Oliver Duffy-Lee

Authority Agency

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

Founder

World Products Ltd. 

Website: https://worldp.co.uk/

World Products Ltd. is the parent company of multiple online retail outlets. Since 2016, the WPL has expanded into foreign markets, as well as nurturing domestic growth. My primary achievements within this position so far have been:

► Steering the transformation of World Products from a low-margin online seller to a high margin e-commerce consultant.
► Driving all client acquisition efforts, steering a total company rebrand and instigating all marketing efforts.

Marketing Director

Kurogo

Website: https://www.kurogo.co.uk/

On a mission to create powerful personal brands for CEOs and Founders.

Helping one of the UK's most ambitious Personal Branding agencies to grow and scale internationally.

Advisor

CWA Creative Agency

I work with clients to create messages that engage their audience. The challenge for our clients isn't deciding how to reach their audience, it's knowing how to touch and move them. This is, and has always been, achieved with creative, simple and impactful messaging

Account Director

Account Manager & Show Producer

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

We turn Agency Owners and their Agencies into Go-To Leaders in their space.

Hey, I'm Olie, and over the last 10 years I've built 2 agencies of my own, worked as CMO in 2, helped 800 more and sold to global clients like Volvo, Porsche and Unilever. 

I've now developed the Authority Agency system to help agency owners like you scale to 7+ figures.

If you’ve been growing your agency for some time, but feel like you’ve hit a brick wall, it's because: 

1. You can't generate high quality leads consistently
2. You're working in your agency, not on it
3. Low-paying legacy clients are tying you down
4. Your agency is not positioned authoritatively 

We remove these barriers to growth by: 

1. Attracting high quality leads with our proven plug & play system. 
2. Freeing up your time to work on the business. 
3. Implementing our industry authority blueprint
4. Giving you complete clarity on your positioning

The result? 

You can finally live the agency life you dreamed of...

High value clients see you as an authority and are willing to pay premium prices for your work. You never struggle to generate leads again. You convert, service and grow those clients with ease - without the 80 hour week sacrifice. 

You become an operator, not a slave to your agency.

And after helping 800 agencies, we've nailed this system down to a tee. 

Check out some of these results:

🚀 Sam grew 300% two years running since joining the program
🚀 Phil converted £150,000+ of business in 2 weeks
🚀 Ozzi doubled his MRR in 3 months 
🚀 Elle grew her MRR by 3000%
🚀 Claudiu smashed through $10k/month and signed a bluechip client
🚀 Shruti tripled her prices without changing her offer or delivery
🚀 Niall & Morgan increased their MRR by 50% in 3 months
🚀 John signed a monster $19k/month retainer in his 4th month

Book a free Agency Growth Audit here to see what's possible for your agency:

https://www.authorityagency.co.uk/contact-us

Biggest factor that determines if an agency will get to £1m+ / year …



I’ve worked with over 100 agencies closely and seen some of them scale from £0 to £1m/year.

And all of those that managed it had one thing in common…

The Founder can consistently find and sell to clients.

They can generate new business out of thin air.

Doesn’t mean is the Founder a relentlessly pushy, closer sales person…

It means the Founder is smart enough to spot and convert opportunities regularly.

Once you get past £1m AR there’s a whole new skillset required.

But getting to that stage is about the Founder.

What’s your take?

P.s. If you’re a founder and don’t have that skillset, it’s OK. But you need to find someone that does - that’s the only problem to solve pre £1m/year.

CEO at 21six | The Agency for Brands That Care

noticed.

Co-Founder

Illinois Department of Commerce and Economic Opportunity

Economic Development Programme Analyst

Where companies go to get noticed | Co-Founder and Managing Director at noticed. |

Morgan Ratcliffe

POV: You started one of the UK’s most exciting businesses with your younger brother.

Three years ago, all I heard was advice against working with family:

- “It’ll make things awkward.”
- “You’ll have major fallouts.”
- “It’ll ruin Christmas.”

Pretty much a unanimous vote that it wouldn’t work.

But today, I couldn’t imagine going into business with anyone else.

↫ Trusting them to put the business first.
 ↫ Trusting them to put in the work.
 ↫ Trusting them with the money in the bank.

And honestly, trusting them to make the right decisions, at the right time, for the right reasons.

Like marriage, choosing a business partner can be the best (or worst) decision of your life.

And in my experience, having one who understands you, trusts you, and will know you for the rest of your life… isn’t a bad idea 🤷‍♂️

Anyway, together with the team, we’ve spent the last 3 months building something massive.

It’s the wildest idea we’ve had, the most we’ve ever given away, and the biggest campaign we’ve ever launched (by far).

Stay tuned. We’re 2 weeks away,  and you won’t want to miss it.

After 3 years, 20+ hires, 2 offices, and more campaigns than I can shake a stick at...

Next week, I can safley say, is going to be the biggest launch in noticed. history. 

And the craziest part? 

We're gearing up to give away THOUSANDS of pounds just before Christmas. 

- Not "free services" 
- Not "free consultations" 

But thousands in cold hard cash. 

So stay tuned and be ready... 

because this is going to be a big one!

In January this year, my brother and I took a few pretty big risks. 

1. Changing noticed. from remote to in-person. 
2. Moving into our first-ever office. 
3. Hiring 6 new people.

All within the space of 4 weeks. 

And for anyone who runs a business or manages a budget, you know what the stress was like.

Brutal.

But today, nearly a year later, things look a little different...

We spent 2025: 

- Launching creative campaigns for global brands. 
- Generating millions in views & revenue. 
- Hiring even more great people. 

And somehow, the risks my brother and I took paid off. 

It's been wild, and I couldn't be more grateful that the pressure we placed on ourselves helped us to grow. 

Because I wouldn't wish those worried nights on anyone. 

That being said...

Does that mean we learned from the stress? 
Does that mean we now hate risks? 
Does that mean we're done? 

Absolutely not. 

Next week, we're launching something BIG. 

And all I can say as a hint is that part of it is that we're going to be giving away THOUSANDS of pounds in cold hard cash to people just before Christmas. 

So, be ready for next week. 

We can't wait to roll the dice yet again.

Anyone who says LinkedIn isn't the best platform for b2b marketing doesn't know what they're talking about.

We've just had 50,000 views and 300+ downloads in 3 days on our Customer Acquisition Playbook. 

If you get creative, implement a good strategy, and use the platform the right way, it really is a hack to growing, and generating customers. 

Not to mention standing out and setting yourself apart from everyone doing the same boring stuff.

Use LinkedIn for b2b marketing, it works. 

___

P.S. Here's some photos of me cooking and eating steak to celebrate.

Yesterday 200+ people downloaded our £1 Customer Acquisition Playbook. 

Thats 200 people, all getting a look behind the curtain at how we acquire customers both for ourselves and our clients. 

But it was also: 

- The culmination of months of work. 
- A big project for our team to tick off. 
- The product of 4 years of campaigns. 

And of course the opportunity for us to give back, as we’re donating every penny to small businesses in the local area. 

If you’re looking to sign clients, generate leads and sign customers, in my opinion, it’s invaluable. 

But it’s also a chance for us all to help local businesses right before Christmas. 

So get downloading! http://playbook.noticed.co

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Here's the story of how 2 working-class brothers built a multi-million-pound marketing agency in just 3 years ⬇️

At 18, I thought I was going to be a professional footballer. 

Today, I run one of the fastest-growing marketing agencies in the UK. 

And although it was a brutal journey...

Here's what it taught me: 

One thing that anyone who knows football understands, is that for a young kid, it's a ton of pressure. 

By 16, I'd been: 

- Told I would never be good enough. 
- Told I was going to 100% make it. 
- Left out of the squad for match day. 
- Been picked for the first team squad. 
- Been given a 4-year contract and praise. 
- Been released & had to find another club. 
- Played against household name players. 
- Been sent home from training for making an error. 

It's a brutal rollercoaster. 

But I can safely say, all those lessons I hated learning at the time prepared me for today. 

As we speak, my business noticed. is one of the fastest-growing marketing agencies in the UK. 

We've had a lot of praise, but the journey has also looked like:

- Growing quickly and signing clients. 
- Losing out on big pitches. 
- Hiring amazing people. 
- Learning how to manage a team. 
- Coping with stress in bad times. 
- Managing positives in good times. 

And riding the wild ups and downs that come with business. 

Rejection, stress, hardship, success, doubt and everything in between. 

Together, both taught me that it's not about the feeling I have today, it's about taking a step forward, getting better, riding the wave, and being able to enjoy life through it all. 

A little adversity goes a long way in life. 

And even if you fail, oftentimes it prepares you for the next stage of your life, even if you don't know what's coming. 

Or at least that's what happened with me 🤷‍♂️

An internal marketing debate we've been having recently is: 

What's more important: 

1. The Creative Marketing Idea Around a Campaign. 

- The exposure of it. 
- The likes shares, and views. 
- The PR coverage around the idea. 

or 

2. The Substance & Value Behind The Campaign. 

- The quality of the thing the campaign is pushing.
- The value people physically get. 
- The thing you give away or sell. 

___

Although the answer seems to be a bit of both, surely one has more impact than the other?

This year, we've had over 15,000,000 organic views on our marketing campaigns. 

But today I'm on set filming, what I think is the best we've ever launched.  

So to fill the time waiting to get on set...

Here's why planned marketing campaigns are essential to getting customers for any business ↴

Most business owners/marketer I speak too or see tend to all make the same mistakes.

They: 

- Run constant marketing.
(Organic, ads, ppc etc..) 
- Try and beat last month, every month. 

And pretty much try and A/B test their way to success with static creatives and high volume, low signal activity. 

But I’ve found the opposite works. 

Over the last few years we’ve run our campaign structure in a simple way: 

1 large idea per quarter. 
1 sales asset/resource to drive traffic toward. 
1 creative strategy, direction and theme. 

All combined into one large scale launch campaign per quarter. 

This makes things: 

- More exciting for the viewer/buyer. 
- More engaging for the creative. 
- More likely to convert. 

And more simple to track. 

Plus, it’s a great way to build brand and momentum around your business. 

Anyway, our next one goes live in just over a week, and I can promise, it’s a banger. 

Follow along to not miss it!

Today, we're giving away £1000 to a small, local, Manchester business.

Why?

Because £1 used to actually get you something.

But let's be honest, in today's economy, it's almost impossible to get ahead.
Everything costs a fortune.

The country is pushing back against entrepreneurs.

And between rent, food, water, electric, council tax, normal taxes and trying to actually enjoy life.

Plus, every small business I've spoken to in the last 6 months is struggling.

So we decided to do something.

But not something small.

We've taken the entire system we use to get customers, the strategies we implement for our clients, and everything we've learned over the last 3+ years...

And put it into a 13,000-word playbook.

The Customer Acquisition Playbook
(Plus a bonus audiobook to go with it)

But the best part?

We're giving it away for just £1.

And that's not all...

For every 1,000 downloads it gets, we're giving £1,000 to a local Manchester business.

2000 downloads = £1000 to 2 local businesses 
10,000 = £1000 to 10 local businesses

Just in time for Christmas.

Because yes, this year has been brutal, but I'm sure Amazon will be just fine.   

It's the small, local businesses that really are the backbone of the UK and deserve to be supported. 

So, like, share, send this to a friend, but most of all, go and download the playbook. 

Because you're not just getting full access to everything we've ever used to acquire customers and grow our business..

You're also giving a small local business a chance to get some support, right before Christmas!

GET IT HERE TODAY: https://lnkd.in/eWPaZAY6

Tomorrow...

Something big is coming from the noticed. team!

- 100s of hours. 
- Months of work. 
- Many days pulling our hair out. 

Cannot wait to show you what we've been working on!

See you at 08:30 AM BST ⏰

Last week, we launched the client acquisition playbook on LinkedIn. 

Today I woke up to see 500+ people have now downloaded it. 

And to me, this launch has taught me 2 things: 

1. That LinkedIn really is the best channel for b2b, especially when trying to get something you've created in front of the right people. 

2. With marketing, the more effort you put into something, the more you get out. 

We spend months putting together 100+ pages and the 1 hour+ audiobook. 

But I really do believe that if you take the time to put something valuable out there, people appreciate it, share it, download it and use it. 

Anyway, when we hit 1000 downloads we're going to give away £1000 to a local business. 

So go and download it for £1: https://lnkd.in/ejURzh2G

100+ CUSTOMER ACQUISITION PLAYBOOKS GONE IN JUST 1 HOUR! 

We’re one step closer to sending a £1000 to a small local business. 

If you don’t already know, we’re giving away the strategy we use to acquire customers for just £1. 

And the best part? 

For every 1000 copies we sell, we’re donating £1000 to a small local business. 

SO BUY AND SHARE! 

http://playbook.noticed.co

Which one of these pop-ups do you think converts better, and why?

Here's the story of how we got 400+ downloads in 3 days on The Customer Acquisition Playbook.

(With £0 ad spend)

Since I started noticed. 3 years ago, there has been 1 thing that has always been true: 

The more you give away, the more you get. 

In my case, it started by giving away a free marketing course, then giving away free golden tickets for free services, and that takes us to today...

Giving away our entire system for generating customers for just £1. 

The idea of giving away something truly valuable, and putting some creative ideas and direction behind it, really is the highest converting thing in marketing. 

And I don't know why more businesses don't do it. 

In just 3 days, we've done what it takes many marketing teams £40-£60,000 in ad spend to achieve.

But we did it completley organically. 

We put the entire system on how you can do it too inside the playbook. 

So download it today to see it for yourself: playbook.noticed.co

___

P.S. We're giving away every penny this book generates to local businesses!

The Story of 400 Downloads In 3 Days

I always thought audiobooks were just a fun way to read. 

But this month, it took me 6 hours to record the audiobook for The Customer Acquisition Playbook. 

Way harder than I thought. 

I'm talking: 

- Trying to read out loud for 6 hours. 
- Trying to do chapters without messing up. 
- Attempting to add excitement to the read. 

All while doing my best to get through the whole experience. 

And the worst part? 

After 600 retakes, a few times throwing the book across the room, and 10 bottles of water...

We gave it away for free with The £1 Customer Acquisition Playbook. 

So, go support my masterpiece: https://lnkd.in/ejURzh2G

And let me know what you think!

400+ downloads in 3 days. 

Our £1 Customer Acquisition Playbook is flying off the shelves. 

And guess what? 

Every £1 we make is going to be given away to a small local business. 

Go and check it out today: playbook.noticed.co

300+ people have already downloaded our £1 Customer Acquisition Playbook. 

Get it here: https://lnkd.in/ejURzh2G

You don't want to miss it!

How we generate customers for our agency is unveiled.

EPISODE IS 12 LIVE!

Getting noticed. | Ep. 12: Flipping the Funnel

Most agencies start with awareness.
We start with people.

This week, we’re breaking down the exact marketing funnel that’s helped our clients generate over £10M in revenue, working with brands like O Beach Ibiza and the NHS.

It’s not the traditional top-down funnel you’ve seen before.

We flipped it. ICP first. Awareness second.
And it’s changed everything.

Inside this episode:

- How we built a funnel that gets results 
- Why starting ICP-first helps you get noticed faster
- Real examples from our GoCardless and Monzo campaigns

From wild ideas to measurable impact, this is the strategy behind it all.

P.S. New vlogs every Tuesday 📆

This morning we announced we were giving away £1000s in the name of "marketing". 

Now, you get to see behind the scenes as to why. 

In this week's vlog we cover:

- A breakdown of our giveaway campaign
- Why we think it will work
- And what's on the line

Plus, the behind the scenes of filming our launch video. 

Getting noticed. | Ep. 12 | Why We're Giving Away £1000s

Enjoy! 🍿

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The Battle

Oliver Duffy-Lee

Morgan Ratcliffe

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The Battle

Oliver Duffy-Lee

Morgan Ratcliffe

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oliver Duffy-Lee's LinkedIn Performance

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