Oliver Duffy-Lee

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

21six is a brand and purpose studio that believe the world needs Brands That Care. More than that, we know that genuinely caring isn't just a slogan, it's a commercial strategy – we call it The Care Advantage™. It’s our simple but powerful system for helping the world’s leading companies grow crowded markets by showing they care – not as a slogan, but as a living, breathing part of how they operate.

We’ve used The Care Advantage™ to help Johnson & Johnson, The North Face, and Philips with global projects, capture new audiences, and create work that actually matters. And we apply it to every brief, from rethinking a brand’s positioning to igniting movements people want to join.

The age of simply churning out campaigns is over. We’re here to transform the way brands connect with people; faster, smarter, and with more humanity than ever before.

Founder

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

FINALLY found some time to write a post for LI this week*… Here’s a small update on how our year has started…

1. In Amsterdam this week with one of the most exciting players in Optical Retail 🙏

2. Had a lot of RFP opportunities land so far this year, many of them unexpected. I’ve never had a problem pitching, I actually enjoy it… Never understood the anti-pitch policy many agencies have

3. Also had some really nice new client wins, including TDK, Asus and UCL… Very grateful for these amazing brands putting their trust in us

4. We’re learning to navigate a world where client decisions take longer and involve more stakeholders… This can be challenging, but it’s definitely not changing any time soon

5. More and more we’re productising our IP… Not to sell as it’s own product, but to help explain the value of our strategic thinking - this is definitely an area of the business I’m most excited about

6. Lot of travel to happen this year (all over Europe and Asia)… My view is that international business and expansion is crucial for UK agencies looking to grow. UK market alone isn’t strong enough right now to bank on for strong growth

7. Fascinating to hear the conversations in the agency world on AI influence… It seems to be having an HR impact already, especially in junior positions, but hasn’t transformed our world yet (A convo for another post)

*This is BS btw, it’s about priorities… Content hasn’t been a priority for me recently, but will get back to it. How are things in your world? Let me know 👇

CEO at 21six | The Agency for Brands That Care

Content Writer @ Kurogo | Former Rugby League Player Turned Writer

I played Rugby League for 16 years, with the dream of eventually making it as a pro.

But that dream died a tragic death.

So I proceeded to have a bit of an identity crisis and felt fairly lost on this spinning rock.

Then in 2019, I stumbled across writing, more specifically, copywriting. It was pretty much love at first sight.

So I decided to go all in on writing online whilst being a bit of a nomad (I eventually ended up living in southern Spain).

Since then, I've written for 60+ business owners, with the aim of helping them: 

• Attract top talent.
• Book more meetings.
• Increase brand awareness.
• Stand out from competition.
• Gain more newsletter subscribers.

Now, I work at one of the UK's leading Personal Branding agencies.

I'm sure you've heard the phrase 'personal branding' a lot. I'm sure it probably makes you want to curl up into a ball and cringe your little noggin' off.

But the thing is: 

Building your brand as a professional in this day and age is pretty bloody crucial.

Why? Well...

Your reputation matters.
How you're perceived matters.
And the stories you share matter.

But doing all of that, and creating brand content can take a helluva lot of time and effort. 

Thankfully, that's where Kurogo comes in.

To put it simply, if you're a brand owner, C-suite exec, or an outright professional in your field, that:

a) Isn't satisfied with your current content.
b) Has no time to create content.
c) Doesn't know where to start.
d) All of the above.

Let us help you create content that: 

→ Entertains
→ Educates
→ Provides actionable advice

That’s about it for now. 

If you fancy a chat, feel free to send me a message.

Other than that, see you on the timeline.

Cheers :)

Bruce M.

Things people think writers do:

• sit in cafes
• think deep thoughts
• type poetic sentences
• admire their work
• puff on that old-school corn cob pipe thingy
• wear edgy hats

Things writers actually do:

• stare at screen
• write sentence
• delete sentence
• rewrite sentence
• delete sentence
• cry
• have headaches

Bruce Martinus

I am a disrupter of sentences | Content Writer @ Kurogo | Ghostwritten for 60+ founders, CEOs and C-suites

If you use em dashes = AI
If you use “Not X, but Y” = AI
If you use “here’s the thing” = AI
If you use “most people” = AI
If you leave white space = AI
If you use semi-colons = AI
If you write in English = AI
If you write in a language = AI
If you use words = AI
If you breathe = AI
If you do the Hokey Cokey and you turn around = AI

For optimal authenticity and thought leadership, humans must revert to hieroglyphics.

Agree?

The 5 critical stages of posting on LinkedIn (read this to supercharge your success into oblivion):

1. I should post more
2. I'll post tomorrow
3. Right, today’s the day
4. Post something
5. Immediately regret everything


BONUS POINTS: delete post

I haven’t posted in MONTHS. I’ve been too busy AI-maxxing. Things I’ve automated right now:

– My caffeine intake
– My sleeping hours (I don’t need to sleep anymore)
– Every single letter of every single post I write (no edits)
– My morning thoughts
– My evening thoughts
– My opinions on AI
– My opinions on opinions about AI
– My personality
– My entire internal monologue
– My sense of purpose

I don’t need to do anything at all. My Claude Cowork Megatron 9000 does everything.

I just lean back in my chair and watch my entire life get automated before my very eyes while I smoke 6 pineapple iced Lost Mary vapes per day.

Fuck man… I haven’t actually had a genuine human thought in months.

I’m AI-maxxing right now chat.

I ain’t losing my job. I ain’t getting left behind. I'm ahead of the curve.

Thoughts?

What people think ghostwriting is: "Tell me your ideas, and I’ll write them."

The reality of ghostwriting:

Founder: “I don’t have many ideas. I don’t know what to tell you. My life really isn’t that interesting.”

Me: “Okay, tell me what you’ve been up to and what’s on your mind.”

Founder: casually talks for 37 minutes about crazy shit that nobody else I know has ever done in their 20+ years on earth, never mind a 7-14 day period. An obscene amount of productivity that ~80% of humans aren’t capable of. Worldviews, thought processes and a level of systems thinking that are on another stratosphere to the average mind. Stories you could create literal movies about.

Also founder: “I don’t know if that’s actually useful for you though”

Me:

People ALWAYS ask me how to come up with such magnificent, mind-blowing content ideas.

My humble take:

Ideas aren't the problem.

The problem is sitting down to write
and your brain suddenly decides it has
never had an actual thought in its miserable existence.

When someone says “can you just quickly…” then proceeds to send a list that’s longer than my entire fvcking future:

The lifecycle of the greatest LinkedIn posts to ever grace MANKIND (I know from experience):

– Think of earth-shattering idea
– Write post
– Overthink every last detail
– Feel intelligent
– Post it
– Feel dumb
– Spot typo
– Die inside
– Edit post
– Hope nobody notices
– Refresh analytics
– Refresh analytics
– Refresh analytics
– Delete post
– Wipe tear from eye
– Put on brave face like a good boy
– Get on with day as usual
– Never post again

taplio

The Battle

Oliver Duffy-Lee

Bruce M.

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taplio

The Battle

Oliver Duffy-Lee

Bruce M.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oliver Duffy-Lee's LinkedIn Performance

Performance ScoreBruce M.'s LinkedIn Performance

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Performance ScoreOliver Duffy-Lee's LinkedIn Performance