Oliver Duffy-Lee

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

21six is a brand and purpose studio that believe the world needs Brands That Care. More than that, we know that genuinely caring isn't just a slogan, it's a commercial strategy – we call it The Care Advantage™. It’s our simple but powerful system for helping the world’s leading companies grow crowded markets by showing they care – not as a slogan, but as a living, breathing part of how they operate.

We’ve used The Care Advantage™ to help Johnson & Johnson, The North Face, and Philips with global projects, capture new audiences, and create work that actually matters. And we apply it to every brief, from rethinking a brand’s positioning to igniting movements people want to join.

The age of simply churning out campaigns is over. We’re here to transform the way brands connect with people; faster, smarter, and with more humanity than ever before.

Founder

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

FINALLY found some time to write a post for LI this week*… Here’s a small update on how our year has started…

1. In Amsterdam this week with one of the most exciting players in Optical Retail 🙏

2. Had a lot of RFP opportunities land so far this year, many of them unexpected. I’ve never had a problem pitching, I actually enjoy it… Never understood the anti-pitch policy many agencies have

3. Also had some really nice new client wins, including TDK, Asus and UCL… Very grateful for these amazing brands putting their trust in us

4. We’re learning to navigate a world where client decisions take longer and involve more stakeholders… This can be challenging, but it’s definitely not changing any time soon

5. More and more we’re productising our IP… Not to sell as it’s own product, but to help explain the value of our strategic thinking - this is definitely an area of the business I’m most excited about

6. Lot of travel to happen this year (all over Europe and Asia)… My view is that international business and expansion is crucial for UK agencies looking to grow. UK market alone isn’t strong enough right now to bank on for strong growth

7. Fascinating to hear the conversations in the agency world on AI influence… It seems to be having an HR impact already, especially in junior positions, but hasn’t transformed our world yet (A convo for another post)

*This is BS btw, it’s about priorities… Content hasn’t been a priority for me recently, but will get back to it. How are things in your world? Let me know 👇

CEO at 21six | The Agency for Brands That Care

Paolo Emilio Zanini

Paolo Emilio Zanini is a media entrepreneur, investor, and CEO of Acumen Media, one of the world’s leading film production companies specializing in B2B storytelling, executive interviews, and award-winning documentaries. Under his leadership, Acumen has become a powerhouse in global storytelling, working with major organizations producing over 400 documentaries annually across four continents.

Paolo is a visionary in media innovation, redefining how businesses tell their stories through high-impact filmmaking. He understands how narrative, technology, and brand strategy intersect, helping organizations create content that doesn’t just inform but inspires action. His work sits at the cutting edge of business, storytelling, and digital transformation, making him one of the most influential voices in corporate media production today.

Beyond Acumen, Paolo is a passionate advocate for purpose-driven content, leveraging the power of film to highlight key global issues in sustainability, healthcare, and technology. His ability to blend cinematic storytelling with corporate strategy has positioned Acumen as a global leader in high-quality, mission-driven media.

Paolo is also an active investor and advisor, supporting innovative startups and businesses at the intersection of media, technology, and storytelling. He is a sought-after speaker at international conferences, sharing insights on the future of media, the evolution of brand storytelling, and the power of film in shaping industries.

With a global presence and a relentless drive to push storytelling beyond traditional media, Paolo  continues to lead the charge in transforming corporate narratives into compelling, impactful films that resonate worldwide.

Chief Executive Officer

Working with a team of great of exceptional film makers and strategic thinkers to help tell the key stories of Businesses and Corporates from around the world. 

More and more businesses are becoming active stakeholders within our societies and have an need to tell the world how they are positively impacting our societies and the work they are doing. 

That is our mission and we believe that it is a very important one.

Paolo Zanini

Mean what you say and say what you mean.

Today, I spent a few hours on the phones and meeting with our brilliant executive producers in London.

What we realized was that people had fallen into the age-old trap of just presenting and explaining, but not persuading.

I’ve talked about this numerous times, but it’s worth reiterating.

If you sell anything over the phone or in person, you need to understand the importance of HOW you say things as opposed to just WHAT you say.

A genuine sense of conviction is mandatory, but also a full and deep comprehension of what you are offering at a fundamental level.

Don’t overtalk or overcomplicate. 
Persuade. 
A sophisticated and elegant way of communicating goes a lot further than just presenting information.

As a professional persuader, it’s your job to get someone to buy into you and the product, not simply for them to understand what you are offering.

Persuade, charm, and build trust.

#Charm #Communication #Persuasion #Sales

Entrepreneur/Investor/Real Estate Developer CEO of Acumen International Media

What consistency actually looks like (not the Instagram version).

No breakthroughs.
No applause.
Just showing up and putting your best foot forward, even when it’s boring.

What I’ve found over the years is that consistency isn’t some dramatic routine change or viral “morning ritual.”
It’s very unsexy.

- Eating the same healthy lunch most days, because decision fatigue is real.
- Making sure to not let the negativity or complacency creep in by staying active everyday.
- Making sure you take personal responsibility for the outcomes in your life and work to fix them asap.

None of this makes for a highlight reel.
But this is where progress actually comes from.

Consistency isn’t intensity.
It’s repetition and accountability without negotiation.

The people who win long-term aren’t more motivated.
They just remove options and daily decisions and keep things simple.

Boring habits.
Quiet discipline.
Real results.

#Consistency #WorkingOut #EatingWell #Goals #Fitness

taplio

The Battle

Oliver Duffy-Lee

Paolo Zanini

Followers

Posts

Engagements

Likes

Performance ScoreOliver Duffy-Lee's LinkedIn Performance

Performance ScorePaolo Zanini's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Oliver Duffy-Lee

Paolo Zanini

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oliver Duffy-Lee's LinkedIn Performance

Performance ScorePaolo Zanini's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOliver Duffy-Lee's LinkedIn Performance