VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

YouGov

Product Director

The Salt Test

‘The Salt Test: How to take an innovative product from idea to scale’ is a practical guide to help you take your innovative product from the idea stage, all the way through to rapid mass adoption. It is written for anyone looking to build innovative digital products quickly and efficiently.

Book Author

Product Growth Studio

Helping startups and scaleups with their innovation journey, bridging the gap between their vision and execution, and making innovation part of their product DNA.

I achieve this by running a single workshop, or a series of workshops, or acting as a Product Innovation Advisor.

Product Innovation Advisor

Initially joined as the product lead in GWI Labs, building and testing innovative solutions for the market research industry. Two of those products were incorporated into the wider business and are currently running across 23 countries and in 17 languages. I also launched a volunteer-led initiative called GWI Accelerator, designed to help empower early-stage start-ups by providing free market research data.

Associate Director, Product 

Style on Screen

Style on Screen developed a range of products for publishers to supplement advertising revenue and for brands to increase sales through innovative online solutions that appeal to their digital audiences. Clients include Trinity Mirror and FreemantleMedia. Our products were designed to be fun and engaging, to appeal to the expectations of the modern consumer.  

• Developed and launched the first conversational commerce platform for the TV industry that used advanced NLP to engage with consumers on social media. 
• Launched a white-label SaaS platform to make publisher images shoppable, with a click through rate 7 times higher than their average digital ads 

Technologies used: HTML5, CSS3, JavaScript, Angular,  jQuery, AJAX, JSON, TypeScript, MongoDB, AWS

Founder

1000heads

1000heads is the largest dedicated social media/word of mouth agency globally with offices in London, NY, Sydney and Berlin. It is a multi-award winning agency representing some of the largest international brands, including Skype, Nokia, Virgin Holidays and Getty Images.

Insights & Project Director

Konector

Konector is the first company to use detailed audience analysis to rank the top blogs in order to provide marketing, advertising and PR professionals with the confidence to know which blogs and bloggers have the greatest influence to help promote their brands online.

Technologies used: HTML, CSS, JavaScript, Drupal, PHP, MySQL

Integer Research Limited

Integer is a specialist provider of research, data, analysis and consultancy services across a growing range of global markets. I joined the three founders in 2005 and helped the company grow to profit with over 20 full time staff.

Sales and Marketing Director

Oeight Ltd

Founded organisation developing mobile phone and Point of Sale (POS) applications, including mobile vouchering and SIM card backup solutions. I shepherded business through start-up phase to product launch in 700 stores.

Technical Founder

xtempus 

Software Engineer, who moved to Project Management, building mobile apps for large multinationals, including Deloitte and Tesco.  Ran the first cross network marketing campaign in the UK.  Xtempus raised £15M in private equity and was purchased by Cable and Wireless.

Software Engineer/Project Manager

I work with startups and scaleups to help them grow through digital innovation, turning innovative ideas into reality, bridging the gap between vision and execution.

Over 20 years’ experience building innovative digital products and author of ‘The Salt Test: How to Take an Innovative Product from Idea to Scale’.

So how can I help?
1. Make innovation part of your product DNA, so that you can unlock your innovation opportunities, by acting as your Product Innovation Advisor. 
2. Guide you through your innovation journey, bridging the gap between your vision and effective execution, by running a single workshop or a series of workshops.

Please get in touch with me if you would like to chat about these options.

--- Sectors I have worked in include digital media, market research, telecoms, fashion tech, influencer marketing, digital marketplaces, and social commerce. Experience using AI, Machine Learning, Natural Language Processing, chatbots, fraud detection, and voice technology.

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Olena Ivashchenko

Kingsley Maunder

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