VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

Matter Company

I assist corporate managers, team leaders, and executives in enhancing their leadership impact, resolving conflicts, making decisions during pivotal moments, building collaborative relationships in the team and with co-workers, increasing engagement and proactivity, and balancing professional and personal life, among other areas. My clients refer to me as their "long-term thinking partner."

I can assist you with:
*Enhancing your leadership and influencing skills
*Navigating transition periods
*Building high-performance and collaborative teams
*Improving your personal and professional effectiveness
*Making impactful decisions
*Choosing career paths and more 

Here's how I work:
*Individual coaching
*Team coaching
*Workshops

☎️ BOOK a Call to discuss your request and partnership opportunities: https://calendly.com/mari_pari/finding-solutions-call-with-maria

Executive & Team Coach, Leadership & Communication Trainer. Founder & CEO

Digital Marketing Strategist & media promotion consultant

Develop and execute marketing strategy and promotion in social media and online networks for artists, brands and small businesses.

— Collaborate with partners to define opportunities tailored to each artist opportunity
— Support artist development with a fresh approach and creative strategies for all projects
— Define and implement marketing and social media strategy
— Build the analytics system of the stream: account subscribers, reach, ER, ROI, reach, impressions, CPC, CPU, CPM, SOV, CTR, etc
— Manage the work with third-party providers (designers, copywriters, targeting managers, etc)
— Ideate and recommend digital marketing strategies across clients channels for audience and engagement growth
— Develop goals and performance metrics for campaigns to drive insights about clients and implement best practices
— Collaborate with third-party providers (designers, copywriters, ads, etc) to provide the content creation and campaign execution

Key achievements:
— Improved revenue by 20% (vs. previous months 5%) by analyzing past activities, content and product marketing, and business metrics on Instagram and implementing new, high-yield channels and strategies for business growth in partnership 
— Improved social media KPIs by analyzing key metrics every week, identifying the problem in time, and reallocating media formats to exceed success - KPIs were exceeded x2, the partner provided additional promotion formats and extended the advertising campaign
— Developed and implemented the content plan, storytelling, and engagement - increased audience reach +386% and engagement rate +57% during 1 month of collaboration

Digital Marketing Strategist & media promotion consultant and mentor

Developed and managed advertising and brand partnership campaigns for the agency's key clients with TV channels, social media, digital platforms, and influencers.

— Developed strategic marketing partnerships that mutually benefit both partner and brand
— Developed, launched, and analysed digital campaigns for agency’s clients, from inception through post-launch
— Collaborated cross-functionally with internal and external teams to execute and optimise cross-channel audience campaigns
— Monitored campaigns regularly to understand the effectiveness of the strategy, making recommendations for continuous improvement
— Developed and managed relationships with key clients and agency partners to provide campaign execution, exceptional client support and brand collaborations 
— Optimised budgets and KPIs for the cost-effectiveness and maximisation of profitability
— Created annual media strategies with the agency team, and provided expertise in brand partnership collaborations and non-standard media and digital promotion tools
— Provided an expertise on Media and Creative Content Business solutions to bringing project concepts to life for various brands

Key achievements:
— Initiated and executed a project with an artist of Warner music group Russia and  influencer Sasha Spilberg (YT - 6 mln subscribers) and Russian DJ Leonid Rudenko on social media and digital platforms for FMCG brand - provided 10 million views of the videos with brand integration (vs. plan 6 mln), 54K views of blogger’s live stream with brand integration
— Led the first partnership TV project for channel One Russia and the largest agro-industrial company and exceeded brand awareness targets by +4% (vs. plan 1%)
— Kept the marketing budget and revenue of the agency X mln rub at the beginning of pandemic by  communication skills, strong partnership with third-party providers, and strategic thinking

Group Head of media projects 

Executed branding ad campaigns, elaborated creative ideas and customer journey maps, and designed strategy.

— Managed the end-to-end brand partnership process: creating concept, optimising budgets & KPIs, preparing offers, selling, executing
— Took responsibility for brand relationship development and campaign execution
— Managed existing marketing activities to keep campaigns resonant, successful, and capable of enhancing the brand of each product
— Identified frequent issues and opportunities, and shared feedback with the team to improve promotion strategy and client service
— Led creative development of ad copy/photo/video for digital and TV advertising, website, and social media pages

Key achievements:
— Developed multi-brands platforms in partnership with 4 social media networks - provided 27 mln views (vs.plan 10 mln) for 6 months
— Executed partnership campaign for brand and online streaming platform to build the brands awareness by combining the brand's and  partner's values - the project reach was exceeded planned KPI by + 45%
— Executed partnership campaign for brand and online streaming platform to build the brands awareness by combining the brand's and  partner's values - the project reach was exceeded planned KPI by + 45%

Senior media project manager, Reprise

Managed ad social projects and performed digital and TV campaigns.

— Created KPIs for the team on each project, allocated resources, tracked performance, managed budgets, and re-allocated/strategized as needed to achieve success 
— Tracked, recorded, and performed KPIs evaluation on all ad campaigns using Google.Analytics, Yandex.Metrica, and Facebook Ads Manager; managed post-campaign analysis
— Facilitated the outreach, negotiation, execution, onboarding, and ongoing communication with our influencers and partners
— Coordinated ads materials production: websites, video shooting, photo shooting, brand articles, design of advertising materials

Key achievements:
— Created and coordinated a brand partnership project that became the 4th in top-10 programs on the STS channel (TOP-3 entertainment Russian channel), brand’s SOM increased by 4% (previous indicator 2%)
— Collaborated with 6 charitable foundations such as WWF, Life Line, etc., and produced a charity project for FMCG brands in partnership with a mobile application - provided more than 15 000 app downloads and raised more than 300k for charitable foundations
— Managed relationship with influencer agency and client in a project with strict law restrictions for ads materials for large pharmaceutical company - kept of initial agreements, managed of the project till the end by delivering mutually beneficial solutions, completed of KPIs

Media Project Manager

Managed digital campaigns that improved brand reputation indicators and engagement rates.

— Brainstormed and contributed ideas for advertising campaigns launch and overall brands development
— Created and maintain project marketing plans and updated weekly timelines for brands projects
— Communicated between departments on assigned projects

Key achievements: 
— Involved 1000+ participants in the contest in the first advertising project on the Skype platform for the FMCG brand

Junior media project manager 

I’m an Executive Coach, Leadership & Communication Trainer with a background in strategy, marketing, and communication, earning recognition through award-winning campaigns. Founder of the London-based Matter Company, where we help companies worldwide create inspiring work cultures that drive high performance and sustainable results.

Starting in 2014, I managed high-budget campaigns for global brands like Unilever, Lego, and Lindt, collaborating with major media outlets in Eastern Europe. In 2016, I launched a charity project supporting the World Wide Fund for Nature (WWF) and earned a silver award in the "Social Initiative" category at a marketing festival comparable to the BAFTAs.

Through my career, I realized that 80% of project success depends on effective communication and management. Witnessing the harmful impact of toxic corporate cultures, I became dedicated to helping companies build healthier, high-performing environments grounded in a human-to-human approach.

In 2022, I earned a diploma from the London Academy of Executive Coaching and achieved international accreditations (ICF ACC, EMCC Practitioner). That same year, I founded Matter Company. Our team has worked with European companies in IT and marketing. To date, I’ve personally completed 300+ hours of coaching, training, and facilitation across 5 countries in industries like IT, marketing, and finance. 
I’ve also supported employees from organizations such as Google and Austrian Bank.

⭐️⭐️⭐️⭐️⭐️
“Maria coached our sales team, and we saw a significant increase in several areas. Her collaborative approach and data-driven insights helped us identify key areas for improvement. Highly recommend!”
— Agostino Fiorentino, CEO at Arribatec Marine

⤵️ See more in the Recommendations section.

Key Competencies:
▪️Emotional intelligence (EQ) and advanced communication skills
▪️Resilience, stress management
▪️Systems thinking and fostering innovation
▪️Designing and delivering training, coaching, and business simulations in leadership, communication, and team development

For Individuals: career development and transitions, strategic planning, public speaking preparation, effective communication for daily work life, leadership skills development.

💡 Ready to begin?
☎️ Schedule a 30-minute introduction call https://calendly.com/maria_mattercompany/introcall
💬 Or message me directly with your questions

Languages: English 🇺🇸, Russian 🇷🇺

Maria Kuznetsova

"You didn’t need to be ‘right.’ You just had to be real and that’s where the strongest ideas came from." – Pixar

It’s not a new case, but one I always love sharing in trainings and coaching sessions - a brilliant example of how leaders can foster creativity and collaboration.

At Pixar, they built one of the most successful creative cultures in the world — not through hierarchy, but through trust. One of their most powerful tools? The Braintrust.

And it’s not your typical meeting.

🎬 Directors would present rough, often messy drafts of their films to a trusted group of peers. The goal? Honest, unfiltered feedback — not sugarcoated, not hierarchical.

The mission? To “push toward excellence and root out mediocrity” in every story. In fact, Pixar’s Ed Catmull admits that early drafts of every movie “suck” — and that Braintrust’s candid input helps take them “from suck to not-suck” through constant iteration.

Here’s what made it work:
✅ No authority. The Braintrust has no power to mandate changes. Directors stay in control — which makes them more open to feedback, not defensive.
✅ Observations over instructions. People don’t tell you what to do. They share what confused them, what made them laugh, what didn’t land — and let you decide what matters.
✅ Candid + caring. Feedback is brutally honest, but never personal. It’s not about ego — it’s about making the work better, together.

🎯 Ed Catmull (Pixar co-founder) called it “a culture where it’s safe to be wrong — because that’s where creativity begins.”

Over time, this habit of open critique helped create a culture of experimentation and continuous improvement. Nothing was sacred or immune to challenge. Ideas could be tested — and even fail — in a safe space, because everyone understood that mistakes were just steps toward something better.

For me, this isn’t just a film studio lesson. It’s a leadership principle that applies in any industry. Braintrust shows what’s possible when leaders build trust, remove the fear of being “wrong,” and give people space to be real. That’s when innovation happens.
When teams feel safe to speak up and challenge ideas, the results go far beyond storytelling — they transform every project, product, and decision.

👉 What’s the best piece of feedback you’ve ever received and what made it land?

Founder & CEO at Matter Company | Executive Coach | Leadership & Communication Trainer | Creating inspiring work cultures & sustainable results by strengthening leaders and teams

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