Cold Emails | Automation | Clay | Instantly.ai Outbound Partner

Outbound GTM Architecture for B2B companies

I help B2B SaaS and software development companies design and own their outbound engine.

Most teams don’t lack outreach. They lack structure and they use playbooks from 2020.

Outbound, CRM, data, and tools exist, but they’re fragmented.
Decisions are made without clear market signals.

I design and implement consolidated outbound GTM systems that connect ICPs, workflows, CRM, and data - so outbound becomes a controlled channel, not noise.

Outbound GTM Architecture
Designing and validating outbound go-to-market for products, markets, and segments.

CRM & Pipeline Activation
Turning CRM and sales data into a single, reliable system for execution and forecasting.

Outbound Enablement
Enabling teams to run outbound independently with the right tools, data, and workflows.

📅 https://calendly.com/oleg_tomenko/intro

Oleg Tomenko

Instantly.ai just analyzed 4+ billion emails.

I made a short video skimming through the report and added some TMNKO data, so we can see the trends for 2026.

Key takeaways:

• ~2% reply rate is now the minimum viable benchmark
• 93% of replies come from the first 3 steps
• More follow-ups = higher spam risk
• Inboxes are flooded with AI-generated emails
• Cold email still has the lowest cost per lead, but relevance matters more than ever

Hope you'll enjoy the video 👇

I design and implement outbound GTM systems for B2B companies | From chaos to scalable outbound

Founder @ Sales Upskill & Founder Led Sales | Head of Growth @ Prospeo.io

There is no point cold calling an phone number that isn't real. Their is no point emailing and out of date email. 

The time wasting adds up. Instead...Email validated emails, call real mobile numbers of your ICP.

Prospeo.io

Matthew Putnam

Prospect tells a joke...

How are you reacting?

The Scale:

😐 - Deadpan. Humour doesn't exist in my world.
😄 - 1/3 a laugh
😂 - A Proper laugh
😭 - Oscar worthy Performance

Which is you? 

Me? Im on my 4th round of Jaw Surgery. 

-------------- 

We have average a 21% call to connect rate calling Mobile numbers on Prospeo.io.  So Im hearing a lot of jokes. 

The data is very good, let me know if you would like your team deadpanning their way through prospect jokes more often.

Matthew Putnam 

Head of Sales | Prospeo.io | Co-Founder of Sales Upskill & Founder Lead Sales

Rate my Colleagues Cold Call Opener(Please don't be mean, she has never called.) 

Let me know your thoughts and feedback. 

She isn't in Sales, she hasn't done outbound, would this work at starting a chat?

Do Prospeo.io just hire pure sales talent to go alongside the amazing contact data?

So many questions

People recognise me all the time and wonder why?

This meme…now you know

A blessing and a curse.

I’ll use it for good though.

2 years 3 months I have been a customer of Lemlist.

Whenever anyone asks about tools for outreach I will always suggest them.

Salesloft and Outreach are overpriced, have half the features.

Lemlist removes a bunch of friction from my outbound.

Before:
1.) Email tool
2.) LinkedIn tool
3.) Warmup tool
4.) Data tool
5.) Dialer

Five tabs open & nothing connected. Now it’s one workflow.

Email → LinkedIn → calls → follow-ups
All in one place.

Managers, you can track what works in a sequence so much easier. 
Reps, its all there for you.

Sales is already hard enough. Your tools shouldn’t make it harder.

Literally would recommend this everytime. 

I also haven’t met anyone who hates on them.

I know a lot of people who hate on the other two 😂

This was one of the best days of my life.

The day that I....

Truelly understood what an effective SDR & AE partnership looks like.

Most SDR/AE partnerships are broken.
- The AE treats the SDR like an assistant.
- The SDR books shitty meetings just to hit their number.
- Communication between the two? Non existent.

This is how people lose their jobs. This is how close rates drop below 15%. This is how companies go to die.

The fix is simpler than you think.
1.) Get your SDR and AE on the same page for qualification. The AE wants strict. The SDR wants loose. Find the middle ground. Get agreement from both sides.

2.) When the SDR qualifies and hands over, the notes need to be in a format the AE can review quickly before the meeting.

3.) During the meeting, the AE recaps what the SDR found. "I've got my notes from [SDR name], let me just run through these to check nothings changed since you last spoke."

This does two things:
The prospect feels heard. They are not repeating themselves again.
And it shows the impact the SDR is having on the deal.

This process alone will double your close rate.

I mean, look at me and David.

David is now saving the world.

I am now Head of Sales at the fastest growing contact database on the planet. Prospeo.io - (22% connect rate on the phones this week....Just saying)




❤️  Find your David.

We were about to put an Ad up for an Sales role. Joe offered to come in and call for the day. His results: 

82 Dials.
19 conversations. 
4 Meetings booked.
3 Followups scheduled. 
Job offered 😎 

He also complimented how good Prospeo's mobile data is which helped. Thats all he used obviously. 

But what a way to show that you are the person to help grow the function. 

Bring on Monday!!!!

Sales @ Ρrοѕреο | Helping B2B teams book more meetings with accurate data & smarter outbound.

I’m happy to share that I’m starting a new position as Sales @ Ρrοѕреο! I’m incredibly grateful for this opportunity and looking forward to working alongside Matthew Putnam and the team. 

Excited for what’s ahead, 2026 is just the beginning 🚀

2 Decades in Sales! This is my one bit of advice:

What is your one bit of advice?

Cold Callers, what is the best dialler for a small sales team? 

We are hiring and growing as a team! Its time for us to get organised. 

- Decent user interface.
- Integration with Attio
- Local numbers
- Something easy to use(please i'm not a scientist(im just a weapon on the phone)

PS.
Look how happy Cole Boyce is here.

Do links in posts effect the reach of the post? 

No

I've been testing this since the start of the year and have seen no change in engagement, impressions, saves, profile views etc. 

Linkedin now tracks the number of clicks on a link in a post which is incredibly useful. 

More links in posts please.

We have seen an uptick in leads since we have been doing this more. This means we can actually attribute leads to linkedin, VS guessing a % of people who type in Prospeo.io into google. 

Hope this was useful

How to go from 0 Meetings booked a week to 4+ 

If you could work on 5 things to improve your Cold calls, start here. 

Cold calls are the quickest way to get real live feedback/qualification/meetings booked.

Would suggest making it a goal of 2026 to get better and more comfortable at making them. 

Pipeline for life. 

------------------

If you want more detailed guides on sales skills visit - Salesupskill.com
For the best mobile contact data visit - Prospeo.io

The data is ridiculously good considering the cost.

Sharing Insights on AI, Tech, No-Code Tools & LinkedIn Growth | LinkedIn Personal Branding Expert | Marketing & Growth Strategist | Trusted by 100+ Global Brands

I canceled all my Apollo subscriptions because I found something better.

And honestly, I didn’t expect that sentence to ever come out of my mouth.

Until i tried Prospeo
And it felt like switching from a radio with static
To a playlist that actually gets you..

Suddenly the data was clean.
Accurate.
Verified.
Not vibes.
Not guesses.
Real contacts that actually reply.

Most tools say the data is fresh but really it’s updated every month. 
Prospeo comes in at a whopping 7 days refresh cycle.

It is the first time I have used a data platform where I did not have to pray before sending a cold email.

Here’s how i use it (and you can too):

1. Find someone on LinkedIn with the Chrome extension.
2. Push it straight into your CRM. Enrich.
3. Send. Close.

And the best part
You only pay for verified data.
If it is not correct, it does not cost you.
This alone puts them in a different class.

You also get direct mobile numbers.
Intent signals.
Cleaner lists.
Higher connection rates.
Lower bounce rates.
It feels like playing outbound on easy mode.

And yes, I compared it to the big names.
Apollo gives you volume.
ZoomInfo gives you enterprise depth.
Prospeo hits the middle ground where accuracy meets affordability.
Better verification than the budget tools.
More cost effective than the giants.
Cleaner data than both.

If you run outbound for clients, it protects your domain reputation.
If you run sales, it helps you skip gatekeepers with direct mobile numbers.
If you do ABM, the intent data becomes your compass.

This is the tool you get when you are done cleaning spreadsheets and apologizing to your inbox for the bounce rate.

If you want data that actually works, this is the closest thing to an antidote the industry has right now.

What is a tool your workflow couldn't live without?

Try Prospeo → https://prospeo.io

When does your Zoominfo contract end? Asking for a friend....

The author can see how you vote. Learn more

Please click on the post. And share a photo of you poking something. We finally have something on Canadians 😂

Product Marketing Manager @Prospeo.io 🟥

Please stop sending me memes about the Canadian curling scandal 🥌😭

I’m saying that as someone who has laughed at every single one of them.

Because yes, the internet turning "the touch" into a full-blown meme template is objectively hilarious. I’ve seen the edits, the recreated photos, and even received videos from co-workers, AHEM Matthew Putnam. It’s been nonstop.

But curling is also weirdly personal to me.

I grew up around it. My dad was into curling. My mom curled. My grandparents curled. My sister and I curled. It’s been in the family forever, and my parents still travel when they can to watch matches in person.

Curling is one of those sports that looks like a joke until you actually try it and understand the culture behind it. You soon realize it’s built on trust.

That’s why this moment sucked to watch.

If you missed it, Canada’s Marc Kennedy got accused by Sweden of touching the rock during delivery, then denied it, and the whole thing escalated into an on-ice argument with swearing that you basically never see in curling. 

Even World Curling had to put out a clarification reminding everyone that touching the rock during forward motion is not allowed, and the stone should come out of play. The rules part is one thing. The disrespect is what made my stomach drop.

Curling’s whole identity is "spirit of the game." You’re supposed to win without being a dickhead about it, and if you mess up, you own it. It’s the handshake line sport.

So yeah, I’ve enjoyed the memes, but I’m also disappointed.

Not because I think Canada is forever stained, but because this is the Olympics. The whole world is watching, most people only see curling once every four years, and this is not the first impression we want to leave.

Anyway, keep the memes coming.

taplio

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Matthew Putnam

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taplio

The Battle

Oleg Tomenko

Matthew Putnam

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Posts

Engagements

Likes

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