Oliver Duffy-Lee

Authority Agency

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

Founder

World Products Ltd. 

Website: https://worldp.co.uk/

World Products Ltd. is the parent company of multiple online retail outlets. Since 2016, the WPL has expanded into foreign markets, as well as nurturing domestic growth. My primary achievements within this position so far have been:

► Steering the transformation of World Products from a low-margin online seller to a high margin e-commerce consultant.
► Driving all client acquisition efforts, steering a total company rebrand and instigating all marketing efforts.

Marketing Director

Kurogo

Website: https://www.kurogo.co.uk/

On a mission to create powerful personal brands for CEOs and Founders.

Helping one of the UK's most ambitious Personal Branding agencies to grow and scale internationally.

Advisor

CWA Creative Agency

I work with clients to create messages that engage their audience. The challenge for our clients isn't deciding how to reach their audience, it's knowing how to touch and move them. This is, and has always been, achieved with creative, simple and impactful messaging

Account Director

Account Manager & Show Producer

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

We turn Agency Owners and their Agencies into Go-To Leaders in their space.

Hey, I'm Olie, and over the last 10 years I've built 2 agencies of my own, worked as CMO in 2, helped 800 more and sold to global clients like Volvo, Porsche and Unilever. 

I've now developed the Authority Agency system to help agency owners like you scale to 7+ figures.

If you’ve been growing your agency for some time, but feel like you’ve hit a brick wall, it's because: 

1. You can't generate high quality leads consistently
2. You're working in your agency, not on it
3. Low-paying legacy clients are tying you down
4. Your agency is not positioned authoritatively 

We remove these barriers to growth by: 

1. Attracting high quality leads with our proven plug & play system. 
2. Freeing up your time to work on the business. 
3. Implementing our industry authority blueprint
4. Giving you complete clarity on your positioning

The result? 

You can finally live the agency life you dreamed of...

High value clients see you as an authority and are willing to pay premium prices for your work. You never struggle to generate leads again. You convert, service and grow those clients with ease - without the 80 hour week sacrifice. 

You become an operator, not a slave to your agency.

And after helping 800 agencies, we've nailed this system down to a tee. 

Check out some of these results:

🚀 Sam grew 300% two years running since joining the program
🚀 Phil converted £150,000+ of business in 2 weeks
🚀 Ozzi doubled his MRR in 3 months 
🚀 Elle grew her MRR by 3000%
🚀 Claudiu smashed through $10k/month and signed a bluechip client
🚀 Shruti tripled her prices without changing her offer or delivery
🚀 Niall & Morgan increased their MRR by 50% in 3 months
🚀 John signed a monster $19k/month retainer in his 4th month

Book a free Agency Growth Audit here to see what's possible for your agency:

https://www.authorityagency.co.uk/contact-us

Biggest factor that determines if an agency will get to £1m+ / year …



I’ve worked with over 100 agencies closely and seen some of them scale from £0 to £1m/year.

And all of those that managed it had one thing in common…

The Founder can consistently find and sell to clients.

They can generate new business out of thin air.

Doesn’t mean is the Founder a relentlessly pushy, closer sales person…

It means the Founder is smart enough to spot and convert opportunities regularly.

Once you get past £1m AR there’s a whole new skillset required.

But getting to that stage is about the Founder.

What’s your take?

P.s. If you’re a founder and don’t have that skillset, it’s OK. But you need to find someone that does - that’s the only problem to solve pre £1m/year.

CEO at 21six | The Agency for Brands That Care

The Best B2B Websites in the Galaxy… Probably // Director @ Spaced

Helping B2B companies get more qualified website traffic which converts into leads that their sales team loves!

We do this by creating and executing research-backed website strategies. Transforming your site into a revenue-generating asset.

Stephen White

Time for a little (re)introduction... I'm Steve 🙋‍♂️
Two lattes and an espresso before 9am because I'm middle-aged. 
My dream?

To live in a remote cottage with a plethora of rescue dogs. Where I can start the day without needing so much caffeine.

But until then, we have to buy that cottage. 

And that's where my day job comes in...

I run a web agency called Spaced Digital.

We help B2B companies turn their websites into revenue-generating assets.

And we're in the process of launching Conference Crashers.

Where I wave a microphone in people's faces and we clip it up for socials. Thinking Wedding Crashers, but make it B2B.

Firstly, thanks for being here!

Secondly, if you're new, I'll be posting about websites, B2B marketing, and running a business (and marathons!) on here.

If that sounds like your cup of tea, follow along.

Think of all those rescue dogs you'll be helping 😇

The anti-digital movement is brewing. And I’m here for it.

Vinyl sales are growing year on year.
Shooting on film has made a comeback.
In-person business events are booming in Manchester.
Dating app burnout is real, singles events are on the rise.

We're craving something our screens can't give us.

I spent the weekend on my first solo wild camp.
Some peace away from the screen. Just clinging onto the dog for warmth up on the Peaks.

I'm fully aware of the irony...

I found the camping spot on TikTok. 
Used AllTrails and YouTube to plan it. 
And downloaded the route to my Garmin.

This movement isn't about fully rejecting tech.
It’s about not letting it run every aspect of our lives.
And reconnecting with what makes us feel human again.

Look, part of it could be nostalgia. Or maybe we’re just trying to feel something real and tangible again.

Shameless plug of some recent website redesign work.

With my favourite being either:

➡️  Grass Valley (first slide)

+71% increase in conversion rate
+69% more form submissions
+66% increase in new customers

Users are spending less time on the site.
But they're converting at higher rates.

➡️  Bókun (slide three):

+67% increase in free trial sign-ups
+69%  increase in organic traffic
+19% increase in conversion rate

Traffic’s up. Conversions are up.
Resulting in more free trials.

Both show the power of design backed by solid research.

More in-depth case studies can be found on our website.

Each one digs into our approach, the challenges we solved, and the results we delivered. With links to explore the full sites.

We researched, designed, and developed these sites.
The team smashed it, I'm very proud of their work.
Not just for how they look, but how they perform.

Well, Monday's LinkedIn post went a little bit mental.

The 100+ comments told me two things:

Many people are currently feeling a mix of uncertainty and fatigue, whilst some are thriving... "best year yet" vibes.

I didn't share how I personally felt, just my observation.

Truthfully, I sit somewhere in the middle.

There's no denying that a lot is going on right now. But, it is what it is.

Therapy's taught me one thing: it’s okay to acknowledge and sit with how you feel. But you can’t stay there forever. At some point, you have to move.

I also said I don't have the answer to all of this, but that was a cop-out remark.

So here's what I'm doubling down on for the next few months:

➡️  Shift a % of lead gen efforts to the US

It's been on my mind for a while, but it's good to get some confirmation in the comments that this is a wise plan. Plus, a couple business trips to the US next year will be fun.

➡️  In-person events in Manchester

I've been good with this over the last year. You can't beat in-person chats. We have a great community here in Manchester, so I'll be using this more.

➡️  Show up each day 

What I do isn't rocket science, even with AI looming. I know what I need to do: I need to make sure I show up each day and stick to the plan.

None of that is groundbreaking. 

But keep showing up. Keep moving. The rest will sort itself out.

Good, old-fashioned SEO is still working wonders.

Here's how we grew traffic by 170% and sales page leads by +236%.

➡️  The biggest driver of growth: Sector/Industry pages

Non-existent when we started working with the client, but with some initial stakeholder and keyword research, we uncovered 15 [sector] + [product] pages that could be created.

The client already ranked well for some product-related keywords. We were confident that new, well-optimised sector pages would rank quickly.

➡️  Next, we looked at existing product/sales pages

We had two aims... Improve the conversion rate for the traffic they already have. Then, overhaul pages to improve positions for high-intent keywords.

We made on-page changes to target primary and secondary keywords better. Then we ran a full UX review: adding clearer CTAs, chunking info into scannable sections, and wove in social proof throughout the page.

With our in-house design and development capability, we can mock up and implement these changes fast.

➡️  Finally, we worked with their PR team

Educating and helping them understand the type of coverage that would help our SEO efforts. They worked wonders, helping to gain some high-authority links.

We complemented this with a targeted link approach to the new sector pages and current product pages.

In the last three months, everything has come together nicely, with a 170% increase in traffic and a 236% increase in leads**

➡️  SEO is still delivering great results

Everyone’s racing to “optimise for ChatGPT.”

Meanwhile, traditional SEO (done properly) is still driving real pipeline.

Good SEO isn't dead. Not yet, at least!



**% growth taken from Aug to Oct 2025 vs. the previous 3 months

Want a product page that drives revenue?

You need more than just a witty headline and a form. The magic happens in the middle of the page.

This is where most B2B product pages fall flat.
No structure. No flow. No reason to keep reading.

The goal is to guide the user down the page.
Not overwhelm them with everything you’ve got.

Every section of your page should build trust, show value, or nudge the user to take action.

You can do this with...

➡️  Hero section (Show value)
A clear headline that explains what you do and why it matters. With one strong CTA and a lower-commitment secondary option for those not yet ready. 

➡️  Problem & context section (Show value)
Speak to the pain points and obstacles your customers face, before pitching your product. 

➡️  Product overview (Show value)
Introduce how your product solves those challenges. Keep it simple, visual, and benefits-led. 

➡️  Benefits and features (Show value)
Link features to real outcomes, not a list of tech specs. Use visuals that reinforce your message. 

➡️  Social proof (Build trust)
Testimonials, case studies, logos, awards, or usage stats that make people trust what you say. 

➡️  About / team insight (Build trust)
Highlight the people behind the product to humanise your brand. 

➡️  Secondary CTAs (Take action)
Not every visitor is ready to "get in touch". Offer smaller asks e.g. a newsletter signup, free resource, or podcast follow.

➡️  Final CTA section (Take action)
End with a confident next step that makes the user take action.

If a section doesn’t build trust, show value, or drive action... cut it.

That’s how you turn a nice-looking page into one that actually sells.

taplio

The Battle

Oliver Duffy-Lee

Stephen White

Followers

Posts

Engagements

Likes

Performance ScoreOliver Duffy-Lee's LinkedIn Performance

Performance ScoreStephen White's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Oliver Duffy-Lee

Stephen White

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oliver Duffy-Lee's LinkedIn Performance

Performance ScoreStephen White's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOliver Duffy-Lee's LinkedIn Performance