Founder at Coterie | Hampton | Ex: Chief, ClassPass, Goldman Sachs

At Rosedale AI, I apply my talent, leadership, and coaching expertise to help scale AI-powered businesses. Rosedale AI is a RevOps Growth Partner that designs and implements white-labeled AI tools to save teams 20+ hours per week, boost revenue, and enhance retention, all while reducing manual overhead. I guide clients through a three-step process—audit & strategy, development & testing, and launch & maintain—delivering real AI solutions that scale.

Before joining Rosedale AI, I founded Coterie, an executive and engineering talent agency rooted in the belief that the foundation of every successful company is its people. Prior to that, I led talent functions at high-growth organizations: I was Head of Global Talent Acquisition at Trust Machines (a $150M Series A company) and Head of Talent Acquisition at Chief (🦄). Over more than a decade, I’ve built teams for multi-billion-dollar companies including Goldman Sachs, ClassPass, and others.

Olga Etkina

Driven Brands Inc.

Senior Business Development Manager

WW (formerly Weight Watchers)

Directed all aspects of a $50M global franchise business, leading initiatives to optimize operations, strengthen franchisee relationships, and drive consistent revenue growth across key markets.

Spearheaded the full M&A integration lifecycle for 10+ franchise acquisitions, managing due diligence, onboarding, and operational transition while reducing integration timelines from 8 to 4 months.

Led strategic expansion into underperforming and untapped regions, increasing WW's market presence by 16 percent and aligning new markets with corporate operating models.

Built and implemented a scalable integration playbook that consistently hit synergy targets within six months of closing.

Developed an internal communication strategy for a 3,000+ franchisee network, resulting in a 9 percent increase in NPS and stronger engagement with policy, tech, and training updates.

Partnered cross-functionally with legal, finance, tech, and ops teams to ensure seamless acquisition outcomes and long-term success for both corporate and franchise-owned markets.

Director, Franchise Partnerships & Acquisition Integration

Oversaw day-to-day operations and internal strategy for a $50M global franchise business, ensuring alignment with corporate goals and supporting market performance across domestic and international regions.

Led the rapid pivot of the franchise network to a fully virtual model during the COVID-19 pandemic, maintaining seamless member experiences and minimizing disruption across hundreds of locations.

Developed and launched a mentorship program connecting veteran franchisees with new owners, increasing franchisee engagement by 20 percent and fostering a culture of knowledge-sharing and support.

Managed the brand transformation from Weight Watchers to WW across franchise markets, coordinating updates to physical locations, digital assets, and customer-facing materials.

Served as project manager for large-scale franchise M&A transactions, identifying integration risks and saving over $500K in post-close costs through early intervention and strategic planning.

Senior Manager, Global Franchise Operations

Acted as an internal franchise consultant supporting corporate initiatives across brand transformation, B2B partnerships, tech enablement, and training, ensuring alignment with franchise markets.

Led the implementation of a new learning management system that standardized retail training across all franchise locations, improving onboarding and service quality.

Developed and launched a franchise compliance audit program that improved brand consistency and operational accountability across U.S. markets.

Strengthened relationships with franchise owners by identifying operational gaps and delivering targeted solutions that improved efficiency and performance.

Championed the adoption of technology tools to streamline communications and customer service workflows, contributing to a 10 percent reduction in operating costs and improved franchisee satisfaction.

Manager, Strategic Franchise Partnerships

Supervisor, Shared Services

Target

Executive Team Leader, Guest Experience

Long Island Gymnastics Academy

Head Coach

SpiritGate Acupuncture

Office Manager

I specialize in growing businesses through smart deals and strong operations. Over the past decade, I've helped brands scale by leading M&A integrations, optimizing franchise systems, and building high-impact partner networks.

At Driven Brands, I lead franchise development, closing deals, building proactive outbound pipelines, and working cross-functionally to expand market presence. Previously, at Weight Watchers International, I managed a $50M global franchise network and led the integration of more than 10 acquisitions. I reduced onboarding time by 50 percent and consistently achieved synergy targets within six months.

Key strengths include:
• Leading full-cycle M&A integration including due diligence, transition planning, and post-close execution
• Driving franchise operations and performance across domestic and international markets
• Building business development strategies focused on outbound lead generation and deal execution
• Collaborating across legal, finance, real estate, operations, and executive teams

I’m passionate about making complex systems simpler, creating scalable playbooks, and helping organizations move from idea to execution with speed and clarity.

Let’s connect if you’re building a franchise network, expanding through acquisition, or looking to improve operational outcomes.

taplio

The Battle

Olga Etkina

Arthur M.

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