Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

5+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
7+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
0175 9415382

Olena Ivashchenko

Chief Marketing Officer | SaaS Marketing Strategist & Advisor | Startup Consultant

I’m a hands-on SaaS marketing leader with 16+ years in tech and 8 years leading growth, positioning, and execution. My strength is simple: I fix what’s blocking revenue and I build the systems that keep growth moving.

I’ve taken B2B SaaS products from unclear ICPs and weak funnels to multi-million ARR by doing the work that actually drives outcomes. That includes rebuilding homepages that convert, tightening messaging so sales closes faster, and creating predictable acquisition systems across PLG, paid, and outbound.

I’m not the “deck” type of leader.
I work through the full stack: research, messaging, positioning, funnel optimization, content, homepage rebuilds, and the daily operational blocks that slow teams down. From strategy to shipping, I stay in the trenches until the system works.

Alongside full-time roles, I run Upleadium where I work 1:1 with early-stage SaaS founders. This keeps me close to real customer behavior and what actually breaks GTM.

Right now I’m open to Head of Marketing / Senior PMM roles in B2B SaaS where execution matters as much as strategy, and where the goal is clear focus, clarity, and measurable outcomes.

If your team needs a marketing leader who builds, not just advises, I’d love to connect.

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Olena Ivashchenko

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