Oliver Duffy-Lee

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

21six is a brand and purpose studio that believe the world needs Brands That Care. More than that, we know that genuinely caring isn't just a slogan, it's a commercial strategy – we call it The Care Advantage™. It’s our simple but powerful system for helping the world’s leading companies grow crowded markets by showing they care – not as a slogan, but as a living, breathing part of how they operate.

We’ve used The Care Advantage™ to help Johnson & Johnson, The North Face, and Philips with global projects, capture new audiences, and create work that actually matters. And we apply it to every brief, from rethinking a brand’s positioning to igniting movements people want to join.

The age of simply churning out campaigns is over. We’re here to transform the way brands connect with people; faster, smarter, and with more humanity than ever before.

Founder

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

Success Is A System

Over 20 years of helping individuals, celebrities, SME's and FTSE businesses achieve outstanding success through mentoring and strategic advisory.

https://mikegreene.co.uk/

Master Mentor and strategic advisor

Cambridgeshire Chambers of Commerce

Chairman (Peterborough & Stamford)

Cambridge children’s hospital

Helping to Raise £100m for a brand new World leading Children’s Hospital in Cambridge

Fundraising Ambassador

Brightfield Residential

Managing Director - Brightfield Residential

Trade Mastermind

Chairman

Working with individuals and businesses for rapid growing business and/or wealth by building strategy maps and supporting the ongoing execution of the plans

High performance Business Mentor

GrowthMentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors which have proven experience in their fields. Join to find your next mentor » www.growthmentor.com

1-2-1 Mentor/coach

Brightfield group

property investor/developer

Allia Future Business Centre Peterborough

Entrepreneur In Residence

Mike Greene  Investments (Primarily property) & Growth Accelerator

Providing a platform to connect sophisticated investors with high return opportunities . Mentoring management team and boards to develop and deliver against clear strategic plans.

Hand-picked Opportunities:
From hundreds of business proposals, Mike Greene Investments carefully selects only the best opportunities, strong management teams and a proven track record to present to its network.

Strategic Partnerships:
Mike Greene Investments raises finance from experienced investors, family offices and investment funds with the potential to add great value not only from growth capital but often expert, strategic and management advice.

Rigorous Preparation:
Companies receive thorough preparation and regulated finance advice prior to presentation, with Mike Greene Investments working via Envestors to prepare full due diligence packs and detailed investment notes to facilitate detailed assessment.

Practical Experience:
Mike Greene Investments are working with experienced finance advisors with practical business experience. All advisors have had direct involvement in either owning or investing in business and know exactly what it takes to start, manage, raise funding grow and sell businesses (primarily property based/focussed).

Growth Partner:
Acting as a long term investment partner, Mike Greene Investments profiles, engages and monitors investments through to exit, often advising on further funding rounds through growth cycles.

Online Investor Platform:
Mike Greene Investments’ intuitive investor platform enables investors to access a secure dashboard and track, monitor and manage equity investments, whilst staying in touch with company management and fellow shareholders.

FCA (Financial Conduct Authority) authorised and regulated via Envestors

CEO & Founder

Investor/Fundraiser. Invested: Shazam, Chargemaster, NeyBer, BOLT, Sonus, Veropath, Jropp.com

Working with, and mentoring, boards and Individuals to develop clear strategic plans to optimise their business now and in the future

Investment & Funding platform, CEO, Hon Dr Edu, Various NED roles, Entrepreneur and investor

After successfully building and exiting a multi-million international consultancy, I now sit as an advisor, NED, and mentor to 40+ businesses.

My years in business have taught me that success is simple.

Using systems, anyone can grow a business reliably and predictably. 

Want business clarity and actionable steps to success? Here’s how we can collaborate:

Mentorship (100% satisfaction guarantee - no questions asked.)
Public Speaking 

Find out more at  https://mikegreene.co.uk, or DM me.

Mike Greene (Success Is A System)

A MEGA pint??
Now i enjoy a tipple now and again
...and Guinness is a wonderful choice

BUT... but - I am not sure I could handle 
Kitty O'Shea's 'MEGA pint' (7Pints in one glass 🤷‍♂️ )

Wow Diageo... Kitty O'Shea's and Guinness 
may just be setting Guinness World Records for this?... 
..certainly the biggest single serve drink 
i've seen for sale in a bar

I will be in Edinburgh on 13th Feb
for the Auld Enemies dinner 

The BIG - nay MEGA BIG question is:
...would it be rude not to?

Dr Mike Greene

Built/scaled/exited £7-figure businesses in 20 countries, helped 1000’s grow faster, avoid mistakes, & win...BS & Fake free zone: Just Raw, Real growth. C4 Secret Millionaire, DL, Dr EDu, The Growth Syndicate link in bio

WTF??
You pour 40 years of experience into a post.
A few hundred impressions.
Maybe a couple of thousand.

You share a pint of Guinness.
100,000 impressions in under 24 hours.

That explains a lot.

Most people are not looking to learn.
They are looking to be entertained.
Reassured.
Soothed.

Growth requires effort.
Change requires discomfort.
Action requires responsibility.

Entertainment asks nothing.

So people scroll.
They like.
They move on.
And wonder why nothing changes.

This is not criticism.
It is clarity.

If you want a different life.
You need different inputs.
Not better distractions.

Ten people who think will always beat
100,000 who consume and forget.

Curious what you have noticed.
What gets attention?
And what actually changes lives.

No alternative text description for this image

Community, Charity & Commerce matter.
They are inextricably linked !
I do not believe you can succeed in one without the others.


The last couple of weeks have been a typical reminder of why.

- On 6 January, I spoke at the Peterborough Business Network.
Starting the year with a focus on momentum.
On clarity.
On having a plan and clear outcomes to aim for in 2026.

- On 9 January, I spoke at Cambridge Business and Professional Club (CBPC), Cambridge’s oldest & largest business network, at Queens’ College, Cambridge University.
Different room.
Same conversations about growth, challenge, and direction.

- This Thursday, I attended the Peterborough Community Business Awards.
An honour in itself.
And even more so attending in my role as a DL (Deputy Lieutenant), representing the Lord Lieutenant and His Majesty King Charles in Cambridgeshire.

- Yesterday, through the Cambridgeshire Chamber of Commerce, I attended a business roundtable sponsored by Price Bailey with Cambridgeshire’s Police and Crime Commissioner, Darryl Preston.
Business.
Public service.
Community safety.
All part of the same system.

Alongside this: every Wednesday evening and Saturday morning, I run free networking Zooms for my SKOOL network within The Growth Syndicate.
I do a lot of one 2 one mentoring commercially.
But many people are not quite there yet.

And that matters.

I have been a beneficiary of charity.
I have needed community support.
I have built businesses across nearly 20 countries.

Seeing all 3 sides teaches you something very clearly.

Success does not come from operating in silos.

People often wonder why they struggle to progress.
Why growth feels harder than it should.
Why momentum stalls.

Very often, it is because they focus on one of these in isolation.
Commerce without community.
Community without commercial discipline.
Charity without sustainable structure.

They are not alternatives.
They are interdependent.

As Churchill said,
We make a living by what we get.
But we make a life by what we give.

The longer I do this,
The more certain I am.

You do not succeed despite community and charity.
You succeed because of them.



Thanks to David Lowndes for the DL pictures 🙏 
David Lowndes Gez Chetal Paul Bristow Charlotte Horobin Michael O'Hagan Jim Doyle Faisal Mahmood Martin Clapson

Dream Stealers:
Most people did not fail their dreams.
They surrendered them.
read on for examples or people who started late in life with nothing and became $Billionaires

Here are 2 questions to sit with this weekend.

Question 1.
- When you were 10 or 11 years old,
- What did you believe you would become, do, or achieve?

Not a hope.
Not a wish.
A belief.

At that age, everything felt possible.
There was no doubt.
Only certainty.

So what was it?
And has it changed?

If it has, ask yourself why.

Question 2:
Who were the biggest dream stealers in your life?
- Parents trying to protect you?
- Teachers pushing “realistic” careers?
- Friends projecting their own limits?
- Society rewarding conformity over courage?

At some point, someone questioned your belief.
Dismissed it.
Warned you off it.

And slowly:
- Certainty turned into caution.
- Belief turned into practicality.
- Dreams turned into compromise.

Here is the uncomfortable truth:
- We often blame externally.
- But if you are not living your dream today,
- The person who ultimately stole it was you.

Others may have planted the doubt.
- But you accepted it.
- You carried it.
- You lived by it.

And yet.
Look at the evidence:

John Paul DeJoria:
Homeless. Living in his car.
Co founded Paul Mitchell at age 36.
Net worth: $4 BILLION.

Colonel Sanders:
Bankrupt. Rejected. Starting again.
Franchised KFC at age 65.
30,000 plus restaurants.
Empire worth $20 BILLION.

Vera Wang:
Failed Olympic dream.
Left Vogue.
Entered fashion at age 40.
Net worth: $600 MILLION.

It was never too late for them.
And it is not too late for you.

Let us be clear:
- Dreams do not expire.
- Belief does.

So here is the call to action.
- Stop blaming the world.
- Stop rehearsing why it could not work.
- Stop protecting a life that does not fulfil you.

Take your dream back:
- Reignite it.
- Deliver it.

And if you need help,
My mapping system works.
its helps 1000+
Message me.

LOSERS day today!
Apparently today is the day most people 
give up on their New Year’s goals.
Third Friday of Jan.

Gym stops.
Plans die.
Everyone goes “ah well”.

Funny thing is, it’s never really about the goal, is it.
That was just the excuse.

It’s the bigger stuff people quietly give up on.
Feeling better.
Sorting their life out a bit.
Doing something they said they would.

Nothing dramatic happens.
It just gets a bit uncomfortable or boring… so they stop.

Of course... you don't have to do it
...it's been a tough week
STAY BROKE !

Figured I’d mention it in case you needed a nudge not to sack it off today 😂

20 business mistakes that stop you scaling.

#12: Weak leadership

This is a hard one to accept.
But it's killing your business.

Here's what weak leadership looks like:
"I'm going to tell them this..."
Then you don't.
Someone cries.
"Oh, okay, it's all right then."

They're going through a tough time.
So you let standards slip.
Again.

Weak manager = Weak business.
Weak owner = Weak business.
Weak systems = Weak business.

You've got to get strong, or give up and get a job.

Here's the uncomfortable truth:
Your team doesn't need you to be their friend.
They need you to lead.

Strong leaders:
- Have difficult conversations immediately
- Hold the line on standards
- Don't make exceptions for tears or excuses
- Care enough to demand excellence

Weak leaders:
- Avoid confrontation
- Make endless exceptions
- Let performance slide "just this once"
- Confuse kindness with weakness

Your business reflects your leadership.
If it's chaotic, that's on you.
If standards are slipping, that's on you.
If people aren't performing, that's on you.

Lead or leave.
There's no middle ground.

What difficult conversation are you avoiding right now?

20 business mistakes that stop you scaling.

#13: No brand focus, no brand strength

Charlie Mullins sold Pimlico Plumbers for 29 times EBITDA.
The average business in that sector? - 4 times.

How did he get 7x the normal valuation?
Brand.
He built the most known plumbing brand in the world.
Which made it the biggest independently owned plumbing company in the world.

Charlie would say:
"I'll turn up at the opening of a fucking handbag."

And he did.
Magazines. Podcasts. News. Anywhere there was attention.
He built relentless brand awareness.

Here's the reality:
If people don't know your brand, you haven't got a brand.
And if you haven't got a brand, you've got a less valuable business.

Most business owners hide:
"I don't like the spotlight."
"I'm not good on camera."
"I just want to do good work."
Great. Enjoy your 4x valuation.

Winners build brands:
- Get in the news.
- Build PR.
- Show up everywhere.
- Create awareness.

Because when it's time to sell?
Brand is what separates a decent exit from a life-changing one.

Charlie didn't just run a plumbing business.
He built a brand people recognized.
That's why he got paid 7x what everyone else got.

Are you building a business or a brand?
One is worth 4x.
The other is worth 29x.

When was the last time you were "in the news" for your business?

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The Battle

Oliver Duffy-Lee

Mike Greene (Success Is A System)

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The Battle

Oliver Duffy-Lee

Mike Greene (Success Is A System)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Greene (Success Is A System)'s LinkedIn Performance

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