Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

5+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
7+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
0175 9415382

Olena Ivashchenko

Hi! I'm Nico a strategic and tactical Marketing Manager Lead with +12 years of local and international B2B and B2C experience within SaaS, Services and Manufacturing industries. 

Passionate about coaching team members, implementing scalable processes and a bias towards product marketing and customer-centric approach. 

Key strengths: unique perspective across marketing functions and business, problem-solving, combining creativity with analytical skills, empathy.

What can I do for you?

Curiosity, growth and desire for impact have been the driving factors behind my marketing journey. 

That's how I gained experience across a range of different marketing functions and why I can change my product marketing hat to co-create with Marketing peers and beyond. Such as Leadership, Sales, Customer Support and Product. 

Can easily switch from creative-focused conversations to strategic or data-driven ones and bring a unique flavor to my B2B Marketing role.

Past examples:

Strategic initiatives, innovation, customer insights, sales enablement, go to market and market differentiation are the cornerstones of Product Marketing from my point of view so check some examples below.

A few achievements:
💰 Launched differentiated products leading to new revenue streaming of ±15% ARR for one company and increase sales 35% for another
🧲 Experimented with dedicated product marketing campaigns leading to a 65% increase in ICP leads based on customer insights
💡Used sales enablement across Sales, CS and ultimately enabled +400 internal stakeholders to do own (competitive) research + extract insights and prioritise experiments
🎯 Defined a new Product-Asissted Sales go to market motion, a hybrid motion between PLG and SLG to increase hand-raisers, increase sales scalability and reduce sales cycles
📌 Leveraged 3rd party data and voice of customers on multiple products, deliverables and projects
🫂 Biggest achievements have been learning from everyone around me and helping colleagues believe in their potential, support them and share growth resources with them

A few failures:
- Had to close my own concept-events consultancy
- Stopped learning Dutch beyond A2 level
- General tendency to most-of-the-times fail at baking self-rising cakes :)


If you find the above interesting and you're a talent acquisition manager, founder, CMO at a start-up or scale-up, send me a connection or DM me. 

Let's strategically position your business as the go-to business for your ideal ICP!

taplio

The Battle

Olena Ivashchenko

Nico Trofim-Bancila

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