VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

Responsible AI Institute

Member

Prolific

Head of Growth Marketing

Growth Lead - Strategic Accounts & Partners

GrowthMentor

Growth Mentor

Archdesk

VP Demand Generation

https://www.honoapp.com/

Advisor

PetsApp

● Successfully managed the launches of new features across multiple markets
● Instituted various SOPs/Playbooks and growth frameworks to better nurture leads
● Launched PetsApp vet directory, generating significant SEO demand and organic inbound interest
● Experimented with multiple channels, messages and audiences to improve inbound leads and
nurture them successfully

Head of Growth

Echo

- Grew nominations by 1300%
- Stable top 10 medical app on Play Store and App Store
- Successfully diversified and augmented marketing channels  
- Built and efficient growth team and process 
- Managed a multi million pound budget

Head of Growth (Exited)

hometouch

Lead a team of growth marketing and content professionals as well as managing external partners to help deliver on hometouch's growth and business objectives.

Brad & Butter

Butter is one of my real passions and I really believe butter has the power to change the world. Brad & Butter is exciting and cheeky Infused organic butter that is handmade to order in London.

1st Founder

Burrow UK

Burrow is an online mortgage broker backed by Passion Capital. As part of the senior team, I have led growth-related initiatives alongside the data collection and analytics strategy. 

●  Developed go-to-market strategy
●  Managed omnichannel acquisition activity that included SEM, PR, Paid & Organic Social, Display, TV
●  Developed the BI strategy and experimentation roadmap

Acquired by DPR:
https://www.mortgagefinancegazette.com/fintech/dpr-acquires-digital-broker-burrow-19-06-2018/

Head of Growth  (Aquired)

VP Growth | Head of Growth | Demand Generation | Startup Advisor

A seasoned growth strategist with a rich track record in B2B SaaS, healthcare, and digital sectors, I've consistently spearheaded revenue growth, channel experimentation, and team development across multiple ventures.

I have managed large and small budgets across a range of initiatives including::
• Social Media 
• SEM  
• Search Engine Optimisation (SEO)
• Business Intelligence
• Conversion Rate Optimisation 
• Usability/Accessibility 
• Copywriting and editorial development
• Digital Strategy
• Conversion optimisation
• Growth loops
• Funnel optimisation

taplio

The Battle

Olena Ivashchenko

Bradley F.

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