Founder at Coterie | Hampton | Ex: Chief, ClassPass, Goldman Sachs

Before joining Rosedale AI, I founded Coterie, an executive and engineering talent agency rooted in the belief that the foundation of every successful company is its people. Prior to that, I led talent functions at high-growth organizations: I was Head of Global Talent Acquisition at Trust Machines (a $150M Series A company) and Head of Talent Acquisition at Chief (🦄). Over more than a decade, I’ve built engineering teams for multi-billion-dollar companies including Goldman Sachs, ClassPass, and others.

Olga Etkina

I genuinely believe that connecting good people with good people is what life is all about. Very happy this worked out. 🤍

Founder | Ex: Chief, ClassPass, Goldman Sachs

Co-Founder & CEO at Goodword | ex-Bain, Chief, LOLA

How do you find a job in 2026?

How do you find great people?

Through your network. Even the parts of it you haven't touched in 17 years.

Lindsey Lane and I went to high school together. We were two years apart, so we didn't really know each other. 

Almost 2 decades later, Lindsey sent a cold email to roles@goodword.com for a customer success role that was way below her experience level. 

She heard me speak at the Women of Customer Success summit. She wanted to be part of a mission that spoke to her.

But in a sea of resumes, I never saw it.

Then I got a text from Olga Etkina, someone I worked with at Chief in the earliest days. She said:

"Lindsey is a gem. 10/10 human and so funny. Also very, very smart."

I immediately dug up Lindsey's resume. 

Within days, we were on the phone. The next week, she was in our office.

Now Lindsey is our fractional CX advisor, helping us serve Goodword's customers and bring our vision to life.

The person I barely knew in high school. Connected through someone I worked with years ago. Now building something meaningful together.

Lindsey, almost 20 years later, I'm glad to call you a partner in this mission. Thanks for finding your warm intro.

And to everyone else: the people you knew long ago are worth reconnecting with. 

Your network is deeper than you think.

It Seemed Like A Good Idea at the Time Enterprises

LFE by IT SEEMED LIKE A GOOD IDEA AT THE TIME ENTERPRISES 
Championing the HOW-ARE U HEALING™️ Revolution
YT @the-LFE
IG/TT @the_LFExperience

Founder / CEO 

The Female Founder Collective

Member

Oracle

Oracle Advertising RIF; New Business - Brand team eliminated June 2023 

Responsible for New Business, Enterprise Strategic MadTech Sales Nationwide

Senior Client Partner - Oracle Advertising

Lauren Nicole Inc. Consulting

President

RevTrax

Top Producer; Closed 11-month sales cycle Fortune 100 CPG /Health Brand in April 2021 

Acquired November 2021 

Responsible for New Business, Enterprise Sales Nationwide

Senior Sales Director, Enterprise

Wholly Health

Enhance Your Life, Once Drop at a Time!

All Chiller, No Filler! Full-Spectrum CBD Tincture. 

#OnceYouDropYouCantStop

https://whollyhealthllc.com

Strategic Advisor and Brand Ambassador

Barometric

Acquired by Claritas November 2018

Mobile-First Advanced Analytics, Measurement and Attribution platform with a device graph anchored at the home postal level, enabling holistic, third-party cross-channel, cross-device, cross-environment online and offline attribution. 

Responsible for New and Existing Enterprise Sales Globally

Director of Sales

Medialets, a WPP company

Note: Due to a shift in the company's direction, WPP decided to take the Medialets technology in-house and dissolved the Sales/Marketing team March 2017 

Responsible for the the NYC, Southeast Territories and Canada (inclusive of NY, Atlanta, Florida, Virginia, North/South Carolina, Toronto/Rochester/Buffalo)

Sales Account Executive

Go2mobi

Acquired September 2015

First-Party Data Audience Targeting Platform. Leveraging mobile originated data to build custom consumer profiles from a 360-degree view, holistic perspective, to identify,  target and reach consumers throughout their mobile journey.

Responsible for the East Coast Territory (inclusive of NY, CT, Boston, Atlanta, Florida, North Carolina)

Sales Director, East Coast

PayPal

Acquired by PayPal in April 2011; eBay dissolved business unit in advance of divesting PayPal in July 2015. 

Location-based mobile ad network, which evolved into leveraging PayPal's First-Party Purchase Data to identify and target consumers in a cross-channel environment, influencing consumers at multiple touch points throughout the path-to-purchase journey.

Sales Development Manager - PayPal Media Network (formerly WHERE)

Relentless and Resilient with a Capital "R"

Specialties: Mobile, First-Party Data, Data, CRM, Omni-Channel, Cross-Device, Mobile Payments, Payment Data, Purchase Data, Segmentation, App Downloads, Performance, Affiliate, eComm, Location, Rich Media, Mobile Ad Serving, Path-to-Purchase, Social Media, Attribution, Measurement, Device Graphs, Identity Resolution, MMM, MTA, CTV, OTT, AdTech, OOH, Podcast Measurement, Direct Mail Measurement, Emerging Technology, AdTech, MarTech, Technology Automation, MadTech, SaaS, DaaS, Start-Ups, Platform Enterprise, AI, Diligence, 

Consultative, Collaborative, Thought Leader, Solution-Oriented, Relationship Builder, Resilient, Master Networker, Strategic Hunter, Prolific Acumen, Mobile OG, Emerging Tech, Serial Start-Up "Interoperable" SME 

Sic Parvis Magna
Find Your Strength in Your Struggle™️

Lauren Friedman

What is a Trigger IRL?! 

💥It’s a buzzword that is thrown around a lot these days, but do we even really understand what ‘being triggered’ means? 

At an enterprise level Why Go Project is focused on [Re]defining the human experience through the lens of trauma — how can we change or solve for what we don’t understand?! 

🔥Triggers get a bad rap, but they are really just STIMULI 

And often we, as humans are not present or aware enough to recognize when we are being triggered or why, because nobody teaches us how-to-human, until now! 

Dr. Bessel van der Kolk's ‘The Body Keeps The Score’ dives deep into how the body (mind/body/soul) experiences everything & keeps a biological record of it, much like a very sophisticated database 

Everclear's (a band from the 90's) lyric ‘the scary things you see from the corner of your eye’ is exactly how this happens. A lines that’s resonated, but didn’t know why, until now! 🤯

🔥Things that may seem innocuous to your logic-based mind, your body may read as ‘unsafe’ or ‘dangerous’, keeping us stuck in Survival Mode—unless we know how to get back to a baseline, or regulate. 

BUT WHY!?!? Well, the first question we need to ask is, what happens when you get ‘triggered’? 

🧠Your body is bracing for an unsafe situation that it remembers from previous unsafe, similar situations. The body will automatically brace, activating the amygdala portion of the brain, responsible for fight, flight, fawn or freeze responses. The amygdala creates a charge within the body — and that somatic response looks different for everyone, which is why it’s taken so long to understand ‘trauma’

🙏🏻AWARENESS WITHOUT JUDGEMENT is the first step to understanding how stimuli impact your body IRL 

🌀And we can break those patterns of survival, by leading with regulation vs anticipation — Nervous System Regulation, Embodiment and Neuroplasticity are panaceas. We don’t have to get stuck in the same cycles of dysfunction junction. ⚡️Knowledge is power! 

🌊Tune in to the Trauma Translator™ Live on Thursdays at 1PM ET to learn how to Biohack an Embodied Comeback through the Art & Science of Connection 

👀Streaming Live on LinkedIn, Instagram & YouTube, maybe more soon! 

🐦‍🔥👁️💪🏻❤️‍🔥🙏🏻Visit whygoproject.com to learn more and shop Merch With A Purp™  healing-centered, anxiety relief tools & products with a portion of the proceeds funding the Why Go Foundation, Complex Trauma Nonprofit

Founder| Storyteller| Connector| Speaker🎙️Host Trauma Translator™ Live Thurs @1PM ET🔥CPTSD Alchemist ex-AdTechie on a Tragically Funny Trauma-Informed Soul Purpose Mental Health Mission | Scaling 🌎Healing Ecosystem

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The Battle

Olga Etkina

Lauren Friedman

Followers

Posts

Engagements

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Performance ScoreOlga Etkina's LinkedIn Performance

Performance ScoreLauren Friedman's LinkedIn Performance

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taplio

The Battle

Olga Etkina

Lauren Friedman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olga Etkina's LinkedIn Performance

Performance ScoreLauren Friedman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOlga Etkina's LinkedIn Performance