VEON

Target markets: Tier 2
Areas exp: B2C, Telecomunications

Product Marketing Manager | Growth Product Manager | B2C

TheWays

Mentor

bioniq

Target markets: UK || CIS || Tier 2
Areas exp: SaaS products, MedTech services

Product Marketing Manager | SaaS Experiences | B2C

ЛУН

Bird (Mobile App) 
70% growth of app installs in a 2 month period, raising from 60,000 (achieved in a launch year) to 100,000 downloads, that allowed the product to “flush” onto a 2 place in the AppStore (Lifestyle Category)

Performance Marketing Manager | Growth Marketer | B2C

MacPaw Inc.

Target markets: Tier 1 || Tier 2 || WW
Areas exp: SaaS products, software promotion

Performance Marketing Manager | SaaS Experiences | B2C

IT Company

PPC Account Manager

Depositphotos

4shared.com

Target market: US Market
3 projects - 4Sync, HostingNitro, Epom

Sayu Limited

Target market: UK Market 
- team management 5+
- in charge of all client reports and client base 80+ small to middle-size business.

PPC Team Lead

PPC Specialist

Top Product Marketing Voice || Growth Haсker || Performance Marketer || SaaS || Tier1 markets

Switzerland || Permit S ||

4+ years experience as a Product Marketing Manager
8+ years experience as a Performanсe Marketing Manager

10+ years experience in performance marketing;
5 years experience in SaaS
5+ years experience in management of 10+ people;

Markets exp: Tier 1 (USA, Great Britain, Canada, Australia, EU markets), Tier 2 (Argentina, Brazil, Mexico, CIS)

Areas exp: SaaS products, MedTech Startups, Software development, Telecommunications

Skills
• Growth Marketing
• Digital Marketing
• Lifecycle Marketing
• Lead Generation
• Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Yahoo
• Search Engine Optimization (SEO)/ SEM 
• Content Strategy
• Agency Management
• Marketing Automation
• Leads Generation
• A/B Testing

Contact information:
lena.trump@gmail.com
+38066 2033181
+410799002597

Olena Ivashchenko

- Advanced Google Analytics 4 implementations and configurations
- Developing measurement plans, detailing tracking specifications for web and app development teams
- Debugging and validating analytics tracking to ensure data collection accuracy
- Developing and maintaining GA documentation in Confluence to be a go-to resource for other teams
- Google Marketing Platform integrations with GA Universal Analytics and GA4 properties

Associate Manager, Digital Capabilities 

Gruvi

Gruvi is a performance marketing agency focused on the movie industry, with over 120 clients from large studios to independent producers (Europe, Asia Pacific, USA). 

• Set up and manage client reports and dashboards through as DataStudio (Supermetrics, BigQuery)
• Work with Developer and Sale teams to develop data-collection strategies for new and existing clients
• Website tracking set up, conversions tracking implementation for various ad platforms 
• Audit of ad accounts and analytics set up
• Internal training to Ad Operation and Sale teams
• Provide recommendations for ad campaign strategies and optimization
• Conceptualize, define and initiate marketing tests in order to continually improve key metrics

Senior Digital Marketing Specialist

Leading PropTech company in Ukraine. 
• Managed search, display, video, and app promotion campaigns for brand and performance goals
• Set up and managed reports through DataStudio and Google Sheets
• Worked regularly with feeds, dynamic remarketing, and Google Ads scripts for campaign automatization
• Staying up-to-date with digital marketing trends, potential new channels, platforms, and industry changes

PPC Marketing Specialist

LetyShops

The largest cashback service in Ukraine and the CIS.
• Developed and implemented a PPC roadmap
• Analyzed campaign results, produced regular reports on various business performances (including KPI & client ROI)
• Managed multi-language campaigns including search, display, video and mobile applications promotion

• Developed creative marketing strategies to target potential customers and drive conversions
• Optimized, re-engineered, and managed Google Ads, Facebook/Instagram advertising (Search, Display and Video)
• Worked collaboratively with other members of the Marketing team

PPC  Specialist

Internet marketing agency Netpeak

ROI-oriented internet marketing agencies. Focus on SEO and PPC. More than 200 full-time specialists of agency, more than 40 full-time specialists of the PPC department.

• Trends, niche and competitors analysis
• Developed, implemented paid marketing strategies
• Launched, monitored and maintained PPC Campaigns
• Set up Analytics accounts, produced detailed analysis and reports of campaigns
• Took part in client meetings

Middle PPC Specialist

• Edited and published more than 100 articles: step-by-step tutorials, case studies, etc
• Wrote articles about PPC
• Supported other specialists at all steps of the writing process and edited over 100 pieces

Editor of PPC Marketing Section at Netpeak Blog 

Tasks and responsibilities:
• Helped Middle PPC Specialists with routine tasks and managing my own projects
• Analysed PPC activity and suggesting viable improvements
• Performed regular account optimization based on monthly KPI targets
• Implemented and optimized campaigns (keyword research, bid management, account restructuring, writing ad copy)
• Knowledge and understanding of lead generation tools and tactics

Junior PPC Specialist 

Promotion&Advertising

• Developed strategies for e-commerce marketing
• Created plans for implementing a content strategy
• Wrote posts for e-commerce blogs

Skills:
• Learned how to work with a semantic core
• Improved knowledge of Google Analytics
• Started to learn Google AdWords

Marketing Content Manager

Yurko Lyubchenko Publishing

Technical Editor, Typesetter 

Association “Common Space” 

Ukrainian civic organization. Qualitative and expert media monitoring for access to the political process objects to the media.  Monitoring methodology is the official method of monitoring for the OSCE.

Tasks and responsibilities:
• Monitored national radio news during Presidential (May 2014) and Parliamentary Election Campaign (September–October 2014)
• Analyzed newspaper's content for national media project “Chronicles of  Information War” (March 2014)
• Prepared analytical materials for compliance with the standards
• Managed and supervised Media Analysts of my team

Media Analyst

Видавництво "Український письменник"

Editor

Web Site Analytics & Reporting. PPC Management & Consulting. 8 years of experience both in agency and on the client side.

Deep knowledge of ​​website tracking setup and advanced reporting development:
- Google Analytics 4
- Google Tag Manager
- Google Data Studio

Managed search, display, video, social, and mobile application promotion, for both branding and performance goals. Strong working knowledge of Google Ads, Facebook Ads, DV360. I’ve also worked with TikTok, Snapchat, Twitter, LinkedIn, and Reddit Ads.

taplio

The Battle

Olena Ivashchenko

Olha Klymenko

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