Oliver Duffy-Lee

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

21six is a brand and purpose studio that believe the world needs Brands That Care. More than that, we know that genuinely caring isn't just a slogan, it's a commercial strategy – we call it The Care Advantage™. It’s our simple but powerful system for helping the world’s leading companies grow crowded markets by showing they care – not as a slogan, but as a living, breathing part of how they operate.

We’ve used The Care Advantage™ to help Johnson & Johnson, The North Face, and Philips with global projects, capture new audiences, and create work that actually matters. And we apply it to every brief, from rethinking a brand’s positioning to igniting movements people want to join.

The age of simply churning out campaigns is over. We’re here to transform the way brands connect with people; faster, smarter, and with more humanity than ever before.

Founder

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

FINALLY found some time to write a post for LI this week*… Here’s a small update on how our year has started…

1. In Amsterdam this week with one of the most exciting players in Optical Retail 🙏

2. Had a lot of RFP opportunities land so far this year, many of them unexpected. I’ve never had a problem pitching, I actually enjoy it… Never understood the anti-pitch policy many agencies have

3. Also had some really nice new client wins, including TDK, Asus and UCL… Very grateful for these amazing brands putting their trust in us

4. We’re learning to navigate a world where client decisions take longer and involve more stakeholders… This can be challenging, but it’s definitely not changing any time soon

5. More and more we’re productising our IP… Not to sell as it’s own product, but to help explain the value of our strategic thinking - this is definitely an area of the business I’m most excited about

6. Lot of travel to happen this year (all over Europe and Asia)… My view is that international business and expansion is crucial for UK agencies looking to grow. UK market alone isn’t strong enough right now to bank on for strong growth

7. Fascinating to hear the conversations in the agency world on AI influence… It seems to be having an HR impact already, especially in junior positions, but hasn’t transformed our world yet (A convo for another post)

*This is BS btw, it’s about priorities… Content hasn’t been a priority for me recently, but will get back to it. How are things in your world? Let me know 👇

CEO at 21six | The Agency for Brands That Care

Prospa Media

We get fashion businesses more customers, more sales and grow their revenue every month. 

Through our proven frameworks, we have scaled hundreds of online stores to 7-8 figures over the last 3 years. Honing our systems and processes through working with some of the leading ecom businesses. 

We have grown to house thriving service delivery departments: 

Paid Social 
Paid Search
Email Marketing

Through transparency and communication we want to become an extension of your internal team, working closely with you to scale every aspect of your business. We embody a never settle mantra in our pursuit of business growth for you and your team. 

Some past and current clients: Drip Moda, Glenmuir, Nour Hammour, HECK, Maison de Fashion, SOCKSHOP, Superbowl UK, Belledorm, Break Archive and many more. 

Get in touch today to start scaling your brand today

My role is to oversee all creative direction and commercial objectives from Prospa, and to support the Founder.

Creative Director

Head of Digital Marketing

AppCheck Ltd

AppCheck is a leading automated penetration testing provider based in the UK, that offers a best in class web application and infrastructure vulnerability scanning platform that automates the discovery of security flaws within organisations websites, applications, network, and cloud infrastructure, rivalling results of a manual testers results.

Marketing Executive

Allott and Associates Ltd

Marketing Assistant

I am a Creative Director at Prospa Media, a leading ecom marketing agency that helps online stores grow their revenue and customer base. I have a BA in Philosophy from the University of Edinburgh, where I developed critical thinking, communication, and problem-solving skills that I apply to my work every day. My core competencies include content marketing, social media marketing, and agency lead generation.

As a Creative Director, I oversee the delivery of effective and engaging marketing campaigns for hundreds of ecom businesses across various platforms and channels, such as paid social, paid search, email marketing, and TikTok. I work closely with our clients and our internal teams to understand their goals, challenges, and opportunities, and to craft tailored strategies and solutions that drive results. I am passionate about ecom and digital marketing, and I constantly seek to learn new trends, tools, and best practices. I value transparency, communication, and collaboration, and I strive to create a positive and productive work environment for myself and my colleagues. I also bring diverse perspectives and experiences to the team, as I have worked with different industries, markets, and audiences in my previous roles.

Ollie Heum

[ALL SORTED]

🚨 Reaching out to my network as we're looking for a freelance graphic designer to support our new venture Flagship

Experience with B2B Paid Creatives, video editing and landing pages is preferred

Exciting opportunity that can deliver regular work as we grow and scale!

Growth Director @ Prospa | Scaling Fashion & Lifestyle Brands | Paid Social & Creative Performance | 8–9 Figure Growth Strategist

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