I help mighty founders establish sales & marketing processes, to achieve PMF, get feedback from the market, acquire customers, drive revenue, and gain traction.

Outbound Sales & Digital Marketing enthusiast

Instantly.ai

I still build the lead gen engines for my clients, now backed by Instantly software.

Tool, warmup, and prospect list building is now included in my service. 
You'll just need domains and mailboxes, the rest is on my side.

Outbound Partner

PracticeBox

PracticeBox is an international sales & marketing online school.

Founder & CEO

TeQatlas

I leverage all my experience to drive revenue growth and enhance customer engagement through strategic and communication initiatives.

Fractional Outbound Marketing Lead

MageCloud

- CRM migration and implementation
- Sales & Lead generation process
- Cold Outreach hypotheses
- Content Marketing
- Email-marketing

Fractional Outbound Sales&Marketing Lead

Amconsoft

Chief Business Development Officer

Mushket Mobile

I founded Mushket Mobile company in 2016 to help entrepreneurs, businesses and startups with creating sustainable applications and other mobile solutions for their purposes. Now, Mushket Mobile is a team of strong result-oriented individuals working collectively to achieve common goals. We create, develop and upgrade all kinds of iOS and Android applications. We could assist you with prototyping, deployment, consulting. In case you have any queries, I’d be glad to answer you personally.

Tomenko Studio LLC

XITEX Software

Flash Developer

Cold Emails | Automation | Clay | Instantly.ai Outbound Partner

👋 Fractional Outbound Sales expert. How can I help?

Cold email B2B Lead generation: let's build a lead gen engine from scratch. Or maintain/adapt the existing process.

Email marketing: engage, educate, and nurture your leads with personalized email marketing strategies.

Marketing automation and CRM setup: Ensure seamless integration between all your sales and marketing channels and build sales processes and funnels.

Options of work:
- Free 30-min session - ask anything
- Paid 1:1 coaching session (150EUR/hour)
- Hire me on long-term

Niches where I delivered results:
VC, Pre-seed startups, SaaS, Transportation&Logistics, EdTech, FinTech

Tools I use and suggest:
Instantly, Clay, Hubspot, Make, Zapier, Apollo, Sales Navigator

Clients from: USA, EU, UK

Oleg Tomenko

I recently cleaned up my CRM and was surprised to see that around 30% of the companies I discussed lead generation with in 2023 (just 2 years ago) don’t exist anymore.

Websites are down, people disappeared from LinkedIn, emails are bouncing.

They’re just gone.

I started my “solo agency” around that time, switching from a fractional role to a done-for-you model. 
I remember hearing “we don’t have the budget” a lot from these B2B founders on calls.

It was extremely hard to sell anything to them.
I even tried offering a very low-ticket service - but it didn’t work.

So I said, OK, you don’t have the budget, but you have time - let me teach you. Let’s do some sessions so you can launch outbound on your own.

But founders kept chasing shortcuts, growth hacks, and who knows what else - instead of just building a real marketing engine.

You can’t do marketing “from time to time.”
You can’t survive without marketing today. And it’s only getting more expensive.

Outbound is still the best way in B2B to generate leads, create awareness, and get market feedback. 

You can fix your bottlenecks later - but start with marketing. Invest in it.

Get more traffic first. How mighty Alex Hormozi says - just do more.

Or you’ll end up like that 30% - just gone.

Pipeline for data-heavy B2B SaaS | Instantly.ai Outbound Partner

Don’t ignore “not interested” replies.
All replies matter.

1) You should respond to every reply - even the negative ones. Algorithms don’t care if the reply is positive or negative - what matters is that there’s a conversation. That back-and-forth helps strengthen your domain reputation. (Instantly.ai AI agent is built for this.)

2) Sometimes, a negative reply can turn into a positive - or at least a warm lead. Depends on how you handle it. You can use, for example, Josh Braun’s style of objection handling. But don’t ask “May I know why you are not interested?” - that’s really annoying and accomplishes nothing.

3) A “not now” reply means you can easily re-engage in 3-4 months - and they won’t be as cold by then.
Handle all replies to show there’s a real human behind the outreach.

4) Negative replies also mean you hit the inbox - and you weren’t ignored. They’re a great source of insight too - why weren’t they interested? Look at the prospect’s data - maybe there are some common patterns.

5) If your email is well-written, the majority of your “not interested” replies will look like the ones in the attached pictures.

What’s not cool is getting no replies at all.

Instantly.ai + HeyReach.io
This is a very good model. You don't try to add everything to your product; you just integrate with existing and proven tools.

We used Clay for orchestrations like this, but now we're ready to transfer some event-based workflows, such as:

 -> Out of office
 -> Interested
 -> Not now, thanks
 -> Nurturing (that's our internal status)

Shoutout and applause to both teams!

Reach out to companies by tech stack ⚡️ (easiest flow)

The idea is simple - get the domain list, score/enrich it, then find the right people in those companies.

1. Start with the source.
For e-commerce → Storeleads.
For popular tools (like HubSpot, Pipedrive) → CompanyEnrich – gives you full company lists already using the tool.
For niche tools → BuiltWith + filtering.

🧠 Make sure your list is big enough here - no point running the whole workflow just to reach 100 people.

2. Score the domain list.
 Data’s often outdated.
 We push it into Clay → deduplicate (important!) → normalize domains → build BuiltWith links → use ZenRows to check if the tech is actually live.

3. Find people (faster way).
 Upload the validated domains to Instantly.ai SuperSearch, filter by roles, and push contacts straight into your campaign - with verified emails.

⚡ They use a waterfall method now, so it’s quick.

 Clay is great, but still too manual for simple tech-based outreach (better for trigger-based stuff).
But if you still use Clay, you'll have Linkedin of these people - don't hesitate to create a Linkedin sequence for those who don't have emails.

4. Bonus: Copywriting done smarter.
I used Instantly Co-Pilot to generate campaign copy. Just tweaked a few lines, launched the sequence, pulled the contacts.

5. Use HeyReach.io for complimentary Linkedin steps.

Easy-peasy - if you know what you're doing 😉

Cold Email mistake 6. Ignoring recipient time zones

Small detail - but it can boost replies simply because your email lands when your prospect is active during business hours.

Business inboxes are usually less crowded than the personal ones - but it’s always better to be at the top of the inbox, not buried at the bottom.

To start, divide your sending schedule into Europe, the Americas, and the Pacific. 
A more advanced approach is to use the prospect’s actual location - not just the company’s HQ. 

Some tools - like Reply - can automatically adapt to the prospect’s time zone.

I get it - people travel, work remotely, and have flexible hours. But this small adjustment might still give your results a lift.

audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 worst discovery questions:

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople:

Stop trying to fake urgency in B2B. 
(it doesn't work)

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

→ Knowing pain
→ Understanding the impact of pain

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Not every problem is worth solving

Trying to create an urgency won't work if they don't have something that is worth solving.

Nobody will buy a strong painkiller for a mild headache, even if it’s the last day of a 20% discount.

If the impact of the pain is close to zero, no urgency will stick.

2️⃣ A problem can have different solutions

Even if the pain is real, buyers still have options.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻:

•⁠ ⁠Build in-house
•⁠ ⁠Pick a cheaper workaround
•⁠ ⁠Wait until the budget frees up

Both a raincoat and an umbrella protect you from rain.

If you don’t show why your path is better, faster, or safer;

Urgency dies.

𝗧𝗟;𝗗𝗥

𝗧𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘂𝗿𝗴𝗲𝗻𝗰𝘆:

-⁠ ⁠Find the pain that matters most
- ⁠Show the true cost of doing nothing
- ⁠Prove why solving it now beats later
- ⁠Position your solution as the safest path

Deals move when urgency is real. 

Not when it’s forced.

How do you create urgency without sounding pushy?

5 Unexpected Things in Sales
(hope they happen to you today)

5 Unexpected things in sales:

Contact data is out of control.
(for real)

Don't get me wrong.

I don't mind people pitching me.

I do it every day, too.

BUT

Every single week, some people:

- Add me to lists I never joined.
- Drop me into random waitlists.
- Email me again after I unsubscribe.
- Promise what no one can deliver.
- Sends emails written with poor prompts.
- Message me on WhatsApp out of nowhere.

I block them. They switch mailboxes.
I say, “I’m not a fit,” they keep texting.
I say it on the phone, they keep selling.

“I want to tell you about a promo…”
 “There’s a new offer…”

I don't want to click on report Spam.
I don't want to be rude.
I get it, we all try to make a living.

But this is not outreach.
This is not marketing.

This is SPAM.

Are some people ruining the industry?

Bad contact data can kill your business.
(real examples)

Your data provider is the most important part of your tech stack.
It is non-negotiable.

If your data is bad, you lose.
Simple as that.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟭:
Picked the best provider, tested ICP coverage.
Checked accuracy and verified test emails.
Only had HubSpot + the data provider (not ideal).

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
Hit targets.
Scaled the team.
Added new tools later.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟮:
Paid for expensive tool stacks for sequencing, etc.
Then, they selected the most cost effective data provider.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
High bounce rates.
Burned mailboxes.
Low call connect rates.
The team missed targets.
The company started downsizing the sales team.

𝗠𝘆 𝘁𝗶𝗽𝘀:
1.  Build a sample list. Verify it.
2. Check coverage across your ICP + regions.
3. Choose tools that use waterfall enrichment.

If your data provider is wrong, nothing you do will work.
You cannot afford bad data.

How do you choose your contact data provider?

taplio

The Battle

Oleg Tomenko

Seha Okudan

Followers

Posts

Engagements

Likes

Performance ScoreOleg Tomenko's LinkedIn Performance

Performance ScoreSeha Okudan's LinkedIn Performance

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taplio

The Battle

Oleg Tomenko

Seha Okudan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oleg Tomenko's LinkedIn Performance

Performance ScoreSeha Okudan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOleg Tomenko's LinkedIn Performance