based on what companies are researching online.
👉 6sense → Combines intent data with account scoring for ABM programs.
👉 Crunchbase → Find funded and fast-growing startups.
👉 PitchBook → Deep intelligence on PE- and VC-backed companies.


E. SMB & Niche Databases
If you sell to local businesses or ecommerce brands, these are often better sources than classic B2B tools.

👉 Google Business Profile → Discover local SMBs by location, category, and reviews.
👉 Data Axle → Large structured database of US businesses with firmographic filters.
👉 Yelp → Categorized local service businesses across thousands of industries.
👉 Storeleads → Dataset of Shopify and ecommerce stores segmented by size and activity.

The best prospecting systems don’t rely on one database.

They combine:
→ company discovery
→ technographics
→ buying intent
→ contact enrichment

…to build much stronger targeting.

Save this if you're building outbound lists.

And if we missed a great B2B data source -> drop it below.

If you’re using Claude to “write better cold emails”…
 
you’re massively underusing it.
 
The real leverage isn’t creativity.
 
It’s structured reasoning.
 
That’s where Opus 4.6 becomes powerful.
 
Especially for research, qualification, and decision logic inside outbound.

Our team spent 20+ hours pressure-testing different prompt chains across real outbound campaigns.

We ran variations.
We broke them.
We simplified them.

Then turned what actually improved our targeting into a structured guide.

Inside, we break down what worked:
👉 How we validate ICP against raw lead data
👉 How we identify the real economic buyer inside an account
👉 How we extract 3–5 meaningful signals per account
👉 How we turn those signals into structured outbound angles
👉 How we attach proof from past wins to increase credibility
👉 How we build Tier 1 account plays
👉 The exact Claude prompt chains we use internally

This is the same system behind our outbound engine.

Comment CLAUDE if you want the full breakdown!

The LLM Stack for Modern GTM Teams in 2026
 
Which LLM should you actually use in GTM?
 
Most teams pick one model and try to force it into every part of their workflow. That usually leads to inconsistent outputs, higher costs, and a lot of manual fixing.
 
After testing the major models across dozens of GTM use cases, here’s what works best right now:

👉 GPT-4o mini (via Clay) is the workhorse for enrichment, cleanup, normalization, and personalization at scale.
👉 Claude Opus 4.6 is the best “human tone” writer for cold emails, case studies, landing pages, and social content.
👉 Gemini 3 Pro is what we use for deep research, market mapping, and competitor analysis, especially when you want to synthesize a lot of source material.
👉 GPT-5.2 Pro is for the hard multi-step work: workflow design, decision-making, campaign troubleshooting, and scaling strategy.
 
We still keep GPT-4o in the stack for multimodal GTM work (reviewing landing pages from screenshots, creative feedback, call snippet analysis) (still available via the API)
 
No single LLM does it all. Each model shines in a different stage of the GTM flow.
 
Which model has made the biggest impact in your GTM setup?

The GTM stack that generated €525k in sales across 4 countries.

We built a predictable outbound engine for a premium business mobility company across 4 countries

Their challenge wasn’t lead volume.

The hard part was making outbound work across different markets, where the ICP, data sources, and messaging don’t translate 1:1.

Here is the exact workflow that worked for us, step by step.

Step 1: MARKET DEFINITION BY COUNTRY
Before any outreach, markets were defined separately for each country.
👉 Italy
👉 France
👉 Spain
👉 UK

Each country had its own ICP logic, buyer roles, and data constraints.

This avoided forcing one global ICP onto very different markets.

Step 2: COUNTRY-SPECIFIC DATA SOURCING AND ENRICHMENT
Dedicated databases were built for each country.

👉 Company sourcing via Apollo and manual research
👉 Scraping and list building via PhantomBuster
👉 Enrichment, classification, and custom fields via Clay

Every record was enriched, validated, and cleaned.

Step 3: SENDING AND OUTREACH INFRASTRUCTURE
To scale safely, delivery infrastructure was built first.

👉 76 inboxes across 26 domains
👉 Deliverability rotations and warmup logic
👉 International targeting workflows

Email outreach on Instantly.ai was paired with LinkedIn flows to reach multiple buyer types at once.

Step 4: SECTOR-BASED INITIATIVES
Instead of broad campaigns, 16 sector initiatives were launched.

👉 Each initiative had its own angle
👉 Messaging adapted by sector and country
👉 Performance tracked independently

This allowed fast learning without risking the entire system.

Step 5: AI-DRIVEN PERSONALISATION AND QUALIFICATION
AI was used to remove manual bottlenecks, not decision-making.

👉 First-line personalisation and company research via Clay
👉 Messaging variations generated dynamically
👉 Company and response classification handled automatically

Each contact received contextually relevant messaging at scale.

Step 6: REPLY CLASSIFICATION AND SALES ROUTING
Replies were classified in real time.

👉 Positive responses pushed into HubSpot
👉 Tasks created automatically
👉 Instant notifications sent via Slack

Sales teams never touched inboxes.

They only worked active, qualified conversations.

Step 7: CONTINUOUS ITERATION AND OPTIMISATION
Campaigns were reviewed weekly.

👉 Performance compared by country
👉 Messaging adjusted per sector
👉 Underperforming initiatives paused or refined

The system improved continuously without rebuilding from scratch.

The results speak for itself:
✅ €525k in new sales
✅ 48 deals closed
✅ 1,101 qualified leads
✅ 4 countries live
✅ 16 sector initiatives tested

This is what a predictable, multi-country GTM system looks like when data, infrastructure, AI, and sales operations are designed to work together.

We’re #hiring a Customer Success Manager (GTM & Project Lead) 🚀
 
This is not a back-office CS role.
 
We’re looking for someone who actually enjoys being in the room with clients and drive momentum.
 
If you get energy from conversations, ownership, and solving real problems -> keep reading.
 
⭐ What you get
✅ 100% remote
✅ Fixed salary + perfomance based bonus
✅ Direct exposure to founders
✅ Fast growing startup environment
✅ Multi cultural international team
✅ Early positioning inside the GTM space
✅ Day 1 training on the latest GTM Tech stack (Clay, Claude Code, etc)
✅ Work with large US / EU based B2B companies
✅ Massive upside as Kinetyca grows
 
At the core, this role is about ownership across Customer Success, Project Management, and modern GTM execution:
 
👉 Managing and strengthening client relationships
👉 Driving projects forward and keeping stakeholders aligned
👉 Solving issues before they become problems
👉 Ensuring GTM systems actually deliver results
👉 Managing timelines, deliverables, and accountability
👉 Coordinating GTM execution across teams
👉 Aligning GTM strategy with implementation
👉 Driving retention and long term growth
👉 Capacity to manage and coordinate technical teams
 
You should understand modern GTM tools like Clay and outbound systems.
 
But this is not about being the most technical person in the room.
 
It’s about ownership and leadership.
 
What matters most:
→ 2+ years in a B2B customer success role
→ Strong communication skills
→ Structured and organized thinking
→ Natural ownership mentality
→ Proactive behavior
→ Comfortable leading conversations
→ Confidence in client facing environments
 
Big plus:
→ Experience with modern GTM tools
→ Experience in a GTM agency setup
 
If you enjoy managing complexity and turning it into outcomes → we should talk.
 
DM me if interested or tag someone strong!

I spent a sunny Sunday afternoon reworking our entire email deliverability checklist for the team (and you)
 
With all the issues around deliverability lately, there were a few parts of the flow that needed to be completely reworked.
 
Not because the tools changed.
 
But because small operational leaks were compounding.
 
We realized the problem wasn’t volume.
 
It was discipline.
 
A few things that quietly break deliverability over time:
 
👉 Inboxes being reused across regions
👉 Rotation happening inconsistently (or not at all)
👉 Health checks based on “gut feel” instead of clear thresholds
👉 Warmup settings drifting from the original setup
👉 Tags getting wiped during bulk edits and no one noticing
👉 Too many inboxes benched at once, collapsing active capacity
 
None of these kill you in a day.
 
They slowly degrade performance over weeks.
 
So we rebuilt the checklist around three layers:
 
1️⃣ Setup
2️⃣ Configuration
3️⃣ Weekly operating loop
 
That means:
 
✅ Clear provider-based send limits
✅ Locked-in Smartlead defaults (min gap, trigger delay, warmup logic)
✅ Five rotation groups (20% each)
✅ A defined rehab flow when health drops below threshold
✅ A capacity rule so you don’t over-bench and stall campaigns
 
It’s not complicated.
 
But it has to be structured.
 
We turned the entire system into a proper step-by-step guide so it can actually be implemented.
 
Comment 'EMAILS' and make sure we’re connected.
 
I’ll send it over

How we built 11+ automated ABM plays for a performance marketing agency
 
This started with a simple observation.
 
They were getting signals everywhere.
Website visits. Social engagement. Hiring activity. Old CRM relationships.
 
But none of those signals were connected.
And most of them expired before anyone could act on them.
 
So the goal wasn’t to create more campaigns.
It was to design a system that could notice intent, interpret it, and respond consistently.
 
Here’s how the system came together.
 
Step 1: Capturing real signals
 
Every meaningful interaction was treated as a potential signal.
Website behavior, LinkedIn engagement, review site activity, even reappearing past contacts.
 
Not all of these mean buying intent.
But together, they tell a story worth paying attention to.
 
Step 2: Enrichment before action
 
Once a signal appeared, the account was enriched automatically.
 
👉 company context
👉 role and seniority
👉 competitors
👉 market signals
 
This happened before any outreach decision was made.
 
Step 3: Qualification, not assumptions
 
Most signals do not deserve follow up.
 
So each account was evaluated against fit and intent criteria before moving forward.
 
👉 elevant industry
👉 company size match
👉 intent strength
👉 role relevance
 
If it didn’t meet the bar, the system stopped there.
 
Step 4: Centralizing everything
 
Before outreach, the system checked one thing first.
 
👉 is this already in the CRM
👉 is there an active conversation
👉 is this a past client or closed lost account
 
Nothing moved forward without context.
 
Step 5: The centerpiece offer
 
All qualified signals pointed to one destination: the Marketing Plan 2.0.
 
A prospect enters a domain.
The system analyzes competitors, positioning, and opportunities in real time.
Results are delivered instantly, and the CRM is updated in parallel.
 
This became the anchor for every ABM play.
 
Step 6: Contextual follow up
 
Outreach was triggered only when it made sense.
 
👉 message matched the signal
👉 channel matched the account
👉 timing matched intent
 
No generic sequences. No cold guessing.
 
Step 7: Continuous execution
 
Once live, the system ran like a machine.
 
✅ 11+ ABM plays operating in parallel.
✅ Signals captured and routed automatically.
✅ Sales stepping in only when the context was already clear.
 
What you’re seeing in the diagram is not a campaign
 
It’s a signal based GTM system designed to work without constant manual intervention.

Most companies collect feedback. 

Very few operationalize it.
 
Here at Kinetyca, we’ve built it into how the company operates.
 
We don’t treat feedback as commentary.
 
We treat it as infrastructure.
 
Internally, we run structured quarterly feedback sessions across the entire team.
👉 No hierarchy in the room
👉 Direct input, regardless of role
👉 Clear actions coming out of every session
 
It’s about improvement loops.
 
And we apply the same principle externally.
 
With clients, feedback happens on a campaign basis.
👉 Objective feedback from the market (replies, conversions, ICP performance)
👉 Strategic feedback from the client (positioning, priorities, nuance)
👉 Immediate iteration based on both
 
That’s how systems compound.
 
Better decisions.
Cleaner execution.
Higher leverage over time.
 
Feedback only works when it changes behavior.
 
If you want to see how we structure this feedback loop step-by-step inside Kinetyca and across client campaigns, the full breakdown is on YouTube.

If you gave an SDR team back 35% of their week, what would happen to pipeline?
 
Across outbound teams, a surprising amount of time doesn’t go into conversations.
 
It goes into coordination.

Things like:
👉 Checking whether a lead is actually qualified
👉 Enriching missing firmographic data
👉 Deciding when to move someone from LinkedIn to email
👉 Monitoring reply rates and campaign performance
👉 Updating pipeline stages and routing follow-ups
 
None of this is bad process. It’s just operational overhead.
 
As volume increases, that overhead compounds.
 
We started moving that coordination layer into SmartAgents inside Smartlead to give that time back.
 
Instead of reps managing those steps manually, SmartAgents now:
👉 Qualify and enrich leads before they enter a campaign
👉 Route prospects between LinkedIn and email automatically
👉 Monitor reply rates and flag underperforming sequences
👉 Pause or adjust campaigns based on performance thresholds
👉 Escalate to a human only when real intent or action is required
 
The goal wasn’t to automate selling.
 
It was to remove the system work around selling.
 
Reps still own conversations.
 
They just spend less time maintaining the workflow behind them.
 
That shift alone changes how outbound feels week to week.

Most GTM teams scale into new markets blind on pricing.
 
What I’ve noticed with GTM teams entering a new market:
 
the objections aren’t about product. They’re about price context.
 
When outbound starts in a new region, messaging is tight.
 
Positioning is clear. Targeting makes sense.
 
Then the replies come in:
- “We’re getting this cheaper locally.”
- “Competitor X is running a better offer.”
 
Most teams don’t actually know if that’s true.
 
Not because their pricing is wrong...
but because nobody is tracking how competitors price in that specific market week to week.
 
Before scaling outbound across multiple countries, we added a simple layer:
 
Price visibility.
 
We use ZenRows to pull competitor product pages, extract live pricing, and snapshot changes regularly.
 
👉 rendered pages
👉 current price
👉 promo indicators
👉 region-specific differences
 
ZenRows handled the anti-bot protection and JS rendering, so we didn’t have to maintain brittle scrapers.
 
Now if your sales team gets the pricing objection...
 
they can check in seconds whether it’s:
👉 a temporary promo
👉 a different configuration
👉 a shipping threshold difference
👉 or genuinely lower pricing
 
Only one of those requires a pricing change.
 
The rest require context.
 
If you’re scaling outbound into new markets, pricing intelligence isn’t just a pricing team problem.
 
It’s a GTM signal.

Most teams treat signals as one big bucket.

But in outbound, every signal has a different job: fit, relevance, readiness, or real intent.

If you don’t separate them, you over-enrich, mistime outreach, and burn volume on noise.

Here’s the simple structure we use to read signals cleanly in 2025 👇
 
1. Fit Signals
These show who you are speaking to. They shape routing, persona logic, and segmentation. Not intent.

👉 Job title and seniority to decide the angle
👉 Company size, firmographics, and industry to set segment-based messaging
👉 Geo to handle region-based timing and windows

2. Relevance Signals
These show why your product matters to the account. They help personalize the narrative.

👉 Tech stack to anchor integration or replacement value
👉 Account hierarchy for ABM routing
👉 Website traffic to read digital maturity
👉 Hiring velocity inside the relevant department
👉 New funding as a sign of expansion or priority shifts

3. Intent Signals
These are the closest to real buying behavior. But they only matter when scored by recency, frequency, and depth.

👉 Third-party topic spikes from platforms like G2 or Bombora
👉 First-party pricing or product page activity from verified ICP users

🧩 When you read signals this way, you prioritize accurately without increasing send volume.

You get cleaner routing, sharper angles, and far fewer false positives.

👉 Curious which signals your team uses most today.
Drop your top 3 below ⬇️

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The Battle

Oleg Tomenko

Matteo Fois

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The Battle

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