ScreenCloud

Managing the SEO, blog content, video and social strategy for digital signage brand ScreenCloud.

Senior Content Manager

Olilynch.com

No-nonsense content manager and SEO content writer, specialising in engaging and well researched blogs, articles, ebooks and other written content.

I offer a fully managed content marketing service including:

✍🏼Writing of pretty much anything that needs writing
💭Content, competitor and keyword research for search engine targeting and optimisation
♞Content strategy, social media planning and scheduling. 
🗺️Brand outreach, PR and backlink building. 

Currently specialising in cybersecurity and click fraud, health and fitness, brand management and a bit of travel too. 

What can I say, I don't believe in niches.

Past and current clients include: 

Honda UK
Fraud Blocker (ad fraud prevention)
EyeRate Business (brand management)
Wow Air
Fixflo (real estate management)
Infinox (FX Trading)
The Red Agency (recruitment)
Vilshenko (fashion brand)
Sailo (yacht hire)
Baabuk (eco-shoe brand).

Ask me about...

💥Writing web content for B2B and B2C clients.
💥Ghostwriting ebooks, newsletters, social media posts and marketing campaigns.
💥Copy editing/proofreading.
💥Content optimisation.
💥SEO.

Content Strategist and SEO manager

Sentient Creative Content

At Sentient Creative we offer content management to a diverse range of SMEs. Services include content writing, search engine and content strategy, social media management, video editing, search engine optimization (SEO) and backlink building.

Previous and existing clients include:

✅ BAM Nuttall (BAM construction)
✅ Sailo (yacht rental)
✅ EyeRate (brand reputation management)
✅ Infinox (FX trading)
✅ ClickCease (click fraud software)
✅ Fixflo (Property tech SaaS)
✅ Resident.ly (Proptech SaaS)
✅ Honda UK 

And many more...

Get in touch to ask about our content management and SEO services.

Sentient Creative also manage a growing portfolio of online publications.

Bossman

Arbox

Arbox is a SaaS product designed to help fitness business owners manage processes smoothly. From class scheduling or task management, to invoicing and payment processing, Arbox gym management software takes the strain.

My role at Arbox as the SEO content manager is planning, researching and creating the blog content for the website. 

🟢 Researching search terms that we could rank for using keyword research tools
🟢 Creating the posting schedule
🟢 Outlining content clusters and pillars for SEO
🟢 Writing, editing and proofreading written content
🟢 Using AI content writing tools to create the article outline and brief
🟢 Optimising content for the best chances of ranking
🟢 Analysing content results and performance

SEO Content Manager

ClickCease.com

ClickCease is a SaaS designed to prevent click fraud and ad fraud on Google, Facebook and Bing Ads. 

I manage the content strategy, including: researching and writing blogs; managing outreach and backlink building; editing and optimising existing content for SEO, and creating social media posts. 

As a freelance contractor, I work with the team in Tel Aviv and New York entirely remotely. I also manage a multinational team of freelancers to deliver content, commissioned by me, for the blog and off-page SEO.

Beyond the SEO I also create content for social media, email marketing, UX content and general copywriting and proofreading for both ClickCease and parent company Cheq.

CHEQ

Working with the marketing team at Cheq to produce informative and SEO optimized blog content for the website.

Content Writer

Results Wellness 

Researching and creating original written content based around a healthy lifestyle and fitness. Strong focus on SEO and in-depth research.

Also worked on proofreading, copyediting, rewriting and reformatting existing blog content. Also providing SEO coaching and assitance in house to content team.

SEO Content Specialist

Fixflo

Creating ebooks, social and marketing content; liaising with media partners to distribute press releases and create unique content assets.

*Oversaw production of the most downloaded ebooks, leading to an MQL increase of over 400%. All within 3 months.
*Planning content such as blogs and external posts (guest posts and press releases). 
*Liaising with internal legal team to ensure legal accuracy and compliance

Content Manager

Transport For London/Lost Property Office

Office administration and B2C communications for the Lost Property Office for Transport for London. 

*Optimised the email contents and modernised the process for customer communications.
*Contributed to streamlining processes for locating property.
*Proofreading and editing internal communications (newsletters).

Customer Service Advisor

Freelance/Mansdem Events

15 years a professional DJ having played at various venues across the world, based mostly in the South West UK but also playing in London, Bristol and Thailand.

Established hired DJ/events company Mansdem Promotions, from around 2009 - 2011. Offered fully managed DJ packages for weddings, private and corporate events. As the business owner I was in charge of promoting the business, finding potential clients and leads, planning events and logistics and social media strategy.

DJ & Business Owner/Promoter

SEO content strategist and writer💡 | Maximising inbound traffic for SaaS and SMEs 🚀 | Head Honcho at Sentient Creative

Experienced writer and content marketer, specialising in engaging and no-nonsense written content. 

Think authoritative blog posts and journo style articles, ebooks and thought leadership pieces. 

I work as a freelancer or on temporary contracts. Ask me about my full content management package which includes:

🕺🏼Writing pretty much anything that needs writing
🕺🏼Content and keyword research
🕺🏼Search engine optimisation as standard
🕺🏼Content planning, backlink building and PR/outreach

Here's why you should hire me as your freelance writer and marketer:

👍X4 the organic traffic and top 3 ranking keywords for cyber-security client in 6 months
👍Created the top 3 most downloaded and shared ebooks for proptech client within 4 months
👍Currently creating thought leadership content for industries including marketing, digital fraud, travel, property and health/lifestyle
👍 Packed full of random ideas, capable of being socially awkward in 3 languages, rather inappropriate sense of humour, enthusiastic but bad at sports 

Beyond written content, I also work with a team under my Sentient Creative Ltd branding.

We offer full creative services including video production, voice overs, graphic design, web design and brand management.


Oliver O.

Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

There’s a rumour that we’re the world’s most controversial SEO Agency. But I’d just describe us as innovators. 

We stay on the cutting edge of SEO to help clients get traffic from Google and LLMs that turns into revenue. That doesn't go over well with the dinosaurs who are stuck in the past and too lazy to adapt. 

Our product is simple: work with us and we will make you more money than what you spend with us. 

☎️GETTING IN TOUCH IS EASY:
📞 Schedule a 30-minute free demo with me here: https://contactstudios.co/book-a-call?utm_campaign=Rob%20Hoffman&utm_source=linkedin&utm_medium=social 
(Zero pressure, and if you need to reschedule, go right ahead.)

Rob@contactstudios.com 

Contact Co-Founder & CEO

Rob Hoffman

SEO?
“Just add some keywords”
”Get green lights on Yoast”
”Let’s write a blog and rank #1?”
”Can’t we just buy some backlinks?”

But SEO now is a totally different beast.

Here’s what it actually involves:

- Total Addressable Search Market
- Google Search Console
- “Don’t change URLs”
- Quick win keywords
- Customer research
- Programmatic SEO
- Entity optimization
- LLM optimization
- Keyword Insights
- Topical authority
- Site architecture
- Schema markup
- Core Web Vitals
- Monthly reports
- Log file analysis
- Google updates
- Brand mentions
- Screaming Frog
- Technical audit
- Content decay
- Internal linking
- XML Sitemaps
- Topic clusters
- “llms.txt file?”
- Search intent
- Link building
- “It depends”
- Crawlability
- Canonicals
- Robots.txt
- Digital PR
- Mentions
- Semrush
- E-E-A-T

Just adding keywords or getting green lights on Yoast doesn't get SEO results in 2025.

True SEO and holistic marketing does.

Here’s a crazy stat for you:

AI gets 40% of its answers from Reddit.

Even crazier, in some cases (like Google’s AI Overviews), Quora actually beats Reddit.

(Data found in recent Semrush studies)

This clearly shows that LLMs value authentic, conversational, community-generated content.

So if you’re wondering:

“Why doesn’t AI mention my brand as the best {thing}?”

It’s probably because nobody is saying that in the places LLMs get answers from, especially Reddit.

You should fix that.

1. Build presence in relevant subreddits
2. Contribute value (guides, answers, AMAs)
3. Encourage customers to share experiences

Build your brand on Reddit, not just LinkedIn.

I know I am.

How I rank businesses inside LLMs:

AI platforms handle millions of daily queries, Google now shows AI summaries on 1 in 5 searches, Google is making AI Mode the default.

This isn't just another SEO hype.

But successful AI SEO follows 7 key steps that most people completely miss.

Here’s my AI SEO playbook:

Step 1: Map your customer questions

Write down every question from your sales calls. Those same questions are being asked in ChatGPT right now.

But don't stop there. Map the follow-up questions too. LLMs love comprehensive answers.

Step 2: Create answer-focused pages

Build pages that directly answer those questions. Skip the fluff and get straight to solutions.

Step 3: Get authentic forum mentions

Make a real account on forums like Reddit. Use your real name and company. Give genuinely helpful answers in relevant threads.

Answer long-tail questions others ignore. These feed directly into LLM responses.

But don't spam. Communities spot fake accounts instantly.

Step 4: Publish YouTube videos

Target specific problems your customers face. LLMs love video citations for complex topics.

Focus on topics where written content falls short.

Step 5: Build strategic affiliate partnerships

Partner with creators who naturally mention your solutions. Authentic recommendations carry more weight than ads.

Step 6: Maximise quality citations everywhere

Get mentioned in blog posts, forums, podcasts. More citations equal more LLM visibility.

Quality beats quantity. One mention in a trusted source outperforms ten low-quality ones.

Step 7: Track your brand mentions religiously

Use a tool like Mentions to monitor when and how your brand (and each competitor) appears.

The AI revolution isn't killing SEO. It's creating new opportunities for companies willing to adapt.

The biggest opportunity?

Even early-stage companies can win immediately.

You don't need domain authority like Google. You just need to get cited and you’ll start showing up.

23 content ideas we use to create 100s of new pages for our SEO campaigns, whether it's for a:

- New SaaS start-up
- Small local business
- 9-figure unicorn company
- Mid-sized e-commerce website

Some focus more on driving traffic:

- Lists
- FAQs
- Steps
- Interviews
- Checklists
- Definitions
- Pillar Pages
- Infographics
- Press Releases
- Ultimate Guides
- Trending Content
- Beginner's Guides
- Tips/Best Practices

Others focus more on driving conversions:

- How-To Guides
- Landing Pages
- Product Pages
- Best-Of Posts
- Comparisons
- Case Studies
- Alternatives
- Templates
- Free Tools
- Reviews

But truth is, they're all crucial for:

1. Establishing your authority
2. Building your SEO moat for defensibility
3. Meeting your users at each stage of the funnel

So, I've ranked each content type in the chart below.

- From Traffic-Focused to Conversion-Focused
- From Difficult to Easy to publish from start-finish

Use it to prioritize your website's content plan:

(And stop shooting in the dark)

I just went on Greg Isenberg's podcast and broke down 6 proven playbooks that took bootstrapped SaaS from $0 to $300K MRR.

Real examples.
Real numbers.
Real tactics you can copy.

Here's how to get customers for your SaaS in 2026:

(PS. Watch the podcast here: https://lnkd.in/e-CjhaAz)

The companies we're reverse engineering:

- Kleo: $61K MRR
- TrustMRR: $24K MRR (in 30 days)
- Teachizy: $65K MRR
- Tally: $338K MRR
- LocalRank: $47K MRR
- Mailscale: $100K+ MRR

Playbook 1: The Waitlist Strategy

We used this for Kleo. Hit $61K MRR in 53 days.

The framework: Content → Email → Webinar

Create "edusales" content that subtly teases your product. Don't hard sell. Lead with value. Plug your tool in ONE bullet point.

Launch beta to your waitlist with early-bird lifetime discount.

We offered the first 500 users lifetime access for $59 (normally $99).

This creates scarcity and FOMO.

Hit $61K MRR before even launching publicly.

Stack your calendar with customer calls. Use first 500 users to iterate. Then relaunch to second cohort at a higher price.

Playbook 2: The Wave Surfer Strategy

TrustMR by Marc Lou: $24K MRR in 30 days.

Pieter Levels tweeted, complaining about fake MRR screenshots on X.

Marc shipped TrustMRR within 48 hours.

He didn't use his own audience. He piggybacked on Pieter’s virality.

Ship fast. Quit fast if it doesn't work.

Build virality into the product. TrustMRR is inherently shareable.

When you get massive attention but low intent, sell ads instead of subscriptions.

Playbook 3: Language Arbitrage Strategy

Teachizy: $65K MRR

They took Kajabi/Teachable and made it 100% French.

That's it. Same product. Different language.

SEO in other languages = marketing on easy mode. High volume. Low competition. It's what SEO in English looked like in the early 2000s.

Playbook 4: AI Search Strategy

Tally: $338K MRR

They became the #1 recommended form builder in ChatGPT.

Result: 2,000+ new users from AI search in 2025 alone.

Created comprehensive alternatives pages and "best of" articles. When people search "Typeform alternative" in ChatGPT, Tally shows up first.

Traffic from ChatGPT converts 4-5x better than Google. In some cases, 17x better.

Why? People trust ChatGPT like a friend.

Plus ChatGPT gives 2-3 recommendations vs 1,000 blue links.

The next 6 months are the biggest window to take advantage of this.

Playbook 5: Signal Search Strategy

LocalRank: $47K MRR. Made $5K MRR on day one.

They shipped ONE feature (a heat map) to test market response.

This let them validate demand before investing months into a full platform.

They launched it on YouTube and X (YouTube drove 80% of signups)

Oops, I've run out of characters.

Check out Playbook 6: High Ticket Ad Strategy (Mailscale: $100K MRR) in the comments 👇

I spent 8 hours researching these SaaS strategies so you don't have to...

Which playbook do you like best?

If you're a software engineer who's ever wanted to work with me, Jake, Lara and the Kleo team, now's your chance:

Co-founder building Kleo.so and Mentions.so

I'm hiring for a Full Stack Developer at Kleo!

First thing you need to know: we're scaling fast.

If you have:

3+ years full stack experience (ideally TypeScript)
⁠2+ years cloud computing (ideally Vercel)
⁠2+ years relational database experience
⁠2+ years building async workers

You might be our next best team addition.

We need someone who has:

- Experience creating AI based tools (ideally chat bots)
- ⁠Experience using AI Code editors (e.g. Claude Code)
- Built Chrome Extensions (optional)
- Design first attitude when architecting solutions
- Follows latest AI trends and loves AI in general

What you’ll be doing:

Taking ownership of design and feature implementation, and responding to Technical Support Tickets for bug fixes.

Why join us:

You'll be part of joining the fastest-growing content creation tool on the market. This is a once-in-a-lifetime opportunity to join us before we scale further.

You'll also be able to move into senior and management roles in the near future as we grow.

And you'll be working 100% remotely.

If this sounds like you (or anyone you know) please fill in this form here:
https://lnkd.in/erncQE2m

Looking forward to meeting some of you soon!

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The Battle

Oliver O.

Rob Hoffman

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taplio

The Battle

Oliver O.

Rob Hoffman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

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