SEO content strategist and writer💡 | Maximising inbound traffic for SaaS and SMEs 🚀 | Head Honcho at Sentient Creative

Break through the noise with content that connects with your audience. 

With around a decade of experience across the B2B SaaS, Proptech, and Cybersecurity sectors, I’ve learned that high-growth companies don't need more content... They need a repeatable engine that turns organic search into qualified pipeline.

As a content manager, I bridge the gap between creative storytelling and data-driven SEO. Whether I’m scaling a startup toward unicorn status or rejuvenating the organic presence of an established brand, my focus is always on the bottom line: How does this content connect you better to your audience and drive MQLs?

Some highlights:

Doubled organic traffic within 6 months at ScreenCloud by auditing legacy content and implementing a high-intent keyword strategy.

Built and executed content roadmaps that fuelled a 400% uptick in organic rankings for key competitive terms.

Rejuvenated brand presence on Reddit, resulting in a +100% increase in organic engagement and follower growth.

Translated complex technical concepts in industries such as Cybersecurity and Proptech into high-converting copy that resonates with C-suite stakeholders and end-users alike.

How I Can Help Your Team:

Content Operations: Building the workflows, AI integrations, and editorial calendars that allow small teams to produce elite-level output.

SEO Strategy: Technical and on-page SEO that goes beyond keywords to focus on user intent and topical authority.

Brand Voice: Developing a distinct, authoritative voice that cuts through the AI-generated clutter of 2026.

Stakeholder Management: Aligning content goals with Product, Sales, and Growth teams to ensure every asset serves a purpose.

I am currently looking for my next challenge in Content Leadership (Head of Content / Content Director) where I can own the strategy and scale a high-performing content department.

Let’s connect or reach out directly.

Oliver O.

Troy Hipolito

Founder - LinkedIn Accelerator Program | B2Bs, Owners, Coaches, & Entrepreneurs

💁🏻The Not-So-Boring LinkedIn Guy 🤷🏽‍♀️| LinkedIn Influencer | App Developer | Business Coach | LinkedIn Outreach & Event Management | Content Creation | Build Relationships w/High-Value Clients on Multiple Channels

Have you ever looked at LinkedIn & said “What the heck are people doing here? How can I make LinkedIn a major part of my strategy?”

Do I create a DM strategy, build email lists, or create a LIVE show or monthly event, how about content and posts?

You are not the only one. Previously, I’ve asked that, myself.

Let me tell you a little story... 

I am of mixed race. My mother is from Switzerland & my father is Filipino. My previous title was "Top Swissappino Game Designer in the World"

And I have been a CAD draftsman, proudly served in the US Army, creative programmer, UI/UX designer, PM, entrepreneur, & single father

Had an award-winning agency for gamification. I was lucky enough to develop & support interesting applications for both Fortune 500 companies & startups. From Harry Potter fan-based virtual world, & Xbox mobile app to Coca-Cola branded sites & applications

We were doing well & it all crashed. For the most part, the large companies stopped using agencies & brought projects in-house

We had to figure out something quickly

I reached out to a few colleagues that were doing well. They told me about building long-term relationships through LinkedIn & creating a daily process

Yeah, I was not that great in relationships. I was a terrible dater 😂. But over the years I began to understand🤔 So I took the relationship advice & systems experience and then combined them into a blended customized experience

Used what I learned & started THE TROY AGENCY💥

🤷🏽‍♀️  WHAT I CAN HELP YOU WITH
Build high-value relationships by helping you use LinkedIn effectively, create personal branding, & improve your human engagement

THE 3 AREAS OF SUPPORT ↓

👆🏼.  LinkedIn Consulting & Training. Get your bearings & get you moving

✭ Audit your LI profile
✭ Understanding your business goals
✭ Identify your ideal prospects
✭ Communicate properly
✭ Create a day-to-day routine


✌🏽. Linked To Sell Accelerator - A robust “Done For You/White Glove Service” 

✭ Profile makeover 
✭ Business strategy
✭ 1-on-1 consultation
✭ Personalized communications
​​✭ LinkedIn posts content & design
​​✭ Outreach, branding & bookings


🤟🏼. Manage Your LinkedIn Events - Drive business at scale

​​✭ Maximizing your engagement
​​✭ List management
​​✭ Value-driven pre-engagement via email
​​✭ Engagement via posts, group DMs
​​✭ Project & sponsor management
​​✭ LinkedIn Event & webinar setup
​​✭ Support on driving registrations


If you need to manage your LinkedIn efforts & drive appointments, or support your LinkedIn Events & even run your own revenue-generating system then let's talk

CONNECTOR & FIXER | LINKEDIN ACCELERATOR SYSTEM | FOR B2Bs, CMOs, OWNERS, CONSULTANTS & AGENCIES

MY STORY:  A military veteran & single father. Love family & good people. I also enjoy connecting the dots, running proper introductions, & solving business problems for people like you.

I have an award-winning IT company (www.isointeractive.com) that helps hundreds of clients to make projects successful & special. Includes Gamification, Mobile Apps, Games, Virtual Words, Web Programing/systems. These are for large Fortune companies like Coca-Cola, Xbox, Target, Wrigley's, Harry Potter Fans, & smaller startups. 

However, most of our work came from helping other agencies. Then many of those larger clients stop using agencies altogether & started pulling talent in-house. This devastated the agency model.

So we had to learn how to date. Properly date for business - with LinkedIn. This is where our journey took us. It worked so well we started "The Troy Agency" & created... 

THE LINKEDIN ACCELERATOR SYSTEM. A "Done With You Program" (Outreach, Branding, & Booking)

👆🏼.  1 On 1 LinkedIn Coaching & Business Strategy 
- LinkedIn profile optimization
- Specific LinkedIn business goals
- Optimizing your daily process

✌🏽. Personalized Communications & Vetted Bookings
- Vetting bookings
- Customized social messaging campaigns
- Optimized warm email campaigns

🤟🏼. Social Media Posts for LinkedIn:
- Stylized Image Creation
- Original carousel/PDF designs for posts
- Video editing & creation 
- Engagement campaigns to drive interest

HOW I CAN HELP YOU & WHY WE ARE DIFFERENT: Manage a team of LinkedIn experts, business strategists, storytellers/writers, video editors, graphic artists, success managers, communicators, & appointment settings. 

Dedicated to vastly increasing your social network, professional exposure, number of relationships & sales interactions for your business.     

Combining LinkedIn coaching, human interaction, & customized systemS for your business.

You can have an entire marketing agency for the price of a good full-time local Virtual Assistant.

What does it mean to truly break out of your shell and recharge?

Happy Friday (TGIF), and a break does not mean do nothing. I mean, unless you just have to sleep. To me, it means exploration, growth, and making someone smile!

It’s the separation that makes you more interesting and gives you that vital break to get back to your passions with renewed energy.

You know, I spend a lot of time immersed in systems work, helping B2B clients build their brands and driving their businesses forward. 

It’s incredibly rewarding. 

🙈 But beyond that, I absolutely love building software. 

I’ve had the chance to be involved in some fascinating projects, from the Coca-Cola website and a Harry Potter virtual world to numerous mobile apps, robust business systems, and of course, our own SaaS tool, SKOOP.

SKOOP is all about humanizing LinkedIn outreach. Focusing on personalized, high-touch communication that actually generates vetted, booked meetings with high-value clients. 

And speaking of stepping away and recharging, I also try to get in some exercise. 

And the act of doing it, of pushing myself, makes a huge difference.  

It’s like a mini-pattern interrupt for the mind and body.

Seeing this guy in the video with so much confidence can sometimes make you reflect on your own journey. 

We all have our quirks, right? I've got a bit of extra weight in the midsection and some rather short legs (which in my mind, reminds me of this guy in the video), which always brings a laugh. LOL. 


You are capable of so much more than you might believe. 

🤷🏻 So why not give it a shot?



Here’s how embracing this idea can benefit you:

⭐ Pattern Interruption for Clarity: 
Engaging in a hobby, even if you're not the best, pulls you out of your usual thought patterns. This mental shift can lead to new ideas and solutions for business challenges you might have been stuck on.

🚀 Recharging Your Batteries: 
Just like a software update needs a reboot, we need breaks to function optimally. A hobby provides that downtime, reducing stress and preventing burnout. This allows you to come back to your work feeling refreshed and more productive.

✨ Developing New Skills & Confidence: 
Learning something new, regardless of mastery, builds confidence and resilience. 

✅ Becoming More Interesting: 
Having passions outside of work makes you a more well-rounded individual. It provides new conversation starters and experiences that can genuinely connect you with others on a deeper level, both personally and professionally.

🤔 Remembering Your "Why": 
Stepping away can help you reconnect with what truly drives you. It gives you perspective and reminds you of your overall goals, making your work feel more meaningful.

I hope this sparks some motivation for you to go out there and embrace a hobby this weekend. 

Enjoy the video, and more importantly, enjoy your weekend!

#PersonalGrowth #Hobbies #WorkLifeBalance

How to turn your LinkedIn messages or your email into booked meetings 📆 in literally 2 minutes. ⏰

It’s not magic; it’s a strategy that combines a few key elements that we incorporated into our SaaS tool, SKOOP (and you can do some of this with other video tools if needed). 

It’s not magic; it’s a strategy that combines a few key elements. You can use video tools like SKOOP and other video tools that allow you to text with video and title the video at the bottom with the prospect's name in it. 


Here's how make that happen:

⭐ Vetted Booked Meetings: 
Imagine turning those everyday LinkedIn messages or even your Gmail/Outlook emails into qualified appointments. That's exactly what SKOOP is designed to do.

🚀 Upto 600% Conversion Boost (from internal tests, although we have had higher numbers from testimonials): 
We’ve found a sweet spot that performs astonishingly better than plain text messages. It’s a simple formula:
*   Reusable text to set the stage.
*   A short, impactful video (think 30-60 seconds).
*   A clear title on the video, often including the prospect's name.
Total = 2 minutes

These small, positive steps build momentum, guiding people toward wanting to connect for a one-on-one meeting.

Our tests from a 6-month study have seen results with people who get an average of 10 connections a day. They tend to convert that into 2 and sometimes 3 vetted booked meetings per day. That is on average an extra 40+ vetted booked meetings a month from single SKOOP messages (not including any other methods). 🤷🏻


✅ Seamless Communication: 
The goal is to make the process smooth, allowing you to connect person-to-person without ever leaving your browser. It's about efficiency without losing that human touch.

✨ Content Creation Made Easy: 
And let's not forget about making your content shine! You can even create entire LinkedIn posts with a single click, perfectly matching your unique tone, personality, and expertise.

At the core, taking time to personalize key communication moments and reviewing the prospect's details beforehand for 20 seconds truly helps businesses connect faster. And some tools (like SKOOP) allow you to do that in an efficient manner. 


Making those connections count. 

#BusinessGrowth #RelationshipBuilding #SaaS

How to build relationships and drive business with Multichannel Marketing.

It's not about a single magic bullet, but rather a strategic blend of channels working together. 

My own week recently saw a decent number of profile views, post impressions, and people searching for me, and it all comes down to focusing on specific markets and having multiple touchpoints where they actually frequent. 🚀

Many think one channel is enough, but building a brand means meeting your audience where they are. That could be LinkedIn messages, InMail, online events, cold email, opt-in emails, newsletters, or from your valuable content.

📹 Oh, and let's not forget to put your hands in the cookie jar and do some hyperpersonalization with tools like Skoop - Instant Video for increased vetted business meetings.

Often it's a combination of several mentioned. 

For us, it's about making these channels collaborate. Sometimes, the challenge isn't getting leads, but managing the inflow and ensuring you're connecting with the right people.


Here’s how you can achieve similar results:

⭐ Multi-Channel Strategy: 
Don't limit yourself. Combine LinkedIn outreach, cold email sequences, and valuable content to create a consistent flow. Consistency is key.

✨ Value & Community: 
Focus on providing genuine value and actively participating in communities, even the smaller, more committed ones. These often offer the most dedicated support for your success.

✅ Daily Process: 
Dedicate just 30-45 minutes daily to a structured process. When paired with systems running in the background, this can truly transform your results.

🤔 Know Your Capacity: 
Be prepared to handle the volume of engagement you generate. It’s crucial to only schedule meetings with those who are genuinely interested.


→ It all boils down to converting views and interactions into real conversations and business. 🤝


🆓 🆓 🆓
If you’re looking for a clear roadmap, I have a guide on my Daily LinkedIn Business Process. 

And if you're interested in understanding more about multi-channel systems, I also have a guide for that. 

Just comment below to get your copies. 🤷🏻

Enjoy!

#businessbrowth
#freeguide
#saas

We are building a visual CRM so you can actually use it to build relationships and close sales.

Today, we launched the new version of SKOOP (our LinkedIn Video Sales and Relationship SaaS tool). 

But already working on very specific features that I, myself, really need. 

Let's be honest. Most people don't use CRMs because they understand what is important. 🤷🏻 Including me. 🙈

But what if we could see it all laid out in a way that makes immediate sense? ✨

Imagine this: Inside SKOOP, you'll see a visual representation of your contacts, deals, and tasks. It's like a constellation of your professional world, with the most critical connections and priorities glowing brightest. ⭐


Here's a peek at how we're envisioning this:

★ Visual Relationship Mapping: 
Think of a dynamic, interactive sphere. You are at the center, and your closest connections, your top leads, and your most urgent tasks are represented by darker, more prominent nodes. These nodes might even subtly pulse or move, indicating activity or importance. As you zoom out, you see layers of connections, with lines growing thinner and less vibrant the further they are from your immediate focus. This isn't just pretty graphics; it's about instantly understanding who and what deserves your attention right now*. 💥

★ Deal Flow Visualization: 
For your sales pipeline, imagine dedicated circles representing the different stages of a deal. Moving a deal from one stage to the next becomes as simple as a drag-and-drop motion, with SKOOP prompting you for confirmation and gathering any necessary details along the way. ✅

★ Prioritization Based on Time: 
The proximity or size of certain elements could also reflect time differentials. A task due tomorrow might be closer to you than one due next week. This visual cue helps you manage your workload intuitively, ensuring you're always working on what's most time-sensitive. ⏰

★ Categorization with Flair: 
We're exploring the idea of making these categories customizable. Imagine being able to assign unique colors or emojis to different types of contacts, deals, or projects, making your visual dashboard even more personalized and intuitive. It’s about making the information work for you*.

★ Seamless CRM Integration: 
This visual CRM won't just live within SKOOP; it will be deeply integrated with your LinkedIn activity. As you browse LinkedIn, an extension could bring up this visual representation, allowing you to instantly see how your current view aligns with your priorities. It’s about connecting your daily workflow with your strategic goals. 🤝


It's about changing how you interact with your sales and relationship data. 

Making complex information digestible and actionable. And designed for B2B professionals looking to build stronger relationships and close more deals. 🚀

What are your thoughts on visualizing your professional priorities? 👇

#skoop #crm #relationshipbuilding #saas

You miss 100% of the shots you don't take. 🎯 

This sums up the mindset needed to achieve significant success. 

Even with a small chance of a massive win, the effort to go for it is always worthwhile because, sooner or later, one of those shots will land! 💥

I recently had a fantastic experience with Shay Rowbottom, a true LinkedIn influencer. 

We've had a few DMs over the years, and she reached out to review my profile, offering valuable content recommendations. 

⭐ She even sent a Loom video sharing her thoughts, which I really appreciated! 

I was shocked that she said my profile is better then 99% of all the people she works with. So that was a nice compliment. 

When I sent her a thank you message, I also shared a Skoop - Instant Video (that is from my own SaaS product), explaining how it could streamline her process since she was using Loom and I was looking for a brand ambassador or distribution partner. 

I figure this would potentially be a good low-cost product that actually works for her audience. 

This led to a great conversation and a meeting where she showed genuine interest in SKOOP. 

While the chances of her immediately supporting it might be slim (say 10%), her positive feedback and willingness to explore further were a testament to the power of building those connections. 

She even requested a copy of SKOOP, which I gladly provided along with a personalized thank-you video message using - you guessed it "SKOOP" (you see the pattern here?).  LOL

The goal here is to always go for it and partner with individuals who have a larger audience or unique insights that can help you succeed. 🚀

Ultimately, whether every partnership leads to immediate business is less critical than the consistent effort and building relationships with quality people. 

It's partially a numbers game, yes, but it's also about the quality of those numbers and the people you connect with. 

✨ It feels incredibly rewarding when people I help start seeing real results and converting. 


Here’s how you can apply this:

⭐ Be Proactive with Outreach: 
Don't hesitate to connect and share value, even if it's just a simple thank you.

🚀 Leverage Your Tools: 
Show people what you're passionate about, like sharing a video about your software that can help them.

✅ Build Genuine Relationships: 
Even if a deal doesn't close immediately, the connection and positive experience are invaluable.

🤔 Focus on Consistency: 
Keep putting yourself out there; the big wins often come from consistent effort.

Making those connections count.

#tiptuesday #relationshipbuilding #saas

You know, it's wild how different content types perform.

I recently shared a post that was funny and a bit thought-provoking, and it took off like wildfire – nearly 30,000 views! 💥 

Meanwhile, a detailed breakdown on using video for relationship building, which I poured a lot into, barely hit 1,000 views, despite getting more likes and comments. Weird, right? 🤷🏻

It's the power of making people laugh. 

We’re all navigating this wild world together, and if things feel a little uncertain, why not find some laughter on the journey? 😉

#ContentCreation #BusinessGrowth #Authenticity

Personal Brand Builder | Grow on LinkedIn 💫 Profile Makeover, Connection Building, Page Management | Content Consulting, Copywriting Training | Become a blogger! - speak your truth and watch it MAKE MORE MONEY💲

If you can make people laugh in your content,

you'll get way more business.

I took 3 years off of making skits and humorous content because after explosive growth and making multi millions in my 20's, I felt overexposed and attacked.

Maybe one day I'll share the full story, but I had some traumatic interview experiences and not enough of a solid foundation in my system yet to handle it.

I had clients unhappy with my services, and my default was to focus on that rather than the hundreds, if not thousands of people I helped.

While a healthy person scans for proof, "I did it! So I can do it again." my system scanned for every little failure and used that as proof, over and over again, oftentimes compounding... as to why I'm a failure and should just give up altogether.

Last summer I quit all substances for 90 days (yes, including caffeine), and literally FORCED myself to start making skits, reels, and humorous content again.

It's my joy. And what else?

It made me millions of dollars in my 20s, because I never would have gotten the same traction to my business or my brand without it.

If you're still tip-toeing around content creation by only posting things that are "safe" - chances are you have a really boring blog.

No wonder you don't get any leads.

I get leads from people who resonate with me because I dare the express my full self. No matter how weird, raw, or even ugly at times my content might be... it's f*cking real.

And that's why I made millions.

Here's a clip from this week, inspired from the recent state of the world. Because hey - if we really are a sinking ship, and nearing the end...

why not have a laugh on our way out? 😉

#storytomoneykit #newcontentcreator #creatortips #makemoneyfromanywhere #startcreating

Join "The LIST" and get great stuff.

Join here: https://lnkd.in/gK2swucF

Already close to 4000 opt-ins is pretty cool! 

⭐ Sharing a little about what makes it so exciting for readers and me.

This isn't just another email list; it's a community we're building, packed with awesome resources. 


🗣️ We're talking about the:

✅ Latest on events
✅ Networking possibilities
✅ Insider interviews with rockstar B2B individuals, coaches, and industry icons
✅ Plus success stories from SaaS processes
✅ Need a how-to guide? We've got those too! 
✅ Access to new and special private groups that may support your business
✅ And of course, you'll get access to some pretty sweet special deals. 😉


The coolest part? 🤷🏻

🤜🏻💥🤛🏾 We're looking to interview (via The Troy Show) inspiring people who are part of "The LIST" (so join).

It's all about connecting with the most interesting people and sharing the most valuable information that I can get my hands on. ✨

If you're ready to join a group that's all about growth and connection, jump in! It's easy to unsubscribe anytime if it's not your cup of tea, but I have a feeling you'll find a lot to love.

Let's keep building something amazing together! 🚀


#emaillist 
#communitybuilding 
#B2B

We are adding visual context to your CRM. 

🤔 What are your thoughts and suggestions? 
Let me know in the comments 💬 below ↓.

This is Video 12, affectionately titled "The Good, the Bad, and the Ugly." 

It’s been an interesting ride, and I’m happy to bring you along! ✨

We’ve been diving deep into integrating a visual CRM, something that felt crucial for SKOOP’s growth. 

While SKOOP offers instant video capabilities for Gmail, SendFox, and LinkedIn messages (others) and aids in content creation, our initial CRM functionality was… well, light. 

We will eventually run integrations with other CRMs like GoHighLevel, but hit a snag: many folks just don't understand CRMs or what they are looking at. 

The data can be overwhelming! 🤔

That’s where the "good" comes in. 

We’re designing SKOOP to be more intuitive, offering a visual way to see your data. So you know what is important for the day or week. 

The "bad"? Well, realizing the common struggle with CRM adoption was a bit of a wake-up call. It’s not just about having the tool, but understanding its power.

And the "ugly"? Sometimes, the simplest solutions require the most work to implement in a user-friendly way! But that’s the challenge we’re embracing.


Here’s a quick look at what’s brewing:

⭐ Visual CRM Focus: Making data digestible and actionable for everyone.

🚀 Community Growth: We've launched a new Slack channel to support our amazing community with their content and networking.

🤝 Strategic Partnerships: Chatting with influencers and exploring new distribution avenues.


While SKOOP might not be generating massive numbers just yet, it’s now covering about half of my personal bills, and that’s a fantastic step! 

The goal is to keep building that stickiness, staying true to our core purpose of humanizing sales and relationships through video.

Looking forward to sharing more progress soon!


#SaaSJourney #SKOOP #VideoSales

How to create successful and profitable online events: A 12-minute deepdive. 

Happy Monday, everyone!  This is one of many channels as a consultant or expert where you can shine. 

Just a note, I would definitely think about how multiple channels can work together to grow your success. 

Creating online events that truly connect and convert can feel like a puzzle, but it doesn't have to be! ✨

I've put together a quick, 12-minute video that breaks down the essentials of setting up successful online events. No fluff, just actionable steps you can implement right away as part of your business success system. 🚀


Here's what we cover:

✅ Creating a "Person to People" style
✅ Planning your events effectively
✅ Embracing guest experts to add value
✅ Structuring for maximum interaction
✅ Setting clear expectations for attendees
✅ Fostering that essential community vibe
✅ Implementing strategic calls to action
✅ Leveraging giveaways to boost engagement
✅ Using multichannel avenues to promote your event
✅ And a free guide to get you started!

It's all about making genuine connections and driving real results. You'll be amazed at what you can achieve when you focus on these key elements. 

Let's make your next online event your best one yet! ⭐

#OnlineEvents #BusinessGrowth #RelationshipBuilding

We just started a community that helps you with your LinkedIn posts, how-tos, and a bit of networking opportunities. 

Just ask for the link, and let’s get your content seen. ✅

FYI: This is meant to be a little motivation for your Monday :-)
If this does not give you a little hope and energy, then too bad. I mean, we are not for everyone LOL

Skoop - Instant Video is sponsoring it (a tool that helps you write and formulate good posts, among other things). 

I've created a free SLACK group where we chat about posts and boost each other up. ✨ 

If you're active and engaging, you'll see a noticeable jump in comments – like 6 to 10 extra ones per post and more as we grow 🚀 

It's a great way to build momentum.


#linkedingrowth #mondaymodivation #community

Thank you to everyone who's supporting our new SKOOP community! 🎉 

Feel free to join if you see value in it.

It’s buzzing with around 40-50 members for the SLACK channel and 300 active SKOOP software users already, all focused on building genuine relationships, making others' posts shine, and generally sharing the LinkedIn love. 

It’s a free, private space, sponsored by SKOOP, and we're aiming to make it the go-to spot for mastering those connection skills. ✨

SKOOP itself works across platforms like LinkedIn to really humanize outreach. 

Think hyper-personalized messages with reusable text, killer video integration, and building strong relationships in a fraction of the time. 


🚀 The conversion rates are impressive! 

➕ Plus, it’s a huge help with content creation, cloning your unique voice and knowledge base

⚙️ It even has a built-in CRM. Fancy a look? 

🤝 You can grab a demo at Skoops website – I’ve got four slots a week dedicated to helping folks explore SKOOP, tackle LinkedIn questions, and build those vital business-driving systems. 

🤩 We’ve also got a SKOOP YouTube channel packed with tutorials and updates, and my page, "The Not-So-Boring LinkedIn Guy," is your hub for all things LinkedIn. 

So, if you're looking to inject some serious personality and efficiency into your engagement, give SKOOP a whirl. 


 ✅ Here are the resources for you:

→ SKOOP tool: skoopapp.com
→ SKOOP YouTube: https://lnkd.in/eHYjuxkB
→ LinkedIn resource YouTube: https://lnkd.in/gy_BHUZZ
→ SKOOP private SLACK group for post and community engagement: https://lnkd.in/gTuW_Nh3

I'm always open to supporting others. 

And others are open to supporting you. 

Enjoy...

#linkedIngrowth #community #saas

Troy's week in review. Sharing my experience with you... 

Gratitude to everyone who has ever supported me, was able to send flowers to my oldest daughter, a speaker at several events, a new version of our SaaS SKOOP public release, hanging out with my youngest, getting closer to gaining new partners and clients, and I even made a sign-up page for my newsletter (we already have 4,000 subscribers). 🤜🏻💥🤛🏾

🤔 In the comments 💬 , let me know what YOU have been up to. ⤵

It's been a whirlwind the past few weeks, and I'm excited to share a little peek into what's been happening, plus some fuel for your own fire! 🔥 

When you are on a role you can get a lot done. Especially when you’re focused and surrounded by great people.

This past little while has been incredibly busy, and honestly, I wouldn't trade it for anything! 


Here’s a quick rundown of some highlights and lessons learned:

★   Family First, Always: 
Valentine's Day, I did what I could! I was happy to be able to send some premium big flowers to my oldest daughter, Hayden. Seeing her smile in the picture I got back just made my day. It’s those simple moments that truly matter, right? 

★   Sharing the Knowledge: 
I had the incredible opportunity to speak at several events. It’s always a privilege to share what I’ve learned and to connect with so many driven individuals. One of these was a quick, 12-minute session on how to create profitable online events. 

💥 Another highlight was speaking at the LinkedIn 2026 Influencer Summit. It was fascinating, and the immediate connection requests I received afterwards were a testament to the power of shared ideas.

★   SKOOP Takes Flight! 
Big news on the product front! We’ve launched (available in a few days) a new version of SKOOP, our LinkedIn video sales and relationship tool. This has been a passion project, designed to genuinely help businesses connect.

 It's already showing incredible results for B2B professionals, performing 600% better than traditional LinkedIn text messages and emails alone. 

Plus, we've seen a surge in great leads for consulting and potential partnerships to help SKOOP grow even more. 🚀

★   Building Bridges: 
I’ve also focused on creating more accessible ways for people to connect with us. We’ve built a really cool opt-in email list sign-up to make it easier to share valuable resources and updates.

🥳 And as for this weekend? 
It's all about quality time with my daughter. She's a Lego master builder, and I suspect she gets that creative spark from her dad (that is me. I made her)! 😉

🤝 Remember, you can't do everything alone. 
If you're in the B2B space and looking to build systems that truly convert, don't hesitate to reach out (schedule link on my LinkedIn profile). 

Many people have helped me along the way, and paying that forward is incredibly important to me. ✅

Wishing you all an awesome and productive week ahead!

#Gratitude #BusinessGrowth #Relationships

The Foundational Business Document that allows you to drive high-value relationships with the right people. 

📄 If you want a copy, then type "INTAKE DOCUMENT" in the comments 💬  below↓,  and I will send it your way. 👍🏼

💡 It is also always a good idea to run this exercise every 90 days or so as your business matures and gains different types of traction. Things change, and you want to focus on the core competencies that are now revealed. 


Are you getting caught up in the latest marketing channels and trends? 

We see shiny new tools and think, "This is it! This is how we'll get more business!" 

But often, what we really need is to shore up the foundation. 


I was just updating an intake document for some new clients, and it struck me how crucial this foundational work is. It's not about hopping on the next trending platform; it's about truly understanding who you are, whom you serve, and what makes you unique. ✨

This document helps clients nail down:
⭐ Who You Are: Your core values, your mission, and your "why."
⭐ Your Services: How you help people and the specific problems you solve.
⭐ Your Target Audience: Exactly who you're trying to reach.
⭐ Your Differentiators: What makes you stand out from the crowd.
⭐ Your "Superpower": That unique skill or approach that sets you apart.


Once that's clear, then we can talk about how to reach them. For instance, Sales Navigator is a powerful tool, but you need a solid strategy behind it. My intake process breaks down campaign goals, ideal customer profiles (ICPs), company sizes, and even job functions and industries.

And tools like Skoop - Instant Video dramatically help with converting conversations into clients.

But it's actually useless unless you have the foundational strategy behind it. 


Getting it all down on paper first makes developing your LinkedIn profile, choosing the right channels, and crafting your messaging so much more effective. It's the bedrock for everything else. 🚀

If you're feeling stuck or unsure where to start with your business strategy, getting these core elements defined is key. It might seem simple, but it makes a world of difference!


🤷🏻 Want a copy of the intake document to help you map out your own foundation? 

Just comment "INTAKE DOCUMENT" below! 👇 

I'm always happy to support.


#businessstrategy #freeguide #businessadvice

Know where your prospects frequent. It is not always LinkedIn. 🤷🏻

So start creating multiple yet proper channels of communication. You have to know who is where, how they move and communicate on those channels. 

There are so many brilliant business minds I connect with on LinkedIn, and yet, when it comes to truly engaging, we often forget where they actually hang out. 

Because it might not be LinkedIn. 

For example, if your Ideal Client Profile (ICP) is the CEO of a Fortune 1000 company, sending them a DM on LinkedIn is probably going to get lost in the shuffle. 👎🏼 So, where are these folks?


Let's break down where the real connections happen:

⭐ Online Channels:
LinkedIn, email, and other social media platforms are fantastic for initial reach and sharing value. It's where we build our initial presence and share our expertise.

⭐ In-Person Engagements:
Don't underestimate the power of physical presence! Networking events, industry conferences, and even casual social gatherings are goldmines for deeper connections. This is where you can really read the room and build genuine rapport.

⭐ The Ecosystem Approach:
Sometimes, you can't directly reach your target. Instead, you need to integrate into their existing circle or smaller projects to build trust and demonstrate value. It’s about playing the long game and showing them you understand their world.

⭐ Meeting Them Where They Are:
The core principle here is simple: you have to engage on the channels your ICP uses. If they’re not responding to LinkedIn messages, don't keep hammering that channel! Find out where they are and be there. This might mean attending specific industry events, subscribing to their favorite newsletters, or even engaging on platforms they frequent for personal interests.

Ultimately, it’s about being human-centric and persistent. Finding the right touchpoint can be the difference between a missed opportunity and a massive breakthrough. 🚀

Hope this sparked some ideas or connecting of dots when you are building a relationship. 


#BusinessStrategy #Networking #RelationshipBuilding

Building real connections on LinkedIn isn't just about adding people to your network; it's about creating genuine, value-driven relationships that fuel business growth. 

I’ve seen this firsthand, and it’s far more rewarding (and effective!) than just chasing vanity metrics.

Remember, the goal is to be seen, heard, and remembered for the right reasons. It’s about showing up consistently, offering value, and being a reliable member of the community. 


Here's a simple, actionable way to start building those stronger connections today:

⭐ Be Present & Participate: Don't just post and ghost. Engage with others' content genuinely. Leave thoughtful comments that add to the conversation, not just generic "Great post!" remarks.

🚀 Share Your Unique Voice: 
Authenticity shines. Don't be afraid to share your personal experiences, lessons learned, and even your "aha!" moments. Tools like SKOOP can help you do this efficiently, but the heart of it is YOU.

✅ Offer Value Proactively: 
Think about what your network might need. Share helpful articles, insights, or even just a word of encouragement. When you give first, people are naturally more inclined to give back.

🤝 Follow Up with Purpose: 
When someone engages with your content or you connect with them, follow up with a personalized message. This is where tools can shine, but the intent needs to be personal. It’s about furthering the conversation, not just making a sale.

🤷🏻 Need to start with a simple and supportive group? 

Just ask in the comments to join our SKOOP Slack group, and I will send the link to you. 

We have a small and simple group that supports your content/posts, engagement, and a place to ask LinkedIn business strategy questions, and we keep it real simple. 

It’s not always about the biggest splash, but the consistent ripple effect of authentic engagement. Keep showing up, keep offering value, and watch those genuine connections blossom! 👍🏼

#LinkedInGrowth #RelationshipBuilding #Community

7 Rules that should really dominate your week.

I'm wrapping up the week, and honestly, I'm that good kind of tired (you can see it in my face).  And if you think keeping motivated is what I do, well, you are sadly mistaken. 

Regardless of how I feel, stay in the game. And sure, I fall off the horse every once in a while, but I put effort into getting back up even when I am down. 

It is called showing up.  

So what does it really take to not just get through the week, but to absolutely OWN it?


Oh, let me know 💬 which of these below resonates most with you! ⤵


Following these 7 rules, starting from the trenches: 🪏

⭐ 1. Luck is Earned: 
You don't just stumble into success. You get lucky by staying in the game long enough for luck to find you. Keep showing up, keep putting in the work, and that "lucky break" will be waiting.

💥 2. Unwavering Commitment: 
You can't beat someone who's already decided they will do whatever it takes, for as long as it takes. That fierce determination is your superpower. If anyone can do it, it might just be YOU. 🤷🏻

🤔 3. Believe You Can Figure It Out: 
The single most important belief you need to win is in your ability to figure things out. Start, and you'll find the rest. Sometimes, you have to be the only one who believes in yourself. We're rewarded for that conviction.

🚀 4. Trades for Your Dreams: 
Everything we want in life is often just a few strategic "trades" away. The challenge? These trades are so deeply embedded in our belief system that we don't even see them as possibilities. It’s about questioning those ingrained beliefs.

✨ 5. Define Your Reality: 
What we truly believe, we never think to question. Sadness can often stem from a perceived lack of options, which means we have beliefs so ingrained we can't see reality without them. Dedicate time to defining your terms and words to see things more clearly.

⭐ 6. Learn from Winners: 
Always learn from anyone who gets what they want. Model their behavior, and more importantly, the weight they put on decision-making to predict outcomes.

✅ 7. The Power of "No": 
Sometimes, the best way to dominate your week is by saying "no" to distractions, to commitments that don't serve your goals, and to anything that pulls you away from what truly matters. Protect your energy and focus.

Have an awesome weekend! 


#BusinessStrategy #Productivity #Mindset

How to get through the week, and stay on top, no matter what.

You're juggling client calls, creating multichannel sales systems for others, building your SaaS, and maybe even managing a household solo. 

It's easy to hit a wall. 🤔 And it is also easy to break through it! 

🤔 The real superpower to make that happen? 


It boils down to a few simple practices:

⭐ Showing Up, No Matter What: 
I get up and make it happen, even when I don't feel like it. Bringing my best self to the table, always.

✅ Being Honest with Myself: 
Recognizing where I am and what I need to get the job done.

🚀 Asking for Support: 
Reaching out for help when I need it, especially from those who are ahead of me in certain areas. Learning from others is key!

✨ Cultivating Gratitude: 
This is HUGE. Appreciating what I have, and staying excited about what's next. That positive outlook makes all the difference.


Hope you had a productive week! 

Now, go recharge and make this weekend super awesome! 👍🏼


And as always. If you need support or just a conversation to point you in the right direction, well, I am pretty good at that. 

And my booking link is on my LinkedIn profile (hint, hint!) 😉


#Motivation #BusinessStrategy #Community

taplio

The Battle

Oliver O.

Troy Hipolito

Followers

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Performance ScoreTroy Hipolito's LinkedIn Performance

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taplio

The Battle

Oliver O.

Troy Hipolito

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Troy Hipolito's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTroy Hipolito's LinkedIn Performance